Udemezue John
If you’re creating content regularly, you know how much time and energy it takes. But what if I told you that you’re probably sitting on a goldmine of LinkedIn-ready content—and you don’t have to start from scratch?
Repurposing content isn’t just a time-saver. It’s one of the smartest ways to increase your visibility, build authority, and engage with your network on LinkedIn. And right now, while organic reach on the platform is still strong, it’s the perfect time to double down.
Let’s talk about how to take the content you’ve already created—blog posts, podcasts, webinars, newsletters, whatever—and turn it into posts people want to stop scrolling for.
Here are seven practical ways to repurpose your content into LinkedIn gold.
1. Break Down Long-Form Content Into Bite-Sized Posts
If you’ve written a blog post, whitepaper, or even a lengthy newsletter, there’s a high chance you can split it into multiple LinkedIn posts.
Each subheading or key point can stand alone as a short, digestible post. Instead of posting the whole article at once, try turning each major idea into a mini conversation starter.
Tip: Add a quick opinion or reflection to give it a personal edge. That’s what gets people to respond.
Example:
If your blog was “5 Leadership Lessons I Learned Managing a Remote Team,” each lesson could become its post—shared across several weeks.
2. Turn Insights Into Carousel Posts
LinkedIn carousel posts (a series of swipeable slides) are great for sharing value visually and engagingly. They’re especially useful for summarizing tips, frameworks, or how-tos.
You don’t need to be a designer either. You can use tools like Canva or even PowerPoint to lay them out. Clean and simple works best.
Good carousel ideas:
“7 Mistakes to Avoid When Launching Your First Product”
“The 5 Slides I Use in Every Client Pitch”
“3 Questions I Ask Before Saying Yes to a New Opportunity”
Each slide should contain one key idea. Keep text minimal. Use bold headlines and a clear structure. And always end with a call to action or question on the last slide.
3. Pull Powerful Quotes or Stats
If your content has a strong quote, surprising statistic, or a bold opinion, highlight it in a standalone post. These kinds of posts often spark curiosity or conversation.
You can post it as plain text or create a graphic to make it pop. Just make sure to add a short caption or thought that connects it to your audience.
Example:
“70% of people admit they don’t trust company mission statements.”
Now there’s a stat that gets people thinking—and talking.
4. Share Personal Reflections Inspired by Your Work
Instead of just reposting something you’ve already shared elsewhere, use it as a jumping-off point.
Ask yourself: What was going through my mind when I created that? What did I learn from it? What would I do differently now?
LinkedIn favors authenticity. Sharing your behind-the-scenes thoughts makes the content feel fresh—even if it’s based on something you did months ago.
Example post starter:
“When I launched my first product, I completely underestimated how hard it would be to get early feedback…”
People don’t want polish—they want perspective.
5. Turn Audio or Video into Written Content
Have you been on a podcast, hosted a webinar, or recorded a video? You’ve got tons of content waiting to be mined.
Transcribe it (you can use tools like Otter or Descript), then pull out the key takeaways. These can be turned into a summary post, a listicle, or even a short story.
Ideas from a webinar:
3 slides that got the most engagement
1 story that made the audience lean in
1 insight that surprised even you
Pro tip: Don’t just say “Here’s what I talked about”—frame it as “Here’s what you’ll get if you read this.”
6. Revisit Old Posts That Performed Well
Go back into your own LinkedIn history. What posts got the most comments, reactions, or saves?
Chances are, your audience has grown since then. And even if it hasn’t, people forget—or they weren’t online when you posted.
There’s no rule against reposting. It’s a smart move if you tweak the angle or update the context.
Ways to refresh a past post:
Add a new intro or lesson learned since then
Turn it into a question instead of a statement
Combine it with another post to create something new
7. Create a “Conversation Starter” Series
One of the best ways to build consistency on LinkedIn is to give yourself a format or theme. A weekly series based on your existing content makes this easy.
You could do:
“Monday Mindset” — personal leadership thoughts
“Tool of the Week” — software you use and why
“From the Archives” — reposts of content with new insights
Having a go-to format takes the pressure off, keeps your audience coming back, and gives your old content a second life.
FAQs
Won’t people notice if I reuse content?
Probably not—and even if they do, they usually appreciate the reminder. Most people won’t see your content the first time anyway. It’s better to repeat yourself than to be invisible.
How often should I post on LinkedIn?
There’s no perfect number, but 2–4 times a week is a good rhythm. Focus on consistency over frequency. Repurposing helps you stay active without burning out.
What type of content works best on LinkedIn?
Content that sparks conversation, shares real experiences, or offers practical advice tends to perform well. Avoid overly promotional or vague posts. Be useful, be human.
Can I link out to my original content (like a blog)?
You can, but LinkedIn’s algorithm tends to downrank posts with external links. A better strategy: share the value upfront, then add the link in the comments.
Final Thoughts
You don’t need to be a full-time creator to show up like one on LinkedIn. The key is to work smarter—not harder—by repurposing what you’ve already created.
Start by picking one piece of content from the past month. Then use one of these seven methods to turn it into something new. Repeat next week. That’s how momentum builds.
What’s one piece of content you’ve created that deserves a second life on LinkedIn?
Let me know—I’d love to hear about it.
GIPHY App Key not set. Please check settings