We live in an age where information is being transferred at the rate of the speed of light, you can be in a remote nation in Africa such as Nigeria and communicate with anyone in a developed nation like the US, Canada and Australia, this has been made only possible with the internet.
Since the internet became one of the fastest means of sharing and receiving information, so many trends have changed and one of these trends is what we are going to be discussing extensively in this article.
Marketing has changed since the inception of the internet, back in the days when there was no internet, marketing was very hard and difficult to practice as a source of income, most people were usually scared of marketing because it involved the unknown, you never know who would turn you down, but with the internet available, marketing as a skill has made more millionaires than ever.
The internet made marketing easy because, you can do a lot more with a very little advertising budget, you even get to reach out to a wider range of audience far from your present location, all thanks to the internet.
What Is Digital Marketing?
Digital marketing is an aspect of marketing that utilizes the internet and online-based digital technologies such as the use of websites, email marketing and social media websites to promote goods and services.
When we talk about digital marketing, the use of electronic devices such as radio, televisions ads are not part of digital marketing strategies.
Digital marketing is solely based on the use of online-based tools such as social media, email marketing and search engine marketing, one major way in which digital marketing outshines all other media of electronics marketing lies in the fact that you get insights and analytics as an advertiser, one that you don’t get to see when using electronics media like Radio, Television and Billboards.
Important Digital Marketing Statistics You Should Know.
Do you intend to equip yourself with a high-income skill like digital marketing? Here are the important data you should get familiar with.
1. Writing great content can drive traffic to a blog by up to 2,000%.
2. Do you know that, as for May of 2020, The Google search engine brought in over 94% of total organic traffic.
3. Do you know that over 90% of video marketers have confessed that videos have increased traffic to their website.
4. Do you know that As for April of 2020, Instagram is a major platform for young people with over 40% of adults between 18 and 29 currently on the platform.
5. There are over 2 billion YouTube users who watch about 5 billion videos on average every single day. This makes YouTube the epicentre of Video streaming.
6. Facebook boasts of over 3 Billion users in total, but over half of these accounts are fake, causing advertisers to lose ad budgets.
7. Over 20% of people will read the text on a page, but 80% of people will watch a video. This is proof that Videos are far more effective in marketing than text.
8. There are more Indians on Facebook than any other nations of the world, to be honest, this is very true, check most groups on Facebook you find more Indians actively engaging this platform.
India has been reported to have over 280 million users on Facebook.
Why You Should Learn Digital Marketing.
Digital marketing is one of the high-income skills that I recommend anybody that wants to make money in this present time to learn, Here are very few reasons on why you should learn digital marketing.
1. Digital Marketing allows you to leverage.
There are over 7 billion people on earth and it has become very easy to reach out to every one of them through the use of digital marketing tools like a search engine, social media and the use of other digital marketing related tools.
Before the advent of digital marketing tools as mentioned above, marketing was seen like a billion-dollar industry that required lots of resources and time, but now, all you need is a computer and a valid internet connection to get started.
2. You get to reach out to a wider audience.
Do have a valid business idea and you want to be able to reach out to a wider audience beyond your present location, it can be made possible with knowledge of digital marketing.
We have seen products developed from one part of the world getting to reach other parts of the world with just social media or search engine advertising.
3. It is cheap.
Back in the days before digital marketing, creating an advertising campaign was usually expensive and needed a whole lot of resources to be able to reach out to an audience, more money was even spent to be able to show your adverts across all other information media.
Digital marketing has changed the whole narrative, and you can reach out to a wider range of audience with very little budget.
I could remember creating my first Facebook campaign with less than $50 and I was able to make sales worth $300 at that time, if I wanted to outsource my adverts to a radio or television, I would have paid more.
4. It is a High-Income skill.
Do you seek a high-income skill? then you should learn digital marketing, you can decide to render your service as a professional and make very good money from it.
How To Learn Digital Marketing.
There are so many digital marketing tools out there, getting started is one of the major problems so many people face, to be honest with you, digital marketing is very wide and it is something you have to unlearn and relearn every day.
Staying up-to-date with the latest technological trends can help you stay on top of your digital marketing knowledge.
1. Learn Web Design.
The very first concept to grasp as a digital marketer is the basic understanding of website design.
I am not asking you to master website design very deeply, but at least just understand the basic rudiments in website design, it will help you a lot when having to make use of other complex digital tools.
I wrote an article on how to get started as a website designer, click the link to the article below.
2. Understand Basic Search Engine Optimization (SEO) Terms.
The next concept to grasp as a starter in digital marketing is to understand search engine optimization.
A search engine is another medium of digital advertising, the failure to properly grasp basic concepts can cause you to miss out on very wonderful opportunities.
I wrote an article on how to get started with search engine optimization, click the link to the articles below.
3. Learn How To Use Facebook For Business.
Social media is another very potent digital marketing tools every potential digital marketer should grasp, I could remember starting my digital marketing career from just learning how to place paid ads on Facebook.
Facebook remains a very hotspot destination for digital marketers all over the world, with over 2 Billion people across its network, you can be sure to reach out to a wider range of audience.
I wrote an article to help you get started with Facebook as a digital marketing tool and I recommend you read it.
4. Learn How To Use Instagram For Business.
After mastering the use of Facebook, the very next platform that needs to be studied should be Instagram.
Instagram is also owned by Facebook, it was acquired in 2012 and since then, the Facebook team has ensured that Facebook and Instagram work in sync.
This means that more productivity comes when you learn how to use both platforms.
I wrote an article on how to start a business on Instagram and I recommend you read it.
5. Master The Use Of Other Social Media platforms.
There are other social media platforms out there on the internet, majority of them offers paid advertising services like Facebook and Instagram but may not drive quality engagement as the previously discussed social media platform, but you should still learn to make use of them to your own advantage.
Top platforms like Facebook and Instagram usually localize their ads, thereby restricting ads to the advertisers’ location only, but with a platform like Pinterest, LinkedIn and TikTok, your brand stands a greater chance of getting to the international audience.
I wrote an article on how to make use of other social media platforms like Pinterest, LinkedIn and TikTok and I recommend you read it.
6. Learn CopyWriting.
The next skillset to acquire as a digital marketer is copywriting.
Copywriting is the act of creating sales materials inform of text, images and Videos, in digital marketing you should be able to think like your customers and tweak your ads to convert sales, one of the major factors that determine the success of any online campaign is the effectiveness of that copy.
For example, two different eCommerce company creates an online ad to drive shoppers, the only difference between the success between them lies in the effectiveness of their copy skills.
7. Understand Basic Blogging Concepts.
Blogging is another effective digital marketing strategy when seeking to drive sales online. The basic understanding of blogging concepts can help boost your online marketing strategy.
8. Understand Pay-Per-Click Advertising With Google.
Asides using social media advertising, another very lucrative spot for targeted online marketing is the search engine.
Search engine marketing has proved to be much more effective than any online marketing strategy because ads are shown based on users search experience.
Search engines such as Google has privileges for users to place targeted ads on its search engine platform, YouTube, Android devices and Partner websites.
9. Understand Email Marketing.
The important aspect of digital marketing that should not be ignored is email marketing.
Email marketing has been discovered to be one of the very effective strategies because potential leads tend to be interested in what you offer, thereby converting more sales.
I recommend you read this article on email marketing to get started
10. Get Certified.
This is not very important but I usually recommended getting certified if you want to be able to sell yourself to other people as an expert.
Certifications portray you as an expert in the field and compel brands to work with you.
There are free and paid digital marketing certifications both offline and online, you can get certified by reputable companies like Udemy, Coursera and Google.
If you are really broke and you need to get certified, you can obtain free certification from the Google Digital skills Garage.
How To Make Money as a Digital Marketing Expert.
Now that you have skills in online marketing, the next thing on your mind should be how to convert these skills into a cash-flowing machine, and here are very few ideas to get started with.
1. Start a Blog.
Starting a blog can make you very good money as a digital marketer, you can constantly publish contents on digital marketing, drive in traffic and make money from sales of eBooks, Adsense or even offering your services.
I wrote an article on this blog on how you can start a blog and make money. This article contains very crucial information on how to set up your blog from scratch up to the very point of monetization, click the link below to get started.
Freelancing is another avenue to make good money as a digital marketer. There are online platforms that help you outsource your services like Fiverr. You can also talk to people very close to you about your services.
Do you want to learn how to sell your skills on Freelancing platforms like Fiverr, you can click the link below to get started.
3. Start Selling Online (Ecommerce).
The main objective behind digital marketing is to be able to sell anything you desire and make money from it.
After successfully mastering digital marketing, one of the next money-making business to start is eCommerce, as a digital marketer you can start selling online without hassle, all you need is a website and products to get started with.
I wrote an article on how you can start an eCommerce business and start making money instantly, click the link below to the article to get started.
4. Start a YouTube Channel.
Another legit avenue that can help you make money as a digital marketer is starting a YouTube channel.
You can start a YouTube channel to offer digital marketing tutorials and monetize it at your own pace.
I wrote an article with full details and walkthroughs on how to start a YouTube channel and make money, click the link to the article below.
5. Start Selling E-books online.
There is so much for digital marketing books online, you can author an eBook on your knowledge in digital marketing and distribute them on your blogs, or online book stores.
I wrote an article on how to start writing eBooks and make money, click the link to get started now.
6. Start Selling Courses.
Selling online courses is another avenue to make money as a digital marketing expert.
Creating online courses in form of videos and text can serve as a major source of income.
You can also leverage free or paid online course creation platform to host and monetize your courses.
Here is an article I recommend you read to help you get started with creating and selling online courses.
Digital marketing is one of the important skills to learn in the 21st century to build a profitable business, so therefore I recommend you take it very seriously.
So many things are changing in the world right now, most people call it recession, most people even blame the traditional school system, but there was never really any problem, all that happened was that the internet took the world by surprise and not too many people were prepared for such revolution.
I must tell you, this trend has changed and all we used to know is not valid again, the new trend is on the internet, get used to it now and give it all it takes to learn about the internet.
I wrote an article on very few money-making online businesses to start, click the link below to get started.