TikTok has become one of the most popular social media platforms, with over a billion active users worldwide.
It has emerged as a powerful tool for businesses to reach out to their target audience and expand their customer base.
As more and more people turn to TikTok for entertainment and inspiration, businesses that understand how to leverage the platform can gain a significant competitive advantage.
In this guide, we will explore how to grow your business on TikTok, from creating engaging content to building a loyal following and using the platform’s features to drive traffic to your website.
Whether you’re new to TikTok or looking to take your existing presence to the next level, this guide will provide you with actionable tips and strategies to help you achieve your business goals.
What is Tiktok?
TikTok is a social media app that allows users to create and share short-form videos, typically between 15 to 60 seconds long.
The platform is known for its extensive range of filters, effects, and music tracks that users can incorporate into their videos, as well as its algorithm that suggests content tailored to individual users based on their preferences and behaviour on the app.
TikTok has become a global phenomenon, particularly among younger audiences, and has been used for a wide range of purposes, from entertainment and self-expression to marketing and advertising by businesses.
The app was launched in China in 2016 and has since expanded to over 150 markets, with an estimated one billion active users worldwide.
Why Should My Business Be On TikTok?
As social media platforms continue to evolve, businesses must also adapt to reach their target audience.
One such platform that has gained tremendous popularity in recent years is TikTok. TikTok has become one of the most popular social media platforms worldwide, with more than one billion active users.
The platform provides an excellent opportunity for businesses to showcase their brand, connect with their audience, and increase their reach.
In this article, we’ll explore why your business should be on TikTok.
1. Huge User Base.
TikTok has over one billion active users worldwide, with a significant percentage being millennials and Gen Z users.
These users spend a considerable amount of time on the platform, making it an excellent opportunity for businesses to showcase their brands and connect with their target audience.
2. High Engagement Rates.
TikTok’s algorithm ensures that users are shown content that aligns with their interests, resulting in higher engagement rates than other social media platforms.
This means that businesses can reach their target audience more effectively and efficiently, leading to higher conversion rates.
3. Opportunity for Viral Content.
TikTok is known for its viral videos, where content creators can reach millions of viewers in a matter of hours.
This provides businesses with an opportunity to create engaging content that can go viral, resulting in increased brand awareness and reach.
4. Creative Freedom.
TikTok’s extensive range of filters, effects, and music tracks allows businesses to showcase their brand creatively.
Businesses can create unique and engaging content that aligns with their brand values and resonates with their target audience.
5. Drive Traffic to Your Website.
TikTok’s ‘Link in Bio’ feature allows businesses to drive traffic to their website or other social media profiles.
This provides an excellent opportunity for businesses to showcase their products or services and increase conversions.
6. Low Barrier to Entry.
TikTok provides a level playing field for businesses of all sizes, allowing even small businesses with limited resources to showcase their brand creatively and connect with their target audience.
The platform’s low barrier to entry means that businesses can create engaging content without significant investment in equipment or resources.
7. TikTok Is Global.
Another reason why TikTok is considered a preferable option is its global presence; powerful nations of the world such as India, Nigeria, Canada, China and the United States have subscribed to the use of TikTok.
8. There Are More Influencers on TikTok Than on Any Social Media Platform.
It has been discovered that TikTok has the highest number of verified accounts on the internet. Account verification on other social media platforms like Instagram has been attributed to celebrities, but it has entirely different gameplay on TikTok.
You can start a TikTok account today, spark some engagement, and become verified just the next day; in other words, you have already become an influencer.
How To Grow Your Business On TikTok.
TikTok has become one of the most popular social media platforms worldwide, with more than one billion active users.
It is an excellent platform for businesses to showcase their brand, connect with their audience, and increase their reach.
1. Create a TikTok Account.
Before you even think of hacking your way around TikTok, you need to get your account registered, and this is done by no other way than downloading the app, signing up with your credentials such as Email, password and filling up the profile details as recommended, most of which contains; full name, website, Bio, display photo, you could even connect your other social media account to gain easy access when you intend to sign in.
2. Define Your Goals.
Before you start creating content for TikTok, you need to define your goals. What do you want to achieve by using TikTok?
Is it to increase brand awareness, drive traffic to your website, or increase conversions? Defining your goals will help you create a more effective TikTok marketing strategy.
3. Understand Your Audience.
To effectively connect with your target audience on TikTok, you need to understand them. Who are they, what do they like, and what type of content do they engage with?
Understanding your audience will help you create content that resonates with them and increase your chances of going viral.
4. Create Engaging Content.
Creating engaging content is crucial to growing your business on TikTok. The platform’s algorithm favours content that is engaging and retains viewers’ attention. You need to create content that is creative, fun, and relevant to your target audience.
This can include tutorials, behind-the-scenes videos, product demonstrations, or anything that showcases your brand’s personality.
5. Collaborate with Influencers.
Collaborating with influencers is an effective way to increase your reach and connect with a wider audience on TikTok.
Influencers have a loyal following, and their endorsement can significantly increase your brand’s visibility.
You can collaborate with influencers in your niche or work with TikTok’s Creator Fund, which connects businesses with content creators.
6. Use Hashtags.
Hashtags allow content to be sorted on social media. The hash symbol is used to create a hashtag functionality that sorts contents in a particular order that allows other creators on the platform also to make their posts alongside.
With the use of Hashtags, a topic is allowed to trend for a particular time, where independent creators would get the chance to get seen by people browsing that same hashtag on the platform.
Hashtags are an essential component of TikTok’s algorithm. They help categorize your content and make it more discoverable to your target audience.
You can use popular hashtags in your niche or create branded hashtags to increase your brand’s visibility.
7. Subscribe To TikTok Paid Advertising.
All you need to get started with Paid ads via TikTok is an active TikTok account, valid payment details and an advert objective; with all these, you are in a perfect place to get started.
Paid advertising on TikTok can target a custom audience type based on a particular condition as displayed on the advertising platform.
The bottom line is, Paid advertising is the only way to reach out to a massive audience on TikTok.
8. Seek out Influencers.
Social media influencers are independent creators that have built trust from their massive audience over time; they are popularly known to have enormous followership and usually carry the power to strike the needed engagement in their audience.
Most social media influencers have something that most new businesses do not initially have at first, which is trust; one of the ways a brand can build a trusted audience is by partnering with these social media influencers.
One way to look them up is to check the amount of followership they have and the engagements they generate. You can also check out the influence marketing platform to be able to select your desired influencer.
I wrote a comprehensive guide to help you become a social media influencer and also learn about platforms that allow you to explore many other influencers as a brand.
9. Share Your Videos To Other Social Media Platforms.
When you initially start as a first-time user on TikTok, you will get no followers, which eventually means that you get no impressions on your new post.
Still, you can always change that by sharing your posts on other social media with some of your existing engagement and followership.
10. Explore Various Third-Party Social Media Tools.
We often wish we could do more with our social media account and waste no time looking elsewhere because there are third-party enhancement tools that can help you optimise your social media marketing experience.
There is so much hidden from you when trying to deal with these social media platforms on your own, but with the use of these third-party softwares, you get all these details in one click.
There are so many third-party social media tools created for various reasons; this is why I wrote an article to get you exposed to multiple third-party tools to help you enhance your social media marketing experience and results; click the link below to get started now.
11. Monitor Your Metrics.
Monitoring your metrics is crucial to measuring the success of your TikTok marketing strategy. You need to track your engagement rates, follower growth, and website traffic to determine what works and what doesn’t. This helps you adjust your strategy and create more effective content.
TikTok is a powerful social media platform that provides businesses with an excellent opportunity to showcase their brand creatively, connect with their target audience, and increase their reach.
With its huge user base, high engagement rates, the opportunity for viral content, creative freedom, and ability to drive traffic to your website, TikTok is an excellent addition to any business’s social media marketing strategy.
To effectively grow your business on TikTok, you need to define your goals, understand your audience, create engaging content, collaborate with influencers, use hashtags, engage with your audience, and monitor your metrics.
With the right strategy in place, TikTok can be a valuable addition to your social media marketing toolbox.