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How To Start a Podcast and Make Money

How To Start a Podcast and Make Money

How To Start a Podcast and Make Money

Introduction

I usually say this anytime I write an article related to starting a business and making money online. The internet has caused a revolution in many leading industries; in this article, I will shed light on how the internet gave birth to Podcasting.

And some of these industries include the video industry, which has undergone revolution by platforms like YouTube and Vimeo, Music industry which has undergone process by media like I tunes, Soundcloud, and so many other music streaming platforms.

Our focus today will be still on the media industry, but this time, it has more to with how you can make money by dishing out a recorded voice series called Podcast.

Many people do not like to show up or even have the chance to run a proper YouTube channel, but they are great speakers; I usually recommend such people to start a Podcast; that way, they get to use their voices properly.

A podcast is similar to an Internet Radio, but this time you don’t have to be live always; all you need to do is record your voice and make it available.

Another reason why I love podcasts is that they can be integrated alongside a third-party platform like your personal website.

What Is a Podcast ?.

A podcast is an episodic series of spoken word digital audio files that can be downloaded to the user’s personal computer for easy listening.

Why Should You Start a Podcast?

Are you considering starting an online business and growing it into something valuable? maybe the idea of creating a blog or another thing does not seem to go very well with you.

Then you can just get started with a podcast. Here are very few active points on why you should create a Podcast.

1. Build and practise your communication skills.

Do you have gifts and talents in speaking? Then starting a Podcast might just be all you need to develop your inbuilt talent.

2. Tap into a massive new audience.

There are over 3 billion people streaming Podcasts worldwide, and starting a podcast might just be an opportunity to connect with them.

You have not been limited to one location or a particular place with your Podcast. Imagine connecting with a global audience from your home.

3. Build your brand.

We live in a congested world where almost everyone has similar talents. Therefore, everyone is doing something better than the other, and it becomes very competitive to get a chance to prove yourself.

You get to create a platform on your own, market it yourself and eventually get the right audience to listen to you.

4. Your Loved One can hear from you while you have gone.

Starting a Podcast is like listening to a voicemail message from a friend repeatedly because you miss him, but better. Aside from leaving photos, your voice can go a long way in leaving a long-lasting impression on your loved ones.

5. You can make money.

When your Podcast stat to attract a lot of listeners, it is possible to start monetising every bit of it and even start making extraordinary money from it.

In the next section of the article, I will be giving a proper breakdown of how you can make money from your Podcast.

6. Podcasts are cheap.

You don’t need to bring the roof down to start podcasting. All you just need invariably is a laptop which you already must have a microphone all coupled with a podcast host, and then you are on your way.

7. More personal than blogs, but more comfortable than video.

If you want to start your way to becoming a top influencer on the internet, then a podcast can help you get started.

A Podcast is way more personal than blogs and even more comfortable than video or any YouTube stuff. You can create a podcast in a very stress-free and hassle way.

How To Start a Podcast.

Starting a podcast requires more than just requires an idea conceived by you; you need to plan and strategise properly to get started.

Here are some exact steps you should follow to get started.

1. Work on podcast name.

When you decide to start a podcast, you need to remember that you are rolling out a brand specific to you.

So, therefore, the first thing you need to do is get a podcast name. A podcast name can be anything unique to you, and you might decide to use your name or even the brand you are trying to create.

2. choose a niche.

Just after that, the next thing you need to consider is to choose a niche. Your podcast has to be about something, and you have to talk about something in your podcast.

And this can be a particular topic or more than one, depending on what you are good at.

I am highly skilled in digital marketing, entrepreneurship and social media, so if I ever decide to start a podcast, it will be solely on these three topics.

3. Work on your Podcast attraction.

Another thing that makes a podcast attractive is a cover image and intro music.

Aside from what your podcast offers, there are over 3 billion podcasts presently hosted on the internet.

The only way to singlehandedly exclude your podcast is to work on giving it a nice podcast cover image coupled with intro music.

When you properly combine the above two, you find yourself killing it already.

To get a beautiful image, you can use an image bank like Unsplash.com, and you can also get into music from a freelance platform like Fiverr.

4. Get Podcasting equipment.

To start a fantastic podcast, you need to get equipped. Some of the equipment you are going to need is a Laptop, A micro-phone to begin with, and audio editing software to start with. You can click the link below to purchase a very cool.

In this section, I will make a complete list of hardware and software tools you would need to get started.

1. USB Microphone.

how to start a podcast

A microphone helps the voice of your podcast be audible to your audience to be able to understand the message that you are trying to pass.

The inbuilt microphone on your PC is not audible enough to pick clear voices from your recordings, and this is why I recommend that you purchase a USB Microphone for your podcast.

There are so many USB microphone brands, but the very best that I recommend for you is the Blue Yeti.

The Blue Yeti has been researched as one of the best USB microphones for many reasons, including switching between four modes that allow you to speak in conference calls, Music recordings, and In-person interviews.

Check it now by clicking the respective link to your prefered online store below.

Buy Now – AMAZON | JUMIA

2. Laptop.

how to start a podcast

Another tool that serves an essential role in creating a podcast is a laptop.

When creating a podcast, you would likely interact directly with a podcast hosting platform which is usually a website; most people record podcasts with their phones, and it still works, but, for the best option, I recommend that you get a laptop to get a broad overview of what your podcast is about.

Buy Now – AMAZON | JUMIA

3. Monitor.

how to start a podcast

Getting an external desktop monitor is not a must, but it gives you a broad overview of what you are doing with our podcast.

When working as a podcast host, you would have a lot of elements to interact with, such as customisation, sharing, and even editing recorded audio on the local computer.

Buy Now – AMAZON | JUMIA

4. Keyboard.

how to start a podcast

Like having an external monitor, an external keyboard helps you to work more effectively, this is not a must-buy, but I recommend it.

If you are comfortable working directly on your Laptop, you are free to skip this section.

Buying an external Keyboard and Monitor, coupled with your existing laptop, helps you be more productive than ever.

Buy Now – AMAZON | JUMIA

5. Mouse.

how to start a podcast

When extending your existing laptop with an external keyboard and a monitor, all that is left to complete this combination is the use of an independent mouse.

In this case, it is better to use a wireless mouse so that it can be flexible enough to be moved all over the place.

The main idea is to give you a comfortable desktop feel while at home; trust me with this, you cannot be distracted.

You can check out the link below to get started with the best mouse for sale in the best online store of your choice.

Buy Now – AMAZON | JUMIA

6. Speakers.

how to start a podcast

Finally, one of the last things to keep in mind is the use of speakers to complete the combo; remember that the idea is to extend your Laptop and give you a more comfortable desktop feel so as not to miss the tiniest detail when creating your Podcast.

Speakers allow you to hear your Podcast by yourself to check for audio glitches just before you finally upload them to the Podcast host.

You must listen to your podcast all by yourself to ensure that your recordings are free from all background noises.

To get the best speakers for your desktop, click the link below.

Buy Now – AMAZON | JUMIA

You can also kill it by having some sort of audio editing software.

1. Adobe Audition.

how to start a podcast

Backed by years of Adobe experience, it is a program that will get the user a step forward. It is highly recommended to all those users looking for a professional level of audio recording.

TRY IT NOW – Adobe.com

2. Audacity.

how to start a podcast

It is free software that is used to record audio professionally. This high-performance program makes sure that the registered audio is also shared with different platforms. In addition, the built-in panel is upgraded, and therefore, it is highly advanced.

TRY IT NOW – Audacity.com

3. Audio hijack.

how to start a podcast

As the name suggests, the program makes it possible for the users to delve deep into the process of audio editing thoroughly.

The interface, as well as the controls, is straightforward to understand and use. This program is highly recommended for novice users as it makes audio editing a fun-filled activity.

TRY IT NOW – Audiohijack.com

4. Easy Voice Recorder.

how to start a podcast

Easy Voice Recorder is another excellent audio recorder. All you just need to do is to hit the button, it records some audio, and that’s it.

Files recorded can be exported to MP3. The app also supports Wear OS and includes a dark theme. The free version contains ads, and the premium version does not. This is a sound, simple audio recorder.

TRY IT NOW – Easyvoicerecorder

5. BandLab.

how to start a podcast

BandLab is an above-average audio recorder. It’s mainly for a whole band or musician setups.

It features a 12-track mixer, many audio samples, a looper, a guitar tuner, and, of course, the ability to record audio. However, it may be much for a single artist or simple voice recordings.

TRY IT NOW – BandLab.com

5. Get Podcast hosting.

After you might have engaged the steps mentioned above, next on the list would be the need for podcast hosting.

These podcast hosting services will provide you with an optimised RSS URL, which will help you publish your podcast on iTunes, and Google Podcast to make your pods available to the world and even search engines.

I will be recommending some very few Podcasting software that I know you will enjoy in the next section.

A podcast host helps you with the basic to advanced technical needs to get your podcast up and running.

Things like distribution and cloud hosting are carried out with the help of a podcast hosting provider.

Here is some very excellent Podcast host you should try out.

1. Buzzsprout.

how to start a podcast

Buzzsprout is a fantastic podcast hosting provider that offers podcast hosting free as an excellent option for those just starting.

Their free plan only allows you to upload two hours of content and hosts your files for 90 days.

They’ve been a host in business since 2009 and have no upfront costs or billing; plus, when you sign up for Buzzsprout, you get a free $20 Amazon gift card.

Buzzsprout allows you to embed a podcast player right on your website or blog and feature as many episodes as possible.

They make it super easy to upload and schedule your podcast. You simply upload your audio, change the episode title and description, and submit your podcast to all significant directories:

I recommend their $24/month plan, as you get up to upload 12 hours of content each month and save money on any additional hours you upload.

TRY IT NOW – Buzzsprout.com

2. Podbean.

how to start a podcast

Podbean is another fantastic podcast hosting service that helps you with unlimited hosting services, distribution and promotion on iTunes, Google Play, Spotify, Amazon Alexa, and significant apps.

They boast many podcasters, episodes hosted, and over 6.2 billion downloads on their platform.

Podbean allows you to get started for free, giving you the access to upload 5 hours of content per month, but you are only allowed 100GB of bandwidth per month.

I recommend podcasters serious about running their professional show get their $29/month PodBean Unlimited Plus Plan.

Second, you can dynamically add your own sponsored ad campaigns into your new episodes to monetise faster. This plan also allows a Patron program to accept recurring revenue from listener support.

Another excellent feature for PodBean users is a free YouTube version of their podcast auto-uploaded to their channel once they sync their YouTube channel during publishing.

Coupled with that is the ability to make use of their official mobile app that helps you manage all your podcasts and enables you to connect on social media such as Facebook and Twitter.

TRY IT NOW- Podbean.com

3. Transistor.

how to start a podcast

Transistor. FM is a high-quality, professional service that helps you start podcasting. They are known to provide their podcasters with absolutely everything you need to grow your podcast audience.

Tools include hosting unlimited shows, managing multiple users per account, generating branded websites with your domain name, distributing your podcast, and viewing advanced analytics.

If you’re a severe podcaster that wants to grow your audience without limits, I recommend going with the Transistor Professional Plan.

Next, their Professional Plan is $49/month with up to five team members and 50,000 downloads per month.

Finally, their Business Plan is $99/month with up to 10 team members and 150,000 downloads per month.

Transistor truly allows you to scale your podcast as your audience grows, and you won’t have any problems building your audience.

TRY IT NOW- Transistor. FM

4. Simplecast.

How To Start a Podcast and Make Money

Simplecast is one of the largest brands in podcasting, including Kickstarter, Nike, Facebook, and HBO.

Simplecast is known for its industry-leading features, starting at just $15/per month. They give their podcasters powerful tools at any stage of podcasting with one-click publishing, different web players, a fully functioning website, and advanced analytics tools.

One standout feature is their Recast tool, which allows you to schedule and share clips of your podcast on social media.

TRY IT NOW- simplecast.com

5. Spreaker.

How To Start a Podcast and Make Money

 

Spreaker is a podcast hosting platform founded by Francesco Baschieri, Rocco Zanni, and Marco Pracucci in 2010.
Spreaker is an all-in-one tool for audio creators. Using Spreaker lets you create and distribute podcasts, among other things.

The podcasting software also has options for monetisation and listener analytics.

Spreaker Studio has features that make it easy to manage your podcast. Below, we review some of the best ones.

1. Clean Interface

2. Listening Platform to Grow Your Audience.

3. One-Click Distribution allows you to distribute your podcast episodes to Apple Podcasts, the Google Play Store, Deezer, and other significant sites.

4. Spreaker Studio lets you upload prerecorded files. But, you can record a podcast using the Spreaker Studio.

5. Insightful Analytics shows you everything from likes to demographics.

6. Social Media Sharing and Embedded Players.

7. Spreaker Customer Service Team that reviews almost every question or issue you could come across.

Speaker is another mobile-focused podcast hosting platform with its Speaker Studio tool available for desktop and mobile devices.

Their free basic plan is pretty limited, with just 5 hours of storage and a single session allowance of 15 minutes.

Their paid plans have great features like the ability to embed widgets on your site, schedule episodes, and even order your mobile app.

Their On-Air Talent, Broadcaster, and Anchorman plans have great features.

All plans give podcasters private episode sharing, show intro insertions for ads, and ad revenue sharing for monetisation.

TRY IT NOW – Spreaker.com

6. Soundcloud.

how to start a podcast

SoundCloud is the world’s largest music and audio streaming site and launched its hosting platform in 2015.

I use Soundcloud a lot because they have a mastering functionality inbuilt into their system.

It does not matter your audio quality, and when it gets to Soundcloud, it becomes significantly more straightforward.

They boast 175 million unique monthly visitors and an incredible 12 hours of content uploaded every minute on their website.

You can upload 3 hours of content per month and get basic reporting with a free account.

Using their hosting services, you get access to all of their embedded players, Twitter cards, and timed comments.

The more advanced SoundCloud Pro Unlimited account gives you unlimited upload time, scheduled releases, embed controls, and the ability to pin five podcasts to your profile.

5. Promote Your Podcast.

Now that you have started your podcast, the next thing that should be in your mind is to get your podcast to the right listeners.

Below are some quick steps to help you get your podcast to your targeted listener.

1. Website or Blog.

Owning a website or a blog can help your podcast reach out to the right audience. With the embedded features alongside the podcast hosting platform, you can embed related podcasts alongside your blog post.

If your blog post is search engine optimised, you can generate tons of organic traffic to your blog, and eventually, they can listen and subscribe to your podcast.

Here is an article that can help you get started with your blog.

Before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how a complete website or a blog should run, so it’s time to stop talking and start doing.

I decided to drop a dedicated article on how you can own a perfect domain name and a cheap web host with BlueHost, and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game.

Here is a link to the recommended article.

2. Social Media.

Another surest means that can help you reach out to your audience is the use of social media.

You can connect with fans and audiences via social media such as Facebook, Twitter, and Instagram can help you connect with your prefered audience.

All you need do is create a Facebook fan page or an Instagram business account and promote the URL to your podcast.

Here is an article that can help you promote your podcasts on social media.

3. Email Marketing.

An ancient marketing channel is email marketing as a tool to promote your podcast. All you need do is to build your email marketing list using the strategies outlined in this article.

Just before consuming the above-recommended content on email marketing, I usually like to ease my reader’s stress to allow them to benefit as quickly as possible, and one way that I typically make this happen is by introducing the best way of doing things to them.

My custom and tradition are always to conduct a full forensic investigation on any online program and give my users feedback. This is why I am recommending GeResponse as your official email marketing software.

I have used GetResponse, and I must tell you that it is indeed a fantastic company that constantly innovates and builds great products.

I highly recommend reading this article below to learn more about how you can benefit from this fantastic product and scale your email marketing campaigns to success.

I also recommend using an online tool called the headliner app to help you customise your Podcast feel to make it very attractive to readers and followers.

how to start a podcast

The headliner also enables your podcast to be shareable in video format on YouTube, Facebook and Twitter.

You can add some kind of custom video to your audio file.

Get started now at headliner.app

4. Ask Your Listeners For Ratings and Reviews.

Reviews are online evaluations posted on diverse platforms by end-users who have used or experienced a product or service.

Reviews and ratings are another key ranking factor in any online business. It is also a key factor used in podcast search algorithms.

The simplest way to encourage reviews and ratings is to request them from listeners during your podcast episodes. You can do this easily at the start of your podcast, or better still, as you end such podcasts.

Reviews allow searchers to get a hint about what your podcast is all about; you can boost your click-through rate and attract more listeners.

5. Get listed in as many Podcast directories as possible.

Podcasts have various mediums of spreading all over the internet because they are supported by multiple platforms like Apple Podcast, Spotify, Soundcloud and many more. This has increased the audience reach of podcasts all over the world.

One of the most popular ways people find podcasts is by searching online podcast directories. There are lots of these, which means podcasters will need to list their shows on multiple directories to reach the widest audience as much as they desire.

All you need do is record once and share on multiple platforms like Spotify, Apple Podcasts, Google Play, SoundCloud, and the creation of RSS Feeds for our podcats which makes sharing relatively easy.

6. Get influencers on Your Podcast.

Sometimes, you need to spice up your podcast to attract listeners. However, if you start without any popularity, it becomes difficult to gain attraction, which is where influence marketing comes into play.

Inviting guests to feature on your podcast can serve both the marketing of a podcast and the podcast content itself without putting any additional promotional content.

You should know that you need to feature a well-known guest in your industry to attract listeners who already know that person for the values they have presented in the past.

By interviewing authoritative people from relevant walks of life, you can expose your show to new listeners who might subscribe and listen regularly.

6. Monetize Your Podcast.

Lastly, this section is significant, and it deals with how you can make money from your podcast. Many ways and strategies can help you make money with your podcast.

1. Google Adsense.

Google Adsense is an advertising software for websites only and not for podcasts.

But you can still make use of it; all you need do is insert it into your blog and embed your podcast alongside it so that many people interested in reading your podcast can also engage ads by Google.

If you don’t know how Google ad-sense works, here is a more detailed article explaining the whole process.

2. Sell Products.

This is a more native way of making money with your podcast. All that is needed in this process is to recommend specific products unique and owned by you.

It can be a digital product or a physical product, and you can also drop a link to your custom-built online store to process orders and accept payment.

But bear in mind that you need to have built a vast community of listeners before this method can be super effective.

3. Affiliate Marketing.

This is an easier way of making money because you make money by recommending people’s products and earning a commission.

All you need do is drop a unique link that is clickable and redirects your users to purchase in your unique ID.

Here is an article to help you get started in affiliate marketing.

Recommendation.

I would love to recommend the best product here for you today so that you can start on a short note.

1. Podbean

Podbean, as mentioned earlier, is my best pick for the moment; it has incredible features that no other podcasting platform has such as.

There are still a lot more unique features to try out, and this is more reason why I ask you to take a trial and don’t waste time.

 

TRY IT NOW – PodBean.com

2. BuzzSprout.

Buzzsprout is the most comfortable and best way to begin, promote, and track your podcast. Within minutes of perfecting your recording, your show can be online and posted in all the major podcast catalogues (like Apple Podcasts, Spotify, Google Podcasts, and more).

Podcasting isn’t hard when you have the right partners and the team at Buzzsprout is passionate about helping you succeed.

I hope that I am just time able to convince you; following the link in the show, you also get an amazon gift card worth $20 to get started.

TRY IT NOW-  BuzzSprout.com

What do you think?

Written by Udemezue John

Udemezue John is a web developer, digital marketing expert, and a Serial Entrepreneur.

He Started his digital marketing career at a Health and Wellness network marketing company where he learnt to create paid Facebook ads and Google ads.

He brings a unique, uncensored approach to his travelling experience and writing.

He is also a seasoned investor, a finance education expert currently exploring the stock market and Cryptocurrencies.

His work is published in major publications on Medium.com, and many others.

Life is to be enjoyed. You can connect with me on twitter Twitter.com/_udemezue

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