(Linkedin Marketing) How To Grow Your Business On LinkedIn

How To Grow Your Business On LinkedIn

How To Grow Your Business On LinkedIn


If you agree with me, top social media platforms such as Facebook and Instagram are slowly becoming a joke.

The age group and category of people you find more action on these platforms are mostly teenagers and those who are still financially dependent.

Facebook has constantly boasted and published that has over 2 billion users but in an actual sense, a more number of these Facebook users have more duplicate accounts and are in a haste to create new accounts whenever something goes wrong.

Instagram is another social media that also boasts over 1 billion users, but all you see everywhere is spam and fake accounts, If you also agree with me that Instagram limitations to the only photo, Videos no links interface has even made it very hard to get potential leads, and the only marketing that is effective and well targetted is influence marketing which involves seeking out a verified account of a celebrity or a huge following and ask for collaboration, anything asides that is has become a futile effort.

Here is an article I recommend you read to get started with Social media influencing.

You see with these irregularities going on now and then, it is becoming very hard to secure potential leads and active buyers on top social media platforms like Facebook and Instagram

The billion-dollar question now is where do I run to ?.

For someone like me, I would suggest Search Engine Optimization which deals with running a website and publishing content backed up by keyword research, but one thing about SEO is that not too many people are way ready to wait for it because it can take up to six months before you get things right.

You can either decide to do paid search engine Ads with companies like Google all still the same, but you have to understand how keywords work before you can create a successful campaign.

Here is an article I recommend you read to get started with Keyword research.

This article is all about LinkedIn and you are probably guessing where it comes in.

LinkedIn is one platform I suggest you try out if all you seek is potential leads and clients that can actively patronize you.

The kind of people active on LinkedIn is very small compared to social media but they have more Potentials at buying whatever you throw at them than any other social media platform.

If all you seek is people with a more mature mind or tech enthusiast or professionals in any given field of your choice then you are highly welcome to join The LinkedIn social network.

Out of frustration of getting poor leads on social media platforms such as Facebook, Instagram I discovered LinkedIn as a better alternative.

About LinkedIn.

LinkedIn is a popular American business and employment social network with over 700 million people worldwide.

LinkedIn is mainly used for professional networking and most of which include employers posting jobs and job seekers posting their CVs.

It was created and launched and launched in mid-2003 and it was sold to Microsoft later as the years went by.

LinkedIn Stats You Should Know.

Just to buttress more on how effective the use of LinkedIn is, here are very few statistics that have been put together by information technology experts all over the world.LinkedIn has grown in recent years and is lately standing at over 700 million users.
To help you verify the scalability of LinkedIn as a platform for online marketers.

1. Do you know that LinkedIn has over 670 million active users every month and this has continued to grow massively

2. LinkedIn has also joined the Livestreaming functionality and Live streams have increased by over 158% since February 2020.

3. LinkedIn is the only social media platform with the highest percentage of male users, and this has been reported to be over 57%.

4. As of January 2020, 663.3 million users have been reached by LinkedIn Ads, this makes it very effective with the use of advertising.

5. LinkedIn has the highest population of wealthy people, and it is estimated to be over 45% of internet users with an annual salary of over $75,000.

6. Even if Linked was created in the US, it has been discovered 70% of LinkedIn users are not in the US.

7. placing a paid advert on LinkedIn has a potential reach of over 12% of the worlds total population.

Why You Should Make Use Of LinkedIn.

LinkedIn is one of the most underrated social media around now, mainly because it is often referenced by professionals, Here are a few reasons why you should make use of LinkedIn.

1. To connect with Professionals.

Are you just starting on a career path, then the best place to connect with like minds apart from your immediate university is on LinkedIn.

The same applies to new businesses or enterprises that are just starting and they need an expert to help jumpstart their businesses, then LinkedIn is the best place to seek our human resources.

2. To build a sales funnel.

Do you seek an extra channel to build potential leads and sales funnels?, then you should be looking out for LinkedIn to get started with. You can build a sales funnel on Linked by writing articles and running paid advertising.

3. LinkedIn Helps You Learn New Things.

Apart from being a social media that connects professionals majorly, Linked In also allows you to learn new things on its platform via the new platform just introduced called LinkedIn Learning.LinkedIn learning allows you to participate in any course of your choice at an affordable cost.

Are you seeking to venture into a new career or learn new things in your chosen career or field, then you can get started with LinkedIn Learning?

4. LinkedIn Helps You Build Your Profile.

Do you have a great profile and need to get it out there for the entire world to see, then you have a better shot on LinkedIn. You can fill out your details from your background, education and your entire achievements. All can be done via LinkedIn.

How To Grow Your Business On LinkedIn.

Getting started with LinkedIn is easier than you think, just like any other social media platform like Facebook, getting an activating LinkedIn account is seamless.

1. Sign Up On LinkedIn.

How To Grow Your Business On LinkedIn

The first step to getting started with any online platform whatsoever is to get signed up, and this can be done in just a very few steps.

LinkedIn is very easy to join and one of the only things you need to get started with LinkedIn is a valid email address and that settles it.

To Get started with LinkedIn you can follow this link.

2. Create A Business page on LinkedIn.

How To Grow Your Business On LinkedIn

You that already signed up on LinkedIn, there are a lot of features to cover, one of the things I hear people ask me is what Linked is used for, and this is because it USer interface usually comes with a whole lot of features, so it can be quite hard for newbies to get started.

There are numerous uses of LinkedIn, first of all when it was first created years ago, its main purpose was to connect professionals, but as years rolled by with the invention of social media platforms like Facebook, Linked also wasted no time to join the trend.

Social Media platforms like Facebook and Instagram are designed to provide multiple functionalities for personal users and business owners so as LinkedIn.

So the next thing you want to do after getting a LinkedIn profile is to create a business profile.

Just see it as creating a Facebook page, one benefit of creating a LinkedIn business page is the ability to run paid advertising.

3. Use Hashtags.

How To Grow Your Business On LinkedIn

Hashtags are social media functionalities that help you get discovered across the network.
Adding relevant Hashtags alongside your post allows your post to get discovered among people viewing that same hashtag.

4. Leverage The Power of groups.

How To Grow Your Business On LinkedIn

Just Like other social networking websites, LinkedIn allows, users, to form groups on its platform to share common insights, Do you want to reach a larger audience on LinkedIn? then you need to start leveraging on the power of groups.

You can search for whatever group that suits your passion or business and start connecting with people in that group.

5. Use LinkedIn premium.

How To Grow Your Business On LinkedIn

LinkedIn, in a nutshell, does not give you access to all its features for free, there are still more added tools embedded into its platform and you only get access to it if you go premium.

Going premium with Linked In allows you to do more with your LinkedIn profile and business.

6. Publish Articles.

How To Grow Your Business On LinkedIn

Do you want to start influencing on LinkedIn? if yes, one of the only ways to start doing this is to start posting articles on the platform. Just Like owning a blog, or a Medium page LinkedIn gives you the ability to make use of a WYSIWYG feature to get started on its platform. You can post as many lengthy articles as you want.

7. Use Paid Advertising.

How To Grow Your Business On LinkedIn

Paid advertising is another special feature embedded into LinkedIn to allow business owners to run paid advertising just like Facebook, Google and so many others.

I must confess to you that LinkedIn is a very sure platform to get started with if you want well-targeted leads from all over the world. You can get started with LinkedIn for as lows as $5 a day and start getting an enormous response.

Not too many online marketers are ready to get started with LinkedIn because they feel it is way underrated. Reaching a global audience with a social media platform such as Facebook, Twitter can be way too difficult. Do you need a better global audience reach? then all you need do is to get started on LinkedIn.

8. Leverage The Power of 3rd Party social Media Tools.

You should not rely on a single social media to explore your business, it is wiser to have a mark on every social media platform so that you will not miss out.

On the other hand, keeping track of all your social media pages can become difficult, with you having to manage different apps at the same time. However, technology has made it easier to do that all from a single platform without any hassle, technologies that are designed to take advantage of this are called social media management tools.

Social media management tools enable you to automate, analyze, better control, and dive deeper into your social media accounts, so you can focus on creating great content. 

These apps can post the same updates on all your social accounts, schedule future updates, and help you find the most appropriate and effective content to post and times to post it.

One social media management tool I recommend to help you win on LinkedIn is Cleverly. Cleverly is a lead generation agency that helps B2B companies generate leads on LinkedIn.

Cleverly has launched thousands of campaigns, which has allowed which has to lead to dozens of leads being generated. On average, Cleverly clients see between 20-50 new conversations with ideal buyers for every 500 prospects engaged, which makes it an ideal software for lead generation on LinkedIn.

LinkedIn is a social media platform for professionals which makes it an ideal marketplace to start converting high leads clients.

After signing up with Cleverly, you will be assigned to a dedicated account manager who will conduct your kickoff call to get you started and will schedule one-on-one strategy sessions with you throughout your campaign. 

The dedicated account manager assigned to you by Cleverly will guide you through the lead generation process, answer any questions about prospecting on LinkedIn or sales in general, and if needed will also give expert strategic advice based on thousands of successful campaigns that has been run by other clients. Cleverly lifts the heavyweight of leads generation by.

1. Sending Connection requests with or without a personalized message.

2. After which Cleverly sends Follow-up messages after the connection request has been accepted.

You should also note that Cleverly does not offer any refunds. This is due to the amount of work and time it requires to craft your campaign strategy, create qualified targeting lists, write persuasive sales messages, and manage your campaign.

Cleverly is not an automated software, real-life human elements are required to help you succeed.

Cleverly comes with additional services which include.

1. LinkedIn leads Generation.

2. LinkedIn Paid Advertising.

3. LinkedIn Candidate Recruiting.

4. White Lable leads Generation.

5. LinkedIn Leads generation courses.


There are over 100+ social media tools currently in existence, and I wrote a comprehensive guide to help you get started with each of them, click the link below to get started.

What do you think?

Written by Udemezue John

Udemezue John is a web developer, digital marketing expert, and a Serial Entrepreneur.

He Started his digital marketing career at a Health and Wellness network marketing company where he learnt to create paid Facebook ads and Google ads.

He brings a unique, uncensored approach to his travelling experience and writing.

He is also a seasoned investor, a finance education expert currently exploring the stock market and Cryptocurrencies.

His work is published in major publications on, and many others.
Udemezue John started my journey as a digital nomad in the year 2013 after completing his high school, to seek financial freedom, and also to help small and large scale businesses seek the financial freedom they need.

Life is to be enjoyed. You can connect with me on twitter


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