How To Create a Landing Page In WordPress

Introduction.

If you’re looking to grow your online presence, sell a product, or promote a service, a landing page is a crucial part of your website. Simply put, a landing page is where visitors land after clicking on a link, ad, or email.

But, creating one can feel a bit overwhelming, especially if you’re not tech-savvy or experienced with web design. Don’t worry, though – it’s simpler than it seems, especially when using WordPress.

Landing pages have one clear purpose: to drive action.

Studies show that companies with landing pages designed for specific campaigns get 55% more leads than those without. That’s a big deal!

If you’re new to WordPress, no need to stress. I’m going to walk you through how to create a landing page step-by-step.

By the end of this post, you’ll have a solid understanding of how to craft a page that looks great and gets results.

What Exactly is a Landing Page?

Before jumping into how to make one, let’s first break down what a landing page is. A landing page is typically a standalone web page created for a specific marketing campaign.

Unlike other pages on your website, a landing page doesn’t have any distractions, like menus or links to other parts of your site.

It focuses solely on getting your visitor to take one action – like signing up, downloading, or buying.

Think of it as a “one-page sales pitch” designed to persuade your visitor to act. Everything on it, from the headline to the colours, is carefully chosen to guide them toward that goal.

Why You Need a Landing Page

Landing pages are powerful for several reasons:

Higher Conversion Rates: If your goal is to get more people to sign up, purchase, or download something, landing pages work wonders. According to HubSpot, companies with 40 or more landing pages generate 12 times more leads than those with fewer pages.
Targeted Messaging: You can create landing pages for specific ads, promotions, or campaigns, so your message resonates with the right audience.
Simplicity: No distractions means you’re more likely to convert a visitor into a customer. Without extra links or info pulling attention away, it’s easier for people to take action.

What You’ll Need to Get Started

Before diving into WordPress and starting your landing page, let’s make sure you’ve got all the essentials:

A Clear Goal: Do you want people to sign up for a free trial, buy something, or download a resource? Decide exactly what action you want your visitors to take.
A WordPress Website: If you don’t already have one, you’ll need to set up WordPress first. There are plenty of tutorials out there to help with that.
A WordPress Theme: You can create a landing page with almost any WordPress theme, but some themes are specifically designed for landing pages. I’ll explain how to use these themes below.
A Landing Page Plugin (Optional): Some WordPress plugins, like Elementor or Beaver Builder, make the design process even easier. You can also use these to create more advanced, custom landing pages if you want something fancier.

How Do I Create a Landing Page in WordPress?

Now that we’re all set, let’s get into how to create your landing page.

1. Choose a Theme or Plugin for Your Landing Page

If you’re just starting and don’t want to mess around with too many settings, there are plenty of WordPress themes made specifically for landing pages. Some of my personal favorites are:

Astra: A lightweight and customizable theme that integrates well with page builders.
GeneratePress: Another simple, fast theme that’s great for creating landing pages.
Divi: Known for its drag-and-drop builder, making the process super easy.

If you want more control over the design and layout, you can opt for a page builder plugin like Elementor or WPBakery. These tools let you create a landing page using a visual drag-and-drop editor.

2. Install and Activate Your Theme or Plugin

Once you’ve picked a theme or plugin, install it by going to your WordPress dashboard:

For a theme: Go to Appearance > Themes > Add New. Search for your chosen theme and hit Install.
For a plugin: Go to Plugins > Add New and search for your preferred page builder. Once installed, activate it.

3. Create a New Page

Now that your theme or plugin is set up, go to your WordPress dashboard and click on Pages > Add New. Give your page a title, like “Special Offer” or “Download Our Free Guide”.

4. Design Your Page

Here’s where the fun part begins! Whether you’re using a theme or a page builder, you’ll have a variety of tools to design your landing page. Some things to keep in mind:

Keep it Simple: Remove unnecessary elements that could distract visitors.
Focus on Your CTA (Call to Action): Your CTA should stand out and tell visitors exactly what they need to do (e.g., “Download Now”, “Sign Up”).
Use High-Quality Images: People are visual, so including relevant, high-quality images helps make your page more appealing.

If you’re using a page builder like Elementor, you can drag and drop elements (like buttons, headings, and images) right onto your page. It’s as easy as pie!

5. Optimize Your Page for Conversions

To increase the chances of converting visitors, follow these tips:

Compelling Headline: Your headline should clearly state what the page is about and grab attention. Keep it short and sweet.
Clear CTA: Your call to action should be prominent and easy to follow. Use action words like “Get Started” or “Claim Your Offer.”
Mobile-Friendly: A significant portion of your visitors will come from mobile devices, so ensure your landing page is responsive.

You can use WordPress plugins like Yoast SEO to optimize your landing page for search engines, making it easier for people to find you.

6. Publish and Test Your Landing Page

Once you’re happy with the design, hit the Publish button! But don’t stop there. It’s important to A/B test your landing page to see what works best. Try out different headlines, images, or CTAs to see which ones perform better.

Best Practices for Creating Landing Pages

Here are a few additional tips for creating landing pages that convert:

Use Social Proof: Testimonials, reviews, or trust badges can help reassure visitors and build credibility.
Offer Something Valuable: People love free stuff. Offering something in exchange for their email address (like a free eBook or discount) can increase conversions.
Speed is Key: If your page takes too long to load, people will bounce. Use tools like Google PageSpeed Insights to check your landing page speed.

FAQs

Q: Do I need a landing page for every campaign?

Yes! Having a dedicated landing page for each campaign helps to tailor your message and improve conversion rates.

Q: How long should my landing page be?

Keep it concise. A few short sections (headline, benefits, CTA) will usually work best. If you need more details, add them below the fold.

Q: Should I use a custom domain for my landing page?

Using a custom domain (like yoursite.com/offer) looks more professional and trustworthy. It’s highly recommended.

Conclusion.

Creating a landing page in WordPress is easier than you might think. By using the right tools, focusing on a clear goal, and keeping your design simple, you’ll have a page that converts visitors into customers in no time.

So, what are you waiting for? Are you ready to build your first landing page and start seeing results?