How To Sell Tutorials On Gumroad

Introduction.

If you’re a creator who loves sharing your knowledge, there’s no better way to make a living from your expertise than by selling tutorials online.

Gumroad has become a popular choice for creators in many fields because of how easy it is to use, and how well it handles digital products like tutorials, eBooks, and courses.

It’s a great platform for anyone who wants to sell their knowledge without dealing with complicated tech or high upfront costs.

The best part? You get to keep a large portion of your earnings, and it’s totally up to you how you structure your content and pricing.

In this guide, I’ll walk you through everything you need to know to sell tutorials on Gumroad. We’ll cover the basics of setting up your account, creating your product, marketing it, and making your first sale.

I’ll also go over some tips to help you succeed, and I’ll make sure this is as easy to follow as possible. Let’s dive right in!

Why Sell Tutorials on Gumroad?

Before we get into the step-by-step, you might be wondering why Gumroad is such a great platform for selling tutorials. Well, here are a few reasons:

User-Friendly Interface
Gumroad is known for being simple to use. Even if you’re not super tech-savvy, you’ll find it easy to upload your tutorial videos, set prices, and manage payments.
Low Fees
Gumroad takes a small cut of your sales—just 8.5% + 30¢ per transaction. Compare that to other platforms that take bigger percentages, and you’ll see why Gumroad is attractive for many creators.
Direct Payments
You get paid directly to your PayPal or bank account, which means you don’t have to wait long for your earnings to arrive.
Digital Goods
Gumroad is perfect for selling digital products like PDFs, video tutorials, and even audio files. You can upload your tutorials in any format that suits your content.
Flexible Pricing
Gumroad gives you the freedom to set your own price. You can even offer discounts, create bundles, or offer a pay-what-you-want model.
Great for Beginners
If you’re just starting out, Gumroad is ideal because it has a low barrier to entry. You don’t need to worry about setting up a website or creating complicated systems for payment processing.

How Do I Sell Tutorials on Gumroad?

1. Set Up Your Gumroad Account

Before you can sell anything, you need to create an account. Go to Gumroad’s website and click on “Start Selling.” Sign up with your email address, and fill out a few details like your name, business info, and payment preferences.

Gumroad will ask you to link your PayPal or bank account so they can send your earnings. Don’t worry, the process is simple, and they walk you through it step-by-step.

2. Create Your Tutorial

This is where the magic happens! You’ll need to create a tutorial that people will find useful and want to buy. Some things to consider:

Video Tutorials: If you’re teaching something visually, like photography or coding, videos are a great choice. Make sure your videos are clear and well-edited. Tools like ScreenFlow, Camtasia, or even free software like OBS Studio can help you create professional-looking tutorials.
Written Tutorials: If you prefer writing, you can create eBooks or PDF guides. Just make sure they are easy to follow and packed with valuable information. You can add images, step-by-step instructions, or even worksheets to make the experience more interactive.
Audio Tutorials: Some people prefer audio content, so if you have a podcast or any audio material that teaches a skill, you can sell that too. Just make sure your audio quality is clear and pleasant to listen to.

3. Upload Your Tutorial to Gumroad

Once your tutorial is ready, it’s time to upload it. Here’s how:

Log in to your Gumroad account.
Click the “Add a Product” button.
Choose the type of product you want to sell (video, PDF, audio, etc.).
Add a title, description, and thumbnail (make sure your title and description clearly explain what the tutorial is about).
Upload the file(s) you want to sell. For video tutorials, you might have several large files, but Gumroad handles large uploads without issue.

4. Set a Price

Now it’s time to decide how much to charge for your tutorial. There’s no one-size-fits-all answer here, but a few things to keep in mind:

Market Research: Look at what other creators are charging for similar tutorials. This can help you set a competitive price.
Your Experience: If you’re new to creating tutorials, you might want to start with a lower price to attract buyers. As your reputation grows, you can increase your prices.
The Value of Your Content: If your tutorial provides high-value information (such as an in-depth guide or a comprehensive course), you can price it higher.

5. Customize Your Product Page

Your product page is where potential buyers will decide if they want to purchase your tutorial. Make sure it looks appealing and professional. Here are some tips:

Clear Description: Write a description that explains exactly what your tutorial teaches. Be specific about what the buyer will learn.
Images and Previews: Include screenshots or short video previews to give buyers a taste of what they’ll get.
Testimonials or Reviews: If you have any positive feedback from people who’ve taken your tutorial, include that to build trust.

6. Promote Your Tutorial

Now that your tutorial is live, it’s time to get the word out! Here are some simple ways to promote your tutorial:

Social Media: Share your tutorial on Instagram, Facebook, Twitter, or LinkedIn. You can also join groups or forums related to your niche and share your tutorial there.
Email Marketing: If you have an email list, send a message to your subscribers about your new tutorial. If you don’t have an email list yet, now’s a good time to start building one.
Collaborate with Others: Partner with other creators or influencers in your niche. You can cross-promote each other’s content and help grow your audience.

7. Track Your Sales and Feedback

Once your tutorial is live and you’ve started promoting it, keep an eye on how it’s doing. Gumroad gives you insights into your sales, including how many people have viewed your product page and how many have purchased.

You can also get feedback from customers by asking them to leave reviews or send direct messages. Use this feedback to improve your content and make future tutorials even better.

FAQs

Q1: How do I price my tutorials on Gumroad?

When deciding on a price, think about how valuable your tutorial is, how long it is, and what similar products are going for. If it’s a short, quick tutorial, you might want to price it lower.

Longer, more in-depth tutorials can be priced higher. Research your market and adjust your pricing accordingly.

Q2: Can I sell tutorials on Gumroad if I’m not a big name or expert?

Absolutely! Gumroad is for creators of all levels. You don’t need to be a big name to sell tutorials. Start small, focus on providing value, and you can build a following over time.

Q3: How do I get paid?

Once you make a sale, Gumroad will send your payment directly to your PayPal account or linked bank account. Payments are usually processed within a few days.

Q4: Can I sell my tutorials outside of Gumroad?

Yes! Gumroad allows you to promote your products wherever you like. You can use Gumroad’s affiliate system to allow others to promote your tutorials and earn a commission on sales.