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How To Grow Your Online Business With ChatBots In 2020

what is a chatbot

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Introduction.

Lead generation have been a subject of question for so many online businesses.
In the present age of information overload it is becoming a very difficult task to grasp the attention of prospective customers for our online businesses.

Information popping out from Gadgets like smart phones, emails and social media platforms has made it a challenge for  brands to reach out to their customers through the use of one strategy.

Here is an article i wrote about lead generation and i think it would be needful for you at this point of coming across this post especially if you are an SEO expert of an online expert.

In the article mentioned above, i made mention of various lead generation strategy and among all i mentioned the use of chatbot in the final paragraph.

This article is going to go deep and very elaborate on the better understanding and the use of Chatbots.

What is A ChatBot ?.

A chatbot is a program designed to simulate human conversations in natural language (written or spoken) through a digital platform, like e.g. a messaging app.

The interaction with a chatbot also known as a bot, chatterbot, virtual assistant or virtual agent is possible due to the processes like machine learning and natural language processing (NPL) that allow for human speech recognition and accurate response delivery.

ChatBot Stats You Should Know.

Here are a some very few facts and prediction for the use of chatbots in recent times.
1. 80% of businesses are projected to integrate some form of chatbot system by 2020.
2. More than 50% of customers anticipate that businesses are open 24/7.
3. There are more than 300,000 active chatbots on Facebook.
4. The finance, healthcare, education, travel, and real estate industries are profiting the most from chatbots.
5. 95% of consumers believe that ‘customer service’ will benefit the most from chatbots.
6. 67% of customers globally reported using a chatbot for customer support in the past year.
7. 56% of consumers prefer to message a business for help rather than call customer support.

Benefits Of Using A ChatBot.

Chatbots has been undeniably a promising trend in the eCommerce business circle for a reason – a faster and more engaging customer service intervention.

But, when the interest in virtual assistants started in 2016, no one would have ever imagined how powerful they’d become three years later.

There are many benefits of using a live chat WordPress plugin. You can hear people saying

“my live chat increased my conversion rates” and “my live chat generates 40% more leads”,

but it all brings us to one conclusion.

What every website really needs is forming a strong connection with the visitors.

Here are some very few benefits you start to enjoy when you employ the use of chatbots.

1.Chatbots Work Outside Normal Operating Hours.

We are humans and we cannot stay awake at all time.
Chatbots, contrary to customer service representatives, don’t mind the daytime or a timezone.
Because they work 24/7 and 365 days a year, prospects have continuous access to professional help and thus can request product information from every place on Earth at any hour from any timezone.

2. Chatbots Make Websites Easy to Navigate.

Going through a company’s site is probably the first step in familiarizing with the brand that will determine whether a visitor will find the information they were looking for and stay with the company longer, or get caught up in the complicated interface layout and leave the site.

Prospective customers seek more details other than your pretty user interface.

Pages like FAQs and terms and conditions are becomes hard to navigate to without proper guidance.

This can however me made possible and easier with the integration of chatbots.

3. Online Chatbots Automate FAQ

When prospective customers arrive your website, they have more and more questions popping up their minds and one very easier way to automate this flow is the use of chatbots.

Lack of essential information (like e.g. shipping costs, acceptable forms of payment, the estimated time of arrival) on an online business website is the driving factor for numerous buyers to empty the carts and leave the store. Permanently, most likely.

The problem, however, could be easily solved with a FAQ chatbot – a type of bot that specializes in answering common business-related questions.

With answer buttons being displayed in the interface, visitors will no longer be obliged to wander around the website in search for information necessary for the transaction completion as the answers to the questions they seek will be laid in front of them.

4. Online Chatbots Collect Data during the Conversation.

You don’t have to worry in excess if you are finding it hard to build leads.
There are two sides of lead capture forms.

On the one hand, online forms are a great way to acquire new leads and stay in touch with them through sending e.g. follow-up emails informing about a product upgrade or new blog post. This will increase the chances of visitors returning to the website, purchasing an item and eventually becoming paying customers.

On the other hand, customers don’t enjoy filling out online forms. The Manifest study has shown that over 80% of the respondents abandoned at least one online form mainly for two reasons: security concerns (29%) and a long-form procedure (27%).

The solution here?
Replacing the standard long lead capture forms with a shorter and less obtrusive chatbot conversation similar to the one between a shopping assistant and client, in which website visitors will be kindly ask to share their personal data.
Using A chatbot can save you a lot of time generating Leads.

5. Create a quick and easy connection between you and your visitors.

Creating a very quick connection with your website visitors has been made very easy with the use of a chatbot.

You no longer need a custom form or a pop up because prospective visitors feels more comfortable conversing with a live personality.

Requirements Needed To Make Use Of A ChatBot.

Chatbots are automated software’s and cannot stand on their own, they need to be added alongside your online structure.

Here are the basic requirement needed to make use of a chatbot.

1. Website.

A chatbot cannot live on it own, you have to integrate it alongside an existing structure so as to help facilitate the harvest of leads.

A website is must tool to have when thinking of using a chatbot.
Chatbots can live in each page of your website or blog.
You can click the link to learn how to create a website or a blog.

2. Little or No Coding Skills.

ChatBots are mostly third party software’s and needed to be integrated into an existing architecture which requires a little tweaking.

Don’t get scared all these can be done in just a very few lines of JavaScript code.
Although most chatbot companies provides you with support both for developers and non-developers follow up.
If You are familiar with the use of content management systems like WordPress, there are third party plugins to help you get started.

List Of Chatbot Softwares You Should Know.

There are very long list of third party chatbot software that provides support and tools needed to make your online platform a success, below are a very list of handpicked ones used and tested by me in recent times.

1. Tidio.

Tidio Live Chat is a live chat service which allows you to communicate with your customers easily, also with the help of chatbots

Tidio is 100% free to make use of the basic feature but you can upgrade to a premium plan if you need to use more adanced features.

Website – tidio.com
Pricing – Free, Chatbots($18), communicator($18)

2. Tawk.To.

tawk.to is a live chat app that lets you monitor and chat with visitors on your website or from a customization page.

tawk.to is truly 100% free and then just $1/hr if you need professionally trained, native speaking chat agents to help you answer your chats

You can manage you chats from a the tawk to mobile app on Google Play and Apple App Store.

Website – Tawk.to
Pricing – Free,

3. Intercom.

Intercom is an American software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.

Intercom can be used alongside various software’s such as slack and others.

website – Intercom.com
Pricing – start($49)

4. Crisp.

The Crisp Bot plugin lets you create complex forms to ask information to users messaging you over the Crisp Chatbox.

The Crisp Bot plugin can be handy if you need to route the user to relevant operators to handle a support chat.

Crisp can be used from PC, Android and IOS Apps variably.

Website – Crisp.chat

Pricing – Free, Pro($25), Unlimited($95)

 

Recommendation.

As a digital marketing expert i think it would be more than lovely to help you navigate your way in choosing the best chatbot software’s.

I must tell you that there are quite a number of chatbot software around.
But permit me to recommend a chatbot plugin called Tidio.
As you can see i already mentioned Tidio above.

I have used Tidio in many website and i must confess that they are the best service when it comes to online chatbot integration.

Tidio can be used alongside your Custom built Html website, WordPress ,Magento and presta Shop.
It can also be integrated alongside third party platforms such as Slack and Facebook.
If you ever need to generate Leads then i suggest you try out Tidio.

Pricing is free for an initial start but can be upgraded if more features are actually needed.

Here are some very important frequently asked questions about Tidio.

1. Is there a free version?

Tidio Chat offers a Basic version, which is free forever.
However, each new user gets a free 7-day trial of the paid plan, so you’ll have a chance to test out all the premium features we offer.
Once your free trial ends, you’ll have the option to choose: either downgrade to the Basic plan or sign up for a subscription.

2. Premium Features in Tidio ?

If you enjoy using Tidio on the free plan, you will surely enjoy it even more with the premium features.
Tidio’s upgrades can expand the capabilities of your account by giving you access to new functionalities. Tidio currently have two plans called
Communicator Plan.
The Communicator upgrade is a quality improvement to your account. Here’s what this plan can add on top of the basic features:

  • Live Typing
  • The Visitors list
  • Viewed Pages
  • New visitor notifications
  • Adding more operators

The Chatbots Plan

The Chatbots package gives you more monthly triggers, which allows you to reach more customers with the automated messages sent by the bots.
Technically, a trigger is an input that tells the bot to activate in a specific situation.
In practice: when a bot is triggered, that means it has been used. This means your monthly trigger limit is basically a monthly limit for your bot usage.

In the free plan (as well as the Communicator plan), the number of triggers is limited to 100 per month.

One trigger equals to one unique visitor who receives at least one automated message. You can send multiple automated messages (e.g. a welcome message for new visitors, discounts for returning visitors, auto-replies for missed chats, etc.) to one unique visitor, and it would still be counted as one trigger.

In conclusion, subscribing to the Chatbots package gives you a chance to reach more people. We currently have 7 options to choose from:

  • 5,000 triggers
  • 10,000 triggers
  • 15,000 triggers
  • 20,000 triggers
  • 50,000 triggers
  • 100,000 triggers
  • unlimited triggers

If you’d like to send more automated messages and reach more unique visitors on your website per month – the Chatbots package will help you!

3.How to Install Tidio Chat on Your Website.

The installation process of our Tidio app is very easy. You can install Tidio Chat on your website by using two different methods:

  • Install Tidio by a Plugin
  • Install Tidio by a JavaScript option

click the banner to join sign up for a Tidio account.

 

Conclusion.

Effective customer support can boost your ROI and ecpand your sales.  Chatbots can help businesses save as much as 30% of customer support costs.

You will save your self a lot of stress just by integrating chat Bots.

 

What do you think?

Written by Udemezue John

Web developer| Digital Marketer| Entrepreneur

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