How To Merge Two Google Business Profile

How To Merge Two Google Business Profile



For businesses with multiple Google Business profiles, consolidation can be a strategic move. Whether due to rebranding, acquisitions, or simple duplication, merging two Google Business profiles offers a unified and cohesive representation.

This guide is tailored to help you navigate the process of merging two Google Business profiles seamlessly.

By understanding the steps and intricacies involved, you can ensure that your online identity remains accurate, effective, and aligned with your business goals.

Whether you’re a local business or a global enterprise, mastering the art of merging profiles empowers you to present a stronger, more coherent image in the digital landscape.

How Do I Merge Two Google Business Profiles?

When dealing with multiple Google Business profiles, merging them can prove to be a game-changing strategy.

Whether you’re rebranding, expanding, or simply consolidating duplicate profiles, merging allows you to present a united front to your audience.

In this comprehensive guide, we’ll walk you through the process of merging two Google Business profiles step by step, ensuring a seamless transition that maintains your online identity and drives business growth.

1. Assess the Need to Merge.

Before proceeding, thoroughly evaluate why you need to merge the two profiles. Are they truly representing the same business entity?

Understanding the reasons behind the merger will help you execute the process more effectively.

2. Log Into Google My Business.

To initiate the merging process, log in to the Google account that has administrative access to the primary Google Business profile—the one you want to keep.

3. Identify the Primary Profile.

Determine which of the two profiles will serve as the primary one after the merge. This will be the profile that retains the original Google My Business listing.

4. Locate the Secondary Profile.

Identify the second Google Business profile—the one you intend to merge into the primary profile. Ensure that this profile doesn’t have any important information that should be retained.

5. Update Information.

Before merging, make sure the information on the primary profile is up-to-date and accurate. This includes business name, address, phone number, and any other relevant details.

6. Contact Google Support (if needed).

In some cases, especially when dealing with duplicate profiles or complex mergers, you might need to reach out to Google Support for assistance. They can guide you through the process and ensure a smooth transition.

7. Request Ownership of the Secondary Profile.

For the merger to proceed, you need to have ownership of both profiles. If you don’t have ownership of the secondary profile, request it from the current owner.

8. Initiate the Merger.

From the primary profile’s Google My Business dashboard, navigate to the “Info” section. Scroll down to find the “Move this listing to a different account” option. Click on it to start the process.

9. Choose the Secondary Profile.

Select the secondary profile you want to merge with the primary profile from the list. This will initiate the transfer process.

10. Review and Confirm.

Carefully review the information presented on the screen to ensure accuracy. Once you’re certain, confirm the merger. Google will provide guidelines and warnings throughout this process to avoid any mistakes.

11. Follow Additional Steps.

Depending on your specific situation, Google might prompt you to take additional steps to complete the merger. These might include confirming details or verifying ownership.

12. Verify Information.

After the merger is complete, thoroughly review the information on the merged profile to make sure everything has been transferred accurately.

13. Communicate Changes.

Inform your audience and customers about the merger, especially if any significant changes have occurred. This maintains transparency and consistency.


Merging two Google Business profiles is a strategic move that requires careful planning and execution.

By following these steps and considering the unique needs of your business, you can successfully streamline your online presence and present a more unified and consistent image to your audience.

Remember, maintaining accurate information and open communication throughout the process is crucial for a smooth transition that reflects positively on your brand.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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