Before the Internet was created, information was written in books and was hard to reach; not everyone had a library. This caused a knowledge gap in certain parts of the world.
The Internet gave birth to the new revolution, which was aimed at how information was being distributed.
Now we have YouTube, Blogs, and social media, and the sole aim of these platforms is to change how information is distributed globally.
There will be 5.11 billion unique mobile users worldwide in 2019, and 2.71 billion use smartphones.
These also gave rise to a new industry and a new set of content creators we now call.
Who is a Content Creator?
A Content Creator is someone responsible for coming up with new content ideas for a designated audience, distributed digitally across various media platforms to educate, entertain, and see them through from concept to final product.
For example, a social media content creator will spend most of their time working on hashtag and audience research, creating photo or video content to post, and reviewing reports of previous campaigns to analyze their success.
Why you should become a Content Creator.
The creator’s economy is enormous, with various opportunities attached to it.
It has been estimated that the traffic coming to the nine platforms from seven leading social media sites such as Facebook, Pinterest, Reddit, Twitter, Instagram, Tumblr, and YouTube generated earnings of more than $504.6 million for creators in 2017, nearly the same as the estimated $512.2 million in revenues generated in 2016.
The creator’s economy has been estimated to be worth over $104 billion as of 2022, which is more likely to increase in the coming years.
1. Content Creation Helps You learn While You earn.
Learning new things gives us a feeling of accomplishment, which, in turn, boosts our confidence in our capabilities.
Learning also allows you to feel more ready to take on challenges and explore new business ventures.
Being a content creator helps you learn, unlearn and relearn as much as possible because you constantly have to research the topic you want to discuss before creating content around it.
You also get to make money alongside too; what can be more lucrative than being a content creator? If you know of any other profession that pays you while you learn, feel free to share in the comment below.
Learning is one thing that you should never stop doing, we all leave traditional schools at a certain point in time, but we need to learn not to become old fashioned.
2. You get to teach others.
The best content creators help support the growth of others and not just accumulate social media following.
It’s about solving the problems that can help your target audience and drive growth for a business.
The amazing fact about content creation is that you get to teach others while you make money. So you can build a huge loyal following that would look up to you for guidelines.
3. You become an authority.
There are so many choices and options today when people seek to solve a challenge or problem.
People go to the trusted expert or authority who has established and proven their expertise on that topic using various platforms such as social media and many others.
If you want people to see you as an authority, specialize in something. Pick a niche that focuses on your ideal clients and what they need or want.
Becoming a content creator gives you that opportunity to become a content creator without having to validate yourself to anyone; all that is needed is in-depth knowledge on that topic, which settles it.
4. Wealth is Inevitable.
People become content creators for many reasons, and one of those reasons is to get rewarded and rich at some point.
Maybe you have built a loyal following and an established community online; you can make it even further by offering your community exclusive content behind a paywall or even getting your platform monetized with advertising.
In this article, I will explain how well you can monetize your content as a creator.
How To Become a Content Creator and Make Money
If you have a Smartphone and an internet connection, you can become a content creator and reach a global audience.
Anyone who loves creating audio, video, text, or visuals can become a content creator and build their personal media empire without any hassle.
Before the Internet became mainstream, you needed to go through intermediaries for broadcasting any information.
But with the democratization of media distribution platforms like YouTube, it is safe to say that the potential to become rich as a content creator is enormous.
Do you want to become a content creator but don’t know how? Here are a few tips that can help you get started.
1. Choose a Niche/Topic.
You love the idea of becoming a content creator but don’t know what topic to create content about; maybe you even have ideas but don’t not sure if they would work out.
Choosing a niche around your content creation business remains one of the most challenging things.
But once that has been defeated and you begin to build an audience, it becomes easy.
There are many options available when choosing a niche as a content creator, and it all depends on the kind of person you are; if you don’t know yourself too much, you can use an online keyword research tool to help you do the work.
Identifying your niche and positioning yourself in a specific place within the marketplace is crucial when becoming a content creator.
It establishes your credibility over your competitors and leads you into a more focused business model; you should also know that your unique value proposition and your niche area of focus make it easier for the right customers to find you.
Check out this article written on this blog to help you decide on your niche.
2. Decide on the best platform for you.
Choosing the right platform as a content creator will help you create, promote and distribute your content on the most effective channels during optimal times, and provide analytical tools to optimize your content marketing strategy continuously.
However, with so many content marketing technology options available, narrowing down the choices and finding the perfect solution for your content creator business can be challenging.
The kind of platform you choose as a content creator solely depends on the format of your content and how you intend to monetize them a few examples of venues that you can choose from as a content creator.
1. Start a Blog.
Do you know that approximately 409 million people view more than 20 billion pages online each month?
About 70 million posts are being published each month by WordPress users.
Seventy-seven million new blog comments are generated by readers each month, and 71% of WordPress sites are written in English.
These are just a few facts to prove how profitable blogging can be. Just assume you choose to blog as a content creator; there are endless opportunities as a blogger only if you care to stand firm with it.
An advantage that comes with blogging is that it has a global reach, and it can take it in all forms of content types such as videos, text and many more.
Blogging has developed over time from being just a hobby into a full-time business for many people.
I wrote a comprehensive guide on this blog on how to help you start a money-making blog as a content creator. Click the link to the article below to learn more.
2. YouTube is awesome.
Do you know that there are over one billion users on YouTube, which is nearly one-third of everyone on the Internet?
YouTube has become one platform for content creators who intends to make a living from what they do.
Every month, YouTube attracts more than 6 billion hours and 4 billion videos every day.
This has made it easy for content creators to find their audience on YouTube.
Google is the biggest search engine in the world. But right behind it is Youtube, which is more significant than Bing, Yahoo!, and Ask combined.
There are many ways to monetize your content on YouTube as a content creator, one of which involves advertising, affiliate marketing and many more.
I wrote a comprehensive guide on this blog on how anyone can start a YouTube channel and convert it into a full time paying business. Check out the link below to learn how you can go about it.
3. Twitter does it Best.
Twitter is one of the most popular social media platforms, with over 300 million active users logging in at least once a month.
Twitter is the 6th-ranked mobile globally, excluding the Chinese market, far from its reach.
One thing I like about Twitter is the speed at which anyone can go viral.
Anyone tweeting functional pieces of stuff can go viral on Twitter and reach a massive audience on the platform.
Content creators can use Twitter to grow a huge following and convert that traffic into another platform.
I wrote a comprehensive guide on how you can grow your content creation business on Twitter.
4. Facebook Is great.
When it comes to the baby mama of all social media platforms, you have to give it all to Facebook because it gave birth to all social media platforms that we have now.
More than 2.74 billion users, which was already a year-over-year growth of 12% from 2019 actively using Facebook.
Facebook is the most used social platform worldwide. So you have to be there.
This is an opportunity for you to start utilizing Facebook for your business as a content creator.
Gone are the days when Facebook was used to connect to family and friends only; Facebook has become a place for businesses to reach out to prospective customers from across the world.
I wrote a comprehensive guide on utilising Facebook as a content creator. Check the article below to learn more.
- How To Monetize Your Content on Facebook as a Creator
- (Facebook Marketing) How To Grow Your Business On Facebook
TikTok is increasingly becoming hard to ignore. After a record-smashing 2021, the app has become more significant than ever.
TikTok has emancipated from just being a dance challenge platform to accommodate all kinds of content and community.
According to Apptopia, TikTok was also the number-one download in the United States, with 94 million downloads in 2021— a 6% increase over 2020.
There are many opportunities on TikTok as a content creator; you have to be willing and ready to claim them.
I wrote a comprehensive guide on this blog on scaling your business using TikTok.
6. Podcasting still rules.
There are more than two million active podcasts, and as of April 2021, there were over 48 million episodes.
According to data shared by Statista, almost 60% of all US consumers older than 12 listen to podcasts.
The number of podcast listeners has steadily increased with continuous steady growth during the past ten years.
If you are a content creator and your content is audio-based, podcasting should be something you should try out.
I wrote a comprehensive guide on this blog on how anyone who intends to build a vast podcasting business can do so without hassle.
3. Create Content Regularly.
Content creation is a challenging process, and you always need to come up with unique and searchable angles to remain on top of your game.
There are many ways to create content so that you don’t get burned out quickly.
Creating new content requires a lot of topical research, which can become frustrating.
One way to avoid this is to update existing content you think would need new information.
This strategy can be applied to whatever platform you choose to build your content creation business on.
When you create content, you don’t have to reinvent the wheel every time. Instead, you could take that post and write an update about how things have changed and what can be done now.
Another thing you can do when you feel that you have run out of content is to do more live content.
Live content takes a lot of preparation and time, but the return is much higher than a single interview. Live content is generated through audience participation events.
4. Pick a Monetization strategy.
Monetization is the process of earning money from your desired content creation platform.
At a certain point in time, you need to devise ways to make money from your content creation business, and here are some ways to do so.
1. Digital Advertising.
Using Google AdSense to monetize your content creation business is one of the simplest & most effective monetization methods that can be used to make money.
AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites.
If a website visitor clicks or views an ad, the publisher gets paid a specific portion of the advertiser’s bid for the ad. Google takes the difference as the fee.
Content creators can make money with Google Adsense on YouTube, mobile apps and respective blogs.
Content creators should know that Google Adsense is not the only platform that allows content creators to make money from advertising.
As a content creator, you can decide to run and manage your ad inventory if your content is hosted on social media.
Here is a link to an article that describes how you can monetize your content and make money.
2. Affiliate marketing.
Affiliate marketing is another lucrative way to make money as a content creator.
Affiliate marketing is when an online retailer pays you a commission for traffic or sales generated from your referrals.
Affiliate marketing is all about generating tons of profits without any effort, right?.
Yes, you can make money through affiliate marketing. Good money. And, yes, you can even make money while you sleep.
You need to put out the right content that sells and refer them to your affiliate link to make a purchase; you make money when that cycle is completed.
I wrote a comprehensive guide to help you understand and make money with affiliate marketing. Check out the link to the article below to get started.
3. Sell Merchandise.
The sales of merchandise can be a source of revenue for a content creator. In addition, merchandise can be a great way of connecting with fans and is a marketing tactic in its own right.
Merchandise is also a great way to inject your brand into people’s lives.
Merchandise can be anything from clothes, pens, mugs, phone cases, or everything in between; branded merchandise allows you to be on literally anything and everything that people touch and use.
The first thing you’ll need to do is decide exactly what type of merchandise you want to make and sell.
With so many different options, the possibilities are endless. So, take a look at what your competitors or similar brands are creating as an inspiration.
The best way to make sure that you are creating merchandise that people want to buy is by asking your audience directly; you can also post it on social media to see if they are interested in buying.
One thing that would surprise you is that you don’t need to print, design and ship your merchandise on your own.
Printify is a Print-On-Demand platform right for all of your print on demands needs. Printify helps people in creating and selling custom products with their own designs.
And the best part about Printify is that they will print and ship that order directly to your customers easily.
Printify can simplify a complex and hard process for your e-commerce business and helps you in running a successful print-on-demand business.
It has a wide range of products that you can select that you can choose to create your own designs.
The best part about Printify is that it lets you sell products in your store right without any upfront investments.
It also manages all of your order production and ships your order to your customer right with your own branding.
Printify offers an app at the Shopify App Store that you can use to start selling your products on Shopify, and it also connects your store right with WooCommerce Shop in your Printify account.
The pricing plans offered by Printify are simple and flexible so that anyone can kickstart a print on demand business anytime.
They offer pricing plans for any business needs just choose the right plan for your business.
Printify offers a free plan that anyone can use to start their business without having to bear any risk and can be upgraded to a Premium Plan ($29/Month) that can help you grow your own business.
TRY IT NOW – Printify.com
A print-on-demand service is a low cost, low risk, and easy to manage platform that will l automate production, shipping, and fulfilment for you.
Printful is one of the top print on demand drop shipping services on the Internet and is easily the first choice for many entrepreneurs and small businesses.
They print on hats, t-shirts, mugs, tote bags, posters, phone cases, and throw pillows, including distribution services on your behalf.
With Printful, you get all the needed resources to keep the focus on designing without worrying about the mundane part of your business.
TRY IT NOW – Printful.com
Content creators produce content for corporations, organizations, small businesses and individuals.
Anyone who wishes to have an online presence needs a content strategy and creation plan.
If you asked young people today what their dream career path is, you would be surprised at the response that you would hear.
Being a content creator was not even a real job until ten years ago. Now it’s a billion-dollar industry, and more and more people are making tons of money.
The importance of an online presence has become the driving force behind many marketing strategies.