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How To Know What To Sell On Amazon FBA

How To Know What To Sell On Amazon FBA

How To Know What To Sell On Amazon FBA


Amazon FBA (Fulfillment by Amazon) is a popular e-commerce business model that allows sellers to utilize Amazon’s vast network of warehouses and shipping infrastructure to store, pack, and ship their products to customers. One of the most critical factors for success on Amazon FBA is choosing the right products to sell.

In this article, we will discuss how to know what to sell on Amazon FBA and how to conduct product research effectively.

What Is Amazon FBA?

Amazon FBA (Fulfillment by Amazon) is a program offered by Amazon that allows sellers to store their products in Amazon’s warehouses.

Once a product is sold, Amazon picks, packs, and ships the product to the customer on behalf of the seller.

Amazon FBA also provides customer service for the products and handles returns and refunds.
This service enables sellers to focus on other aspects of their business while Amazon handles the logistics of storing and shipping products.

Why Should I Start an Amazon FBA Business?

Starting an Amazon FBA business can be a great way to earn money and potentially build a successful online business. Here are some reasons why you should consider starting an Amazon FBA business:

1. Access to a Large Customer Base.

Amazon has a massive customer base that you can tap into by selling on their platform. This means you have access to millions of potential customers who are already shopping on Amazon.

2. Low Startup Costs.

Compared to starting a traditional brick-and-mortar business, starting an Amazon FBA business can be relatively low-cost.

You don’t need to worry about renting a physical store or hiring employees, and you can start with as little as a few hundred dollars.

3. No Shipping or Handling.

One of the biggest advantages of using Amazon FBA is that they take care of shipping and handling for you. This means you can focus on sourcing and selling products, rather than worrying about logistics.

4. Scalability.

Amazon FBA allows you to scale your business quickly and easily. As you grow, you can increase your inventory and sell more products without having to worry about the logistics of shipping and handling.

5. Flexibility.

Starting an Amazon FBA business gives you the flexibility to work from anywhere in the world. As long as you have an internet connection, you can manage your business and sell products from anywhere.

6. Built-in trust and credibility.

By selling on Amazon, you benefit from the trust and credibility that Amazon has built up over the years. Customers are more likely to buy from a seller on Amazon than an unknown website or marketplace.

7. Amazon’s powerful tools and resources.

Amazon provides a range of powerful tools and resources to help you grow your business, including advertising tools, analytics, and fulfilment services.

How Do I Know What To Sell On Amazon FBA?

If you are interested in selling on Amazon FBA, the first and most important step is figuring out what products to sell. Finding the right product can be challenging, but with some research and a bit of effort, you can discover profitable products to sell on Amazon FBA.

Here are some steps to help you know what to sell on Amazon FBA:

1. Identify your target market.

Knowing your target market is important in finding the right products to sell. You need to understand the needs and wants of your customers to be able to provide them with the products they are looking for. Consider factors such as age, gender, income level, and interests.

2. Research profitable niches.

Once you have identified your target market, research profitable niches that align with your customer’s interests. Look for products with high demand and low competition.

3. Use Amazon product research tools.

There are several Amazon product research tools available that can help you find profitable products to sell on Amazon FBA.

These tools can provide data on sales volume, competition, and profitability. Some popular tools include Jungle Scout, Helium 10, and AMZ Scout.

4. Check the competition.

Analyze your competition and identify what they are selling and how they are selling it. Consider their product pricing, product features, and marketing strategies.

5. Consider the profitability of the product.

Once you have identified a potential product to sell, it’s important to research its demand and competition on Amazon.

Take into account the product cost, Amazon fees, shipping costs, and any other expenses.
This can help you determine whether it’s worth investing your time and resources into selling that product. Here are a few things to consider:

  • Sales rank: Amazon assigns each product a sales rank based on how well it sells in a particular category. The lower the number, the better the product is selling. Use this to gauge demand for the product.
  • Customer reviews: Check out customer reviews for competing products to see what people like and dislike about them. This can give you insight into what features to highlight or avoid with your product.
  • Competing products: Search for similar products on Amazon to see how many other sellers are offering them, how they’re priced, and what features they offer. Use this information to determine if there is room for your product in the market and how to differentiate your product from others.

6. Test your product.

Once you have found a potential product to sell, test it out by ordering a small quantity and checking the product quality and customer satisfaction.

7. Analyze product demand and competition.

When selling on Amazon, you have two main options for fulfilling customer orders: Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM).

  • FBA: With FBA, Amazon handles all aspects of order fulfilment, including picking, packing, and shipping products to customers. This can save you time and effort, but it also comes with fees for storage and fulfilment.
  • FBM: With FBM, you handle all aspects of order fulfilment yourself. This gives you more control over the process and can save you money on fees, but it requires more time and effort on your part.

Consider which fulfilment option is right for your business based on your available resources and the type of products you plan to sell.

8. Start small and grow.

When you’re just starting, it’s important to start small and grow your business gradually. Don’t invest all your resources into one product or strategy. Test the waters with a few products, and gradually expand as you gain experience and confidence.

Keep track of your sales and expenses, and regularly evaluate your progress to determine what’s working and what’s not. Adjust your strategy as needed to keep your business growing and profitable.


Selling on Amazon FBA can be a lucrative way to work from home and build a successful online business.

By following these tips and strategies, you can identify profitable products, create compelling listings, and effectively market your products to customers. With dedication and hard work, you can turn your Amazon FBA business into a profitable venture.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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