How To Become a Music Artist Manager

How To Become a Music Artist Manager

Music Artist


Becoming a music artist manager is a dynamic and rewarding endeavour that allows individuals to play a pivotal role in shaping the careers of talented musicians.

Artist managers are the behind-the-scenes architects responsible for guiding artists’ journeys in the music industry, from developing their unique sound and image to navigating record deals and securing performance opportunities.

If you have a passion for music, a keen business sense, and a knack for networking, stepping into the role of a music artist manager can be a fulfilling path.

In this guide, we’ll explore the essential steps and insights on how to become a music artist manager, helping you embark on this exciting journey and contribute to the success of emerging and established musical talents.

How Do I Become a Music Artist Manager?

Music artist managers are the unsung heroes of the music industry, responsible for guiding the careers of musicians, helping them navigate the complex landscape of the music business, and ensuring their success.

If you have a passion for music, a strong business acumen, and a knack for networking and relationship-building, becoming a music artist manager could be an exciting and rewarding career path. 

In this comprehensive guide, we’ll outline the essential steps and insights to help you embark on the journey of becoming a music artist manager.

1. Develop a Deep Understanding of the Music Industry.

To become a successful artist manager, you need to have a solid grasp of how the music industry operates. 

This includes knowledge of music publishing, record labels, distribution, copyright, live performances, and digital marketing. 

Consider enrolling in courses or workshops related to the music business or gaining hands-on experience by working with local artists or within a music-related company.

2. Build a Strong Network.

Networking is a cornerstone of the music industry, and as an artist manager, your ability to connect with key players is crucial.

Attend industry events, music conferences, and local gigs to meet artists, record label representatives, booking agents, and other industry professionals. Building relationships will open doors and help you find artists to manage.

3. Understand the Role of an Artist Manager.

To be an effective artist manager, you must comprehend the responsibilities of the role. These include:

  • Developing an artist’s career strategy.
  • Negotiating contracts with record labels, publishers, and booking agents.
  • Handling finances, budgets, and royalties.
  • Overseeing marketing and promotion efforts.
  • Assisting with creative decisions and branding.
  • Booking and managing live performances and tours.

4. Identify Potential Artists to Manage.

Seek out talented musicians who align with your musical preferences and values. Artists often look for managers who share their vision and passion.

Attend local shows, listen to independent music, and use social media and music discovery platforms to find emerging artists in need of management.

5. Establish a Manager-Artist Relationship.

Once you’ve identified potential artists, establish a strong manager-artist relationship built on trust and clear communication.

Discuss your goals, expectations, and the roles and responsibilities of both parties. It’s essential to have a transparent understanding of how you’ll work together to advance the artist’s career.

6. Build a Professional Team.

As an artist manager, you may need to assemble a team of professionals to support the artist’s career. This can include a lawyer, accountant, publicist, booking agent, and more. Building a reliable team can help navigate the complexities of the music industry effectively.

7. Educate Yourself on Contracts and Legalities.

Understanding music contracts and legalities is essential for protecting the artist’s interests. Familiarize yourself with industry-standard agreements, copyrights, publishing deals, and licensing. It’s often wise to consult with an entertainment attorney when negotiating contracts.

8. Promote and Market the Artist.

A significant part of your role as an artist manager is promoting and marketing the artist’s music. Utilize digital marketing strategies, social media, and PR efforts to increase the artist’s visibility and reach a broader audience.

9. Stay Informed and Adaptive.

The music industry is constantly evolving, with new technologies, trends, and platforms emerging regularly.

Stay informed about industry changes, and be adaptable in your approach to artist management. Embrace innovation and be willing to explore new opportunities for your artists.

10. Be Patient and Persistent.

Success in artist management doesn’t happen overnight. It requires patience, persistence, and dedication. 

Building an artist’s career takes time and effort, but the rewards can be significant as you see your artists grow and thrive in the industry.


Becoming a music artist manager is a challenging yet fulfilling career path for those passionate about music and dedicated to helping artists achieve their dreams. 

By developing your knowledge, networking, and skills, you can build a successful career as an artist manager and play a pivotal role in shaping the future of talented musicians.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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