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How To Know What To Sell On Amazon FBA

How To Know What To Sell On Amazon FBA

How To Know What To Sell On Amazon FBA


With the rise of e-commerce, it’s easier than ever to turn that dream into reality.  And if you’re looking for a platform to sell your products on, Amazon FBA is a great option to consider

Amazon FBA, which stands for Fulfillment by Amazon, allows you to sell your products on Amazon’s marketplace and leverage its vast fulfilment network to store, pack, and ship your products to customers.

But with millions of products already available on Amazon, how do you know what will sell well?  That’s a great question, and it’s one that many aspiring entrepreneurs struggle with. 

There’s no guaranteed formula for success, but there are some things you can do to increase your chances of finding profitable products to sell on Amazon FBA. 

In this guide, I’ll share some of my top tips for finding the perfect product to sell on Amazon FBA.

How Do I Know What To Sell On Amazon FBA?

If you are interested in selling on Amazon FBA, the first and most important step is figuring out what products to sell. Finding the right product can be challenging, but with some research and a bit of effort, you can discover profitable products to sell on Amazon FBA.

Here are some steps to help you know what to sell on Amazon FBA:

1. Identify your target market.

Knowing your target market is important in finding the right products to sell. You need to understand the needs and wants of your customers to be able to provide them with the products they are looking for. Consider factors such as age, gender, income level, and interests.

2. Research profitable niches.

Once you have identified your target market, research profitable niches that align with your customer’s interests. Look for products with high demand and low competition.

3. Use Amazon product research tools.

There are several Amazon product research tools available that can help you find profitable products to sell on Amazon FBA.

These tools can provide data on sales volume, competition, and profitability. Some popular tools include Jungle Scout, Helium 10, and AMZ Scout.

4. Check the competition.

Analyze your competition and identify what they are selling and how they are selling it. Consider their product pricing, product features, and marketing strategies.

5. Consider the profitability of the product.

Once you have identified a potential product to sell, it’s important to research its demand and competition on Amazon.

Take into account the product cost, Amazon fees, shipping costs, and any other expenses.
This can help you determine whether it’s worth investing your time and resources into selling that product. Here are a few things to consider:

  • Sales rank: Amazon assigns each product a sales rank based on how well it sells in a particular category. The lower the number, the better the product is selling. Use this to gauge demand for the product.
  • Customer reviews: Check out customer reviews for competing products to see what people like and dislike about them. This can give you insight into what features to highlight or avoid with your product.
  • Competing products: Search for similar products on Amazon to see how many other sellers are offering them, how they’re priced, and what features they offer. Use this information to determine if there is room for your product in the market and how to differentiate your product from others.

6. Test your product.

Once you have found a potential product to sell, test it out by ordering a small quantity and checking the product quality and customer satisfaction.

7. Analyze product demand and competition.

When selling on Amazon, you have two main options for fulfilling customer orders: Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM).

  • FBA: With FBA, Amazon handles all aspects of order fulfilment, including picking, packing, and shipping products to customers. This can save you time and effort, but it also comes with fees for storage and fulfilment.
  • FBM: With FBM, you handle all aspects of order fulfilment yourself. This gives you more control over the process and can save you money on fees, but it requires more time and effort on your part.

Consider which fulfilment option is right for your business based on your available resources and the type of products you plan to sell.

8. Start small and grow.

When you’re just starting, it’s important to start small and grow your business gradually. Don’t invest all your resources into one product or strategy. Test the waters with a few products, and gradually expand as you gain experience and confidence.

Keep track of your sales and expenses, and regularly evaluate your progress to determine what’s working and what’s not. Adjust your strategy as needed to keep your business growing and profitable.


Selling on Amazon FBA can be a lucrative way to work from home and build a successful online business.

By following these tips and strategies, you can identify profitable products, create compelling listings, and effectively market your products to customers. With dedication and hard work, you can turn your Amazon FBA business into a profitable venture.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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