How To Get Followers On X (Formerly Twitter)

Introduction.

Building a following on X (formerly known as Twitter) isn’t just about random tweets or posting viral memes anymore. In 2024, it requires more strategy, consistency, and understanding the platform’s algorithms to stand out.

Whether you’re trying to grow a personal brand, build an audience for a business, or simply have your thoughts heard by more people, increasing your followers is a goal most users aim for.

But with X constantly evolving—especially with its shift under Elon Musk—what worked in the past doesn’t always apply today.

Let’s dive into the best strategies that can genuinely help you get more followers on X without falling into spammy tactics.

How Do I Get Followers On X (Formerly Twitter)?

So, how exactly do you attract followers in this landscape, where posts need to cut through the noise of millions of daily tweets?

1. Optimize Your Profile First.

Before anyone decides to follow you, they’ll likely check out your profile. First impressions matter, especially on a platform where people quickly decide whether you’re worth following. Start with a clear and engaging bio. You only get 160 characters,

so make them count. Your bio should tell people exactly who you are and what kind of content they can expect from you.

For example, if you’re into tech or marketing, make that the centerpiece of your profile. Use relevant keywords. A good profile picture is equally essential—ideally something clear and personable.

Pro tip: Link your other social accounts or website in your bio. A lot of users like to see consistency across platforms.

2. Tweet Consistently & At the Right Time

It’s not just about what you tweet but when you tweet. Posting at peak times ensures your tweets get the most visibility.

According to data, the best times to post on X are typically between 9 AM and 3 PM, with Wednesday being the highest engagement day overall. But this can depend on your audience’s location and habits, so you’ll need to experiment a bit.

Also, the consistency of your posts matters just as much as the content. If you’re tweeting a couple of times a week, you might get lost in the crowd. Aim for multiple tweets per day, but make sure they’re not all just noise.

3. Engage with Other Users.

One of the best ways to grow your followers is by actively engaging with others on X. That means liking, replying, retweeting, and mentioning others.

If someone with a larger following retweets or engages with your content, that can quickly bring you more exposure.

When you reply to people, add value rather than just trying to get noticed. Participate in conversations, ask thought-provoking questions, or share an interesting perspective.

Pro tip: Don’t be shy about following others first. Often, people will follow back if they find your profile interesting or if you’ve engaged with them in a meaningful way.

4. Leverage Hashtags and Trending Topics.

Hashtags can still play a huge role in making your tweets more discoverable. Use relevant hashtags in your tweets to get noticed by a wider audience.

However, you don’t want to overdo it—just a couple of well-chosen hashtags per tweet should suffice. Jumping on trending topics is also a great way to get your tweets seen by more people.

However, make sure you’re adding something valuable to the conversation rather than just chasing trends. If your tweet contributes meaningfully to a trending topic, it’s more likely to be retweeted or engaged with.

5. Share Visual Content.

Visuals attract more attention than plain text—this is true across most social media platforms, and X is no exception.

Tweets with images, GIFs, or videos tend to perform better. According to Twitter’s research, tweets with images receive 150% more retweets than those without.

So, whenever it makes sense, include visuals. This could be anything from infographics to personal photos, depending on your niche.

And if you’re camera-shy, there are tons of tools online that allow you to create simple graphics or GIFs to accompany your posts.

6. Pin Your Best Tweet.

Pinning a tweet is one of the simplest but most underutilized features on X. When new visitors land on your profile, the pinned tweet is the first one they see.

Make sure it’s something that best represents your account—maybe a popular tweet, an announcement, or something you’re promoting. This feature keeps your most important content front and centre.

7. Use Polls, Questions, and Interactive Content

Interactive tweets, such as polls or questions, encourage users to engage with your content, which can lead to more visibility and new followers.

People love to share their opinions or be part of a conversation. By asking your audience questions or offering them a chance to vote in a poll, you increase your chances of appearing in more feeds.

Remember, the more engagement your tweet gets, the more the algorithm favours it, pushing it to more users.

Pros of Growing Your Followers on X

• Increased Visibility: More followers mean a broader reach for your tweets, increasing your visibility on the platform and outside of it.
• Brand Authority: A larger follower count can enhance your reputation or the credibility of your business, making you appear more authoritative in your niche.
• More Opportunities: As your following grows, so do opportunities for partnerships, sponsorships, or collaborations.
• Direct Communication: With a larger follower base, you have more people who might engage directly with your thoughts, ideas, or products.

Cons of Growing Your Followers on X

• Pressure to Maintain Consistency: The larger your audience, the more pressure you may feel to constantly provide valuable or entertaining content.
• Increased Criticism: As your profile grows, you open yourself up to more scrutiny and criticism, which can be tough to handle.
• Time Investment: Building and maintaining an audience takes time and dedication, especially if you’re trying to keep up with frequent posting and engagement.
• Spambots and Fake Followers: Sometimes, growing a following can attract bots or spam accounts, which may not add any real value to your community.

Conclusion

Building a following on X isn’t just a numbers game—it’s about consistently creating engaging content, interacting with others, and leveraging the platform’s tools to your advantage.

Whether you’re aiming for a few hundred followers or a massive audience, the journey requires patience and effort.

With so many strategies to try, what’s your next step in growing your following?