How To Setup a Store On Google My Business Profile

How To Setup a Store On Google My Business Profile



Google My Business (GMB), a platform known for connecting enterprises with local audiences, offers a dynamic opportunity to set up an online store directly within your business profile.

This feature empowers you to showcase products, engage potential customers, and facilitate transactions seamlessly.

This guide is your gateway to unlocking the potential of setting up a store on your Google My Business profile.

Whether you’re a boutique, a restaurant, or a service provider, understanding the process of creating a virtual storefront can revolutionize your online presence.

Let’s delve into the steps to establish an efficient and effective online store on your GMB profile, opening doors to increased engagement and success in the digital marketplace.

How Do I Setup a Store On Google My Business Profile?

Google My Business (GMB), a platform designed to bridge the gap between businesses and their local audiences, now offers the opportunity to create an online store directly within your business profile.

This feature enables you to showcase your offerings, connect with potential customers, and facilitate transactions all in one place.

If you’re ready to tap into this dynamic avenue, our comprehensive guide will walk you through the process of setting up a store on your Google My Business profile.

1. Log into Your Google My Business Account.

To begin, ensure you’re logged into the Google My Business account associated with your business. If you don’t have an account, you’ll need to create one.

2. Access Your GMB Dashboard.

Once logged in, navigate to your GMB dashboard – the control centre for managing your business information.

3. Click on “Products”.

In the dashboard menu, look for the “Products” tab. Click on it to access the section where you can add and manage your products.

4. Add Your Products.

Within the “Products” section, click on the “Add products” button. This is where you’ll input the details of the products you want to showcase.

5. Enter Product Details.

For each product, provide essential information such as the product name, description, price, and any additional details you want to share with potential customers.

6. Add High-Quality Images.

Images play a crucial role in attracting customers. Upload high-quality images of your products that showcase them from various angles and highlight their features.

7. Include Product Attributes.

Depending on the type of products you’re offering, you might want to include attributes like size, colour, material, or any other relevant specifications.

8. Set Availability and Shipping.

Indicate whether the product is available for purchase and specify shipping options and costs. If the product is not available for purchase online, you can mark it as “Not shoppable.”

9. Publish Your Products.

Once you’ve entered all the necessary details, click the “Publish” button to make your products visible on your GMB profile.

10. Monitor and Update.

Regularly review your product listings to ensure they are accurate and up to date. If you have new products or if existing ones become unavailable, make the necessary updates.

11. Promote Special Offers.

Leverage the “Offer” feature within the “Products” section to highlight special deals, discounts, or promotions to entice customers.

12. Monitor Insights.

GMB provides insights into how users interact with your product listings. Monitor these insights to understand which products are resonating with your audience and adjust your strategies accordingly.


Setting up a store on your Google My Business profile is a strategic move that can greatly enhance your online presence and customer engagement.

By following these steps and optimizing your product listings, you’re not only streamlining the shopping experience for potential customers but also positioning your business for success in the digital marketplace.

Remember, clear and appealing product presentations, accurate information, and responsive customer service can go a long way in building trust and driving conversions.

With these tools in your toolkit, you’re ready to establish an effective and efficient online store that seamlessly connects your offerings with your audience.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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