How To List Digital Products On Etsy

How To Start an Etsy Business and Make Money


The siren song of the Etsy marketplace beckons! You envision a virtual haven, a curated space where your e-books, printables, templates, and more reign supreme.

But fear not, aspiring entrepreneur! This guide is your decoder ring, your secret passage to unlocking the magic of listing digital products on Etsy and transforming your pixel passions into profit.

With actionable steps and inspiring real-world examples, we’ll equip you to navigate the listing landscape with confidence, turning clicks into conversions and whispers into cheers.

Listing digital products on Etsy isn’t a one-size-fits-all sprint; it’s a strategic journey fueled by passion, creativity, and continuous learning.

With the right tools, a sprinkle of marketing magic, and a whole lot of dedication, you can transform your pixelated dreams into a thriving online empire.

How Do I List Digital Products On Etsy?

Etsy has evolved beyond its origins as a marketplace for handmade and vintage items, now embracing the digital realm.

For creators, this opens up a world of possibilities to sell digital products to a global audience.

In this comprehensive guide, we’ll walk you through the process of listing digital products on Etsy, ensuring your creations shine in the vast digital marketplace.

1. Ensure the Etsy Shop is Set Up.

Before listing digital products, ensure you have an Etsy seller account and your shop is set up. Provide essential details such as a shop name, banner, and a concise but compelling shop announcement.

2. Identify Your Digital Product.

Clearly define the digital product you want to list. Whether it’s printable art, digital planners, or design templates, a clear understanding of your product is crucial for effective listing.

3. Understand Etsy’s Digital Product Guidelines.

Familiarize yourself with Etsy’s policies and guidelines for selling digital products. This includes understanding file formats, acceptable content, and the rules surrounding the digital delivery of products.

4. Create Your Digital Product Files.

Use design tools like Canva, Adobe Creative Cloud, or other preferred platforms to create your digital product files.

Ensure they are high-quality, easily downloadable, and comply with any specifications mentioned in Etsy’s guidelines.

5. Log in to Your Etsy Account.

Log in to your Etsy seller account. From your Etsy home page, navigate to the Shop Manager, which is your central hub for managing your Etsy shop.

6. Select “Listings” in Shop Manager.

Click on the “Listings” tab in the Shop Manager to start the process of listing your digital product. Here, you can manage all your product listings.

7. Choose “Add a Listing”.

Click on the “Add a listing” button to begin creating a new listing for your digital product. Etsy will guide you through the process step by step.

8. Fill in Product Details.

Enter all necessary details about your digital product. This includes the title, description, and tags.

Use relevant keywords to enhance the visibility of your listing in Etsy search results.

9. Select “Digital” as Product Type.

When prompted to choose the product type, select “Digital” to indicate that your product is a digital download and does not require physical shipping.

10. Upload Digital Files.

In the “Files” section, upload the digital files associated with your product.

Etsy allows you to upload multiple files, ensuring you can provide various formats or versions of your digital product.

11. Set Pricing and Quantity.

Navigate to the “Pricing” section to set the price for your digital product. Indicate the quantity available, or set it to “Digital” if your product has an unlimited supply.

12. Configure Digital Product Delivery.

Under the “Digital delivery” section, choose whether the files are available for instant download or if buyers will receive a download link via email. Configure delivery settings to ensure a seamless process.

13. Set Shop Policies.

Define your shop policies, including refund and cancellation policies. Clear policies instil confidence in buyers and contribute to a positive shopping experience.

14. Review and Publish.

Review all the details of your listing to ensure accuracy. Click the “Preview” button to see how your listing will appear to buyers.

If satisfied, click “Publish” to make your digital product live in your Etsy shop.

15. Promote Your Digital Product.

After listing your digital product, actively promote it through various channels.

Leverage social media, email marketing, and Etsy-specific promotional tools to drive traffic to your shop.


Listing digital products on Etsy involves a systematic approach to ensure your creations stand out in a vast digital marketplace.

By understanding Etsy’s guidelines, creating compelling listings, and effectively promoting your products, you can turn your digital creations into a successful venture on Etsy.

Regularly update your shop, engage with your audience, and embrace the dynamic nature of online selling to maximize the potential of your Etsy store.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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