What is CRM Software and How Does It Benefit Your Business?

Introduction.

Have you ever found yourself trying to reach out to customers and repeatedly repeat a task in your business? For example, email marketing software allows you to reach out to customers via email.

Maybe you need to reach out to customers via phone, and you start doing research for softwares that allows you to send text messages or make phone calls to your customers, then the business becomes bloated.

CRM software centralises all the data about your current and future customers so that your team may remain on top of their tasks.

CRM enables agents to log in to accounts of customer purchases, calls, emails, chats, support tickets, etc. This way, no detail of a customer’s relationship with your business will get missing.

A CRM solution will keep customer information in a single file. These files can be effectively managed with new data with each new development of your relationship with a customer.

Every phone call, email, contract, offer, etc., will be kept in one convenient place. Your whole team will be able to access this information and update it so that everyone stays on the same page.

This article will deal solely with the use and importance of integrating CRM software into your business model.

What is CRM Software?

A CRM is a platform that connects your different departments, from marketing to sales to customer service.

It organises its notes, activities, and metrics into one administrative system, allowing for exceptional coordination across teams and departments and allowing businesses to provide their customers with personalised journeys.

Why does your business need a CRM system?

Thirty-nine per cent of companies that have integrated CRM platforms cite their data as a competitive advantage or a strategic asset.

Most companies see a significant increase in leads, sales revenue, and customer retention with a CRM system. Here are some of the reasons why your business needs a CRM system.

1. Better customer service

A CRM manages all of your contacts and gathers essential customer information like demographics, purchase records and previous messages across all channels and makes it easily accessible to anyone in your company who needs it.

This ensures that your employees have all they need to know about the customer at their fingertips and can provide a better customer experience, boosting customer satisfaction.

CRM allows your business to reach out to existing customers without doing so much.

2. Using CRM in your business boost productivity.

A CRM system can perform many activities. One of the simplest yet most compelling is its ability to automate time-consuming, manual tasks by leveraging workflows.

Simple to create automated actions can be triggered at scheduled times, by system defined conditions, or by the user and customer activity. Users will have more time to put customers first, nurturing relationships and creating experiences that delight them.

The automation of administrative activities enables the introduction of efficient business processes.

This has been proven to shorten your sales cycle by 8 – 14%. Sales teams will no longer spend their time completing admin tasks (usually on spreadsheets) and chasing cold leads. With CRM software on their side, they can now focus on selling with all the facts at their fingertips.

3. CRM helps boost sales.

Using CRM software enables sales and marketing teams can easily segment customers according to a wide range of criteria such as spend, activity, market sector etc.

Identifying and re-engaging dormant customers and scheduling automated email marketing campaigns can be achieved using a CRM, helping boost sales and revenue.

4. It Creates a Centralized Database In Your Organization.

Integrating CRM into your business allows you to own a centralised customer information database, making it easy to find all you need.

This enables a faster, more efficient, and more accurate cross-team access, with more effortless management of data shared in one location, all thanks to the CRM tool.

5. It Automates Data Entry.

In the past, customer information had to be manually entered after every purchase. This can be a tedious and time-consuming process.

Apart from that, manual entry of customer information is also more susceptible to human error. A remedy to that challenge is through automating data entry.

Using a CRM system allows your sales team not to spend a lot of time recording emails manually, logging calls and customer interaction; data is now automated at every point in time an action is made towards reaching out to the customers.