How To Create a Custom Module In HubSpot

How To Create a Custom Module In HubSpot



HubSpot, a leading customer relationship management (CRM) platform, offers a range of customization options to tailor your website and optimize its functionality.

One powerful feature that HubSpot provides is the ability to create custom modules. Custom modules allow you to design and add unique sections or elements to your web pages, providing greater flexibility and control over your website’s layout and content.

In this guide, we will explore the process of creating a custom module in HubSpot and share best practices to help you enhance your website’s design and user experience.

Whether you want to add a custom pricing table, testimonials section, or interactive elements, custom modules allow you to create visually appealing and functional components that align with your brand and business goals.

By following these strategies, you can leverage HubSpot’s custom module capabilities to take your website design to the next level, stand out from the competition, and deliver an exceptional user experience.

How Do I Create a Custom Module in HubSpot?

Custom modules enable businesses to design unique sections or elements that align with their brand and enhance the user experience.

Whether you want to add interactive components, custom forms, or dynamic content, custom modules in HubSpot provide the flexibility to create a website that stands out from the competition.

In this article, we will guide you through the process of creating a custom module in HubSpot and provide best practices to optimize your website design.

From defining your module’s purpose to utilizing HubSpot’s design tools and implementing your custom module on web pages, we will cover essential steps to help you create visually appealing and engaging website components.

By following these strategies, you can leverage HubSpot’s custom module capabilities to take your website design to new heights, deliver a memorable user experience, and drive conversions.

1. Define the Purpose and Requirements.

Start by defining the purpose and requirements of your custom module. Consider what specific functionality or content you want to add to your website.

Identify the goals you want to achieve, such as capturing leads, showcasing testimonials, or displaying product features.

Defining your requirements upfront will help you create a custom module that aligns with your objectives.

2. Use HubSpot’s Design Tools.

HubSpot’s design tools make it easy to create custom modules without the need for coding knowledge.

The drag-and-drop editor allows you to visually design your module by adding text, images, forms, buttons, and other elements.

Customize colours, fonts, and styles to match your brand’s visual identity. Experiment with layouts and arrangements to achieve the desired look and functionality.

3. Utilize HubL Markup Language.

HubSpot’s HubL markup language provides advanced customization options for your custom modules.

HubL allows you to add dynamic content, conditional statements, and loops to create personalized and interactive elements.

Leverage HubL to dynamically display data from your CRM, personalize messaging based on user behaviour, or create reusable components across your website.

4. Implement the Custom Module.

Once you have designed your custom module, it’s time to implement it on your web pages. HubSpot provides various ways to add custom modules, including using the drag-and-drop editor, copying the module’s code snippet, or utilizing templates.

Choose the method that best suits your needs and ensure that your custom module is seamlessly integrated into your website.

5. Test and Optimize.

After implementing your custom module, thoroughly test its functionality and appearance across different devices and browsers. Ensure that it works as intended and provides a positive user experience.

Monitor engagement metrics, such as click-through rates and conversions, to gauge the effectiveness of your custom module. Use the insights gathered to optimize and refine your design if necessary.

6. Document and Reuse.

As you create custom modules, document their specifications, design elements, and functionalities. This documentation will serve as a reference for future updates or when creating similar modules.

Reusing custom modules across your website can save time and maintain consistency in your design.


Creating custom modules in HubSpot allows businesses to elevate their website design and deliver an exceptional user experience.

By defining the purpose and requirements, using HubSpot’s design tools, leveraging the HubL markup language, implementing the module on webpages, testing and optimizing, and documenting for reuse, you can create visually appealing and highly functional website components.

Leverage HubSpot’s custom module capabilities to showcase your brand, engage visitors, and drive conversions, ultimately setting your website apart from the competition.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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