What Kind Of Money Do Bloggers Make?

How To Start a Blogging Business In Nigeria


Ever dreamed of turning your love for writing into a career? Blogging has become a popular way to share your passions and knowledge with the world, and even turn it into a profitable business. 

But the big question remains: how much money can you make blogging?

In this post, I’ll delve into the world of blogger income, exploring the different ways bloggers bring in revenue and giving you a realistic idea of what you can expect. 

We’ll also explore some factors that influence blogger earnings, so you can get a sense of how to maximize your blogging income potential.

What Kind Of Money Do Bloggers Make?

Let’s face it, blogging can be a pretty cool gig. You get to share your passions, build a community, and ideally, make some cash along the way

But here’s the real question: how much cash are we talking about exactlyThe truth is, that blogger income can vary wildly. 

On one end of the spectrum, you’ve got superstar bloggers pulling in six-figure months (think Christine Wang with her Amazon affiliate game). 

On the other hand, a good chunk of bloggers – studies say around two-thirds according to ProBlogger – bring in less than $100 a month. That’s not exactly quitting-your-day-job territory.

So, what determines how much you can earn as a blogger? Buckle up, because it’s a mix of factors:

1. Niche and Audience.

  • Are you blogging about vegan recipes or the intricacies of astrophysics? The niche you choose can impact your earning potential. Generally, niches with high-spending audiences (think finance or software) tend to be more lucrative. But that doesn’t mean a passion project on cat memes can’t be profitable. The key is building a dedicated audience –  people who are genuinely interested in what you have to say.

2. Monetization Strategy.

Here’s where the real magic happens. There are several ways bloggers turn their content into cash:

  • Ads: Ever seen those display ads littering websites? Bloggers can sell ad space on their pages, earning money through ad networks like Google AdSense. The income depends on clicks and impressions, so high traffic is crucial. On average, you might expect $3 to $25 per 1,000 views.
  • Affiliate Marketing: This is where you promote other people’s products and earn a commission for every sale you drive. It’s a great way to monetize your niche expertise. But remember, building trust with your audience is key – don’t just promote anything and everything!
  • Selling Your Products:  Got some serious knowledge to share? Craft an e-course or write an ebook. This gives you complete control over the pricing and profit margin.
  • Working with Brands:  Once your blog gains traction, brands might come knocking on your door. You could do sponsored posts, product reviews, or even long-term partnerships. This can be a fantastic way to land lucrative deals.

3. Traffic and Engagement.

This one’s a no-brainer. The more people who read your blog and engage with your content, the higher your earning potential.

There are many strategies to boost traffic, from SEO optimization to social media promotion. But remember, quality content is king – people won’t keep coming back if your stuff isn’t valuable and engaging.


Blogging can be a path to financial freedom, but it’s not a get-rich-quick scheme. 

It takes time, dedication, and a strategic approach. Focus on building a loyal audience, creating high-quality content, and exploring different monetization options. 

Remember, even if you don’t become a blogging millionaire, the satisfaction of creating something people love and building a community around your passions is pretty darn rewarding.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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