One thing I love about starting an online business is that you have lots of option available for you to choose from, the software is becoming more fabulous because there are constant innovation going on every minute to make important business models seamless.
One of these business models that we are going to be talking about is E-commerce, come to think of it, years ago, starting an E-commerce business was tedious that even startups like Amazon, Alibaba, spent so much on infrastructure.
Now that selling things online has become a revolution, there are so many tech solutions being built every minute to make sure it is easy, and we are going to be talking about one very special one and that tool is big commerce.
To be honest with you, there are so many eCommerce tools out there that can help you jumpstart your E-commerce business but this tool, in particular, is one that is very special.
BigCommerce is aimed at people without web design skills, but it also provides more tech-savvy users and developers to tweak the HTML and CSS of their online stores.
Unless you are in a space to develop your own online store from scratch, you are in all probability going to end up working with a hosted solution like BigCommerce anyhow to manage your store, and the good news is that it is one of the major established products of its kind out there, with a client list that includes Paypal, Avery, Clarks Shoes and Gillette.
Big-commerce is what we are going to be talking about in this article, so brace yourself for an exciting tour.
BigCommerce is a paid e-commerce solution that empowers business owners to set up an online store and sell their products on the web.
Hosted means that BigCommerce runs on its own servers so you don’t have to purchase web hosting or install anything on your computer to use it.
As long as you have access to a web browser and the internet, you can develop and maintain your store from anywhere around the world.
The product comes with a variety of customizable templates to help you create your online store; you can use it to market either physical or digital goods, and there are also amazing tools equipped to help you sell your store.
Just like other SAAs companies like Shopify, woo commerce and Wix, Big-commerce is another SAAS product that allows anyone to be able to create, scale and manage their online store.
One thing about Big-commerce that makes it unique is that it is headless, and this makes it very interesting and easy to migrate from its platforms to other hosted eCommerce platform.
It also can integrate alongside another eCommerce platform like Shopify and WordPress.
One thing that makes Bigcommerce and an amazing platform to get started with is the fact that it comes alongside awesome features.
Here are some very keynote features that are built into Big commerce.
1. Amazing Design.
BigCommerce offers a good variety of responsive templates that you helps you design the online store of your choice,
There are 12 free BigCommerce themes, and around 140 paid themes, and each theme contains several various variants, so there is quite a lot to choose from.
The free themes on offer are contemporary, professional in appearance and present a good starting point for developing an online store.
With Bigcommerce you get the liberty to choose the most preferable template of your choice. Also accompanied with it design system is the ability to use nice drag-and-drop features, mobile optimization and Theme customization.
2. Seamless Payment Integration.
Accepting payment can be a pain the but when you are choosing a trusted E-commerce hosting platform, but you never have to worry with Big-commerce because you can get started with any form of payment integration such as Stripe, Paypal, Apple Touch and more.
3.Cross Channel platform.
Another amazing feature that comes shipped with this platform is the ability to sell on various other platforms such as online market place and other third-party stores such as Amazon, Shopify and Woocomerce.
You don’t have to worry if you are coming from an alternative background or your previous infrastructure was built with another Woo-commerce platform.
4. Multi-Currency Integration.
Do you want your store to go global or you plan to make it global, then it comes shipped with Bigcommerce?
So, if you’re selling in multiple countries, it’s a good idea to let your potential customers choose their own currency. The good news is that with BigCommerce’s free themes, you get a good multi-currency solution out of the box one that helps automatic currency conversion based on the users IP address.
Bigcommerce scores extremely when it comes to multi-currency selling some competing solutions do not offer this functionality at all. You are free to make use of functionalities such as multi-currency integration and multiple language integration.
5. Common commerce Integration.
Are you seeking to do more with your eCommerce website? then you don’t have to worry at all because everything you need is shipped with the big commerce platform.
Things like Taxes, Shipping and staging environment, Analytics, shipping and so many others are all inbuilt into its platform.
The sole aim of any online platform is to be able to integrate excellent security functionalities. Bigcommerce comes shipped with excellent security functionalities such as the ability to backup and restore, certified secure and world-class uptime.
7. BigCommerce SEO features
A key interest of proposed BigCommerce will be how great the search engine optimisation (SEO) features in the platform are. The precise answer is that they are strong.
All the basics are included correctly: it is straightforward to edit BigCommerce page titles, meta descriptions and headers.
You can also build and develop product-specific URLs without stress, and, unlike many other competing products, you can create short URLs (i.e., yourdomain.com/product-name instead of yourdomain.com/products/product-name), which is commonly analysed better for an SEO point of view.
Images are also a key part of search engine optimization. Images that are sized perfectly for the device they are displayed on can increase page speed significantly.
BigCommerce comes with an amazing feature called Akamai Image Manager that was designed to optimize all your images automatically.
It has also been discovered that merchants using Akamai Image Manager as part of a closed beta for several months saw as much as a 70% increase in site load times.
Content marketing is one digital marketing strategy that allows you to grow organic traffic to your website. Blogging is a key part of any successful marketing campaign and when done well can improve a site’s SEO and send targetted organic traffic to your website.
Helpfully there is a built-in blog in BigCommerce. comparing with WordPress, I don’t think it can stand, but on the long-run, it can assist you in creating the post that you desire.
If you feel the BigCommerce blogging functionality is not up to scratch, or if RSS is a deal-breaker for you, you can always integrate another blogging product like WordPress to your BigCommerce store.
To properly set this up, all you need is to add it as a subdomain to your initial domain. I wrote an article to help you get started on setting up your own blog.
9. Tax rules and VAT MOSS.
One of the difficulties of running an online store is that you can end up selling goods in domains with differing tax rates.
BigCommerce allows you to apply tax rates automatically for nations like the United States and Canda, which is a huge time saver. You will, however, need to install a third-party app to make this happen app like Avalara, Vertex or Taxjar should get the job perfectly done without any hassle.
If you plan to sell digital products to European Union customers with BigCommerce and demand to raise over €10,000 a year in profits from doing so, you will need to familiarise yourself with something described as VAT MOSS (this is short for ‘VAT Mini One Stop Shop’).
VAT MOSS demands you to implement country-specific rates of VAT to digital products even if you are operating a business that is based outside of the EU.
BigCommerce does not seem to present an automatic way to do this; you will have to establish up manual tax rates to facilitate it.
Big-commerce vs Other Ecommerce Engine.
In this section, I am going to be making some very few comparisons between Big-commerce and other eCommerce solution that I have personally used.
Mind you that these comparisons are based on personal experiences I have had with these other frameworks.
1. Big-commerce VS Magento.
Magento is a very great eCommerce solution that has been around for so many years, and it has successfully powered so many top eCommerce websites.
One downside about making use of Magento from my personal experience is ease-of-use and friendliness, a newbie in web design cannot just go ahead and install Magento, you are going to need more than a junior developer to successfully power your Magento website up.
Personally, when I tried making use of it, I was kinda irritated, and this is more reason why I still make use of Woocommerce and Bigcommerce till today.
Most features that come with Magento are mostly premium, which makes it a capital intensive framework to make use of.
2. BigCommerce VS Woo-commerce.
Woocommerce is another amazing platform that allows you to do a lot one. As a newbie, you can get started with Woocommerce for free and at no cost, however, the downside of this platform is that most advance features are all premium which means that you have to buy them one after the other, at first Woocommerce seems free but when you intend to expand you will have to buy each advanced and special feature for a very high price.
If you are just need something very small to get started with or you are broke with just the ability to own a domain name and a host then you can pull through with Woo-Commerce.
Big-commerce comes with awesome pricing that allows you to get started for free for the first 15 days and then allows you to choose from either $29.5/Mo to over $299/Mo.
Here is an official screenshot of Bigcommerce pricing.
How To Create Your Store in Big-Commerce.
Getting started with Big-Commerce is very easy and straight forward, it’s just like signing up for a Facebook account. Here are very easy steps to get started with Big-commerce.
1. Log-In To The Official Website of Big-commerce.
2. Sign-Up for An Account.
Sign up for an account and fill in the required details, most of which involved your personal details such as your name, email and phone number.
3. Set up your store.
The last and the final stage of the process is to choose your prefered name for your store. You do not need a credit card to get started, all you need is just wait for the setup confirmation of your eCommerce store.
Pros and Cons of Bigcommerce
Just like every other software on the internet, Bigcommerce also ships with a lot of great qualities and also a lot of off qualities. In this section, I am going to be telling you some of the major turn-ups and turn off of this platform.
1. Bigcommerce comes with way more advanced features embedded in its basic plan. with the basic plan, you get access to features like Third-party real-time shipping calculations.
2. There are no transaction fees, even if you use a third-party payment gateway.
3. You get a great set of reporting tools on all plans, again, this is not the position with all competing products.
4. It comes with built-in product review functionality.
5. It comes with drag-and-drop page builder functionality that allows a non-techy to develop a website quickly and effectively.
6. Its SEO features are excellent. You can create short URLs, AMP format is free on all its templates, and automatic image optimisation is covered on all plans.
7. The ‘abandoned cart saver’ tool is more extensive than a similar offering from competitors.
8. You get an infinite number of staff accounts on any plan.
9. It comes with a built-in blog which allows anybody to tap into content marketing.
10. The built-in cookie consent feature helps you meet GDPR obligations in ways that other similar platforms don’t.
1. Limits are placed on annual online sales, and if you beat them, you will be required to upgrade to a more costly monthly plan.
2. The free themes are in most cases too similar to each other.
3. The page builder functionality needs quite a bit of improvement, which can be a bad experience for newbies.
4. The built-in blog does not aid RSS feed which is bad news for SEO.
BigCommerce is one of the very loaded online store builders created in modern times.
Its basic plan gives significantly more features than its competitors on the internet.
Talking about SEO on the front, great AMP functionality and automatic image optimisation feature are being provided out of the box. Its multi-currency selling functionality is good too and probably the most powerful reasons for using this product over a competing one.
Now that the ball is your court, I think you definitely want to give it a trial. Click the banner to get started.