How To Create an Email Marketing Gig On Fiverr

Introduction.

Starting an email marketing gig on Fiverr can be a great way to earn extra income while sharing your skills with businesses looking to grow their customer base.

In recent years, email marketing has continued to be one of the most cost-effective tools for reaching and engaging audiences, with some studies showing that it can generate an impressive $42 return for every dollar spent.

Businesses on Fiverr are often small or mid-sized and need that extra push to stand out—especially in their digital outreach.

By setting up a gig offering your email marketing skills, you can help clients boost sales, engage audiences, and ultimately grow their brands.

In this guide, I’ll take you through the essential steps for creating an email marketing gig on Fiverr that not only attracts clients but also builds trust and credibility.

Let’s break down everything you need to know!

What’s the Big Deal About Email Marketing on Fiverr?

For many businesses, email marketing is a lifeline. Unlike social media, where algorithms often limit how many followers see your content, email allows direct access to subscribers who’ve opted in to hear from the brand.

With a Fiverr gig focused on email marketing, you can offer clients a direct way to communicate with their customers, build brand loyalty, and drive more sales.

And as a freelancer, email marketing is often repeatable work, allowing you to build a steady client base with ongoing projects.

Let’s look at why setting up a gig on Fiverr could be a great option:

• High Demand: Email marketing services, such as creating campaigns, crafting engaging email copy, and setting up automated sequences, are in high demand as businesses realize the power of staying in touch with customers directly.
• Recurring Work Opportunities: Many clients need email marketing help on an ongoing basis—weekly newsletters, monthly campaigns, or even automated flows. This means a single gig could lead to a long-term client relationship.
• Flexible Options: Fiverr lets you structure your gig in tiers, so you can offer basic, standard, and premium services to match different budgets and needs.

Now that you know why this gig can be valuable, let’s walk through the steps to create an engaging and effective email marketing gig on Fiverr.

How Do I Create an Email Marketing Gig On Fiverr?

1. Define Your Service Offering.

Before setting up your gig, be clear on what services you want to offer. Here are some popular options:

• Newsletter Creation: Writing, designing, and setting up a branded newsletter for client’s subscribers.
• Email Campaign Management: Planning and executing email campaigns based on marketing goals, such as product launches or special promotions.
• Email List Building: Helping clients grow their email lists through lead magnets, sign-up forms, or landing page recommendations.
• Automated Flows: Setting up welcome sequences, cart abandonment emails, and post-purchase follow-ups to keep customers engaged automatically.

Think about what you’re best at and where you can provide real value. You might want to start with one core service and add more options as you gain experience.

2. Create a Compelling Gig Title and Description.

Your gig title should be clear, specific, and to the point. Instead of “I Will Do Email Marketing for You,” try something like “Professional Email Campaigns to Boost Your Brand’s Engagement and Sales.” Be sure to keep your language benefit-focused, as clients are looking for solutions to their problems.

In your gig description, describe exactly what clients can expect. Here’s an example format:

1. Who You Are: Briefly introduce your background and experience in email marketing.
2. What You Offer: Break down the services included in each tier. Be specific, so there are no misunderstandings.
3. Why Clients Should Choose You: Emphasize any unique skills or experience, especially if you have past results or testimonials that show your work’s impact.

3. Set Up Tiered Pricing.

Offering three price tiers—Basic, Standard, and Premium—lets clients choose a package that fits their budget and needs. Here’s a simple breakdown:

• Basic: Could include a single email or a simple template with text.
• Standard: Might involve a short email sequence (2–3 emails) with custom graphics.
• Premium: A full campaign including multiple emails, custom design, and integration with an email platform.

Pricing can be tricky, but it’s often best to start lower to build up reviews and then gradually raise prices as you gain credibility.

4. Add High-Quality Samples to Your Portfolio.

If possible, include screenshots of past email campaigns you’ve created (remove any sensitive information first). If you’re just starting out, consider creating sample emails to showcase your skills.

Pros and Cons of Offering Email Marketing on Fiverr

Like any freelance work, offering email marketing on Fiverr has its ups and downs:

Pros:

• Large Client Base: Fiverr has millions of users, so there’s a high potential for finding clients interested in email marketing.
• Easy Gig Setup: Fiverr’s platform is user-friendly, allowing you to get started quickly.
• Opportunities for Repeat Business: Email marketing often requires ongoing support, leading to long-term relationships with clients.

Cons:

• Pricing Pressure: Fiverr is known for competitive pricing, and it may take time to build your profile to the point where you can charge higher rates.
• High Fees: Fiverr takes a 20% cut from each sale, which can feel substantial if you’re working on lower-priced gigs.
• Client Expectations: Some clients may have high expectations even at lower price points, so clear communication is essential.

Frequently Asked Questions (FAQ)

Q: Do I need experience to start an email marketing gig on Fiverr?

A: While experience can help you stand out, you can start without it by creating high-quality sample campaigns and studying email marketing basics.

Q: What’s the best way to get my first client?

A: Optimizing your gig title, description, and adding attractive samples can make a difference. Additionally, consider offering competitive rates initially to build up reviews.

Q: How should I set my prices?

A: Start with lower prices to attract initial clients, then raise them as you gain reviews. Many Fiverr sellers gradually increase prices once they have strong feedback.

Q: What software should I be familiar with?

A: It helps to know platforms like Mailchimp, Klaviyo, or Constant Contact. Each has different features, so understanding a few popular ones can give you an edge.

Q: How can I avoid misunderstandings with clients?

A: Be as clear as possible in your gig description and communicate openly before starting each project. Setting boundaries on revisions and deliverables will also help.

Final Thoughts

Creating an email marketing gig on Fiverr can be a rewarding way to share your skills and build a client base. By defining your services, setting fair prices, and showcasing your work, you’ll be well-positioned to attract clients and grow your freelancing business on Fiverr.

Are you ready to help clients grow their brands through email marketing?