At one point in our lives, we all want to attain a milestone, and this can be tied around a major achievement such as getting a college degree, starting a business, obtaining promotion at our various workplace or even writing a book.
The last part is where I will dwell much more in this article. One way by which great men leave memories and footprints in the sands of time is by writing a book.
Many of us did not have the opportunity to meet great men like Abraham Lincon(USA), Manhattan Gandhi(India), Albeit Einstein (USA)and Ojukwu(Nigeria), but their ideology is still passed on to us via books, we read books written by this great men and most of their ideology is still fresh and can be applied to the present day.
Thanks to the internet, publishing a book or several books is not a button away from your computer, You do not have to own or have to pay a printing press to get your ideology across to the entire world because all have been modernized through the internet, even most books that are quite old have undergone various republishing throughout the years and even become converted into E-Books.
I could remember well when I read a very nice book titled ” Think and Grow Rich” by Napoleon Rich, I enjoyed the book but could not lay my hands on a copy again. All I did was to go online and download the E-book version of this same book and I must tell you that this book is still much safe on my computer.
What Are E-Books ?.
The electronic book, also known as an e-book or e-book, is a book publication made available in digital form, consisting of text, photographs or both, which can be read in a flat-screen format.
E-books can be read on dedicated e-reader devices, but also on any machine that has a controllable display screen, including desktop computers, laptops, tablets and smartphones.
Why You Should Publish An E-Book.
Are you coming from a traditional book publishing background and you are new to the whole concept around E-books ?, Here are some very few reasons why I think you should publish an E-book.
1. Passive Income.
Thinking about building everlasting passive income then you should publish an E-book as soon as possible. You can make sales throughout the end of the time provided you have a very huge sales funnel.
2. You make a bigger profit from E-books.
In traditional publishing, your books have to go through a whole lot of process which might eventually reduce your profit. You have to pay a certain dividend to the editor or even the publishing company, and this can make all your hard work and profit decline. All these can be skipped by just publishing an E-book.
3. They are cheaper to Produce.
All you just need to produce an E-book is a computer and a text editor of your choice, You don’t have to go through any printing press whatsoever. You can publish your first Ebook right from your room.
4. Ebooks can be used to grow your business more so than physical books
One other factor that can add to the juice and success of your any type of business is E-book publishing. If you have a whole huge audience, then you can communicate with them through the aid of E-books.
Important eBooks Statistics That You Should Know.
The sales and publishing of eBooks in the past few years has gone up due to the extent of making traditional print obsolete.
Just in case you intend to create an eBook, and you still have a lot of doubts as regards the market size, and how lucrative it can be, here are few eBook publishing and sales fact that can help you get started.
1. eBooks make up about 19% of total book sales globally.
2. The Worldwide revenue for eBooks has risen to over $14 billion in the year 2019.
3. Revenue for eBooks is demanded to show an annual growth rate of 10.7% every year.
4. Due to The COVID-19 pandemic, eBook sales have skyrocketed drastically.
5. eBook has led to the growth of many websites, so many Bloggers has attested to this fact.
How To Start Writing Your First E-Book.
E-Book publishing is not as easy as you think, there are so many steps involved and that why I am going to walk you through them in this article.
1. Choose an Idea.
An Idea can be anything from a specific niche or your area of expertise, You don’t want to publish on a topic that you are not good at or else there will be a lot of backlashes and you will get a very bad review which can further limit your sales.
The first step in learning how to write an eBook is making sure you choose a smart eBook idea (topic area) that does not only resonate with readers, but also in line with your own passion, and are of specialization.
Also, make sure that there is a huge market demand for the topic you intend to write about.
Just to help you actively decide on which topic to help you choose. Here are my step-by-step processes for choosing the best eBook idea to write about:
1. Which eBook Ideas Excite You Most?
When you are about picking an eBook idea to write about, you should always start with considering subjects you personally want to explore and write more about. Ask yourself questions like:
1. What are one or two eBook ideas I could write concerning for days on end if I had all the time in the world?.
2. Of all the things that I have written on my blog, which topics do I individually enjoy the most?.
3. Which topics am I uniquely qualified to write about (based on my own personal skills and experiences)?.
4. What kinds of subjects do you feel especially confident in talking (or writing) about?
The main reason why one of the main criteria behind choosing to write an eBook is passion and interest is that you might have to revise such book again for republishing or better still write a second variant of such a topic.
Make sure that when writing an eBook is directly resonates with your interest and passion.
2. Which Topics Does Your Audience Want?
Just as important as making sure that you are writing an eBook about a subject you personally care about, it is also important that you have an audience that is really dying hard to get access to this information.
You must make sure that such an eBook idea is one that would entice your first-time blog readers to sign up for your newsletter or for your existing readership to be able to make payment for such material.
Mind you that there are so many free resources all over the internet, so you have to really work hard to make sure that what you intend to publish can’t be found anywhere on the internet for free.
For example, there is no need to write an eBook on “How To Start A Blog And Make Money”, because when you Google that information there are already tons of free resources that actually solves that particular problem.
Here are a few ways to discover which eBooks ideas your audience will likely be most interested in:
1. Ask them. Novel idea, right?.
If you’re thinking about writing an eBook, start by asking your existing audience, even if you think that they are small, just as them what would benefit them to have an eBook about.
One very popular way to do this is to send them a newsletter about what you intend to do and ask for their own opinion, post it directly on your blog and send tons of traffic to it, or better still chat with them one-on-one via social media platform that you use the most.
Better still, If you have a few eBook topics you can’t decide between, try polling your readers with a short survey to see which topics resonate most with them.
2. Look at your best-performing pages.
This idea is kinda technical, and one way to do this is to use web analytics tools like Google Analytics to be able to spot this effect.
All you need do is open the Google Analytics account that your website is linked to and adjust the date as far as the beginning when you started that blog to the present date, all you need do is check out which post performed most, and even got more social share, comments and traffic.
3. Review past comments and questions.
The last action to take is to take a flashback at the questions, comments and general enquiries that are being made by your readers.
What are some of the questions your readers have consistently asked you either in the comments, via email or on social media?
What is a general problem that comes up again and again? These questions can give you excellent eBook ideas that address real reader needs.
In the end, if you are not able to pool out any tangible response, the next thing I usually advise is that you go with your guts, just write what you feel is write.
2. Research the Competition.
One advice that works with every online business is to research your competitor, and see what they are doing, to help you analyze and optimize to meet up with that existing standard, and even go way past beyond it.
This advice applies to every piece of content you create—from writing a blog post all the way up to creating eBooks, courses, webinars or otherwise.
Before you begin a new project, study your competition. It’s always a good idea to see what others have already written, how they have written it and how strong it appears to have been.
Search for eBooks on the topics you are considering over on Amazon to see how many results there are, how the titles are framed and see the number of purchases (or reviews) those books have:
Poke around on the top ten blogs within your niche to see how much they’ve covered the subject too. Also, make sure that you put the following into consideration.
1. Which exact topics have they treated in an eBook format?
2. Have the eBooks you have been able to find appear to be well-written?
3. Are there any glaring gaps or shortcomings you could do better at?
3. Come up with a good title.
Another thing that would attract people to read or even want to publish your E-Book is having a good title. This can be anything that is easily relatable to the layman’s eyes of wisdom.
Also, make sure that you engage in proper keyword research before you start writing your own eBook, it would help you identify what people are already searching for, and identify the best keywords or phrases to use in your title, in order to attract more readers and optimize it for search engine optimization.
One way to effectively choose the best keywords to optimize your eBook for is a low competition keyword so as to easily master and start building a huge momentum with.
For example, if someone notable in your niche has just recently published an exceptional eBook covering a topic you are considering writing about, then I consider is a waste of time because it will be more difficult to outrank that person today withing a short time frame.
However, you may find that the eBooks in a topic area you’re considering are not well written, or provide very limited information.
If this is the case, it may actually be a great opportunity to write something that will really provide significantly more value to the readers in this space.
4. Write An Outline.
Breaking your book into outlines keeps you from totally going off-topic during the whole writing process of your project, it also makes you not to lose all sense of reality when you are up late at night trying to finish one more chapter.
Beginning with an outline is a solid foundational start to any writing endeavour. It makes your book easy to navigate for people who like to skim books.
There are many ways to make sure that your eBook is well planned and outlined, and a few of them includes, Write down every key and question you need to answer in the eBook.
The major benefit to beginning with a well-researched outline is that it gives you a clear idea of what you are going to write about, and also help you to research your topics very well and thorough.
5. Design an Awesome book Cover.
No matter how awesome your ideology might be, it will not gain a lot of attention an attraction or else you design an awesome back cover alongside it. You can subscribe to the services of a graphics designer or even look up anyone online to help you with nice templates.
6. Get Equipped With The Right Tools.
You don’t want to publish an eBook with the Notepad app on your computers or better still with the Note app on your Macbook pro laptop, all I am trying to point out is the need to get equipped with the right tools to help make writing eBooks fun and easy.
eBooks take a lot of time to create, and most time not having the right tools can make things a lot difficult. In this section, I would be making a list of some important tools that you should consider having when you decide to publish your first eBook.
Here are some amazing E-book publishing tools that you need to know.
1. Google Docs.
Google Docs is a word processor provided as part of a free, web-based office suite offered by Google through its Google Drive service.
This service also includes Google Sheets and Google Slides, a spreadsheet and a presentation system.
An easy way to write and convert the material to PDF online for free is by using Google Docs. Enter your content and have all the Google Fonts available for you to choose from inside the Google Docs window.
It’s syncing with your Google Drive account, so you can work on it from any platform as long as you’re online.
2. Microsoft Word.
Microsoft Word also referred to as plain text, is a word processor developed by Microsoft. Anyone with a PC will be familiar with MS Word, so creating an e-book using this software is great for those who don’t want to learn any other software.
3. Adobe InDesign.
InDesign is a more advanced method of creating an e-book and it’s mostly if you want the graphics and all style elements in your e-book to look polished and professional.
To download and use InDesign, you need to subscribe to Adobe’s Creative Cloud plans. Single software subscription to InDesign starts at $19.99 / month.
7. Publish your E-Books To E-Books store.
After writing your E-Book, the next thing to do is to get your E-book to across various online E-book platform. E-book stores are simply websites that allow people to publish their E-books for the sole aim of visibility and making money.
There are various E-book stores but I will try to mention very few of them. Most people are more comfortable and customed to selling with the aid of an E-book store so I decided to do this section separately.
Here is some very few famous E-Book selling platform you should know.
1. Amazon Kindle Store.
The Amazon Kindle Store seeds above one million digital titles. It supports Portable Document Format (PDF), Amazon’s Kindle Format (AZW), and Mobipocket (MOBI).
To publish books in the Kindle Store, you need to visit the Kindle Direct Publishing site.
Royalty rates are 70 per cent for titles priced between $2.99 and $9.99 that are at least 20 per cent lower than the lowest list price for the title’s print version.
For other prices, the royalty rate is 35 per cent. Affiliates earn up to 15 per cent commissions.
2. Apple Ibookstore.
The Apple iBookstore lists over 700,000 titles. It supports all formats. To publish in the iBookstore, access the requirements and application.
The royalty rate is 70 per cent. Apple does not pay publishers until they meet payment criteria and earning thresholds that differ from territory to territory. Small publishers can get charged quicker by using an ebook aggregator.
Kobo lists over 2.3 million titles and focuses on mobile devices including cell phones. Authors and small publishers must use Smashwords or eBookIt to publish on Kobo. In addition to royalty rates, Kobo charges a conversion fee starting at $29. In addition to royalty rates, Kobo charges a conversion fee starting at $29.
4. Google E-Book Store.
Google eBookstore lists over 3 million titles. It has an affiliate program based on Google Affiliate Network (GAN) and Google AdSense. Authors and small publishers can apply their books by joining the Google Books Partner Program. Google uploads a PDF and attaches books to your search results for free.
5. Okada Books.
This is a native platform designed here in Nigeria. All you need to do it to sign up and publish your books, you get paid royalty on every sale.
8. Get Ready To Promote Your E-Books.
Now that you have taken time to write you first or maybe even second E-book, the next thing to bear in mind is how to start promoting your E-Books so that you can make money off it, and if you decide to just share it, you still need a proper distribution channel.
A website can do a lot to help you promote your book most especially it getting tons of targetted traffic. Here is an article I recommend you read to help you get started with owning and scaling your website or blog.
Just before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how a full website or a blog should run, so therefore it’s time to stop talking and start doing.
Publishing your book to online E-book store is very good but the downside is that you get to appear alongside selling books and you stand higher chances not to make very good sales, this is why I recommend you leverage on your website or blog to sell your e-Books.
In the coming section, I would explain how you can leverage your website to start selling any E-book.
I decided to drop a dedicated article on how you can own an awesome domain name and a cheap web host with BlueHost and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game. Here is a link to the recommended article.
2. Social Media.
Another avenue to promote your book most especially when you have a huge following, and if you don’t have social media influence then you can try out targeted paid ads to reach your desired audience.
Nevertheless, I recommend you read this article to help you get started with social media platforms such as Facebook and Instagram
3. Email Marketing.
Email marketing is another avenue that can help you bring in a very huge profit from sales of E-Books. All you need to do is to understand how email marketing works and how you can set up a sales funnel for your business. If you are a beginner I highly recommend you read this article.
Just before going to consume the above-recommended content on email marketing I usually like to ease the stress of my reader to allow them to benefit as quickly as possible, and one way that I usually make this happen is by introducing the best way of doing things to them.
It is my custom and tradition to always conduct a full forensic investigation on any online program and give my users feedback, this is more reason why I am recommending GeResponse as your official email marketing software.
I have used GetResponse and I must tell you that it is indeed an amazing company that is constantly innovating and building great products.
I highly recommend that you read this article below to learn more about how you can also benefit from this amazing product and scale your email marketing campaigns to success.
4. Word Of Mouth.
If you are student college or maybe you are very social this method will work for well, If you have very convincing physical sales skills then you are good to go on this method. People you can recommend you E-Books too are friends, family, colleagues and associate.
There are so many ways to promote your books as mentioned above and the very popular one that was cited was uploading your books to any popular E-Book platform such as Amazon Kindle and So on.
In my own experience, this is a very good idea but one drawback about this is that you get to compete with a lot of very high profile author on such a platform so what I recommend you do is to create your platform which can be a blog, build influence on social media and build your email marketing list.
The main idea behind this is to nurture your audience so that they will not reject anything you bring to the table.
This can take time but take it as a long term solution.
Here is an article I recommend you read again to help you get started to creating your blog.
you can read any of this two to learn about Email marketing.
And lastly, follow the link below to learn about social media.