How To Create a SaaS Explainer Video

How To Create a SaaS Explainer Video



Explainer videos have become an invaluable tool for SaaS businesses to captivate their audience, simplify complex concepts, and drive user engagement.

Whether you’re introducing a new SaaS product, showcasing its features, or highlighting its benefits, an explainer video can be a powerful medium to convey your message effectively.

Crafting an impactful SaaS explainer video involves a thoughtful blend of creativity, storytelling, and a deep understanding of your target audience.

In this guide, we will take you through the essential steps to create a compelling and memorable explainer video that leaves a lasting impression on your potential customers.

From defining your video’s purpose and scriptwriting to choosing the right animation style and voiceover talent, we will explore the various elements that contribute to an effective SaaS explainer video.

Additionally, we’ll delve into best practices for optimizing video length, incorporating eye-catching visuals, and leveraging call-to-action elements to encourage viewer interaction.

Whether you’re a seasoned SaaS entrepreneur or just starting your journey, this guide will equip you with the knowledge and insights needed to produce an explainer video that not only showcases your SaaS solution in the best light but also resonates with your audience and drives them to take action.

So, if you’re ready to bring your SaaS product to life through the magic of storytelling and visual creativity, let’s dive into the world of SaaS explainer video creation and unlock the full potential of this engaging marketing tool!

How Do I Create a SaaS Explainer Video?

One of the most engaging and impactful ways to achieve this is through a well-crafted explainer video.

These short, informative videos can simplify complex concepts, capture the attention of your target audience, and drive conversions.

In this step-by-step guide, we’ll walk you through the process of creating a compelling SaaS explainer video that captivates your viewers and boosts your brand.

Step 1: Define Your Video’s Purpose and Target Audience.

Before diving into the creative process, start by defining the primary purpose of your explainer video.

Are you introducing your SaaS product to the market, showcasing specific features, or highlighting the benefits it offers? Understanding the objective will shape the content and structure of your video.

Next, identify your target audience. Who are the users you want to reach with this video? Understanding your audience’s needs, pain points, and preferences will help you tailor your message to resonate with them effectively.

Step 2: Write a Compelling Script.

The script is the backbone of your explainer video. It should be concise, engaging, and focused on the key message you want to convey.

Craft a clear and compelling narrative that addresses the problem your SaaS product solves and explains how it provides the solution.

Keep the language simple, avoiding technical jargon that may alienate non-technical viewers.

Include a strong call-to-action that encourages viewers to take the desired next step, such as visiting your website or signing up for a free trial.

Step 3: Choose the Right Animation Style.

Animation is a popular choice for SaaS explainer videos because it allows for creative storytelling and visual representation of abstract concepts.

There are various animation styles to consider, such as 2D animation, 3D animation, motion graphics, or whiteboard animation. Select a style that aligns with your brand identity and appeals to your target audience.

Step 4: Create Engaging Visuals.

The visuals play a vital role in keeping your viewers engaged throughout the video. Use eye-catching graphics, illustrations, and animations that complement the script and enhance the storytelling.

Use colours that align with your brand, and ensure the visuals are cohesive and flow smoothly from one scene to the next.

Step 5: Add a Professional Voiceover.

A clear and pleasant voiceover can bring life to your explainer video. Consider hiring a professional voiceover artist who can effectively convey the tone and emotion that matches your brand.

The voiceover should sync seamlessly with the visuals and maintain a consistent pace to ensure a smooth viewing experience.

Step 6: Include Background Music and Sound Effects.

Background music and sound effects can enhance the overall impact of your explainer video. Choose music that complements the mood and tone of your video, and ensure it doesn’t overpower the voiceover. Sound effects can add emphasis to specific actions or moments in the video.

Step 7: Optimize Video Length.

Attention spans are limited, so aim to keep your explainer video between 60 to 90 seconds. A concise and focused video is more likely to hold viewers’ attention and deliver your message effectively. If you have more content to cover, consider creating a series of videos or additional feature-specific videos.

Step 8: Implement a Strong Call-to-Action.

Your explainer video should conclude with a compelling call to action that prompts viewers to take the desired action.

Whether it’s visiting your website, signing up for a trial, or subscribing to your newsletter, make the next steps clear and easy to follow.

Step 9: Test and Gather Feedback.

Before releasing your explainer video to the public, gather feedback from your team and potential customers.

Test the video’s effectiveness in conveying your message and capturing the audience’s attention. Take any feedback into account and make necessary adjustments to enhance the video’s impact.

Step 10: Publish and Promote.

Once your SaaS explainer video is ready, it’s time to publish and promote it across various channels.

Share it on your website, social media platforms, email newsletters, and any relevant online communities. Consider running targeted advertising campaigns to reach a broader audience and drive traffic to your video.


Creating a compelling SaaS explainer video is a multi-faceted process that requires a clear understanding of your audience, a compelling script, captivating visuals, and a strong call to action.

By following this step-by-step guide, you can effectively communicate your SaaS product’s value proposition and leave a lasting impression on potential customers, ultimately driving growth and success for your business.

So, roll up your sleeves, let your creativity flow, and start crafting an explainer video that truly stands out in the competitive SaaS landscape.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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