How To Know What Digital Products To Sell On Etsy

Introduction.

Selling on Etsy can be exciting, especially with the boom of digital products. If you’re reading this, you’re probably interested in getting started or improving your current shop.

But there’s a tricky part: figuring out what to sell. With so many options, it’s tough to know what will sell and make your shop successful.

I’m here to walk you through how to figure that out. I’ll break it down in simple steps, cover different ideas for digital products, and share some tips on how to find what works for you.

If you’ve been wondering how to make your Etsy shop stand out, this guide will help you get started.

Why Sell Digital Products on Etsy?

Before diving into what to sell, let’s talk about why digital products are worth considering.

Low upfront cost: You don’t need to spend a lot of money to get started. Most of what you’ll need is your time, creativity, and maybe some basic software.
Passive income: Once you create a product, you can sell it over and over again with little to no extra work. No packaging, no shipping—just upload and you’re done.
Scalability: You’re not limited by physical inventory, which means you can sell as much as you want without running out of stock.
Flexibility: You can sell from anywhere and update your products anytime.

In 2023, Etsy reported that digital products were among the fastest-growing categories on the platform. Things like printable planners, digital art, and even eBooks have seen a steady rise in demand.

How Do I Know What Digital Products To Sell On Etsy?

Step 1: Identify Your Skills and Interests

Start by looking at what you’re good at or enjoy doing. Your digital product will require some work upfront, so it helps if you like creating it.

Are you good at graphic design? Consider making digital art, social media templates, or printable stickers.
Do you enjoy writing? Maybe eBooks, digital journals, or guided workbooks are a better fit.
If you’re super organized, think about creating planners, calendars, or to-do lists.

Example: Let’s say you’re great with budgeting. You could create a digital budgeting template for people to download and use.

Tip: You don’t need to be an expert. There are tons of tools out there that can help you create professional-looking products even if you’re just starting.

Step 2: Research the Market

Once you have some ideas, it’s time to see if they’re worth pursuing. A product may sound great to you, but you need to make sure people want it.

Search Etsy: Type in keywords related to your idea and see what comes up. Are there already a lot of similar products? If so, that’s a good sign people are buying. But if the market looks too crowded, you may need to niche down.
Check reviews: Look at what buyers are saying about similar products. Are there common complaints or things people wish were included? This is a great way to make your product better than the competition.
Google Trends: This free tool shows you how popular certain search terms are over time. It can help you spot trending products or ideas that might be losing popularity.
Competitor Analysis: Don’t copy, but take notes. What’s working for them? How do they market their products? What keywords do they use?

Step 3: Find Your Niche

It’s tempting to try to sell something for everyone, but it’s usually better to focus on a specific audience. This is called niching down. The more targeted your product is, the easier it is to stand out.

Here’s how to narrow it down:

Think about your ideal customer: Who are they? What do they need help with?
Combine skills with demand: If you’re a designer who loves weddings, maybe you can create customizable wedding invitations or decor printables.
Test the waters: Don’t be afraid to start small and refine your niche as you go.

Popular Digital Products That Sell on Etsy

If you’re stuck, here are some product ideas that are trending in the digital space:

1. Planners and Templates

Budget planners, fitness trackers, meal planners
Business templates for invoices, resumes, or social media posts

2. Printables

Wall art, motivational quotes, kids’ activity sheets
Holiday cards, party decorations, invitations

3. EBooks and Guides

How-to guides, recipe books, or niche-specific advice

4. Digital Art and Graphics

Clipart, backgrounds, digital patterns
Custom illustrations

5. Educational Content

Study guides, worksheets, or even online courses

Step 4: Test and Refine

Once you have a product idea, don’t just create it and hope for the best. Start by making a small batch or a single product, list it on Etsy, and see how it performs.

Track your sales: Is it selling well? If yes, great! If not, try adjusting the price, title, or description.
Ask for feedback: Sometimes friends, family, or even customers can provide valuable input on how to improve.
Iterate: Use what you learn from your first product to improve and expand your offerings.

Common Mistakes to Avoid

Skipping research: Just because you like something doesn’t mean it will sell. Make sure there’s a demand for it.
Pricing too high or low: Price your product based on its value, but don’t undersell yourself. Check what similar products are going for and adjust accordingly.
Ignoring SEO: Use keywords in your product title, description, and tags to make sure your product is easy to find.
Not updating: Trends change, and so do customer needs. Make sure to update your products regularly to stay relevant.

FAQs

1. How much can I earn from selling digital products on Etsy?

This depends on your product, niche, and marketing efforts. Some sellers make a few hundred dollars a month, while others earn thousands.

2. Do I need design skills to create digital products?

Not necessarily. Tools like Canva, Adobe Express, and free online tutorials can help you create professional-looking products without a design background.

3. How do I price my digital product?

Research what similar products are selling for, and consider the time and effort you put into creating it. It’s okay to start with a lower price and increase it as you gain reviews and credibility.

4. Can I sell the same digital product multiple times?

Yes! That’s one of the biggest advantages of digital products. Once you create it, you can sell it over and over again with no extra work.

Conclusion

Figuring out what digital products to sell on Etsy isn’t just about picking something popular—it’s about finding the right balance between your skills, market demand, and what excites you. Start small, do your research, and don’t be afraid to tweak things as you go.

Now that you have a better idea of how to find the right product, what’s your next step? What digital product do you think would work best for your Etsy shop?