How To Create a Custom Module In HubSpot

How To Create a Custom Module In HubSpot



HubSpot, a leading customer relationship management (CRM) platform, offers a range of customization options to tailor your website and optimize its functionality.

One powerful feature that HubSpot provides is the ability to create custom modules. Custom modules allow you to design and add unique sections or elements to your web pages, providing greater flexibility and control over your website’s layout and content.

In this guide, we will explore the process of creating a custom module in HubSpot and share best practices to help you enhance your website’s design and user experience.

Whether you want to add a custom pricing table, testimonials section, or interactive elements, custom modules allow you to create visually appealing and functional components that align with your brand and business goals.

By following these strategies, you can leverage HubSpot’s custom module capabilities to take your website design to the next level, stand out from the competition, and deliver an exceptional user experience.

What Is HubSpot?

HubSpot is a leading provider of customer relationship management (CRM) software and an all-in-one inbound marketing, sales, and service platform.

It was founded in 2006 by Brian Halligan and Dharmesh Shah and has grown to become a prominent player in the software-as-a-service (SaaS) industry.

HubSpot’s CRM platform offers a suite of tools and features designed to help businesses attract, engage, and delight customers.

Its primary focus is on inbound marketing, which involves attracting customers through valuable content and personalized experiences rather than traditional outbound advertising.

Why Should I Use HubSpot?

To achieve these goals, companies need a comprehensive solution that integrates marketing, sales, and customer service seamlessly. Enter HubSpot – an all-in-one platform that empowers businesses to thrive in the digital age.

In this article, we’ll explore the compelling reasons why you should consider using HubSpot to transform your business.

1. Holistic Approach to Customer Relationship Management.

HubSpot’s core offering is its robust CRM system. With HubSpot CRM, you gain a centralized hub for managing your customer relationships, contacts, and interactions.

This allows you to have a 360-degree view of your customers, enabling personalized and targeted communication.

The CRM is intuitive, user-friendly, and accessible for businesses of all sizes, providing the foundation for streamlined processes and data-driven decision-making.

2. Inbound Marketing Excellence.

HubSpot is synonymous with inbound marketing, a methodology that focuses on attracting, engaging, and delighting customers through valuable content and experiences. With HubSpot’s Marketing Hub, you have a suite of powerful tools at your fingertips.

You can create compelling content, optimize your website for search engines, manage social media campaigns, automate email marketing, and track the effectiveness of your marketing efforts through detailed analytics. This enables you to generate leads, nurture them, and convert them into loyal customers.

3. Seamless Sales Enablement.

HubSpot’s Sales Hub equips your sales team with the tools they need to close deals more efficiently.

From managing leads and contacts to tracking email interactions and scheduling meetings, Sales Hub streamlines your sales processes.

It provides valuable insights into prospect behaviour and engagement, empowering your team to prioritize leads and personalize their approach.

Additionally, HubSpot integrates with popular communication platforms, ensuring smooth collaboration within your sales team.

4. Customer Service and Support Excellence.

Satisfied customers are the backbone of any successful business. HubSpot’s Service Hub empowers you to deliver exceptional customer service and support experiences.

From ticketing systems and knowledge bases to live chat and chatbots, Service Hub enables efficient customer issue resolution and enhances customer satisfaction.

The platform helps you build lasting customer relationships by providing personalized support and proactively addressing customer needs.

5. Integration and Automation Capabilities.

One of the greatest strengths of HubSpot is its ability to integrate with various third-party applications, enhancing your overall business ecosystem.

Whether it’s integrating with popular CRMs, e-commerce platforms, or other essential tools, HubSpot ensures a seamless flow of data and information across your entire tech stack.

Furthermore, HubSpot’s automation capabilities allow you to automate repetitive tasks, saving time and enabling your team to focus on high-value activities.

6. Extensive Analytics and Reporting

Understanding the impact of your marketing and sales efforts is crucial for continuous improvement. HubSpot’s comprehensive analytics and reporting tools provide deep insights into your performance metrics.

You can track website traffic, monitor lead conversions, measure email engagement, and assess the effectiveness of your marketing campaigns.

Armed with this data, you can make data-driven decisions, refine your strategies, and optimize your customer acquisition and retention efforts.

7. Scalability and Flexibility.

Whether you’re a small startup or an enterprise-level organization, HubSpot offers scalability to accommodate your business’s growth. As your business expands, HubSpot can scale alongside you, adapting to your evolving needs.

The platform provides various pricing plans and features tailored to different business sizes, ensuring you can access the right tools and resources at every stage of your growth journey.

Moreover, HubSpot’s flexibility allows you to customize your workflows, automate processes, and tailor the platform to suit your specific business requirements.

8. Education and Community.

HubSpot not only provides a powerful software platform but also offers extensive educational resources and a vibrant community.

The HubSpot Academy offers free online courses and certifications, empowering you and your team to enhance your marketing, sales, and customer service skills.

Additionally, HubSpot’s community of users and partners provides a valuable support network where you can exchange ideas, seek advice, and learn from industry experts. This ecosystem ensures you stay ahead of the curve and make the most of HubSpot’s capabilities.

9. Mobile Accessibility.

In today’s mobile-driven world, having access to your business tools on the go is crucial. HubSpot’s mobile app allows you to manage your CRM, engage with leads and customers, monitor campaigns, and track performance metrics from your smartphone or tablet.

This mobility empowers you to stay connected and make informed decisions no matter where you are, ensuring productivity and responsiveness even outside the office.

10. Track Record of Success.

HubSpot has earned a strong reputation and a track record of success. The platform is trusted by over 100,000 customers in more than 120 countries, spanning a wide range of industries.

Many businesses have achieved remarkable results and growth by leveraging HubSpot’s tools and methodologies.

The platform’s proven effectiveness, combined with its continuous innovation and updates, solidifies its position as a leader in the CRM and inbound marketing space.

How Do I Create a Custom Module in HubSpot?

Custom modules enable businesses to design unique sections or elements that align with their brand and enhance the user experience.

Whether you want to add interactive components, custom forms, or dynamic content, custom modules in HubSpot provide the flexibility to create a website that stands out from the competition.

In this article, we will guide you through the process of creating a custom module in HubSpot and provide best practices to optimize your website design.

From defining your module’s purpose to utilizing HubSpot’s design tools and implementing your custom module on web pages, we will cover essential steps to help you create visually appealing and engaging website components.

By following these strategies, you can leverage HubSpot’s custom module capabilities to take your website design to new heights, deliver a memorable user experience, and drive conversions.

1. Define the Purpose and Requirements.

Start by defining the purpose and requirements of your custom module. Consider what specific functionality or content you want to add to your website.

Identify the goals you want to achieve, such as capturing leads, showcasing testimonials, or displaying product features.

Defining your requirements upfront will help you create a custom module that aligns with your objectives.

2. Use HubSpot’s Design Tools.

HubSpot’s design tools make it easy to create custom modules without the need for coding knowledge.

The drag-and-drop editor allows you to visually design your module by adding text, images, forms, buttons, and other elements.

Customize colours, fonts, and styles to match your brand’s visual identity. Experiment with layouts and arrangements to achieve the desired look and functionality.

3. Utilize HubL Markup Language.

HubSpot’s HubL markup language provides advanced customization options for your custom modules.

HubL allows you to add dynamic content, conditional statements, and loops to create personalized and interactive elements.

Leverage HubL to dynamically display data from your CRM, personalize messaging based on user behaviour, or create reusable components across your website.

4. Implement the Custom Module.

Once you have designed your custom module, it’s time to implement it on your web pages. HubSpot provides various ways to add custom modules, including using the drag-and-drop editor, copying the module’s code snippet, or utilizing templates.

Choose the method that best suits your needs and ensure that your custom module is seamlessly integrated into your website.

5. Test and Optimize.

After implementing your custom module, thoroughly test its functionality and appearance across different devices and browsers. Ensure that it works as intended and provides a positive user experience.

Monitor engagement metrics, such as click-through rates and conversions, to gauge the effectiveness of your custom module. Use the insights gathered to optimize and refine your design if necessary.

6. Document and Reuse.

As you create custom modules, document their specifications, design elements, and functionalities. This documentation will serve as a reference for future updates or when creating similar modules.

Reusing custom modules across your website can save time and maintain consistency in your design.


Creating custom modules in HubSpot allows businesses to elevate their website design and deliver an exceptional user experience.

By defining the purpose and requirements, using HubSpot’s design tools, leveraging the HubL markup language, implementing the module on webpages, testing and optimizing, and documenting for reuse, you can create visually appealing and highly functional website components.

Leverage HubSpot’s custom module capabilities to showcase your brand, engage visitors, and drive conversions, ultimately setting your website apart from the competition.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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