How To Do eCommerce Business In Pakistan

How To Do eCommerce Business In Pakistan



The eCommerce landscape in Pakistan has been experiencing significant growth and transformation in recent years.

As more and more consumers in the country embrace online shopping, the opportunities for eCommerce businesses are flourishing. Whether you’re an established entrepreneur or an aspiring one, understanding how to do eCommerce business in Pakistan is essential for tapping into this dynamic market.

In this article, we’ll explore the key steps and considerations for establishing and running a successful eCommerce business in Pakistan.

From market insights and regulatory aspects to payment gateways and logistics, we will provide valuable insights to help you navigate the evolving world of eCommerce in this vibrant South Asian nation.

How Can I Do eCommerce Business in Pakistan?

Pakistan, with its rapidly growing internet penetration and a population of over 220 million, presents a thriving landscape for eCommerce businesses. 

The shift towards digital commerce has been accelerated, and consumers are increasingly embracing online shopping, making this an opportune time for entrepreneurs to venture into the world of eCommerce. 

However, like any business endeavour, establishing and running an eCommerce business in Pakistan requires careful planning and execution.

In this article, we will provide you with a comprehensive guide on how to do eCommerce business in Pakistan. 

1. Market Research.

Before you dive into the eCommerce realm, it’s crucial to conduct thorough market research. Understanding the local market, consumer behaviour, and trends is vital. Key aspects of market research include:

  • Identifying your target audience: Determine the demographics and preferences of your potential customers.
  • Analyzing competition: Study existing eCommerce businesses in Pakistan to learn about their products, pricing, and marketing strategies.
  • Localizing your offerings: Adapt your products and services to cater to the specific needs and cultural nuances of the Pakistani market.

2. Business Model.

Choose the right eCommerce business model that suits your goals and resources. Common models in Pakistan include:

  • Online retail: Selling physical products directly to consumers.
  • Marketplaces: Creating a platform for multiple sellers to list their products.
  • Dropshipping: Partnering with suppliers to fulfil orders without stocking inventory.
  • Subscription services: Offering recurring products or services, such as monthly subscription boxes.

3. Legal and Regulatory Considerations.

Complying with local regulations is crucial for the success of your eCommerce business in Pakistan. 

Register your business and obtain any necessary permits or licenses. Consider the following:

  • Register your business with the Securities and Exchange Commission of Pakistan (SECP).
  • Apply for an NTN (National Tax Number) from the Federal Board of Revenue (FBR).
  • Ensure compliance with sales tax regulations and income tax requirements.
  • Familiarize yourself with cybersecurity and data protection regulations.

4. Payment Gateways.

Facilitating online payments is a critical component of eCommerce. Choose reliable payment gateways that cater to the Pakistani market.

Common options include JazzCash, EasyPaisa, and online banking systems like HBL Internet Banking and MCB Internet Banking. Ensure the security and convenience of your payment methods to build trust with your customers.

5. Logistics and Delivery.

Efficient logistics and reliable delivery are key to a successful eCommerce business.  Partner with reputable courier services that cover a wide range of areas in Pakistan. 

Consider collaborating with providers like TCS, Leopards Courier, or Pakistan Post for timely and secure deliveries. 

Providing shipment tracking and COD (Cash on Delivery) options can enhance the customer experience.

6. Website and User Experience.

Invest in a user-friendly and visually appealing website. Ensure that it’s mobile responsive, as many Pakistani consumers access the internet through their smartphones. 

High-quality product images, detailed descriptions, and an easy checkout process are crucial for conversions.

7. Marketing and Customer Engagement.

Create a comprehensive marketing strategy to promote your eCommerce business.  Utilize social media, email marketing, and search engine optimization to reach your target audience. 

Engage with your customers through responsive customer support and personalized communication to build brand loyalty.

8. Adapt and Innovate.

The eCommerce landscape is dynamic and constantly evolving. Stay updated with industry trends, emerging technologies, and changing consumer preferences. 

Be prepared to adapt and innovate to maintain your competitive edge in the Pakistani market.


Starting and operating an eCommerce business in Pakistan is an exciting and potentially lucrative endeavour. 

With the right approach, comprehensive market research, compliance with regulations, and a commitment to customer satisfaction, you can navigate the evolving eCommerce landscape and establish a successful online business in this dynamic South Asian country. 

The key to long-term success in the eCommerce industry is to remain flexible, responsive, and attuned to the evolving needs of the Pakistani market.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings



    How To Do eCommerce Without Investment

    How To Market Your Books On Amazon KDP

    How To Start an Ecommerce Business On Amazon