Optimizing your website for search engines is the best way to scale your online business if you want to attract a targetted audience, and also want your website to continue to rank on the SERP’s.
Search engine optimization comes with various complexities, these complexities determines how a search engine ranks and your website on the SERPs( Search Engine Result Page).
These search engine complexities are designed to make the search engine as smart and humanly as possible, they are called Google algorithms.
There are various Google algorithms made on a monthly, daily and yearly basis. Most of the times are announced and some are not.
I wrote a comprehensive guide on this blog to help you understand how Google algorithm update works, you can click the link to the article below.
Most SEO experts have come out to say that Google E.A.T is not an algorithm update, but a principle, I do not agree with that because anything that alters the behaviour of the search engine in any way is an algorithm.
Just in case you need more information about the Google E.A.T algorithm you should click the link
What is Googe E.A.T?
EAT means Expertise – Authoritativeness – Trustworthiness. This is how Google describes three core pillars of a website evaluation, as conducted by its quality raters.
Based on their analysis of this purpose, they should evaluate the expertise, authoritativeness and trustworthiness of the content, the content creator and the page itself.
The E.A.T algorithm update began its initial rollout in 2019 when Google decided to pay attention to Y.M.Y.L (Your Money, your Life websites).
Google uses an acronym, YMYL, which stands for “Your Money or Your Life”. It sure sounds a bit threatening but trusts me, it’s not.
Well, “Your Money or Your Life” means any website that implies people’s financial situation, their life, or their health. For example, websites related to the health and medical industry would come under the section of “Your Life”.
Whereas websites selling products or taking credit card information from you can be considered as “Your Money” sites. Any and every website with an e-commerce element or health-related topics comes under the scrutiny of E-A-T.
This website includes websites in specific niches such as
A health-based niche website is one of the websites categorized under the “YMYL”.
To achieve a high E-A-T score, content in the health space should be created by people or organizations with expert medical knowledge. It should also be frequently reviewed and updated.
Another niche categorized under the “YMYL” is the news websites. High-ranking news articles should meet professional standards of quality journalism.
They should be objective and help users to better understand events.
News sources that score well on E-A-T have usually published editorial guidelines and verification processes for the information they publish.
Science niche based website also falls in the categories of website that falls under the “YMYL”.
Websites that provide information on scientific topics should be created by people or organisations with relevant backgrounds and should present the accepted scientific consensus on issues where such a consensus exists.
And lastly, finance blogs are also considered to be part of the “YMYL”.
Financial, legal and tax advice, or information on similar subjects, should achieve a high E-A-T score if it is provided by reliable sources and is regularly maintained and updated in line with any relevant developments in legal frameworks etc.
5. Consumer guides.
E-A-T can be relevant for high-quality consumer guides dealing with topics like the home renovation or parenting questions. Again, these should be written by experts or be backed up by reliable sources that users can trust.
The Google Quality Rater Guidelines contains some interesting comments on who can be considered an expert, as well as how to evaluate the content on online forums and Q&A pages, you should click the link to learn about E-A-T.
Why You Should care About Google’s E.A.T Algorithm.
Google once used to be just a search engine, where you entered the search term and a corresponding result in giving back to you in form of links to various websites from bloggers all over the world.
Now the search engine is evolving into a more smart machine to be able to provide the specific answers at the right time.
This phenomenon has taken flight into the clouds especially due to the introduction of Voice Search and Google Home devices.
You should care about Google’s E-A-T algorithm because of the following.
1. E-A-T is now a search engine ranking factor.
Back before the E-A-T algorithm was rolled out, any websites with the right amount of content would rank on the search engine, but with the recent rollout of Google’s E-A-T algorithm, more checks have been put in place for specific websites based on certain topics such as (Health, Finance, News, Science and consumer guide).
If your website falls into the following, then you should consider taking E-A-T seriously so as not to have all your hard work thrown go down the drain.
2. Google Search Needs To Provide The Right Answers.
Just imagine, A person seeking out financial advice on what stock to buy and goes on to look up on Google for answers only to find answers from someone with no experience, this might attract grave consequences.
The same goes for someone seeking medical advices on a certain health condition, the person looks up Google and sees well written and formatted content from someone who has no experience on such a particular topic, the same might also attract grave consequences.
Therefore Google ensures to rank websites with high expertise, high authority, and high trust to provide accurate information at all times.
The search engine has to take responsibility for providing appropriate answers as to what the person is seeking.
3. Rank Website Based on Merits.
To be honest, the blogosphere is now saturated than ever, anyone can now wake up anytime just to put up information and see it rank over the first few months not caring what harm such information can do to someone in another part of the world.
This is more reason why Google has introduced this algorithm to cleanse the website of fake and unverified information.
4. Curb The Spread Of Fake News.
One of the very popular blog niches all over the world now is the news niche, which is the major source of information for newsreaders.
Most times when people seek out the latest news, one of the first places to look up information is Google, which is everywhere on every browser in the world.
To avoid spreading fake news, Google’s E-A-T algorithm has been put in place to only allow websites with the appropriate merit to rank the search engines.
Therefore, E-A-T is crucial because Google has to look into the sort of information they are providing in the search results as well as how they can make sure that the information is as likely to be correct as possible.
How To Optimize Your Website For Google E-A-T Algorithm.
When the Google E-A-T algorithm initially came out it cause an uproar in the blogging world, but fast forward to where we are today, it has now become clearer and easy to understand, even till now so many websites are still finding it difficult to scale their website to rank the search engine for some terms, this might be because of the need to optimize their website for the E-A-T algorithm.
In this section, I am going to be showing how to get started with properly optimizing your website for the Google E-A-T algorithm update.
1. Don’t Blog Too Broad.
When starting out this blog, one of the first blogging myths, I had in mind was “write as much content as you can “, this is a trap that most bloggers have fallen into, and it has killed so many potential bloggers, just imagine a blog that talks about making money online with subtopics such as blogging SEO and affiliate marketing, and later becoming a news website reporting politics and entertainment and even music, that is just our of the equation.
Anybody looking to position themselves as an expert on a YMYL topic should carefully and precisely define their topic cluster and avoid trying to be a Jack-of-all-trades. There are blog niches that go hand-in-hand and I call them transparent niches, these can be Travels, Motivation.
2. Ensure Your Content Quality And Freshness.
Another trap that most bloggers usually find themselves in is the need to frequently write content on a daily basis while abandoning the old ones written by them, Don’t just write content and leave it there hanging for a long time, and moreover, you don’t need too many contents to rank the SERP’s.
The top priority for a website looking to achieve a high Page Quality Rank should be creating comprehensive, trustworthy content and also ensure that they are updated at regular intervals.
The content should also be reviewed and updated regularly. When refreshing content, it is extremely important that the date when content was last modified is clearly displayed.
If you are using WordPress as your blog engine, you should make sure you have the appropriate plugin installed.
I wrote a comprehensive guide on how to properly set up your blog in such a way that it displays the last updated information.
3. Optimize The Author Bio On your websites.
The Author Bio is one that is important when ranking your website for Google’s E-A-T algorithm.
An author’s Bio should be seen as an open CV into what that author has achieved. The individual authors of each content piece should be named. Additional author information, like a short description, CVs and links to other online profiles also help to raise an author’s (and the website’s) expert status.
Also, make sure to include relevant certifications and education that you might have had in time past, this also sends a signal to the search engine.
Contact options, a detailed website imprint and an “About Us” page are other ways of increasing trust.
If an author is also visible on other authoritative pages or their own social media channels, where they post (high-quality) content, then mentions or direct links can be beneficial for improving your website’s E-A-T score.
4. Get Comments, Reviews and Customer Testimonials.
Unless you’re in a niche that targets early adopters, you’d be wise to include a few user reviews and testimonials on your site.
Using reviews is not just good from an E-A-T perspective, but reviews from satisfied users influence behaviour and reduce customers’ level of anxiety surrounding any purchase they are likely to make on your site.
5. Manage Your Reputation (Brand Mentions).
The online world thrives based on reputation, you need to have that in mind when trying to optimize your blog for the Google E.A.T algorithm.
However, just like SEO isn’t only about on-page optimization but also off-page measures, E-A-T also concerns your site’s environment. In addition to the above, that means making sure that your reputation around the web is as good as possible.
One way that you can achieve this is to make sure that your brand is mentioned in reputable places across the internet such as writing guest posts, featuring on Podcasts, creating your own YouTube channel and being active on social media as much as you can.
These can optimize your online presence and validate your brand to search engines such as Google.
Bringing this all to a close, it can be said that, the Google E-A-T Algorithm Update is All About Increasing Site Quality.
Google has gone beyond just ranking random content for, as it is taking extra steps to make sure that they come from trusted sources.
Anyone who wants to continue to rank well in search engines needs to keep up with the constantly changing landscape of SEO. Especially Google’s major algorithm changes are always a cause to re-evaluate your strategy.
I wrote a comprehensive guide on how to get started with search engine optimization as a beginner, click the link below to get started.