Individuals, brands, and organizations now seem interested in marketing themselves through Instagram. Why? Because these of it’s massive engagement.
Instagram is an American photo and video social networking platform that allows people to share all things media, It was created in 2010 by American programmer and ex-Google employee Kevin Systrom.
Instagram was later acquired by Facebook in 2012 and since then It growth has skyrocketed, Instagram boasts of over 1.5 Billion people and it has become the third most populous platform behind Facebook and TikTok, Instagram is officially part of Facebook.
Instagram Stats You Should Know.
In case you doubt the power of Instagram here is a few metrics to counter your belief.
1. Instagram Is the second most downloaded free app on Google Play.
2. Over 1 Billion users use Instagram every month.
3. Instagram is the fast-growing social network in Canada.
4.200 million Instagram users visit at least one business profile daily.
5.130 million Instagram users tap on shopping posts every month.
6. The youth audience on Instagram is over 52.9 million which makes it very easier for advertisers to target.
7. U.S. Marketers spend 69% of their influencer budgets on Instagram
Why you should choose Instagram for your Business.
Here are cool Instagram business tips to help put your brand and business in front of potential customers.
1. Put a Face to Your Brand.
Instagram is no doubt a photography platform and it can help you form a form of connection with users. This can, in turn, build brand awareness and trust,
2. Boost Your Sales.
If your customers trust you they will buy from you. One way Instagram can help your business it to boost sales.
You can leverage on stories to reach out to your entire audience. You can use Instagram Stories to offer discounts and run a flash sale.
3. Connect with like-minded people and businesses.
Social media provides an avenue to connect with like-minded people and business. how to introduce your business on Instagram you can follow other brands that are relevant to your niche and learn from their success stories.
This can help you innovate and expand your brand without even going for extra consultations.
4. Instagram Differentiates Personal Profiles from Business Profiles.
Just like Facebook Page is to business owners, Instagram also introduced the business section of its a platform to help business owners to scale.
Instagram introduced the business profile functionality to differentiate business account from personal profiles.
If you turn your account into a business account, you will unlock a world of features to help promote your business.
Some of these features include having a call to action button for your page visitors, the ability to promote your posts with ad dollars, and access to account insights.
Making this adjustment allows you to set your account up for success to reap all of the benefits of Instagram.
5. Instagram can be used to fuel your other marketing efforts.
Social media are best utilized when they complement each other. Don’t spend and grow your business solely on a social media platform.
If you are starting from Facebook as a newbie then you should consider shifting slowly to Instagram or Twitter that way your business is properly validated online.
6. You can partner with influencers.
Influencer marketing is one of the most potent internet marketing strategies. For those not in the know, influencers are online personalities who will usually advertise a brand or product to influence buyers decision.
A well-known influencer can bring your company’s sales to a whole other level through increased return on investment and access to demographics that you wouldn’t normally reach.
If you use a well-known influencer, then they can spread the word of your company or product to millions of followers with just a few posts.
Instagram also makes it possible to reference a users profile by making use of the @ symbol.
When collaborating with an influencer you should always ask them to refer to your profile using the @ symbol
7. Instagram Is Mobile.
Other social networks like Facebook, Twitter and Pinterest all started as websites.
This is not the same story with Instagram, Instagram started directly with mobile apps and this has been attributed to its untimely success.
Since 90 per cent of time spent on mobile is spent on apps, your company should take advantage of this and make your posts accessible to viewers wherever they go via Instagram.
How To Grow Your Business On Instagram.
Instagram is home to over 2 billion people and this network is growing very fast, do you want to leverage the power of this community? then here are some very quick hacks to help you get started.
1. Sign Up On Instagram.
Before ever thinking of getting the best out of any social media platform such as Instagram, the first thing you need do is to get is to sign up.
You can signup directly on the official Instagram website or directly from your Facebook account, I highly recommend you do this because it makes sure everything is in sync and nothing is ever out of place, also if you are the type that forgets passwords so easily, I think this would protect you from hackers in future.
However, you should know that joining Instagram Is free
2. Post Regularly.
The next step to take after getting your Instagram account is to start posting whatever material you have on the ground, mind you that Instagram is a media platform that allows you to leverage on the power of both images and videos, you also have the opportunity to make use of text in form of caption.
The caption section allows you to be able to tell the stories behind the post that you just made.
Mind you that the caption section should be utilized very well and should thoroughly describe what you intend to share to the entire public.
3. Switch To a Business Account.
Instagram has a feature that allows you to do more than the normal Instagram account for individual, and this feature is called Instagram for business.
Just like the Facebook business page, Pinterest for business, Instagram also gives you the power to do more with your Instagram account.
The Instagram for business feature allows you to be able to get access to more tools and most important of all, Insights as to what is happening to your Instagram account.
Most of these insights include statistics such as how many views your profile gets in a day, how many engagements that are being attracted to every post you make, and lastly you also get the power to be able to do paid advertising directly on Instagram, mind you that this feature needs direct access to your Facebook account, now you see the correlation between Instagram and Facebook, they are just like siblings, you cannot do away with one and leave the other, many people try to ignore the fact that Instagram is still Facebook and try to Face Instagram alone, but in fact, Instagram derives it major functionality directly from Facebook.
4. Make Use Of Instagram Stories.
Do you know that the technology that powers all social media platforms are called Feeds, this technology is very expensive to run and manage and this is one of the major reason why your post does not reach your entire followership at once.
According to online marketing sources, only 10% of your total followers get to see your post whenever you post and this can begin to decline of your post does not attract a lot of engagements.
You see Instagram is trying as much as possible to make sure that people actually see what they are interested in and not what they randomly follow.
So don’t be all over the place trying to build your Instagram followers because in the long run if they don’t engage what you do, your post will begin to disappear gradually from their feeds, they might still follow you, but they will not see you as often as possible as they do with other brand and accounts that they engage.
The billion-dollar question is, How do I make sure all my followers are getting all my post?, the answer is to leverage the power of Instagram stories.
Facebook stole the idea of a 24-hour timeframe post from Snapchat and decided to integrate it into their platform to help business owners to be able to reach their audience at the same time without having to be restricted by the Feed technology on its platform.
If you want to be able to reach your followers at the same time, without having to be restricted, then you need to start using Instagram stories.
5. Collaborate With Influencers.
In one of my articles on this blog, I wrote an article on how to beat competitors in business and one of the things I made mention was the fact that large business empires you see today are not built only because of the value that they claim to add, but because people trust them.
Take a look at top brands like Coca-Cola and Pepsi, one of the major reasons why they remain in the top of other Cola drinks in the world lies in the fact that they have built trust over the century.
One very way to build trust on Instagram is the use of influence marketing.
If you are new business brand starting on Instagram, you likely join the rat race in trying to get huge followership and build brand trust, but one of the very quick and shortcut to this is to leverage the power of influence marketing.
Influencers are those who have gained authority on any given platform and have also gained the power to command massive engagements, most times they usually involve celebrities or even sportsmen, choosing a celebrity to work with depends on the niche of your brand and business.
There are so many platforms to search for influencers to work with, make sure they are commanding very strong and powerful engagement before attempting to work with them.
6. Get Your Account verified.
Getting a verified Instagram accounts, helps your brands declare and show trust, the blue ticks show the world to see your business as one out of many.
Getting verified on Instagram requires a great deal of work, this is why I wrote this article on how you can get verified on Instagram.
7. Own A Website.
A website is another online tool that can help you grow your business on Instagram if you have very good search engine optimization techniques in place and a lot of organic traffic.
All you need do is embed your Instagram post on your website or blog and visitors from your website are likely to follow you.
With little or no knowledge of code, you can embed your Instagram post on your website, and if you use something like WordPress then is very easy to do.
I must tell you that I have used this strategy to grow followership on Twitter and even most top business brands that have very high traffic on their website have used this to grow their social media pages.
Here is an article I wrote on how you can get started with owning your website or blog.
8. Use Hashtags.
Hashtags are social media functionalities that allow the user to group like-minded post, it simply allows things to be in order.
Example of a proper instance of when a Hashtag is used is #BlackLivesMatter when this campaign started in the US, people communicated their feelings using this tag all over social media, and this became a reference point to know what happened at that particular point in time.
Apart from the reason that Hashtags are ways to group and categorize post, it is also a means to get discovered across all social media platform.
You can decide to create your hashtag when posting to leverage on other hashtags to gain visibility.
People searching for something similar to your product might likely stumble upon your post in a particular hashtag.
9. Use Paid Advertising.
Paid advertising is quick means to the end, do you need to save yourself the stress of having to wait and go through the stress of getting visibility of Influencers, posting regularly and using hashtags, then the answer is paid advertising
To be honest with you organic is dead on social media, the best way to do things is just going on with paid advertising and save yourself the stress and hustle of trying to find visibility.
So many social media coach tries to tell business owners about a new strategy they used many years ago, to be honest with you, the algorithms used in developing social media platforms are changing every blessed day, the internet is becoming a global village and the idea of freebies is fast disappearing, don’t waste your time trying to leverage on any strategy or advice, If you want to grow super fast then you need to leverage paid advertising.
Do you want to grow your business on Instagram very quickly, then here are my very quick routes, the first thing to do is to focus on Paid advertising and collaborating more with influencers, then you will see a very quick jump in your business on Instagram.
If you are broke and you cannot afford to collaborate with influencers then I suggest that you pay more close to paid advertising, and also play close to other Instagram growth tips as stated above.
Let me now burst your bubbles there are no technical ways no hidden software and no hidden algorithm to boost your business on Instagram.
But there are tips and procedure to follow that will guarantee you help your business become successful on Instagram.
So many business owners seek hacks to help them boost their followership by integrating third-party software alongside their Instagram account.
This can give Instagram a very bad signal about your business and might lead to your account being eventually banned.
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