in

Learn How To Do SEO The Right Way In 2020

how to do seo

How To Optimize Your Website For Search Engine Visibility (SEO).

Last Updated on

Introduction.

Too many people ask me how they can sustain their online presence and often time i told them about SEO, but i discover that they often don’t want to listen.

They rather love to hear more on social media than even try to understand search engine optimization.

Let me say this to some very few social media freaks out there.

There are guided steps to take your business online, the use of social media just happened to one of them.

Many prefer the use of social media because they feel it more closer to them and more smarter and they could easily handle it.

I never understood the power of SEO in my early days as a digital marketing expert till i started my blog.

So much just seemed to be unveiled now.

One of my personal discoveries is that social media is a short term marketing tool.

You want to stay in the face of prospective customers for a very long time without spending you companies profit on paid social media ads then you need to learn how Search engine optimization works.

In lay man’s definition search engine optimization simply allows your website show up to relevant search queries made via the search engines like Google search, Yahoo search and Bing Search.

What is SEO.

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as  “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

Search Engine Optimization Stats you Should know.

Are you new to the Internet or you are trying to get your way around getting proper visibility then i recommend that you properly in depth understanding of Search engine optimization.
Here are some very few Search engine optimization stats to guide you.

1. Till date Google has accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%.

2. Google has received nearly 2.3 trillion searches from all the way from the year 2019 till early 2020.

3. Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.

4. Google’s search algorithm uses more than 200 factors to rank websites.

5. High-quality content and link building are the two most important signals used by Google to rank your website for search.

6. The more backlinks a page has, the more search traffic it gets from Google.

7. The top four ranking factors are website visits, time on site, pages per session, and bounce rate.

8. 70% of marketers see SEO as more effective than Pay-Per-Click advertising.

9. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

10. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.

Benefits of Search Engine Optimization.

 

1.  SEO Results to Higher Conversion Rate.

The effective ranking of your site on any search engine websites can guarantee you high conversion rates.

Your target market will become more aware of you as long as you maintain your top position on the search results.

2. SEO saves you cost.

SEO totally removes the need for paid advertising.

When you already have a top ranking, there is no need for you to pay per click or advertise your page.

You will continue to stay above the rest of the search results as long as you make use of relevant keywords.

3. SEO Builds Brand Credibility.

Coming out first, second or third may give your customers the idea that you are one of the top players in the industry.

It shows that you are popular and many users have researched you, too.

On the other hand, customers may think that you are not yet well-known or even a new player in the industry if you are at the bottom of the search engine results.

4. SEO is a Long-Term Marketing Strategy.

Just as how long it took you to reach those top ranks, pulling you down the list also takes time. SEO is a long-term marketing strategy as long as you continue optimizing your contents and you keep improving.

Six (6) months is the minimum duration for a website to maintain optimal ranking.

 

5.  SEO Takes You Ahead of the Competition.

SEO is one sure and legit way to help you stay ahead your competitors.

Imagine how far you’ll have aced the competition if all of your competitors are just using native marketing? Keep up with the advancements in the digital world and you will stay ahead of the competition.

how to improve your google ranking

How to optimize your website for search engine Visibility.

The search engines can fetch your website billions in traffic and money especially if your website is being monetized by Top platforms like Google Adsense. You can rake in dollars just from properly optimizing your website or your blog

Not too many people know and understand how to properly optimize their website for search engine visibility, this post would show you how to do that in very easy steps.

here are a very important search engine optimization starter guide you should know

The first steps toward optimizing your website for search engine visibility is.

1. Build Mobile Friendly Websites.

How To Optimize Your Website For Search Engine Visibility (SEO).
Google Bot is responsible for crawling your website and it would be difficult for it to index your website if you don’t have a proper design.Always make use of responsive web design where necessary.

Responsive design is a web design principle that allows your website interface to be available to all devices such as Mobile and Desktop using a single code base.

If you are using a WordPress make sure your theme is responsive. And lastly if you are developing your platform from scratch you can make use of css frameworks like.

The above mentioned framework helps you optimize your website for responsiveness.

2. Keywords Research.

Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.

Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines.

Once they find a niche keyword, they expand on it to find similar keywords.

Keywords simply provide adequate information to search engines and allows it to categorize your website properly thereby bringing it up when relevant search queries are made.

There are two forms of Keywords and they are.

  • Short Tail Keywords.

Short-tail keywords which are known in SEO World as “seed”,”main” or “money” keywords which are consisted mostly from one to two words and they are mostly generic but with very high volume searches.

  • Long Tail Keywords

Long-tail keywords are basically the most wanted and targeted keywords upon the keyword research from the professionals of Search Engine Optimization because if there is some commercial intent they have high rate of conversion.

These keywords are very detail keywords and unique ones because the specific in them and intent they have and they have over 5 words in it.

free keyword research

If you are using a CMS like WordPress, Blogger and Joomla make sure you include relevant keywords in your website description. You can use tools like.

There are various ways to use relevant keywords on your platform and some of them include adding it to your website meta description with the code below.

keyword research tools

<meta name=”description” content=”Free Web tutorials”>
<meta name=”keywords” content=”HTML,CSS,XML,JavaScript”>
<meta name=”author” content=”John Doe”>
<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

<meta name=”robots” content=”noindex, nofollow”> – Means not to index or not to follow this web page.

<meta name=”robots” content=”index, follow”> – Means index and follow this web page.

 

3. Create Sitemap.xml alongside your website.

A Sitemap.Xml file simply allows search engine Bot to crawl your website easily, it provides search engine with adequate information needed to crawl your website with speed.

You can get indexed in just a matter of days if you create a sitemap.xml file alongside your website.

To verify if your website has it simply type the following in the URL

http://my-website.com/sitemap.xml

If it did not come up you can create it yourself by using this tool called XML SITE MAPS and appending it to your website root folder.

How To Optimize Your Website For Search Engine Visibility (SEO).
Install Smart crawl Plugin if you are using a CMS like wordpress.

4. Create a Robots.txt file alongside your website.

A Robots.txt file generates rules for search engine bot to either read or reject your website. you can verify if you have and Robots.txt file activated by simply typing the following into the URL

http://my-website.com/Robots.txt.

If it did not come up you can create it yourself by appending it to your website root folder.

Install Smart crawl Plugin if you are using a CMS like WordPress
Make sure your robots.txt Looks like this.

User-agent: *
Allow: /

Sitemap: http://www.example.com/sitemap.xml

5. Submit your website to the Google, Bing Search Console.

How To Optimize Your Website For Search Engine Visibility (SEO).
Google search console is a platform owned and developed by Google, Inc , it allows you manually submit your website to Google.

You can view your status on search engine via the Google search console.

Bing is a search engine owned by Microsoft, websites submitted from Google search console can be imported to Bing search console in just a click, no need to recycle the wheel.

If you already submitted your website to the Google search console, click the link below to submit your website to the Bing Search Console.
Bing search Console.

How To Optimize Your Website For Search Engine Visibility (SEO).
6. Blogging.

One popular saying and ever bounding philosophy is “Content is King”, one way to rank top on search Engine is to post regular and relevant contents embedded with long and short tail keywords.

Also the length of your content also matter to the search engine.

If you run an online service you should consider adding a blog section to it.

I am going to demystify the above mentioned fact by stating the following content lengths and their advantages.

  • 75-300 words. Super-short posts are best for generating discussion. they get little attention to search engines.

 

  • 300-600 words. The standard blogging length, but in actual sense they are Too short to gain much authority get indexed by the search engine.

 

  • 2,450 words and above.  If you want to rank well on search engines (and thus get thousands of new readers per month), this is the best length to write. However, make sure you write about a topic that are trending on the search engine and one in which people are likely to search for

Do you want more traffic from search engines like Google, then write more lengthy articles.

7. Google My Business Listing.

Google My Business is a free tool provided by Google that allows business owners and marketers like you to take control of how your business is displayed on Google Search and Maps.

By creating a Google My Business local listing, you can play an essential role in your search engine results placement, online reviews, and engagement with your prospective customers.

Google has however come up with a long lasting solution to this issue for business owners by unveiling a software for this purpose called “Google my Business”.

Google my Business was launched in 2014 for the sole purpose of showcasing businesses and giving business owners more control of what shows up in the search results when someone searches a given business name.

setup google my business

 

Google my business services is free and does not come alongside any charges.

Here is an example of a Business Listed on Google.

google my business

 

setup google my business

By completing your business profile, you increase your chances of being featured on those sites.

You’re also feeding invaluable information about your business directly to Google, which makes you more relevant when someone searches.

I will be teaching you via the desktop version, but you can also follow up by downloading the respective mobile app for each platforms you desire.

You can get your business listed on Google by following the steps below.

Sign In in with your Google account, in most cases you might be asked to authenticate with your use google mail username and password.

google my business

You would be prompted to enter the name of your business, be very careful so as not to make si**ly  mistakes.

Follow the procedures after that and that’s it.

The final step to get your business completely listed on Google is to.

  • Verify

google my business

 

The last thing to do, in order for your listing to be confirmed is by verifying. Google provides so many ways to verify, some of which are by.

  • Phone.

Depending on your category of business, Google is likely to send you a verification code immediately but in most cases other means of verification are employed.

  • Post card.

The post card verification method allows Google to send your verification code to your local post office.

This verification process is quite slow and in most cases takes over a month or two depending on your location to deliver.

This system of verification works mainly for businesses in the US . be sure to fill out a correct postal code so as to get the appropriate information directed to the right location.

After you might have been verified you can do a test run by searching your business on Google and you would be shocked at what you see.

And lastly, also make sure you update your Google my business listing from time to time with information relevant to your business like Photos, Videos and text posts.

The whole idea of having a Google my business listing covers the need and use of a Full blown website that is properly optimized alongside a blog engine.

The following approach can also be easier by downloading the Google my business Mobile apps on all platform. IOS and Android.

 

8. Optimize your Websites URL’s Structure

One way search engine optimizes and indexes a blog content is the URL structure of that particular page.

The URL is one of the most important parts of the page Google looks at to determine what a page is about

Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page.

Here is how to create a search engine optimized URL for your next blog post.

  • Remove stop words ( with, and, the, or.)
  • Use keywords that tallies with your blog post.
  • Keep it short and simple.

A perfect example of a search engine optimized keyword can be seen in the image below.

To properly understand this i recommend that you read my article on starting a Blog.

 

9. Search Engine Advertising.

 

One of the most effective ways to showcase our business online is the use of Search engine campaign .A whole lot of search queries are being made every second and it would be nice to have your business popping on top at every relevant search.

Search engine and Internet Giant Google has however made this a reality by launching it advert management and creation platform called Google Ads.

 

google ads campaign

The Google Ads Platform allows advertisers place targeted ads all over Google’s platform, including Google Search, Google Partner websites, Android Smartphones, Google Apps and YouTube.
The first step and requirements needed to place our Google Ad Campaign is.

  • Own a Google account.


You automatically own a google account whenever you create a gmail account, so no worries eeeh !!  its as simple as ABC.

A google account gives you access to all of google’s own platform such as Drive, Play store, Google Docs and all.

  • Visit the Google Ad platform via desktop.


I always recommend you place your Ad via desktop not through your smartphone , it gives you full experience and the ability to explore all possible functions needed to make your Google Ad campaign a success.

If you are a new advertiser, you would be prompted to set up your ad account. Setting up your ad account is neither a big deal, Google just wants to get detailed information about you and a payment debit card for the sole purpose of the ads.

A Master or a Visa card would be proper.

  • Create a Campaign.


A campaign is simply a laid down structure needed to run your Ad.

Think of campaign like the fundamental setting needed to make your Ad a success.
One of the main point and kill section of an Ad campaign is the Objective.

A campaign objective is the main reason you intend to run your Ad in the first place and one of your reasons might me.

google ads campaign

  • Get more traffic to your website.
  • Generate Leads.
  • Watch videos on YouTube

  • Set the objective of your campaign.

  • add a website link for the main purpose of the campaign

 

 

  • Choose your desired location.

 

 

  • Enter your desired budget and i mean the desired amount to be spent per day.

 

 

  • Leave this section blank, do not tamper with any of it.

 

You are paying for clicks in your Google campaign, so you should set the desired cost per click, always make sure to spend according to your desired budget,

and that is all on creating a Google campaign, the next section is the creating your ad set

  • Create an Ad Group.

An Ad set is simply the visible part of the campaign, things like promotional Photos, text and Videos should appear in your Ad Group.


You can have more than one Ad Group on one campaign just that you spend more.

 

 

  • Name your Ad Group and make sure to leave the Audience section Blank

 

 

  • Select your desired and unique keywords as related to your business, you don’t want your Ads popping up to an uninterested Audience.

 

 

 

  • The last and the final step is designing your Ad group properly with attractive and catchy text.

 

In conclusion, there are so many criteria that determines the success of your Google Ad campaign, some of which include Budgeting, Keywords, and Ad set customization, make sure you analyze, learn and improve.

Conclusion

 

Getting indexed on search engines and ranking for keywords is not rocket science.

In most cases if the above mentioned procedures are well procured you can rank in a matter if 4 weeks to 6 weeks it can take longer if your website does not pass through the above mentioned process.

 

In lay man’s definition search engine optimization simply allows your website show up to relevant search queries made via the search engines like Google search, Yahoo search and Bing Search.

What is SEO.

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as  “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

Search Engine Optimization Stats you Should know.

Are you new to the Internet or you are trying to get your way around getting proper visibility then i recommend that you properly in depth understanding of Search engine optimization.
Here are some very few Search engine optimization stats to guide you.
1. Till date Google has accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%.

2. Google has received nearly 2.3 trillion searches from all the way from the year 2019 till early 2020.

3. Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.

4. Google’s search algorithm uses more than 200 factors to rank websites.

5. High-quality content and link building are the two most important signals used by Google to rank your website for search.

6. The more backlinks a page has, the more search traffic it gets from Google.

7. The top four ranking factors are website visits, time on site, pages per session, and bounce rate.

8. 70% of marketers see SEO as more effective than Pay-Per-Click advertising.

9. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

10. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.

Benefits of Search Engine Optimization.

 

1.  SEO Results to Higher Conversion Rate.

The effective ranking of your site on any search engine websites can guarantee you high conversion rates.

Your target market will become more aware of you as long as you maintain your top position on the search results.

2. SEO saves you cost.

SEO totally removes the need for paid advertising.

When you already have a top ranking, there is no need for you to pay per click or advertise your page.

You will continue to stay above the rest of the search results as long as you make use of relevant keywords.

3. SEO Builds Brand Credibility.

Coming out first, second or third may give your customers the idea that you are one of the top players in the industry.

It shows that you are popular and many users have researched you, too.

On the other hand, customers may think that you are not yet well-known or even a new player in the industry if you are at the bottom of the search engine results.

4. SEO is a Long-Term Marketing Strategy.

Just as how long it took you to reach those top ranks, pulling you down the list also takes time. SEO is a long-term marketing strategy as long as you continue optimizing your contents and you keep improving.

Six (6) months is the minimum duration for a website to maintain optimal ranking.

 

5.  SEO Takes You Ahead of the Competition.

SEO is one sure and legit way to help you stay ahead your competitors.

Imagine how far you’ll have aced the competition if all of your competitors are just using native marketing? Keep up with the advancements in the digital world and you will stay ahead of the competition.

how to improve your google ranking

How to optimize your website for search engine Visibility.

The search engines can fetch your website billions in traffic and money especially if your website is being monetized by Top platforms like Google Adsense.

You can rake in dollars just from properly optimizing your website or your blog

Not too many people know and understand how to properly optimize their website for search engine visibility, this post would show you how to do that in very easy steps.

here are a very important search engine optimization starter guide you should know

The first steps toward optimizing your website for search engine visibility is.

1. Build Mobile Friendly Websites.

How To Optimize Your Website For Search Engine Visibility (SEO).
Google Bot is responsible for crawling your website and it would be difficult for it to index your website if you don’t have a proper design.Always make use of responsive web design where necessary.

Responsive design is a web design principle that allows your website interface to be available to all devices such as Mobile and Desktop using a single code base.

If you are using a WordPress make sure your theme is responsive. And lastly if you are developing your platform from scratch you can make use of css frameworks like.

The above mentioned framework helps you optimize your website for responsiveness.

2. Keywords Research.

Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.

Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines.

Once they find a niche keyword, they expand on it to find similar keywords.

Keywords simply provide adequate information to search engines and allows it to categorize your website properly thereby bringing it up when relevant search queries are made.

There are two forms of Keywords and they are.

  • Short Tail Keywords.

Short-tail keywords which are known in SEO World as “seed”,”main” or “money” keywords which are consisted mostly from one to two words and they are mostly generic but with very high volume searches.

  • Long Tail Keywords

Long-tail keywords are basically the most wanted and targeted keywords upon the keyword research from the professionals of Search Engine Optimization because if there is some commercial intent they have high rate of conversion.

These keywords are very detail keywords and unique ones because the specific in them and intent they have and they have over 5 words in it.

free keyword research

If you are using a CMS like WordPress, Blogger and Joomla make sure you include relevant keywords in your website description. You can use tools like.

There are various ways to use relevant keywords on your platform and some of them include adding it to your website meta description with the code below.

keyword research tools

<meta name=”description” content=”Free Web tutorials”>
<meta name=”keywords” content=”HTML,CSS,XML,JavaScript”>
<meta name=”author” content=”John Doe”>
<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

<meta name=”robots” content=”noindex, nofollow”> – Means not to index or not to follow this web page.

<meta name=”robots” content=”index, follow”> – Means index and follow this web page.

 

3. Create Sitemap.xml alongside your website.

A Sitemap.Xml file simply allows search engine Bot to crawl your website easily, it provides search engine with adequate information needed to crawl your website with speed.

You can get indexed in just a matter of days if you create a sitemap.xml file alongside your website.

To verify if your website has it simply type the following in the URL

http://my-website.com/sitemap.xml

If it did not come up you can create it yourself by using this tool called XML SITE MAPS and appending it to your website root folder.

How To Optimize Your Website For Search Engine Visibility (SEO).
Install Smart crawl Plugin if you are using a CMS like wordpress.

4. Create a Robots.txt file alongside your website.

A Robots.txt file generates rules for search engine bot to either read or reject your website. you can verify if you have and Robots.txt file activated by simply typing the following into the URL

http://my-website.com/Robots.txt.

If it did not come up you can create it yourself by appending it to your website root folder.

Install Smart crawl Plugin if you are using a CMS like WordPress
Make sure your robots.txt Looks like this.

User-agent: *
Allow: /

Sitemap: http://www.example.com/sitemap.xml

5. Submit your website to the Google, Bing Search Console.

How To Optimize Your Website For Search Engine Visibility (SEO).
Google search console is a platform owned and developed by Google, Inc , it allows you manually submit your website to Google.

You can view your status on search engine via the Google search console.

Bing is a search engine owned by Microsoft, websites submitted from Google search console can be imported to Bing search console in just a click, no need to recycle the wheel.

If you already submitted your website to the Google search console, click the link below to submit your website to the Bing Search Console.
Bing search Console.

How To Optimize Your Website For Search Engine Visibility (SEO).
6. Blogging.

One popular saying and ever bounding philosophy is “Content is King”, one way to rank top on search Engine is to post regular and relevant contents embedded with long and short tail keywords.

Also the length of your content also matter to the search engine.

If you run an online service you should consider adding a blog section to it.

I am going to demystify the above mentioned fact by stating the following content lengths and their advantages.

  • 75-300 words. Super-short posts are best for generating discussion. they get little attention to search engines.

 

  • 300-600 words. The standard blogging length, but in actual sense they are Too short to gain much authority get indexed by the search engine.

 

  • 2,450 words and above.  If you want to rank well on search engines (and thus get thousands of new readers per month), this is the best length to write. However, make sure you write about a topic that are trending on the search engine and one in which people are likely to search for

Do you want more traffic from search engines like Google, then write more lengthy articles.

7. Google My Business Listing.

Google My Business is a free tool provided by Google that allows business owners and marketers like you to take control of how your business is displayed on Google Search and Maps.

By creating a Google My Business local listing, you can play an essential role in your search engine results placement, online reviews, and engagement with your prospective customers.

Google has however come up with a long lasting solution to this issue for business owners by unveiling a software for this purpose called “Google my Business”.

Google my Business was launched in 2014 for the sole purpose of showcasing businesses and giving business owners more control of what shows up in the search results when someone searches a given business name.

setup google my business

 

Google my business services is free and does not come alongside any charges.

Here is an example of a Business Listed on Google.

google my business

 

setup google my business

By completing your business profile, you increase your chances of being featured on those sites.

You’re also feeding invaluable information about your business directly to Google, which makes you more relevant when someone searches.

I will be teaching you via the desktop version, but you can also follow up by downloading the respective mobile app for each platforms you desire.

You can get your business listed on Google by following the steps below.

Sign In in with your Google account, in most cases you might be asked to authenticate with your use google mail username and password.

google my business

You would be prompted to enter the name of your business, be very careful so as not to make si**ly  mistakes.

Follow the procedures after that and that’s it.

The final step to get your business completely listed on Google is to.

  • Verify

google my business

 

The last thing to do, in order for your listing to be confirmed is by verifying. Google provides so many ways to verify, some of which are by.

  • Phone.

Depending on your category of business, Google is likely to send you a verification code immediately but in most cases other means of verification are employed.

  • Post card.

The post card verification method allows Google to send your verification code to your local post office.

This verification process is quite slow and in most cases takes over a month or two depending on your location to deliver.

This system of verification works mainly for businesses in the US . be sure to fill out a correct postal code so as to get the appropriate information directed to the right location.

After you might have been verified you can do a test run by searching your business on Google and you would be shocked at what you see.

And lastly, also make sure you update your Google my business listing from time to time with information relevant to your business like Photos, Videos and text posts.

The whole idea of having a Google my business listing covers the need and use of a Full blown website that is properly optimized alongside a blog engine.

The following approach can also be easier by downloading the Google my business Mobile apps on all platform. IOS and Android.

 

8. Optimize your Websites URL’s Structure

One way search engine optimizes and indexes a blog content is the URL structure of that particular page.

The URL is one of the most important parts of the page Google looks at to determine what a page is about

Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page.

Here is how to create a search engine optimized URL for your next blog post.

  • Remove stop words ( with, and, the, or.)
  • Use keywords that tallies with your blog post.
  • Keep it short and simple.

A perfect example of a search engine optimized keyword can be seen in the image below.

To properly understand this i recommend that you read my article on starting a Blog.

 

9. Search Engine Advertising.

 

One of the most effective ways to showcase our business online is the use of Search engine campaign .A whole lot of search queries are being made every second and it would be nice to have your business popping on top at every relevant search.

Search engine and Internet Giant Google has however made this a reality by launching it advert management and creation platform called Google Ads.

 

google ads campaign

The Google Ads Platform allows advertisers place targeted ads all over Google’s platform, including Google Search, Google Partner websites, Android Smartphones, Google Apps and YouTube.
The first step and requirements needed to place our Google Ad Campaign is.

  • Own a Google account.


You automatically own a google account whenever you create a gmail account, so no worries eeeh !!  its as simple as ABC.

A google account gives you access to all of google’s own platform such as Drive, Play store, Google Docs and all.

  • Visit the Google Ad platform via desktop.


I always recommend you place your Ad via desktop not through your smartphone , it gives you full experience and the ability to explore all possible functions needed to make your Google Ad campaign a success.

If you are a new advertiser, you would be prompted to set up your ad account. Setting up your ad account is neither a big deal, Google just wants to get detailed information about you and a payment debit card for the sole purpose of the ads.

A Master or a Visa card would be proper.

  • Create a Campaign.


A campaign is simply a laid down structure needed to run your Ad.

Think of campaign like the fundamental setting needed to make your Ad a success.
One of the main point and kill section of an Ad campaign is the Objective.

A campaign objective is the main reason you intend to run your Ad in the first place and one of your reasons might me.

google ads campaign

  • Get more traffic to your website.
  • Generate Leads.
  • Watch videos on YouTube

  • Set the objective of your campaign.

  • add a website link for the main purpose of the campaign

 

 

  • Choose your desired location.

 

 

  • Enter your desired budget and i mean the desired amount to be spent per day.

 

 

  • Leave this section blank, do not tamper with any of it.

 

You are paying for clicks in your Google campaign, so you should set the desired cost per click, always make sure to spend according to your desired budget,

and that is all on creating a Google campaign, the next section is the creating your ad set

  • Create an Ad Group.

An Ad set is simply the visible part of the campaign, things like promotional Photos, text and Videos should appear in your Ad Group.


You can have more than one Ad Group on one campaign just that you spend more.

 

 

  • Name your Ad Group and make sure to leave the Audience section Blank

 

 

  • Select your desired and unique keywords as related to your business, you don’t want your Ads popping up to an uninterested Audience.

 

 

 

  • The last and the final step is designing your Ad group properly with attractive and catchy text.

 

In conclusion, there are so many criteria that determines the success of your Google Ad campaign, some of which include Budgeting, Keywords, and Ad set customization, make sure you analyze, learn and improve.

Recommendation.

Before making recommendation on where and what to go from here.

I would like to say some very few things as related to getting started with search engine optimization in 2020.

There are lot of ideas from various bloggers and marketers on the proper way to go about seo.

Some even go as far as recommending some certain hack and trick or a plugin to use, some even tell you to wait up to three years that things might eventually come to place and the search engine will find you in very good faith.

But i must tell you, there are no hacks or special tools to boost your search engine presence ot traffic.

Off course there are tools to assist you with so many seo task but there are no secret tools to help you appear on Google without doing anything..

Gone are the day when bloggers would write 300 words long article and spam them with keywords and still rank well.

Those days are gone, the search engine is becoming smarter and it is designed to reward hardworking blogger and content creators only.

The advent of machine learning and artificial intelligence has changed the game..

Now, to the punch line, two factors make up seo and they are;
Keywords Research.
Contents.

Forget about any other hack out there.

Keyword research guides you on the right content to wrtite and even how to write them.

Write content that are guided by keyword research and watch your search engine traffic skyrocket in a very short period.

Here are articles i recommend you read.

Conclusion

 

Getting indexed on search engines and ranking for keywords is not rocket science.

In most cases if the above mentioned procedures are well procured you can rank in a matter if 4 weeks to 6 weeks it can take longer if your website does not pass through the above mentioned process.

What do you think?

Written by Udemezue John

Web developer| Digital Marketer| Entrepreneur

Comments

Leave a Reply

4 Pings & Trackbacks

  1. Pingback:

  2. Pingback:

  3. Pingback:

  4. Pingback:

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

0
How To Fix your Instagram Profile From Shadow Banning

How To Remove Instagram Shadow Ban

How To Make Money Collecting And Recycling Plastics

How To Earn Money Recycling Plastic Bottles