How To Generate Leads On TikTok

Introduction.

Getting leads on TikTok might sound tricky, especially if you think of it as just a platform for dances, funny skits, and trending challenges.

But here’s the truth: TikTok has evolved into a powerful tool for businesses to connect with audiences in a real and engaging way.

With over a billion active users, it’s no wonder businesses are looking to TikTok to expand their reach, grow their brands, and, importantly, generate leads.

Generating leads on TikTok isn’t about flashy ads or bombarding viewers with sales pitches; it’s about finding smart ways to reach the right people in a format that’s fun and natural. TikTok offers unique tools and opportunities to make this happen.

From creating short, catchy videos that highlight your brand’s personality to using TikTok’s business-friendly features, there are effective ways to turn casual viewers into potential customers.

If done right, TikTok can be one of your most valuable platforms for building a following and generating real leads.

In this guide, I’ll break down how you can make the most of TikTok to generate leads for your business. I’ll cover strategies you can use, tools that help, and content ideas that work. Let’s dive in!

How Do I Generate Leads On TikTok?

1. Why TikTok Works for Lead Generation

TikTok’s success lies in its highly engaging format. The short videos keep viewers watching, making it easier for businesses to grab attention without the long build-up other platforms might require.

Plus, the TikTok algorithm promotes videos based on engagement, so if your content is interesting, it has a high chance of being seen by more people—even if they don’t follow you yet.

Some stats to show how effective TikTok can be:

User engagement is high: TikTok users spend an average of 52 minutes per day on the platform.
It’s not just Gen Z: While younger users make up a big chunk of TikTok’s audience, over 40% of users are over 30, making it a great platform for targeting a wide demographic.
Buying power: 49% of users have made a purchase because of something they saw on TikTok.

With TikTok’s potential reach and engagement, it’s an ideal place for businesses to find and engage with leads.

2. Creating Content That Connects

To start generating leads on TikTok, you need content that stands out. But this doesn’t mean over-the-top production; TikTok users respond well to authentic, relatable content. Here are some ideas to get started:

Behind-the-scenes: People love to see what happens behind the curtains. Show your team at work, the process of creating a product, or even the funny moments from your day-to-day. This kind of content humanizes your brand, making it easier for potential leads to connect with you.
Product demos or how-tos: Quick tutorials work well because they provide immediate value to viewers. If your business sells a product or service, show how it works, or share creative ways to use it. These videos position you as a helpful resource and show potential leads the value you offer.
Customer testimonials: Social proof is powerful, and TikTok is a great place to showcase customer feedback. Share short clips of real customers talking about your product or service, their experience, and the results they’ve seen.
Challenges and trends: Get creative with trends. TikTok challenges and trending sounds are a fantastic way to make your content discoverable. Adapt these trends to fit your brand message—just make sure it feels natural and stays true to your brand’s voice.

3. Use TikTok’s Business Tools

TikTok has several tools that make it easy for businesses to engage with audiences and capture leads. Here are a few key ones:

TikTok for Business Account: With a TikTok business account, you get access to analytics, which is crucial for understanding what content resonates with your audience. It also lets you use paid ad options like In-Feed Ads, Branded Hashtag Challenges, and Top View Ads.
Link in Bio: One of the simplest ways to capture leads on TikTok is to use the “link in bio” feature. You can direct viewers to a lead capture form, a landing page, or even a product page. If your goal is to collect emails, use a link that directs users to a form where they can sign up for updates or exclusive offers.
Lead Generation Ads: TikTok’s lead generation ads allow users to fill out a form directly on TikTok without leaving the app, making the process seamless. This is a fantastic tool to capture information from potential leads with minimal friction.

4. Leverage Hashtags and TikTok SEO

Hashtags on TikTok are essential for reaching a broader audience. However, you need a strategy to make the most of them:

Use industry-specific hashtags: Find hashtags that are relevant to your business or industry. For instance, if you’re in the fitness niche, hashtags like #FitTok or #HealthTips can help you reach people interested in fitness content.
Create branded hashtags: Branded hashtags are unique to your business and can help build community. For example, if your business is called “EcoKit,” create a hashtag like #EcoKitTips or #EcoKitChallenge to encourage followers to engage with your brand.
TikTok SEO matters too: As TikTok’s algorithm improves, it’s getting better at understanding video content. Use keywords naturally in your captions, video text, and hashtags to make it easier for users to discover your videos.

5. Engage with Your Audience

Engagement on TikTok can be the difference between viewers who scroll past and viewers who convert to leads.

Respond to comments, follow other creators, and join in conversations. This kind of interaction builds a community around your brand and makes people more likely to trust you, which is key for generating leads.

Reply to Comments: Take time to reply to comments on your videos. This not only shows viewers that you’re active and approachable but also boosts engagement on your content.
Go Live: Live videos allow for real-time interaction, making them a great way to connect directly with viewers. You can use live videos to answer questions, showcase products, or even host live demos. TikTok also offers a feature called “Live Gifts,” where viewers can send virtual gifts that can be converted into monetary rewards.

6. Measure and Refine Your Strategy

TikTok gives you analytics to see what’s working and what’s not. Pay attention to metrics like views, engagement rate, and follower growth.

If you’re running ads, track metrics like click-through rate (CTR) and cost per lead to see if your investment is paying off.

Regularly check what types of videos are driving the most traffic to your website or lead form. Are viewers coming in through product demos or more through trending challenges? The insights you gain will help you fine-tune your content strategy and lead generation tactics.

FAQs

Q: Can I really get high-quality leads on TikTok?

A: Absolutely! TikTok is known for its high engagement, and with the right strategy, you can reach people genuinely interested in your products or services.

Q: Do I need to run ads to generate leads on TikTok?

A: Ads can boost lead generation, but they aren’t necessary. Organic content—if it’s engaging and valuable—can also bring in leads.

Q: What types of businesses do well with TikTok lead generation?

A: TikTok can work for almost any business, but it’s especially effective for consumer-focused brands. If you can create visual, engaging content, TikTok is a great place to be.

Final Thoughts

TikTok’s growth has turned it into a valuable tool for businesses. With the right approach, you can use it to find and connect with new leads, boost your brand’s visibility, and turn viewers into loyal customers. Now, it’s your turn to give it a shot.

So, what do you think—is TikTok the right platform for your business?