Social Media platforms Like Facebook, Twitter and Instagram suddenly became the trend of the Millenials, and this caused so many other startups to develop this business model, this led to the creation of so many other social platforms, one of them includes the creation of a video social networking platform called TikTok.
Back then in 2015, when I saw TikTok it was Musical.ly, and I must confess that it was indeed an amazing platform, I was so fascinated by the User experience and also the fact that despite all odds and competition with top social media giants such as Facebook, Twitter and Instagram, they did something really unique, and were able to break through the competition.
Musically was later acquired by a Chinese company called Bytedance and since then it was rebranded as TikTok.
Tiktok is a video social networking platform that is used to create short music, lip-sync, dance, comedy and talent videos for a duration of 3 to 60 seconds.
Videos are then uploaded to a network of over 1 Billion people most of which are immediately seen by your immediate followers.
Videos can go viral via the explore page, causing you to hit more views, and spark more engagements.
It was formerly known as Musical.ly but later acquired by Bytedance to become TikTok.
TikTok Statistics You Should Know.
Tiktok has become a huge success to surpass already made platforms like Instagram and Snapchat to become the third most-visited platform in the world.
Here are some few statistics that you need to know about TikTok’s usage.
1. TikTok was downloaded 738 million times in 2019, followed by over 1.5 billion in 2020 making it the seventh-most downloaded app of the 2010s.
2. Musical.ly was acquired by Chinese startup Bytedance, and It is estimated that 57% of the TikTok userbase are either of Chinese descendants and also based in China.
3. After native Chinese people, India is another country that has ever consume the TikTok app with over 323 Million downloads in 2019, and more downloads in 2020.
4. TikTok has an Average daily time on TikTok estimated at 45 minutes, users from the US have been reported to open the app an average of eight times a day, with a session averaging over 5 minutes, Indians spends more time on TikTok than any nation of the world with over 38 minutes every day.
5. ByteDance, The company behind TikTok reportedly controls 23% of the Chinese digital app market.
ByteDance became the world’s most highly-valued private startup, with a valuation of $78 billion
Why You Should Make Use Of TikTok As a brand.
TikTok is no doubt one of the most engaged social media platforms just after Facebook, it took the spot from Instagram all because it won the popular vote among young people all over the world.
TikTok is a great place to spark lots of engagements on, and this is more reason it is a recommended platform for businesses.
Here are just a few reasons why your business should take a stand on TikTok now.
1. TikTok Has The Second Highest Network of People.
Facebook is the only social media platform that has over 2 billion people followed by TikTok with just 1.5 billion making it the second-most populous network on the internet.
This is a considerable factor to kickstarting a business on TikTok.
2. TikTok Has The Highest Teenage Consumption.
TikTok has not only fought its way to become the second-highest populous platform, it has also the highest number of teenage audience than both Instagram, Facebook and Snapchat combined.
TikTok has the largest number of young adults which makes it a considerable platform to market a business.
Please note that this factor may not work for every business niche, so If your business niche is designed around gaming, entertainment, Food or celebrity, then, TikTok is the right option for you.
3. TikTok Is Global.
Another reason why TikTok is considered a more preferable option is the global presence it carries, major nations of the world such as India, Nigeria, Canada, China and the United States have subscribed to the use of TikTok.
4. There Are More Influencers on TikTok Than Any Social Media Platforms.
It has been discovered that TikTok has the highest number of verified accounts on the internet. Account verification on other social media platforms like Instagram have been attributed to celebrities, but it entirely different gameplay on TikTok.
You can start a TikTok account today, spark some engagement, and become verified just the next day, in other words, you already become an influencer.
How To Grow Your Business On TikTok.
Just like every other social media platform, there are laid down principles guiding the use of TikTok and failure to adhere or master these principles might cost you not to make the desired impact that your business needs.
It is not a crime not to know what to do when you initially get started on TikTok, in fact, there are no stated guides on how to get the desired result on TikTok, but in this article, I am going to be sharing some useful tips to help you get started.
1. Create a TikTok Account.
Before you even think of hacking your way around TikTok, you need to get your account registered, and this is done by no other way than downloading the app, sign up with your credentials such as Email, password and fill up the profile details as recommended, most of which contains; full name, website, Bio, display photo, you could even connect your other social media account to gain easy access when you intend to sign in.
2. Start Creating and Be Positive.
Now that you have set up your account, the next step is to start creating. On TikTok, you are allowed to upload short videos of 30 seconds coupled with music from TikTok or your local library.
Once posted it goes on to be viewed by your immediate followers, if you don’t have any followers yet, then you get no views, reaction or engagement at all.
At this point, don’t get sad at the fact that no one is seeing your post or engaging your contents, everything has a beginning, and it will not always end up like that all the time if you can develop a thick skin, and be consistent.
3. Leverage The Power Of Latest Music.
Moving on to the next step, the next strategy is designed around plugging your business to trends on the network. TikTok does a lot of awesome things than just uploading short videos, with random music in the background.
TikTok was also designed to promote music artists, by having about 30 seconds of their songs made available on the network to be used in various short videos all over the network.
4. Leverage The Power Of Hashtags.
Hashtags allow contents to be sorted on social media. the hash symbol is used to create a hashtag functionality that sorts contents in a particular order that allows another creator on the platform to also create their own post alongside.
With the use of Hashtags, a topic is allowed to trend for a particular time, where independent creators would get the chance to get seen by people browsing that same hashtag on the platform.
5. Subscribe To TikTok Paid Advertising.
Just like other social media platforms like Facebook, Twitter and Instagram, TikTok also allows you to create ads on its platform.
All you need to get started with Paid ads via TikTok, is an active TikTok account, valid payment details and an advert objective, with all these you are in a perfect place to get started.
Paid advertising on TikTok can be used to target a custom audience type based on a certain condition as displayed on the advertising platform.
The bottom line is, Paid advertising is the only way to reach out to a huge audience on TikTok.
6. Seek out Influencers.
Social media influencers are independent creators that have built trust from their massive audience over time, they are popularly known to have massive followership, and usually carry the power to strike the needed engagement on their audience.
Most social media influencers have something that most new business do not initially have at first, which is trust, one of the ways by which a brand can build a trusted audience is by partnering with these social media influencers.
One way to look them up is to check the amount of followership that they have, the engagements that they generate.
You can also check out influence marketing platform to be able to select your desired influencer.
I wrote a comprehensive guide to help you become a social media influencer, and also learn about platforms that allow you to explore many other influencers as a brand.
7. Share Your Videos To Other Social Media Platforms.
When you initially get started as a first time user on TikTok, you will get no followers which eventually means that you get no impressions whatsoever on your new post, but you can always change that by sharing your posts to other social media that has a little bit of your existing engagement and followership.
Your TikTok posts can be shared on Whatsapp, Facebook, Instagram, and even embedded on your website, you can use these strategies to get so many other people to view and engage your posts on TikTok.
8. Explore Various Third-Party Social Media Tools.
Third-party social media tools are created to enhance your social media marketing experience and results.
Most times we wish we can do more with our social media account, waste no time looking elsewhere because there are third-party enhancement tools that can help you optimize your social media marketing experience.
There is so much that is hidden from you when trying to deal with these social media platforms on your own, but with the use of these third-party softwares, you get all these details in one click.
There are so many third-party social media tools, created for various reasons, this is why I wrote an article to get you exposed to various third-party tools to help you enhance your social media marketing experience and results, click the link below to get started now.
The use of Social media has proven to be one sustainable marketing strategy for every kind of business that has a place online.
Do you seek to expand the digital marketing reach for your business? I wrote a comprehensive guide on how to enhance the digital marketing strategy for your business, click the link below to get started.