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How To Write a Killer Upwork Proposal

How To Write a Killer Upwork Proposal

How To Write a Killer Upwork Proposal


As a freelancer on Upwork, writing a strong proposal is essential to landing new clients and building a successful career.

Your proposal is often the first impression a client will have of you, so it’s important to make it stand out from the competition.

Writing a killer Upwork proposal requires a combination of creativity, professionalism, and attention to detail.

In this article, we will explore some tips and strategies to help you write a proposal that grabs the client’s attention and increases your chances of getting hired.

What is Upwork?

Upwork is a global online platform that connects businesses and organizations with freelancers and independent professionals from around the world.

The platform offers a range of services, including web and mobile development, graphic design, content creation, marketing, and administrative support.

Upwork provides a flexible and accessible way for clients to find the talent they need, while also providing freelancers with the opportunity to showcase their skills and expertise to a wide range of potential clients.

The platform offers various features such as job postings, proposals, messaging, and secure payment systems to facilitate smooth and efficient collaborations between clients and freelancers.

Upwork has become one of the leading online job marketplaces, with millions of freelancers and clients from over 180 countries using the platform to find work and hire talent.

What Is an Upwork Proposal?

An Upwork proposal is a document that a freelancer submits to a client on the Upwork platform, in response to a job posting.

It serves as a cover letter and a sales pitch for the freelancer, highlighting their skills, experience, and qualifications for the job.

Upwork proposals typically include an introduction, a summary of the freelancer’s relevant experience and skills, a description of how the freelancer can help the client with their project, and a closing statement.

The proposal should be tailored to the specific job posting and demonstrate the freelancer’s understanding of the client’s needs and requirements.

A well-written Upwork proposal can increase a freelancer’s chances of getting hired and starting a successful working relationship with the client.

Why Should I Write an Upwork Proposal?

If you’re looking to start or grow your freelance career, Upwork is a great platform to consider. With over 18 million registered freelancers and 5 million registered clients, Upwork offers a vast array of job opportunities in a variety of fields.

One of the key components of finding success on Upwork is writing effective proposals. When you submit a proposal for a job, it’s your opportunity to make a great first impression and showcase your skills and experience.

Here are a few reasons why writing a compelling Upwork proposal is so important:

1. It’s your chance to stand out.

When clients post a job on Upwork, they can receive dozens or even hundreds of proposals. A well-written proposal that stands out from the crowd can make all the difference in whether or not you get hired. It’s your chance to showcase your unique skills, experience, and approach to the project.

2. It demonstrates your professionalism.

Writing a well-crafted proposal demonstrates that you take the job seriously and are committed to providing quality work.

Clients want to work with freelancers who are professional, reliable, and easy to communicate with, and your proposal can be a reflection of those qualities.

3. It shows you’ve read and understand the job requirements.

A good proposal shows that you’ve taken the time to read and understand the job requirements. It should include specific details about how you plan to approach the project and address any concerns or questions the client may have.

4. It can lead to long-term relationships.

Submitting a strong proposal and delivering quality work can lead to long-term relationships with clients.

Many freelancers on Upwork have built their entire careers around a few key clients that they’ve worked with for years.

5. It’s an opportunity to learn and grow.

Even if you don’t get hired for a job, writing proposals can be a valuable learning experience.

You can get feedback from clients on what they’re looking for and use that information to improve your proposals and approach to projects in the future.

How do I write a killer Upwork proposal?

As a freelancer on Upwork, your proposal is your ticket to landing new clients and building a successful career.

However, competition on the platform is fierce, and clients are inundated with proposals from hundreds of freelancers.

So, how do you make your proposal stand out from the rest? In this article, we will explore some tips and strategies to help you write a killer Upwork proposal.

1. Personalize your proposal.

One of the biggest mistakes that freelancers make on Upwork is using a generic proposal for every job they apply for.

This approach makes it clear that you didn’t take the time to read the job posting and understand the client’s needs.

Instead, personalize your proposal by addressing the client by name and referencing specific details from the job posting.

This shows the client that you’re genuinely interested in the project and have the skills to meet their needs.

2. Highlight your skills and experience.

Your Upwork profile and portfolio should already showcase your skills and experience, but your proposal should highlight your most relevant experience and skills for the specific job you’re applying for.

Use bullet points to make your skills and experience easily scannable for the client. Make sure to provide specific examples of projects you’ve completed that are similar to the client’s needs.

3. Show, don’t tell.

Don’t just tell the client that you’re the best person for the job, show them. Provide examples of your work and link to your portfolio or relevant projects.

If possible, provide a mockup or sample of what you could create for the client. This gives the client a tangible idea of what you can do and shows that you’re invested in the project.

4. Be professional.

Your proposal is a representation of your professionalism and work ethic. Make sure to proofread your proposal for spelling and grammar errors.

Use a professional tone and avoid using slang or overly casual language. If the job posting requires a cover letter or specific format, make sure to follow those guidelines.

5. Provide a clear call to action.

End your proposal with a clear call to action. Let the client know what the next steps are and what they can expect from you. Provide your availability and any additional information the client may need to make a decision.

6. Address any concerns or questions.

If the job posting has specific requirements or questions, make sure to address them in your proposal.

This shows the client that you took the time to read the posting thoroughly and that you have the skills to meet their needs.

It also helps alleviate any concerns or questions the client may have and shows that you’re proactive and thorough.

7. Offer solutions.

Clients often come to Upwork with a problem they need solving. If you can offer solutions in your proposal, it sets you apart from other freelancers who may only list their skills and experience.

Take the time to understand the client’s needs and offer creative solutions that can help solve their problem. This shows that you’re a problem solver and can think outside the box.

8. Be competitive with your pricing.

While you don’t want to undervalue your work, it’s important to be competitive with your pricing on Upwork.

Check out the pricing of other freelancers with similar skills and experience to get an idea of what clients are willing to pay.

It’s also helpful to consider the complexity and time commitment of the project when setting your rate.

9. Follow up.

After you’ve submitted your proposal, it’s important to follow up with the client. Send a polite message to check in on the project’s progress and see if they have any additional questions.

This shows that you’re interested in the project and allows you to further demonstrate your professionalism and communication skills.


writing a killer Upwork proposal requires personalization, showcasing your skills and experience, showing your work, and professionalism, a clear call to action, addressing concerns and offering solutions, being competitive with pricing, and following up.

By following these tips and putting in the effort, you can increase your chances of landing new clients and building a successful career on Upwork.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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