How To Convince a Client On Upwork

Introduction.

Upwork is a fantastic platform for freelancers, but let’s be honest: landing that first big project can feel like a real challenge.

You’ve got the skills, you’re ready to work, but how do you convince a client to take a chance on you? There are thousands of freelancers out there, all competing for the same projects, so standing out is key.

If you’re struggling to get clients to bite, you’re not alone. In fact, many freelancers face this hurdle when they’re just starting out or even when they’ve been on Upwork for a while.

But the good news is, it’s totally possible to improve your chances of getting hired. It’s not just about sending a random proposal and hoping for the best.

There’s a process to it, and once you understand the right strategies, convincing a client to choose you can be a lot easier than you think.

In this post, I’m going to break down exactly how you can convince a client on Upwork, from writing a killer proposal to communicating effectively and building trust. Whether you’re a beginner or a seasoned pro looking for more tips,

I’ll walk you through actionable steps that’ll boost your chances of winning the job. Plus, I’ll answer some common questions that might be on your mind.

So, let’s dive in.

How Do I Convince a Client On Upwork?

1. Crafting the Perfect Proposal.

Your proposal is the first thing a potential client sees, so it needs to be solid. This is your chance to make a great first impression. Here’s how to do that:

Personalize It: Never, ever send a generic proposal. Take the time to read the job description carefully and tailor your proposal to show that you understand exactly what the client needs. Mention specific details from the project and explain how you can help solve their problem. A personal touch goes a long way.
Showcase Relevant Experience: Don’t just list everything you’ve done. Focus on the experience that directly relates to the job. If the client is looking for a graphic designer, show them your best design work. If they need a writer, provide examples of similar articles or content you’ve written. Clients want to know that you have the skills that match their project.
Be Clear About Your Approach: Instead of just saying, “I can do this job,” explain how you’ll do it. Outline the steps you’ll take and the timeline for getting the work done. A little transparency here can go a long way in building trust.
Include a Call to Action: Always end your proposal with a clear next step. Ask if they’d like to set up a call to discuss things further, or if they’d like more information on your previous work. A little nudge to keep the conversation going is a simple but effective way to get them to respond.

2. Setting the Right Rate.

One of the trickiest parts of convincing a client is setting your rate. You don’t want to undercut yourself, but you also don’t want to scare them off with an unreasonably high rate, especially if you’re just starting out.

Start Low to Build Trust: When you’re new, it’s okay to start with a lower rate until you build your reputation. As you gain experience and positive feedback, you can increase your rate gradually.
Research Industry Standards: Look at what others in your field are charging. Upwork allows you to see what other freelancers in your category are earning, which can give you a good sense of where your rate should land. Aim to stay competitive without undervaluing your skills.
Be Transparent About Your Rate: If your rate is non-negotiable or you’re offering a discount, let the client know upfront. Be confident about your pricing but also be willing to adjust depending on the scope of work.

3. Effective Communication.

Being clear and responsive in your communication can make a big difference in whether or not you land a project. Here’s how to keep things smooth and professional:

Respond Quickly: Clients appreciate freelancers who are quick to respond. Even if you don’t have an immediate answer, acknowledge their message and let them know when you’ll get back to them. Keeping the conversation flowing builds rapport and shows that you’re reliable.
Be Professional But Friendly: You want to be friendly and approachable, but always keep it professional. Clients need to feel like they can trust you to complete the work. Keep the tone respectful and courteous, and avoid using too much slang or informal language.
Follow Up, But Don’t Be Pushy: If you haven’t heard back after sending your proposal, it’s okay to follow up. Just keep it polite and respectful. A simple message saying, “I wanted to check in on the proposal I sent and see if you had any questions,” can show that you’re genuinely interested.

4. Building Trust Through Reviews and Portfolio.

Building trust with potential clients on Upwork is crucial. One of the best ways to do that is by showcasing positive reviews and a strong portfolio.

Get Your First Review: This is probably the hardest part for new freelancers, but it’s important. You may need to start by offering discounted rates to get that first review. Once you’ve completed a few jobs and clients start leaving feedback, your chances of landing higher-paying jobs will improve significantly.
Build a Portfolio: Even if you haven’t done many paid jobs yet, you can still create a portfolio of your work. Offer to do a few projects for free or for a reduced rate just to build up samples. A strong portfolio is key to showcasing your skills and convincing clients to hire you.

5. Presenting Yourself Professionally.

Your Upwork profile is your brand, so it needs to be on point.

A Clear Profile Picture: Use a professional, friendly profile picture. Clients are more likely to trust someone they can see. It doesn’t need to be a studio shot, but it should be clear, well-lit, and show your face.
An Engaging Bio: Write a bio that highlights your skills and what you can do for your clients. Focus on what sets you apart from others, and don’t just list your skills—explain how those skills can benefit potential clients.
Showcase Certifications or Courses: If you’ve taken any relevant courses or have certifications, make sure they’re listed. This adds credibility and shows that you’re serious about your craft.

6. Navigating Challenges.

There might be times when a client isn’t sure about hiring you, or when things don’t go as planned. Here’s how to handle those situations:

Be Patient: Not every client will jump at the first proposal. Sometimes, it takes time to convince them. If you don’t get the job, don’t take it personally. Use it as a learning experience to refine your approach.
Handle Rejection Gracefully: If a client decides not to hire you, thank them for their time and ask for feedback. This can help you improve your future proposals and learn from the experience.

FAQs

Q1: How do I make my proposal stand out on Upwork?

A: The key is personalization. Tailor each proposal to the client’s needs, showcase your relevant skills, and explain how you’ll approach the project. Always make sure your proposal isn’t just a template.

Q2: How much should I charge as a beginner on Upwork?

A: It depends on your skill set, but a good rule of thumb is to start lower to build a reputation. Once you have a few reviews, you can raise your rates.