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A mobile app most times is basically a supplement of an original website or a utility based software designed specifically for mobile phones majorly an IOS, Android device and in most cases For the both platforms.
The use of mobile apps have become increasingly popular because of the major shift in concentration of internet users from native desktop devices to mobile phones.
What is a mobile App ?.
A mobile application, also referred to as a mobile app or simply an app, is a computer program or software application designed to run on a mobile device such as a phone, tablets and smartwatches.
Mobile app stats you should know.
From insights on food and beverage apps, to app compatibility with wearable technology, to mobile payment apps, we’ve got the facts to back your next stroke of genius app idea.
1. Mobile advertising has increased 22 percent in 2016
2. Music streaming platforms like Spotify and Apple Music are now making more money than physical music sales, giving recorded music its first revenue growth in 16 years.
3. It is estimated that in the US people spend an average of 3 hours on their mobile devices while desktop usage hasn’t declined.
4. Internet users in Indonesia spend 90 percent of their time online on a mobile device.
5. Most people use their phones to access their internet in the morning, desktop computers during work hours, and tablets in the evening.
6. Over half (54 percent) of emails are opened on mobile devices.
7. Replies sent from mobile devices are received 54 percent faster than replies sent from desktops.
8. Mobile phone users spend 90 percent of their media time on applications while the other 10 percent is spent on websites accessed through a browser.
9. According to Google, 90 percent of millennial go online daily.
10. It is estimated that 72 percent of all US digital ad spending will be used on mobile specific advertisement.
The change in trend has however empowered mobile phone manufacturing companies to create more sophisticated mobile devices to carry and execute the same functions as the usual desktop devices.
According to tech experts, Implementing a mobile app alongside your software service will guarantee user retention and also promote engagement.
As small and easy as a mobile app can look, it’s takes lot of hard-work and technical know-how to be able to create one.
Most popular mobile apps in the world.
Whatsapp is an instant messaging platform owned by Facebook.
It is one of the most popular and widely used chat applications that also supports communication between international phone networks.
It has many chat features such as video calling, audio calling, chat message deletion, emojis, status and more.
It has over 1.5 billion downloads.
Facebook is an american social network that allows people to connect with their loved ones.
Facebook app is available for Android, iOS, BlackBerry and all other major mobile platforms. The app is used almost everywhere in the world, for social and business communications.
Facebook has over 1 billion + downloads.
Messenger is the default inbuilt app owned by Facebook Inc,.
This is a dedicated messenger (chat) application by Facebook that provides messaging facility to Facebook users. Previously, there was no separate app for messaging on Facebook but there is now, and it has become equally popular within a few years of its invention.
It has over 1 Billion + downloads.
Instagram is a photo sharing platform owned by Facebook.
This is a photo sharing and social networking application that became popular mainly because of its high quality image sharing ability.
Instagram has over 1 Billion + downloads and still counting.
Snapchat is a short video and image filter creation platform that allows users to connect and share things in common.
he app allows users to chat with other Snapchat users and send messages, photos, short videos and more.
Snap chat has over 500 Million downloads.
YouTube is a video social network owned by Google.
The dedicated mobile app has some additional features such as offline downloading. YouTube is the biggest host of videos on the planet and also offers monetization options to users.
YouTube have over 1 billion downloads.
7. Google Search.
Google search is a mobile version of the popular Google search.
It allows end users to input search queries and displays search results to them via a custom inbuilt interface,
Google search comes inbuilt with every android smartphone and this has caused it to immerse over 1 billion downloads.
8. Google Maps.
Google’s utility app Google maps allows users to find and get direction.
advanced features like real time traffic display can be toggled alongside the platform.
Maps by Google is a complete location app with features like GPS tracking, address sharing, navigation, real-time traffic updates, lane guidance, local place search and more. It has over 1 billion downloads.
9 . Gmail
The google mail app allows it users to read emails quickly,
It is an email messaging application by Google that was first invented for web and now also has a dedicated mobile app variant for Android, iOS and other platforms. Gmail is the most used email application around the world. It has over 1 billion downloads
Reason why your business needs and mobile app.
1 .Increased Visibility.
It has been discovered that Millennial spend more time on their smartphone than any other devices.
2. Better Brand Recognition.
Seeking to stand out among all brands ? then building an app is quite necessary for your business
3. Direct Marketing Channel.
The Push notification functionality embedded alongside mobile apps allows you to market effectively.
4. Ease of Sending Notifications.
Want to notify your users of your recent activities, you can do this via Push Notifications.
Thinking of going faster, then you should design a mobile app for that benefit.
How To Create A Mobile App
This post is going to be in two forms, which is going to be for developers and Non developers.
developers are those who have major skills in software development while Non developers have no idea what code is.
However difficult as it seems to creating a mobile app there are disposable online services that can help you in getting one up and running in just a few clicks and here are they.
The below mentioned solutions are one you can get started with little or no coding experience. All it requires is a little drag and drop features.
Appery is a cloud-based mobile app builder that you can use to create apps for Android or iOS, quick and fast.
The builder runs on cloud and there is no external plugin to install easy to get started quickly. The Appery app builder includes a visual editor using drag and drop components to build the UI.
Plans start at $60/month for Pro, $135/month for Team, and custom pricing for enterprise solutions.
Good Barber provides a cloud platform for the creation of IOS and android apps, along with optimized web applications.
For any of the platforms, you can control every detail of the app without writing out a single line of code. it comes along side several templates alongside it’s platform.
Appy Pie is another cloud-based DIY mobile app creation tool that allows users without programming skills to create an app for almost any platform and publish it.
There’s nothing to install or download — just drag and drop pages to create your own mobile app online.
Once it’s complete, you receive an HTML5-based hybrid app that works with all platforms, including iOS, Android, Windows, and even a Progressive app that works on the web
Plans start at Free with ads and go up to $50/month for Platinum
Build fire allows you to build both Android and IOS apps with no single code base.
You get a free trial for 30 days
Andromo is a premium app building platform where you can create professional Android apps without writing a single line of code.
unlike the others you only get to build android apps on Andromo.
Payment plan are in Monthly and yearly subscription plan.
Are a new or an existing web developer seeking to dive into mobile app developments then i would be dropping some few important guide lines that would help you start your career in Mobile app development.
1. Android Studio.
Android studio is owned by Google, Inc, It allows you develop singular android apps only using Java language.
If you are a Java developers seeking to dive into mobile app development, then Android Studio is the framework to learn and master.
X- code is owned by Apple, Inc, it allows you to develop IOS apps only using Objective -c Language.
If you love IOS too well and you love to develop mobile apps specifically for IOS platforms only then X -Code is a framework to learn.
3. React Native.
React Native is owned by Facebook, Inc. It allows you to develop cross platform apps in just a single code base.
Cross platform mobile apps are apps that can function both on Android and IOS platform.
React native have become very powerful among startups with company like Uber, Instagram, Facebook.
4. Vue Native.
Though not a full framework, vue native is backed and wrapped around React Native
All you need to know to start developing mobile apps in vue native is to already know Vue.js
Flutter allows you to develop cross platform mobile apps in a single code base using the Dart Programming Language.
Flutter is owned and backed by Google, Inc.
It was recently introduced by Google to follow the trend of cross platform mobile app frameworks.
Just as Google is to Flutter/ Android studio and Apple is to X -code so as Xamarin is to Microsoft.
A good news for c# developers who want to dive into mobile app development.
Mobile App distribution services You Should Know.
Now you have created or intend to create your platform.Here are very a very few mobile app distribution services to help get your app to the desired audience.
1 . Google Play
Google Play is an international online software store developed by Google for Android devices. It opened in October 2008.
In July 2013, the number of apps downloaded via the Google Play Store surpassed 50 billion, of the over 1 million apps available.
The store generated a revenue of 6 billion U.S. dollars in 2015.
2. App Store
Apple’s App Store for iOS was not the first app distribution service, but it ignited the mobile revolution and was opened on July 10, 2008, and as of September 2016, reported over 140 billion downloads.
It has been reported that, As of June 6, 2011, there were 425,000 apps available, which had been downloaded by 200 million iOS users.
3. Microsoft Store
Microsoft Store was introduced by Microsoft in 2012 for its Windows 8 and Windows RT platforms.
It is primarily used to distribute “Windows Store apps”—which are primarily built for use on tablets and other touch-based devices but can still be used with a keyboard and mouse, and on desktop computers and laptops.
4. Amazon App Store.
Amazon App store is an alternative application store for the Android operating system.
It was opened in March 2011 and as of June 2015, the app store has nearly 334,000 apps.
How To make money With Your mobile App.
Just like monetizing and making money with your website you can also make money with your mobile app and here are a very few ways to achieve this.
This is the most popular and fastest way to make money especially if you have many users who have downloaded your app.
Using ads to monetize apps and make money is quite simple. An app owner just needs to display commercials inside their mobile app and get paid from the third-party ad networks.
You can get paid every time an ad is displayed (per impression), per click on the ad, and when a user installs the advertised app. Being a free version app, you can also run ad campaigns to earn money for a specific period of time.
You can sell Ads spaces, or use contextual mobile advertising platforms like Google Admob.
Here is a link to an article on getting started with Google Admob
2.Sell a Subscription.
subscription allows you to limit the usage of your website to a certain number of paid users.
Subscriptions can be a quite useful monetization strategy.
App publishers can choose to offer free content in their apps for a limited amount of time and then charge users for a subscription fee that will allow them to access full content without any restrictions.
You can offer a subscription service alongside your mobile app and make money.
Subscription can be monthly or annually.
3. Affiliate Marketing.
Affiliate marketing involves promoting a third-party product or service as a way to optimize revenue opportunities.
App publishers can promote or sell affiliates’ products or services based on the number of clicks or installs.
For this, you can use pop-up ads to promote someone else’s app or advertise products and get commission.
4. Sell You Own Merchandise
You can also choose to sell goods that you own or sell.
Many e-commerce businesses build free apps to sell physical goods such as toys, shirts, shoes, etc. these physical products can be sold directly to the app or via email marketing.
The above mentioned solutions are shot term solution for small business owners that might not want to scale up as quick as possible.
not much features can be included alongside the free coding cloud platform, If you need a long and lasting solution, you should consider hiring a developer.