How To Start a Newsletter On LinkedIn

Introduction.

If you’re looking to connect with a wider audience and build your brand, starting a newsletter on LinkedIn could be a game-changer.

It’s a great way to share your expertise, insights, and updates with your network, while also engaging with people who share your interests. But, where do you even begin?

In this article, I’ll walk you through everything you need to know about starting a LinkedIn newsletter—from the basics of setting it up to figuring out the best content to share, and tips for growing your subscriber base.

If you’ve been considering using LinkedIn as a platform for your newsletter, keep reading to learn how it can benefit you and help you stand out in your field.

Why Start a LinkedIn Newsletter?

There are plenty of reasons why you might want to start a newsletter on LinkedIn. For one, it’s a direct way to reach professionals in your industry.

With over 900 million members worldwide, LinkedIn is the platform for anyone looking to grow their professional network or brand. But the newsletter feature adds another layer to the platform, allowing you to engage with your audience on a more personal and meaningful level.

But it’s not just about growing your network. Newsletters are an excellent way to showcase your knowledge and thought leadership.

If you regularly post helpful or insightful content on LinkedIn, a newsletter can help elevate your voice and get your content directly in front of genuinely interested people.

Plus, starting a LinkedIn newsletter is a low-barrier entry to content creation. You don’t need to invest in expensive tools or learn complex systems—LinkedIn has made it easy to start publishing content without any tech headaches.

How Do I Set up a Newsletter On LinkedIn?

Starting your own LinkedIn newsletter is pretty straightforward, but there are a few important steps to keep in mind to make the process smooth. Here’s how you can do it:

1. Check Your Eligibility

Before you dive in, make sure you’re eligible to create a newsletter on LinkedIn. As of now, you need to have the “Creator Mode” enabled on your LinkedIn profile to start a newsletter.

This feature is available to anyone who regularly shares content on LinkedIn and has built up a decent following.

To enable Creator Mode:

Go to your LinkedIn profile.
Scroll down to the “Resources” section and click on “Creator Mode.”
Turn on Creator Mode and choose up to five topics you want to focus on.

Once you’ve activated Creator Mode, you can start setting up your newsletter!

2. Create Your Newsletter

Here’s where things get fun! Now that you’re eligible, let’s get your newsletter set up. Follow these steps:

Navigate to the LinkedIn homepage: On your LinkedIn feed, click on “Write an article” under the “Start a post” section.
Choose the newsletter option: You’ll see an option to create a newsletter instead of just writing a regular article.
Pick a name and description: Choose a clear, catchy name for your newsletter and write a brief description. This is important because it’s what will show up on your subscriber’s feed and encourage them to subscribe.
Set your frequency: Decide how often you want to publish. Some people choose to publish weekly, while others may do bi-weekly or monthly. Whatever works best for your schedule and audience.

3. Write Your First Newsletter

Once your newsletter is set up, it’s time to start writing! This is where you can get creative. It’s important to offer content that resonates with your target audience.

Whether you’re sharing industry tips, personal stories, or business insights, make sure each issue adds value to your readers.

Here are a few content ideas to get you started:

Industry insights: Share updates, trends, and analysis in your field.
Personal stories: People love connecting with others on a personal level, so don’t be afraid to share your experiences and lessons learned.
Interviews or guest contributions: If you know someone with valuable knowledge, consider interviewing them or featuring their work in your newsletter.

Make your first issue something that will grab your audience’s attention and leave them excited for the next one!

4. Promote Your Newsletter

Once you’ve written your first issue, it’s time to get people to subscribe! You can do this by:

Sharing on your LinkedIn feed: Announce your new newsletter with a post to your network. Make sure to include a call-to-action asking people to subscribe.
Inviting your connections: LinkedIn allows you to invite your connections to subscribe directly to your newsletter.
Cross-promote: Don’t just stick to LinkedIn—share your newsletter link on other social media platforms, in your email signature, and even on your website.

Tips for Growing Your LinkedIn Newsletter

Now that you’ve got your newsletter up and running, it’s time to focus on growing your audience and increasing engagement. Here are some tips to help you out:

1. Be Consistent

One of the keys to growing any newsletter is consistency. Make sure you publish your newsletter regularly, whether that’s weekly, bi-weekly, or monthly. Consistency helps keep your audience engaged and looking forward to your next issue.

2. Engage with Your Subscribers

Don’t just publish content and forget about it—engage with your subscribers! Respond to comments, ask for feedback, and create a dialogue with your audience. The more you interact with them, the more likely they’ll continue to follow your newsletter.

3. Optimize for SEO

If you want your newsletter to get discovered by more people, make sure your content is optimized for search engines.

Use relevant keywords in your titles, descriptions, and content. This will help your newsletter appear in search results when people are looking for content related to your industry.

4. Collaborate with Others

One way to grow your newsletter is by collaborating with others in your industry. Consider cross-promoting with other LinkedIn users who have a similar audience. This can help both of you reach new people and increase your subscriber count.

5. Provide Value

Finally, always focus on providing value. Your readers are subscribing because they want to learn something or stay informed. If you consistently deliver high-quality content, your subscribers will keep coming back for more.

FAQs

Q: Can I make money from my LinkedIn newsletter?

A: Right now, LinkedIn doesn’t directly pay creators for their newsletter content. However, building a loyal and engaged audience can lead to other opportunities, like consulting gigs, speaking engagements, or brand partnerships.

Q: How do I know if my newsletter is successful?

A: Success can be measured in a few ways: subscriber growth, engagement (likes, comments, shares), and the overall value you’re providing to your readers. LinkedIn offers analytics that can help you track these metrics.

Q: How can I make my newsletter stand out?

A: To make your newsletter stand out, focus on creating unique, valuable content that addresses your audience’s needs. Add your personal touch and use engaging visuals or formats to keep readers interested.