5 Reasons Your LinkedIn Posts Get Low Engagement, And How To Fix Them

Introduction.

LinkedIn is one of the best platforms to connect with professionals, build your brand, and even land new opportunities. But let’s face it—posting on LinkedIn can feel like shouting into the void sometimes.

You put effort into crafting your post, hit “Share,” and then… crickets. Maybe a like here, a comment there, but not the buzz you were hoping for.

It’s frustrating, especially when you see others gaining traction with what seems like minimal effort. Why does this happen?

Let me break down the five key reasons your LinkedIn posts might not be getting the engagement they deserve—and, more importantly, how you can fix it.

5 Reasons Your LinkedIn Posts Get Low Engagement, And How To Fix Them

1. Your Content Doesn’t Speak to Your Audience

The truth is, your audience isn’t on LinkedIn just to scroll. They’re there to learn, find inspiration, or solve problems. If your post doesn’t hit one of those notes, people will simply keep scrolling.

How to Fix It:

• Know your audience: Think about who you’re writing for. Are they entry-level professionals? Industry leaders? Your content should match their interests and challenges.
• Add value: Share tips, insights, or experiences that others can learn from. Posts that teach something or spark meaningful discussions tend to perform better.
• Keep it relatable: Use language that’s easy to understand and examples that feel real.

2. You’re Posting at the Wrong Time

Timing matters more than you might think. Even the best post will flop if your audience isn’t online to see it.

Studies show that LinkedIn engagement peaks on weekdays, with the best times often being early mornings (7–8 AM) or around lunchtime (noon) It:

• Experiment with posting times: Try different days and times to see when your audience is most active. LinkedIn analytics can give you clues about when your posts perform best.
• Plan  Tools like Buffer or Hootsuite let you schedule posts at optimal times, so you don’t have to hit “Post” manually.

3. Your Post Is Too Long (or Too Short)

Attention spans are limited, especially on a platform like LinkedIn. If your post is overly detailed or just a quick one-liner, it might miss the mark.

A strong LinkedIn post typically sits somewhere between 300–1,200 characters, with some leeway depending on the topic.

How to Fix It:

• Get to the point: Make your key message clear in the first couple of lines. Remember, people only see the first 3–5 lines before they have to click “See more.”
• Use formatting: Break up your text with line breaks or bullet points. A wall of text can feel overwhelming and lead to less engagement.
• Test your length: Try writing both short and long-form posts to see what resonates with your network.

4. Your Visuals Aren’t Grabbing Attention

Posts with visuals are twice as likely to get engagement compared to text-only posts. That doesn’t mean we need a flashy graphic, but adding something visually appealing can help stop the scroll.

How to Fix It:

• Use high-quality visuals: Whether it’s a photo, infographic, or video, make sure it’s clear and relevant.
• Try native videos: Video content tends to perform particularly well on LinkedIn. Even a short, informal clip filmed on your phone can make an impact.
• Add captions: Many users watch videos without sound, so adding subtitles can make your content more accessible.

5. You’re Not Engaging With Others

LinkedIn is a social network, not just a broadcasting platform. If you’re only posting without interacting, your posts might not get the attention they deserve.

How to Fix It:

• Engage with others first: Comment on and like other people’s posts before you share your own. This often increases the visibility for your content.
• Respond to comments: If someone takes the time to comment on your post, reply! This not only boosts engagement but also builds relationships.
• Be consistent: Don’t just show up when you have something to promote. Regularly contribute to conversations to stay visible in your network.

FAQs

Q: How often should I post on LinkedIn?

A: It depends on your goals and audience. For most people, posting 2–3 times per week is enough to stay active without overwhelming your network.

Q: Should I use hashtags?

A: Yes, but don’t go overboard. Use 3–5 relevant hashtags to help your post reach a broader audience. Too many hashtags can look spammy.

Q: Can I share the same content across platforms?

A: You can, but tailor it for LinkedIn. A post that works on Instagram might need tweaks to fit the professional tone of LinkedIn.

Conclusion.

Getting low engagement on LinkedIn isn’t the end of the world, and it’s something you can fix with a few tweaks to your approach. Focus on creating valuable content, posting at the right times, and engaging with your network consistently.

What’s been your biggest challenge with LinkedIn engagement, and how are you planning to tackle it? Let me know—I’d love to hear your thoughts!