How To Add a User To Google Business Profile

How To Add a User To Google Business Profile



Google Business Profiles serve as digital hubs for companies, offering a comprehensive platform to interact with customers and manage crucial information.

To maximize the potential of this platform, it’s often necessary to grant multiple team members access to your business profile.

Whether it’s a marketing expert, customer service representative, or another team member, adding users to your Google Business Profile streamlines operations and ensures consistent engagement.

This guide will lead you through the process, equipping you with the knowledge to seamlessly add users and unlock the power of collaborative management.

In a world where collective effort drives success, the ability to delegate tasks, manage permissions, and foster teamwork can significantly impact your business’s online presence.

Join us as we explore the steps to extend access, enhancing the efficiency of your digital operations while maintaining the security and integrity of your Google Business Profile.

What Is Google Business Profile?

A Google Business profile, also known as a Google My Business profile, is a free online listing provided by Google that allows businesses to establish and manage their online presence on Google’s platforms.

It serves as a virtual storefront and contains essential information about a business, making it easier for customers to find and engage with the business.

A Google Business profile typically includes details such as the business’s name, address, phone number, website URL, hours of operation, and customer reviews.

Businesses can also add photos, videos, and descriptions to showcase their products, services, and overall brand identity.

What are the Benefits of Google Business Profile?

From improving local search visibility to engaging with customers, GMB offers a range of features that can positively impact a business’s online presence and bottom line. Let’s explore some key benefits of using Google My Business.

1. Increased Online Visibility.

Creating a Google My Business profile helps businesses improve their online visibility, especially in local search results.

When customers search for relevant products or services in their area, businesses with a GMB profile have a better chance of appearing in the local search results, Google Maps, and Google’s Knowledge Panel.

This increased visibility can lead to higher website traffic, foot traffic to physical locations, and overall brand exposure.

2. Free Business Listing.

GMB provides businesses with a free business listing that displays important information such as the business’s name, address, phone number, and website URL.

This listing acts as a virtual storefront, making it easier for potential customers to find and connect with the business.

Businesses can also add photos, videos, and descriptions to showcase their products, services, and overall brand identity.

3. Customer Engagement.

GMB allows businesses to engage with customers directly by responding to reviews, answering questions, and providing updates.

Customer reviews play a significant role in consumers’ purchase decisions, and GMB enables businesses to respond to reviews, show appreciation for positive feedback, and address any concerns or issues raised in negative reviews.

This engagement demonstrates a business’s commitment to customer satisfaction and helps build trust with potential customers.

4. Business Insights.

Google Business Profile provides valuable insights and analytics about how customers interact with a business’s listing. Businesses can access data such as the number of views, clicks, phone calls, and direction requests they receive.

This data helps businesses understand their online visibility, track customer engagement, and make informed decisions to optimize their listing and improve their marketing strategies.

5. Mobile-Friendly Experience.

With the increasing use of smartphones, mobile searches have become a significant source of website traffic and customer interactions.

Google Business Profile listings are mobile-friendly, ensuring that potential customers can easily access essential information about a business, such as contact details and directions, while on the go.

This seamless mobile experience enhances customer convenience and increases the likelihood of conversions.

6. Advertising Opportunities.

Google Business Profile offers advertising features that allow businesses to promote their products, services, and special offers to a local audience.

By utilizing features like Google Ads and Local Service Ads, businesses can increase their visibility in search results, reach a targeted audience, and drive more traffic to their website or physical location.

7. Maps Integration.

One of the standout benefits of Google Business Profile is its integration with Google Maps. When potential customers search for businesses in their local area, Google Business Profile listings appear prominently on Google Maps.

This integration helps businesses attract nearby customers who are actively searching for their products or services.

By providing accurate location information and utilizing features like location extensions, businesses can increase foot traffic and drive more customers to their physical stores.

8. Local SEO Advantage.

Google Business Profile plays a vital role in local search engine optimization (SEO). By optimizing their Google Business Profile profile with relevant keywords, categories, and descriptions, businesses can improve their chances of appearing in local search results.

Google Business Profile also allows businesses to manage and update their information in real-time, ensuring that their details are accurate and up to date across all Google platforms.

This consistency in information helps build trust with customers and search engines alike, leading to higher rankings in local search results.

9. Insights into Customer Behavior.

Google Business Profile provides valuable insights into customer behaviour and engagement with a business’s listing.

Businesses can gain insights into how customers found their listing, the actions they took (such as visiting the website or requesting directions), and the number of phone calls made directly from the listing.

These insights help businesses understand their customers better, identify trends, and refine their marketing strategies to maximize their impact.

10. Competitive Edge.

Utilizing Google Business Profile effectively gives businesses a competitive edge in the digital landscape.

With a well-optimized and regularly updated Google Business profile, businesses can stand out from their competitors and capture the attention of potential customers.

Additionally, businesses that actively engage with customer reviews and provide timely responses demonstrate their commitment to customer satisfaction, further enhancing their reputation and competitive advantage.

11. Integration with Other Google Services.

Google Business Profile integrates seamlessly with other Google services, allowing businesses to extend their online presence and reach.

For instance, a Google Business profile can be connected to Google Ads, making it easier to manage local advertising campaigns.

It can also be linked to Google Analytics to track the performance of the website linked to the Google Business Profile listing.

These integrations provide a comprehensive view of a business’s online marketing efforts and allow for more efficient management of various channels.

Why Add a User to Your Google Business Profile?

Collaboration is at the heart of modern business practices. Adding a user to your Google Business Profile serves several essential purposes:

  • Streamlined Management: Distribute tasks and responsibilities among team members, enhancing operational efficiency.
  • Real-time Engagement: Enable various team members to respond to customer reviews, update information, and post content promptly.
  • Enhanced Security: Assign specific roles and permissions to control access and safeguard sensitive information.
  • Consistent Branding: Ensure that your online presence remains consistent, as multiple users contribute to maintaining accurate and up-to-date information.

How Do I Add a User To Google Business Profile?

Google Business Profiles offers an array of tools to help businesses engage with customers and manage their online presence. 

To fully leverage these capabilities, it’s often crucial to share the workload and responsibilities with team members. 

This guide will take you through the process of adding a user to your Google Business Profile, ensuring smooth collaboration and efficient management of your online identity.

Step 1: Access Google My Business.

Log in to your Google My Business account by visiting

Step 2: Navigate to the “Users” Section.

On the left-hand menu, click on “Users.”

Step 3: Add a New User.

Click on the blue “+” button to add a new user.

Step 4: Enter the User’s Email Address.

Enter the email address of the team member you want to add.

Step 5: Choose the User’s Role.

Select the appropriate role for the user. Roles range from “Owner” with full control to “Viewer” with limited access.

Step 6: Send Invitation.

Click “Invite” to send an email invitation to the user.

Step 7: User Accepts Invitation.

The invited user will receive an email with the invitation. Once they accept, they’ll gain access to the Google Business Profile.

Managing User Permissions and Roles.

  • Owner: Has full control over the profile, including adding and removing users.
  • Manager: Can manage most aspects of the profile, except adding or removing users.
  • Site Manager: Has access to a specific location(s) and can manage information related to those locations.
  • Communications Manager: Can respond to reviews and manage customer interactions.

Best Practices for Collaboration.

  • Clearly define roles and responsibilities to avoid confusion.
  • Regularly review and adjust permissions as team dynamics change.
  • Conduct training sessions to ensure that all team members understand their roles and how to use the platform effectively.


Adding a user to your Google Business Profile is a strategic move that bolsters collaboration and enhances the efficiency of managing your online presence. 

By following this step-by-step guide and adhering to best practices for collaboration, you’re empowering your team to contribute seamlessly while maintaining control over your digital identity. 

With multiple hands working harmoniously, your business can navigate the complexities of the digital landscape and engage with customers more effectively than ever before.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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