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How To Start A Podcast and Make Money In 2020

how to start a podcast

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Introduction

I usually state this anytime I am writing an article related to starting a business and making money online that the advent of the internet has caused a revolution in so many leading industries.

And some of these industries include the video industry which has undergone revolution by platforms like YouTube and Vimeo, Music industry which have undergone revolution by platforms like I tunes , Soundcloud and so many other music streaming platforms.

Our focus today is going to be still in the media industry but this time it has more to with how you can make money by dishing out a recorded voice series called Podcast.

So many people do not like to show up or even have the chance to run a proper YouTube channel but they are great speakers, I usually recommend such people to subscribe to the use of hosted Podcasts.

A podcast is similar to an internet Radio but this time you don’t have to be live always, all you need to do is record your voice and make it available.

Another reason why I love Podcast is that it can be integrated alongside a third-party platform like your personal website.

What Is A Podcast ?.

A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening.

Podcast stats you should know.

Just to buttress on how lucrative the podcast industry can be, here are a few stats you should know of.

1. 70% of Americans are very Familiar with ‘Podcasting’. This accounts for almost 325 million of Americans.

2. Podcasting Spans Over 100 Languages Worldwide.

3. Podcasts Attract Wealthier & Educated People More.

Podcast are usually hosted and listened to online, so be sure to attract very wealthy and educated people.

4. Podcasting Audience is listened by an equal amount of male and female.

5. Smartphones account for the highest rate of Podcasts consumption.

6. Podcast Ad Revenue Growth is 1,000% in 5 Years!.

7. Podcast Listeners Are More Active on Social Media.

When starting your Podcast, it would be very wise to start getting your audience all the way via social media.

8. Most People Listen to Podcasts at Home.

9. There are currently more than two million podcasts currently indexed on Google.

10. When it comes to podcast listening platforms, 52% of people use Apple Podcasts, 19% Spotify, 4.6% Stitcher, and 21% use other platforms.

Why You Should Start A Podcast.

Are you considering starting an online business and growing it into something valuable ? maybe the idea of starting a blog or another thing does not seem to go very well with you then you can just get started with a podcast.

Here are very few active points on why you should start a Podcast.

1. Build and practise your communication skills.

Do you have gifts and talents in speaking, then starting a Podcast might just be all you need to start developing your inbuilt talent

2. Tap into a massive new audience.

There are over 3 billion people streaming Podcasts all over the world and starting a podcast might just be an opportunity to connect with them.

You are not limited to one location or a certain place with your Podcast.

Imagine connecting with a global audience all the way from your home.

3. Build your brand.

We live in a congested world where almost everyone has similar talents.

Everyone is doing something better than the other and it becomes very competitive to get a chance to prove yourself.

Starting a podcast can help you build your brand.

You get to create a platform on your own, market it yourself and eventually get the right audience to listen to you.

4. Your Loved One can hear from you while you have gone.

Starting a Podcast is like listening to a voicemail message from a friend over and over again because you miss him, but better.

Aside from leaving photos, your voice can go a long way in leaving out a long-lasting impression on your loved ones.

5. You can make money.

When your Podcast stat to attract a lot of listeners, it is very possible to start monetizing every bit of it and even start making cool money from it.

In the next section in the article, i will be giving a proper breakdown on how you can make money from your Podcast.

6. Podcasts are cheap.

You don’t need to bring the roof down to start podcasting.

All you just need invariably is a laptop which you already must have a microphone all coupled with a podcast host then you are on your way.

7. More personal than blogs, but more comfortable than video.

If you want to start your way to becoming a top influencer on the internet then a podcast can help you get started.

A Podcast is way more personal than blogs and even more comfortable than video or any YouTube stuff.

You can start a podcast in a very stress-free and hassle way.

How To Start a Podcast.

Starting a podcast requires more than just requires an idea conceived by you, you need to plan and strategies properly in order to get started.

Here are some very steps you should follow in order to get started.

1. Work on podcast name.

When you decide to start a podcast one of the things you need to bear in mind is that you are rolling out a brand-specific to you.

So, therefore, the first thing you need to do is to get a podcast name.

A podcast name can be anything unique to you, you might decide to use your name or even the brand you are trying to create.

2. choose a niche.

Just after that, the next thing you need to consider is to choose a niche.

Your podcast definitely have to be about something, you have to talk about something in your podcast.

And this can be a particular topic or a more than one, depending on what you are good at.

I am highly skilled in digital marketing, entrepreneurship and social media, so if i ever decide to start a podcast it is going to be solely on these three topics.

3. Work on your Podcast attraction.

Another thing that makes a podcast attractive is a cover image and your intro music.

Aside from what your podcast has to offer, there over 3 billion podcasts presently hosted on the internet and the only way to singlehandedly exclude your podcast is to work on giving it a nice podcast cover image coupled with intro music.

When you properly combine the above mention two then you find yourself killing it already.

To get a very attractive image then you can make use of and image bank like Unsplash.com and you can also get intro music from a freelance platform like Fiverr.

4. Get Podcasting equipment.

To start an amazing podcast you need to get equipped.

Some of the equipment that you are definitely going to need is a Laptop, A micro-phone to start with and audio editing software to start with

You can click the link below to purchase a very cool

You can also kill it by having some sort of audio editing software like.

1. Adobe Audition.

Backed by years of Adobe experience it is a program that will get the user a step forward.

It is highly recommended to all those users that are looking for a professional level of audio recording.

2. Audacity.

It is free software that is used to record audio professionally. This high-performance program makes sure that the audio which is recorded is also shared with different platforms.

The built-in panel is upgraded and therefore it is highly advance.

3. Audio hijack.

The program as the name suggests makes it possible for the users to completely delve deep into the process of audio editing. The interface, as well as the controls, is very easy to understand and use.

For novice users, this program is highly recommended as it makes audio editing a fun-filled activity.

And if you are a mobile lover and a user you can as well get apps for both android and IOS.

Here are some very few apps i recommend that you get.

1. Easy Voice Recorder.

Easy Voice Recorder is another amazing audio recorder all you just need do is to hit the button, it records some audio, and that’s it, basically.

files recorded can be exported to MP3.

The app also supports Wear OS and includes a dark theme.

The free version contains ads and the premium version does not.

This is a good, simple audio recorder.

2. BandLab.

BandLab is an above-average audio recorder. It’s mostly for a whole band or musician setups.

It features a 12-track mixer, a bunch of audio samples, a looper, a guitar tuner, and, of course, the ability to record audio.

It may be a little much for a single artist or simple voice recordings.

5. Get Podcast hosting.

After you might have engaged the above-mentioned steps, next in the list would be the need for a podcast hosting.

These podcast hosting services will provide you with an optimized RSS URL, which will help you to publish your podcast on iTunes, and Google Podcast so as to make your pods available to the world and even search engines.

I am going to be recommending some very few Podcasting software’s that I know you will enjoy in the next section.

Best Podcast Hosting platforms You should Know

The last technical aspect you are going to need in order to get your first podcast up and running is a Podcast host.

A podcast host helps you with the basic to advanced technical needs in order to get your podcast up and running.

Things like distribution and cloud hosting are carried out with the help of a podcast hosting provider.

Here are some very awesome Podcast host you should try out.

1. Buzzsprout.

Buzzsprout is an amazing podcast hosting providers that offer podcast hosting free as a great option for those just starting.

Their free plan only allows you to upload two hours of content and hosts your files for 90 days.

They’re a host that’s been in business since 2009 and has no upfront costs or billing, Plus, when you sign up for Buzzsprout, you get a free $20 Amazon gift card.

If you upgrade to one of their three paid plans ranging from $12-24 per month, they host your files indefinitely, you get unlimited storage, and 250GB of bandwidth per month.

This bandwidth covers approximately 20,000 to 40,000 episode plays per month.

Buzzsprout allows you to embed a podcast player right on your website or blog and also feature as many episodes as possible.

They make it super easy to upload and schedule your podcast. You simply upload your audio, change the episode title and description, and submit your podcast to all significant directories:

I recommend their $24/month plan, as you get up to upload 12 hours of content each month and save money on any additional hours you upload.

2. Podbean.

Podbean is another amazing podcast hosting service that help you with unlimited hosting services, distribution and promotion on iTunes, Google Play, Spotify, Amazon Alexa, and all the major apps.

They boast a vast amount of podcasters, episodes hosted, and over 6.2 billion downloads on their platform.

Podbean allows you to get started for free giving you the access to upload 5 hours of content per month, but are only allowed 100GB of bandwidth per month.

I recommend podcasters serious about running their professional show get their $29/month PodBean Unlimited Plus Plan.

This plan is much better than the free option – first, you get unlimited audio hosting and video storage.

Second, you can dynamically add your own sponsored ad campaigns into your new episodes to monetize faster. This plan also allows for a Patron program to accept recurring revenue from listener support.

Another excellent feature for PodBean users is a free YouTube version of their podcast auto-uploaded to their channel once they sync their YouTube channel during publishing.

Coupled with that is the ability to also make use of their official mobile app that helps you manage all your podcasts and also helps you connect on social media such as Facebook and Twitter.

3. Transistor.

Transistor.fm is a high-quality, professional service that helps you get started with podcasting.

They are known to provide their podcasters with absolutely everything you need to grow your podcast audience.

Tools include hosting unlimited shows, managing multiple users per account, generating branded websites your own domain name, distributing your podcast, and viewing advanced analytics.

If you’re a serious podcaster that wants to grow your audience without limits, I recommend going with the Transistor Professional Plan.

Next, their Professional Plan is $49/month with up to five team members and 50,000 downloads per month.

Finally, their Business Plan is $99/month with up to 10 team members and 150,000 downloads per month.

Transistor truly allows you to scale your podcast as your audience grows, and you won’t have any problems building your audience.

4. Simplecast.

Simplecast is one of the largest brands in podcasting, including Kickstarter, Nike, Facebook, and HBO.

One thing Simplecast is known for is its industry-leading features starting at just $15/month.

They give their podcasters powerful tools at any stage of podcasting with one-click publishing, different web players, a fully-functioning website, and advanced analytics tools.

One standout feature is their Recast tool, which allows you to schedule and share clips of your podcast on social media.

5. Speaker.

Speaker is another mobile-focused podcast hosting platform with its Speaker Studio tool available for both desktop and mobile devices.

Their free basic plan is pretty limited, with just 5 hours of storage and a single session allowance of 15 minutes.

You will need to upgrade to one of the three plans ($5.50 – $41.25) to get more storage and unlimited streaming.

Their paid plans have great features like the ability to embed widgets on your site, schedule episodes, and even order your mobile app.

Their On-Air Talent, Broadcaster, and Anchorman plans have great features.

All plans give podcasters private episode sharing, show intro insertions for ads, and ad revenue sharing for monetization.

6. Soundcloud.

SoundCloud is the world’s largest music and audio hosting site and introduced its hosting platform in 2015.

I personally make use of Soundcloud a lot because they have a mastering functionality inbuilt into their system.

It does not matter your audio quality, when it gets to Soundcloud it becomes very clearer

They boast 175 million unique monthly visitors and an incredible 12 hours of content uploaded every minute on their website.

With a free account, you can upload 3 hours of content per month and get basic reporting.

Using their hosting services, you get access to all of their embedded players, Twitter cards, and timed comments.

The more advanced SoundCloud Pro Unlimited account gives you unlimited upload time, scheduled releases, embed controls, and the ability to pin five podcasts to your profile.

How To Promote Your Podcast.

Now that you have started your podcast the next thing that should be in your mind is to get your podcast to the right listeners.

Below are some very quick steps to help you get your podcast to your targeted listener.

1. Website or Blog.

Owning a website or a blog can help your podcast reach out to the right audience.

With the embed features that comes alongside the podcast hosting platform, you can embed related podcast alongside your blog post.

If your blog post is search engine optimized you can generate tons of organic traffic to your blog and eventually they can listen and subscribe to your podcast.

Here is an article that can help you get started with your blog.

Just before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how a full website or a blog should run, so therefore it’s time to stop talking and start doing.

I decided to drop a dedicated article on how you can own an awesome domain name and a cheap web host with BlueHost and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you really need to get started and stay on top of your game.

Here is a link to the recommended article.

2. Social Media.

Another surest means that can help you reach out to your audience is the use of social media.

You can connect with fans and audience via social media such as Facebook, Twitter and Instagram can help you connect with your prefered audience.

All you need do is to create a Facebook fan page or an Instagram business account and promote the URL to your podcast.

Here is an article that can help you get started with promoting your podcast’s on social media.

3. Email Marketing.

A very old marketing channel is the use of email marketing as a tool to promote your podcast.

All you need do is to build your email marketing list using the strategies outlined in this article.

Just before going to consume the above-recommended content on email marketing I usually like to ease the stress of my reader to allow them to benefit as quickly as possible, and one way that I usually make this happen is by introducing the best way of doing things to them.

It is my personal custom and tradition to always conduct a full forensic investigation on any online program and give my users feedback, this is more reason why I am recommending GeResponse as your official email marketing software.

Personally I have used GetResponse and I must tell you that it is indeed an amazing company that is constantly innovating and building great products.

I highly recommend that you read this article below to learn more about how you can also benefit from this amazing product and scale your email marketing campaigns to success.

 

I also recommend the use of an online tool called the headliner app to help you customize your Podcast feel in order to make it very attractive to readers and followers.

The headliner also enable your podcast to be shareable in video format on YouTube, Facebook and Twitter.

You can add some kind of custom video to your audio file.

Get started now at headliner.app

How To Make Money with Your Podcast.

Lastly in this section is one of the very important and it deals with how you can make money from your podcast.

There are many ways and strategies that can help you make money with your podcast.

1. Google Adsense.

Google Adsense is an advertising software for websites only and not for podcasts.

But you can still make use of it, all you need do is insert it into your blog and embed your podcast alongside it so as many people who are interested in reading your podcast can also engage ads by Google.

Just in case you don’t know how Google ad-sense works, here is a more detailed article explaining the whole process.

2. Sell Products.

This is a more native way of making money with your podcast.

All you that is needed in this process is to recommend some certain products that are unique and owned by you.

It can be a digital product or a physical product, you can as well drop a link to your custom-built an online store to process orders and accept payment.

But bear in mind that you need to have built a very large community of listener before this method can be super effective.

3. Affiliate Marketing.

This is an easier way of making money because you make money by recommending people’s product and earning a commission.

All you need do is to drop a unique link that is clickable and redirect your users to purchase in your unique ID.

Here is an article to help you get started in the use of affiliate marketing.

Recommendation.

I would really love to recommend the best product here for you today so that you can start on a very easy note.

Podbean

Podbean, as mentioned earlier, is my best pick for the moment, it has awesome features that no other podcasting platform has such as.

1. Unlimited Hosting.

No limits on downloads, episodes or recording time. Flat-rate, affordable plans for worry-free podcasting.

2. Professional Podcast Website.

Podbean includes a free podcast website with your account. Choose from a variety of professional themes that you can customize to fit your needs.

3. Own Domain Integration.

Use your own branded domain for your podcast website.

4. Mobile Podcast publishing.

Publish podcast episodes right from your phone.

5. All Destination Podcast Distribution.

Easily get your podcast on all the places people listen, including Apple Podcasts, Google Podcasts, Spotify, and podcast apps.

6. Social Media Auto sharing.

Podbean can automatically post your new podcast episodes to social networks once you connect them with your Podbean account. Podbean also creates audiograms (videos) for use on Facebook, Youtube and more.

7. Email Integration.

Collect email addresses and automatically share your new episodes to your subscribers via Podbean’s Mailchimp integration.

8. Podcast Advertising.

List your podcast in the Podbean advertising marketplace for free to get matched with potential advertisers. Use the PodAds SaaS for sophisticated ads management with dynamic insertion capability. Run ads like a pro and maximize revenue.

9. Now That You Know.

There are still a lot more amazing features to try out, this is more reason why I ask you to take a trial and don’t waste time.

 

BuzzSprout.

Buzzsprout is hands down the easiest and best way to launch, promote, and track your podcast. Your show can be online and listed in all the major podcast directories (like Apple Podcasts, Spotify, Google Podcasts, and more) within minutes of finishing your recording.

Podcasting isn’t hard when you have the right partners, and the team at Buzzsprout is passionate about helping you succeed. Join over a hundred thousand podcasters already using Buzzsprout to get their message out to the world.

BuzzSprout also comes alongside awesome features and some of them include.

1.Getting your podcast listed in all of the top podcast directories

You can reach the heart of millions of potential listeners by listing your podcast in Apple Podcasts, Spotify, Google Podcasts, Stitcher, iHeart Radio, TuneIn, Alexa, Overcast, PocketCasts, Castro, Castbox, and Podchaser.

2. Advanced podcast statistics to track your progress.

Get to know your listeners with podcast statistics. See stats like your total downloads over time, what apps people are using to listen to your podcast, and where people are listening to your podcast.

3.Automatic episode optimization.

Just upload your audio file, and Buzzsprout will optimize your episodes automatically. Publish your episode immediately, or schedule the day and time you’d like your episode to go live.

4. Make your podcast more accessible with transcriptions.

Transcribe your episodes inside Buzzsprout to make your podcast more accessible to search engines, speed-readers, and the hearing impaired.

5. Monetize your podcast.

Buzzsprout believes affiliate marketing is hands down, the best way to generate income from your podcast. We also believe podcasting should be easy, so we have partnered with some amazing brands to help get you started.

Convinced yet ?.

I hope that I am just in time able to convince you,

Following the link in the show, notes let Buzzsprout know we sent you, gets you a $20 Amazon gift card if you sign up for a paid plan, and helps support our show.

Click the link to Get started

Try BuzzSprout Today

Final words.

Dear reader, I want you to know that we are predestined to meet in this world but maybe not physically, I am so glad that we could meet on this platform today.

I want you to know that I value relationship and friendship and I want to get to know you more, connect and express feelings towards each other.

That is why I am appealing that you drop your email in the email subscription box below, you never can tell we might have solutions to the problem of each other and even help ourselves from there.

You never can tell, great relationships start from somewhere, don’t forget to drop your email.

You can as well connect with me on social media platforms like
Twitter.com/_udemezue

See you in the next email

What do you think?

Written by Udemezue John

Web developer| Digital Marketer| Entrepreneur.

I love sharing great things

You can connect with me on twitter @_udemezue

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