Instagram can be a highly targetable visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.
Over one billion Instagram users browse the app every day, making it home to some of the most engaged audiences.
But like any social network, there are right ways to use your Instagram profile, wrong ways, and clever ways.
Do you have the following Questions;
- how to build a business Instagram following
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- how to make your Instagram business account grow
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- how to grow your Instagram business organically
- how to grow your fashion business on Instagram
This article has been created to help answer the above questions with clarity. Make sure to stick to the end to get a comprehensive understanding.
What Is Instagram?
Instagram is an American photo and video social networking platform that allows people to share all things media.
Why Should my business be on Instagram?
1. Put a Face to Your Brand.
Instagram is no doubt a photography platform, and it can help you form a form of connection with users. This can, in turn, build brand awareness and trust,
2. Boost Your Sales.
If your customers trust you, they will buy from you. One way Instagram can help your business is to boost sales.
You can leverage stories to reach out to your entire audience. You can use Instagram Stories to offer discounts and run a flash sale.
3. Connect with like-minded people and businesses.
You can follow other brands relevant to your niche and learn from their success stories. This can help you innovate and expand your brand without even going for extra consultations.
4. Instagram Differentiates Personal Profiles from Business Profiles.
Some of these features include having a call to action button for your page visitors, the ability to promote your posts with ad dollars, and access to account insights.
Making this adjustment allows you to set your account up for success to reap all of the benefits of Instagram.
5. Instagram can be used to fuel your other marketing efforts.
6. You can partner with influencers.
Influencer marketing is one of the most potent internet marketing strategies. For those not in the know, influencers are online personalities who will usually advertise a brand or product to influence buyers’ decisions.
A well-known influencer can bring your company’s sales to another level through increased return on investment and access to demographics you wouldn’t usually reach.
If you use a well-known influencer, then they can spread the word about your company or product to millions of followers with just a few posts.
Instagram also makes it possible to reference a user’s profile by creating the use of the @ symbol.
When collaborating with an influencer, you should always ask them to refer to your profile using the @ symbol.
7. Instagram Is Mobile.
Other social networks like Facebook, Twitter and Pinterest all started as websites. This is not the same story with Instagram; Instagram started directly with mobile apps, which attributed to its untimely success.
Since 90 per cent of time spent on mobile is spent on apps, your company should take advantage of this and make your posts accessible to viewers wherever they go via Instagram.
How Do I Grow My Business On Instagram?
Instagram is home to over 2 billion people, and this network is growing very fast. Do you want to leverage the power of this community? Then here are some quick hacks to help you get started.
1. Sign Up On Instagram.
Before ever thinking of getting the best out of any social media platform such as Instagram, the first thing you need to bring up is to sign up.
You can signup directly on the official Instagram website or directly from your Facebook account; I highly recommend you do this because it makes sure everything is in sync, and nothing is ever out of place; also, if you are the type that forgets passwords, so quickly, I think this would protect you from hackers in future.
2. Choose a Topic and Post About it Regularly.
The next step to take after getting your Instagram account is to start posting whatever material you have on the ground and make sure that such material is centred around a particular niche.
Mind that Instagram is a media platform that allows you to leverage the power of both images and videos; you also have the opportunity to make use of text in the form of a caption.
The caption section allows you to tell the stories behind the post that you just made. Mind you that the caption section should be utilised very well and should thoroughly describe what you intend to share with the entire public.
3. Switch To a Business Account.
Instagram has a feature that allows you to do more than the standard Instagram account for individuals, and this feature is called Instagram for business.
The Instagram for Business feature allows you to access more tools and, most importantly, insights into what is happening to your Instagram account.
Most of these insights include statistics such as how many views your profile gets in a day and how many engagements are attracted to every post you make. Lastly, you also get the power to be able to do paid advertising directly on Instagram.
4. Make Use Of Instagram Stories.
Facebook stole the idea of a 24-hour timeframe post from Snapchat and decided to integrate it into its platform to help business owners to be able to reach their audience at the same time without having to be restricted by the Feed technology on its platform.
If you want to be able to reach your followers at the same time without having to be restricted, then you need to start using Instagram stories.
5. Collaborate With Influencers.
One very way to build trust on Instagram is to influence marketing. If you are a new business brand starting on Instagram, you likely join the rat race to get colossal followership and build brand trust. Still, one of the quick shortcuts to this is to leverage the power of influence marketing.
Influencers have gained authority on any given platform and have also achieved the power to command massive engagements; most times, they usually involve celebrities or even athletes; choosing a star to work with depends on your brand and business niche.
There are many platforms to search for influencers to work with; make sure they command robust engagement before working with them.
6. Get Your Account verified.
Getting a verified Instagram account helps your brand declare and show trust; the blue ticks show the world sees your business as one out of many.
Getting verified on Instagram requires a great deal of work; this is why I wrote this article on how you can get verified on Instagram.
7. Own a website and Start Blogging (SEO).
All you need to do is embed your Instagram post on your website, or blog and visitors from your website are likely to follow you.
With little or no knowledge of code, you can embed your Instagram post on your website, and if you use something like WordPress, it is straightforward.
I must tell you that I have used this strategy to grow followership on Twitter, and even most top business brands that have very high traffic on their website have used this to develop their social media pages.
Here is an article I wrote on how you can get started with owning your website or blog.
8. Use Hashtags.
Hashtags are social media functionalities that allow users to group like-minded posts; it simply allows things to be in order.
An example of a proper instance of when a Hashtag is used is #FashionWeek. Fashion entrepreneurs can use this Hashtag to organise various posts relating to that fashion event at a particular time.
Apart from the reason that Hashtags are ways to group and categorise posts, it is also a means to get discovered across all social media platforms.
When posting, you can decide to create your hashtag to leverage other hashtags to gain visibility. People searching for something similar to your product might likely stumble upon your post in a particular hashtag.
9. Use Paid Advertising.
Paid advertising is a quick means to an end. Do you need to save yourself the stress of waiting and going through the stress of getting visibility of Influencers, posting regularly, and using hashtags? Then the answer is paid to advertise.
Organic is dead on social media; the best way to do things is to go on with paid advertising and save yourself the stress and hustle of trying to find visibility.
The algorithms used in developing social media platforms are changing every blessed day, the internet is becoming a global village, and the idea of freebies is fast disappearing, don’t waste your time trying to leverage any strategy or advice; if you want to grow super snug, then you need to leverage paid advertising.
10. Explore Instagram Third-Party Tools.
Third-party tools are created to assist users that allow users to do more; these tools are primarily designed and managed by external bodies.
Most of the reason why these tools are created in the first place is to enhance the use of a particular online platform.
Major giants like Facebook and Instagram are not usually shipped in with the accurate tools needed to run them, at least for advanced users; since there is no way to communicate their ideas to these guys, third-party software developers get the go-ahead to develop apps that will integrate with the leading platforms API.
Here are some essential Instagram third-party tools that can help you enhance your business on Instagram.
1. Grum. Co.
Grum. Co is one of the very top Instagram third-party tools that leverage the Instagram API to be able to schedule a post on Instagram for desktop.
If you want to schedule posts ahead of time, then this tool is one you should get started with. Grum. Co is free to use and comes at no pricing at all.
TRY IT NOW – Grum. co
This is another fantastic third-party Instagram tool to get started with.
Skedsocial allows you to schedule a post for Instagram, get Instagram advanced analytics and Insights to enable you to grow very fast, and upload stores at a goal.
Another exciting feature that comes alongside this tool is the ability to use an Instagram visual planner.
The visual planner allows you to leverage the Instagram API to arrange how you want your posts to appear and in a fashionable order.
Sked Social is exciting software to get started with. It comes with a 7-days free trial with pricing starting from $25 to $260.
Here is a detail of the screenshot below.
Getting started with SkedSocial has never been easier; you can click the link to follow up on their website.
TRY IT NOW – skedsocial.com/
3. Social Boost.
Are you trying to give your Instagram Profile a boost? Social boost is a third-party social media tool developed to help you achieve that.
Social Boost is an Instagram organic growth service that engages your target audience to boost your account.
Social Boost is the composition of handpicked social media managers who are vastly experienced in the use of social media, many of which are social media influencers themselves.
Just before desperation leads you to click the link below to join social boost, I must advise you of the risks involved.
Social Boost does not care about their clients to limit their engagement so that they don’t get shut down by Instagram.
Their service is not risk-free, but I advise that you be careful.
TRY IT NOW – social boosts.co
I wrote a list of essential social media tools to consider; here is a link to that article.
11. Run a giveaway.
If you spend time on Instagram, you’ve probably seen a giveaway in action firsthand. Household-name brands and small businesses use Instagram giveaways to create buzz about new product lines, reach new fans, and grow their social followings.
Are you a brand or a business? Giving out freebies can help boost engagements around your Instagram handle and help you get discovered.
Sometimes the prizes are incredible, while others may be small. But, regardless of what you are, Instagram giveaways can be a great way to create buzz and attract potential new fans.
One way to grow your brand using giveaways is by organising a contest and rewarding that audience when that task has been concluded; rewards can be products or cash.
12. Use Instagram Live.
Instagram Live lets users stream live videos to their followers through their Instagram Stories. It is excellent for growing engagement, connecting directly with your users, sharing news, and establishing your brand.
With Instagram, you can use the Live feature to stream videos to your followers and engage with them in real time, building more loyal followers.
When your brand starts a live video stream, a ring encases your profile picture in Instagram Stories to tell followers they can check out the stream.
Followers also receive a notification when you start a live video. Once you finish your Live stream, you can upload it to your Story for 24 hours.
Remember that Instagram Live is interactive. Your followers will probably comment while you are living. So try to acknowledge their comments and find ways to get them to participate.
13. Use Instagram Shop.
I Like big tech because they are trying as much as possible to be a one-stop solution for all your business needs.
The Instagram shop feature allows you to promote your products directly to Instagram users through posts, Stories in the Explore tab, and a special Shop tab on your profile.
Instagram is fast becoming an eCommerce powerhouse, and this is good news for businesses because.
1. It Reduces Friction and Makes Shopping Easier for Consumers
2. It Allows You to Promote Products Directly.
3. Expose Your Products to Users with a High Purchase Intent.
Before starting an Instagram Shop, you need to meet all of Instagram’s requirements.
You can’t use an Instagram Shop to sell services, only eligible physical goods. Plus, your business must comply with Instagram’s commerce policies.
Your business must also be located in a country with access to the feature. To see a list of the countries with access to the Instagram Shop feature and the governments it’s gradually being rolled out to, visit Instagram’s Shop page web page to understand how it works.
14. Monetize Your Instagram Page.
Over the years, we have continued to see a massive shift from a tangible(product-based) economy to an intangible (Knowledge-based) Economy.
Long before now, you needed to have a physical product in exchange to make money online, but now the creator’s economy has changed the game.
The Creator economy is a software-based economy that allows independent creators to earn revenue from their creations.
Examples of creator economy software platforms include Substack, OnlyFans, YouTube, Instagram, and Patreon.
You can check out this article below on how the creator economy works, and you can make money off it.
Instagram has also joined the platform to support the works of individual creators on its platform by allowing followers to donate funds to any creator that is deemed worthy to them.
This feature can be used while going live with your followers; Instagram users will see three options to purchase a badge during live videos: badges that cost $0.99, $1.99, or $4.99.
On Instagram Live, badges will not only call attention to the fans’ comments, but they also unlock special features, Instagram says.
The badges and list make it easier for creators to quickly see which fans support their efforts and give them a shout-out if desired.
This feature will be allowed to users above the age of 18 with more than 10,000 followers in select regions worldwide. Once purchased, the Badges will appear alongside comments during a Live cast.
Let me now burst your bubbles. There are no technical ways, no hidden software, and no algorithm to boost your business on Instagram.
But there are tips and procedures to follow that will guarantee you help your business become successful on Instagram.
So many business owners seek hacks to help them boost their followership by integrating third-party software alongside their Instagram accounts.
This can give Instagram a terrible signal about your business and might eventually lead to your account being banned. My advice is to take steps one at a time to avoid violating the Instagram community guidelines.