How To Find Low Competition Keywords On Fiverr

For years, I’ve watched talented freelancers on Fiverr struggle with the same problem. They create a fantastic gig—great graphics, compelling writing, sharp editing—but it gets lost in a sea of nearly identical listings. They’re competing on price in a race to the bottom, wondering why they’re not getting traction.

I get it. I’ve built multiple online businesses, and the principle is always the same: you don’t want to fight the mob. You want to find the quiet, profitable alleyway next to the crowded, noisy main street.

That’s what finding low-competition keywords on Fiverr allows you to do. It’s not about gaming the system; it’s about smart positioning.

It’s about being the obvious, easy choice for a specific buyer with a specific need, rather than a generic option in a pile of 10,000.

After six-plus years in SEO and digital marketing, I can tell you this skill is the single biggest lever you can pull to transform your Fiverr presence from invisible to in-demand.

Let’s walk through exactly how I do it. This is the same process I use for my own projects and teach to the entrepreneurs I coach.

Phase 1: The Mindset Shift – From “What I Do” to “What They Search”

First, forget your job title. A buyer isn’t searching for “a great graphic designer.” They’re searching for a solution to a very specific, often urgent, problem.

My job isn’t “SEO expert.” To a client, it might be “fix my Google Business Profile” or “make my product page rank.” See the difference? One is about me. The other is about their pain point.

Your first task is to brainstorm a list of these specific problems you solve. Think in phrases a desperate, tired business owner might type into Fiverr’s search bar at midnight.

Phase 2: The Hunting Grounds – Where to Find Those Hidden Keywords

You need raw material to analyze. Here’s where I go to gather it.

1. Fiverr’s Own Search Bar (Your Goldmine):
Start typing one of your problem phrases into Fiverr’s search. Use the autocomplete suggestions. These are real, high-volume searches. If you type “logo design,” you’ll see “logo design for real estate agents” or “logo design for podcast.” Bingo. These are niche, intent-rich keywords.

2. Your (Polite) Competitor Research:
Find top-rated sellers in your general field. Don’t copy them. Instead, analyze their gig titles and descriptions. What specific phrases do they use? Look for the ones that sound oddly specific—those are often their money-makers. Also, scroll to the bottom of their gig page and check “Gigs Related To This.” This is Fiverr’s own taxonomy telling you what’s connected.

3. The Buyer’s Mind:
Read buyer requests (even if you don’t plan to apply). Read reviews on similar gigs. What words do buyers use? What do they thank the seller for? Phrases like “fast turnaround for Shopify product description” or “understood my brand voice instantly” are clues. These emotional needs (speed, understanding) can become part of your keyword strategy.

Phase 3: The Analysis – Separating the Crowded from the Quiet

Now you have a list of candidate phrases. How do we know which are low competition? We look for clear signals.

The “Three S” Test I Use:

Search Results Count: On Fiverr, search the exact phrase. Look at the number of gigs returned. 10,000+ results? That’s the main street. Under 1,000? We’re getting warmer. Under 500? Now we’re talking. This is a simple, brutal filter.
Seller Quality Density: Scroll through the first 1-2 pages of those results. How many of the gigs have weak images, poorly written descriptions, or low seller levels? If you see a page full of New Sellers or unpolished gigs, that’s a green light. It means the established players aren’t dominating this niche yet. You can out-quality them easily. If the first page is all TRS (Top Rated Sellers) with flawless presentations, the barrier to entry is higher.
Specificity & Intent: The best low-competition keywords are “long-tail” – they’re longer, more specific phrases. “Youtube intro” is high competition. “Minimalist yoga channel Youtube intro in After Effects” is hyper-specific. The person searching for that second phrase knows exactly what they want and will likely pay more for it. They’re also much more likely to convert, because you’re exactly what they asked for.

Phase 4: The Implementation – Weaving Keywords Into Your Gig

Finding the keyword is only half the battle. You need to signal to Fiverr’s algorithm (and to human buyers) that your gig is the perfect answer.

Gig Title: Your primary keyword needs to be near the front. Don’t just say “I will design a logo.” Say “I will design a modern logo for your real estate brand.” See the difference?
Gig Description: Use your keyword and its variations naturally in the first paragraph. Explain the outcome that keyword promises. For “real estate logo,” talk about building trust, attracting home buyers, and looking professional in listings.
Search Tags: Fiverr gives you five. Use them. One should be your main low-competition keyword. Others should be variations (e.g., “real estate agent logo,” “property logo,” “realtor branding”). Don’t waste tags on generic words like “logo.”
Packages & FAQs: Reinforce the theme. In your packages, mention services tailored to that niche (e.g., “For real estate logos, includes submark for social media profiles”). In FAQs, answer questions that niche buyer would have (“Will you provide a black and white version for print documents?”).

Real-World Example from My Playbook

A freelance writer I coached wrote general “blog posts.” She was good, but stuck. We found a low-competition niche: “SEO-optimized blog posts for HVAC companies.” The search results were low, the existing gigs were mediocre, and the intent was crystal clear—business owners wanting local customers.

She rewrote one gig around this. Her title, description, and portfolio samples all spoke directly to HVAC company owners. Within 60 days, she became the go-to person for that tiny niche. She charged 3x her old rate because she was solving a specific, high-value problem. She stopped being a generic writer and became an HVAC content specialist.

FAQs (The Real Ones I Get Asked)

Isn’t this too niche? What if I run out of customers?

A niche isn’t a cage; it’s a foundation. Once you dominate one niche (e.g., logos for real estate), you can add another adjacent niche (logos for mortgage brokers). It’s far easier to own a small niche and expand than to be invisible in a huge one.

How do I price a low-competition gig?

You price based on value, not competition. If you’re the best solution for a specific problem, buyers will pay more. Start higher than you think. You can always run promotions, but it’s hard to raise prices significantly later.

What if my chosen keyword still feels too competitive?

Add another modifier. Go deeper. “Real estate logo” > “modern real estate logo” > “modern real estate logo with a key symbol.” Keep drilling down until the search results thin out and you can confidently be in the top 10.

The Path Forward

Finding low-competition keywords isn’t a one-time hack. It’s a fundamental shift in how you view your freelance business.

It moves you from being a commodity to being a specialist. From being the cheapest option to being the most obvious solution.

This process requires work—brainstorming, research, and thoughtful gig creation. But the alternative is far more work: endlessly applying to buyer requests, competing on tiny margins, and hoping to be seen.

The most successful freelancers and entrepreneurs I know aren’t the ones working harder in the crowded marketplace.

They’re the ones who built a small, welcome sign at the intersection of a specific need and their unique skill.

So, here’s my question for you: What’s one specific problem you solve that almost no one on Fiverr is talking about, but a certain group of buyers is desperately searching for? That’s where your quiet corner is waiting.