How To Offer Special Offers On Airbnb: Attracting Guests and Maximizing Bookings

How To Offer Special Offers On Airbnb



In a competitive marketplace like Airbnb, hosts are constantly seeking ways to attract more bookings and stand out from the crowd.

One effective strategy is to offer special deals and promotions to entice potential guests and incentivize them to choose your listing over others.

Special offers on Airbnb come in various forms, allowing hosts to customize promotions to suit their unique goals and circumstances.

Whether it’s a discounted rate, a free night’s stay, or a value-added package, crafting compelling offers can capture the attention of potential guests and encourage them to make a booking.

Offering special offers on Airbnb can be a powerful tool to increase your booking rates, maximize occupancy, and generate additional revenue.

In this guide, we’ll explore how you can leverage special offers to your advantage and create irresistible deals that attract more guests.

Hey there, dear reader! We hope you’re enjoying the content on our blog. Did you know we have a treasure trove of other insightful articles waiting for you?

Check out the link to the articles below to learn how to be productive and scale your Airbnb business.


How Do I Offer Special Offers on Airbnb?

Special offers on Airbnb can entice potential guests and encourage them to choose your listing over others, helping you stand out in a competitive marketplace. 

Whether you’re looking to fill up your calendar during slow seasons or increase occupancy throughout the year, crafting compelling special offers can be a game-changer for your hosting success. 

In this article, we’ll guide you through the steps to offer special deals on Airbnb, helping you drive bookings and maximize your rental income.

1. Define Your Special Offer Goals.

Before diving into the specifics of your special offer, start by defining your goals. Are you aiming to attract more guests during off-peak seasons, encourage longer stays, or create value-added packages? 

Understanding your objectives will guide you in tailoring your promotions to meet your unique hosting needs.

2. Types of Special Offers.

Airbnb offers various types of special offers that you can use to attract guests. Some popular options include:

  •  Percentage Discounts: Offer a percentage off the nightly rate for a specific time frame or during selected dates.
  • Fixed Amount Discounts: Provide a set dollar amount of the total booking cost.
  • Last-Minute Deals: Offer discounts for guests booking within a short time frame, encouraging spontaneous bookings.
  • Weekly or Monthly Discounts: Incentivize longer stays with discounted rates for week-long or month-long reservations.
  •  Seasonal Promotions: Create offers tailored to holidays, festivals, or special events in your area.
  • Value-Added Packages: Bundle extras like free breakfast, airport transfers, or local experience tours with bookings.

3. Set Up Your Special Offer on Airbnb.

Creating special offers on Airbnb is a straightforward process. Log in to your host account, go to your listing, and navigate to the “Pricing” tab. 

Under “Availability,” click on “Offer Discounts” to set up your special offer. Choose the type of offer, specify the discount or value, set the booking conditions (e.g., minimum nights required), and select the applicable dates.

4. Create an Eye-Catching Title and Description.

When crafting your special offer, use a compelling title and description that grabs guests’ attention.  Highlight the value they’ll receive from your offer and emphasize the limited-time nature of the deal. 

A sense of urgency can prompt guests to make a quick decision and book your listing.

5. Promote Your Special Offer.

Once your special offer is live on Airbnb, it’s time to promote it to a wider audience.  Share the deal on your social media channels, email newsletters, and other platforms where you interact with potential guests. 

Collaborate with local businesses or influencers to spread the word about your special offers to a broader audience.

6. Monitor and Optimize Performance.

Keep track of the performance of your special offers using Airbnb’s host dashboard and analytics. 

Monitor how each promotion impacts your booking rates, guest satisfaction, and overall revenue. Use this data to refine your strategies and optimize future special offers.

7. Provide Excellent Guest Experiences.

While special offers can attract guests, it’s essential to back them up with exceptional hospitality. 

Delivering a memorable and comfortable stay will increase the likelihood of positive reviews and guest referrals, ultimately benefiting your Airbnb business in the long run.


Offering special deals on Airbnb is a powerful tool to attract more guests, maximize bookings, and enhance your hosting success. 

By defining your goals, crafting compelling offers, and effectively promoting them, you can create a winning strategy that sets you apart from the competition and delights your guests.

Embrace the potential of special offers, and watch your Airbnb business flourish.

Hey there, dear reader! We hope you’re enjoying the content on our blog. Did you know we have a treasure trove of other insightful articles waiting for you?

Check out the link to the articles below to learn how to be productive and scale your Airbnb business.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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