Google Ads is one of the most powerful advertising tools ever created. It deals with millions of searches by internet users every day and then gives business owners a unique opportunity to convert many of these people into business leads and customers.
Many businesses are turned off by how complex the user experience is when it comes to advertising on Google Ads. However, if you are smart about your online advertising strategy, the rewards from Google Ads can be huge.
What Is Google Ads?
It runs on pay-per-click (PPC) advertising i.e., you have to pay every time a visitor clicks your ad.
Think of the Google Ads platform as an online marketplace, where businesses pay to have their ads ranked at the top of the search results page or get displayed prominently on other websites.
What are the Benefits of Google Ads?
1. Google ads increase leads and customers.
Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property.
2. Google Ads is flexible.
It’s suitable for all kinds and sizes of organizations. You can turn internet traffic on and off using this system.
It is also compatible with a wide range of other marketing platforms and software systems.
You can easily customize campaigns to focus on specific types of online users.
3. You get a high return on investment.
Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.
Google Ads is perfect for this because it’s very transparent, and the information you need is readily available.
When you find areas of your campaign that give a good return on investment, you should focus your efforts and budget on those areas.
4. Results are quick and fast.
It’s easy to analyze the progress of your campaigns because the dashboard gives you all of the information related to each campaign, such as the ads clicked, the keywords that website visitors entered and the cost of clicks.
5. It taps into huge, high-quality traffic sources.
Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads.
This has a positive effect on businesses that advertise through Google Ads, as these ads send high-quality leads and visitors to your business’s website, e-commerce store, opt-in form or other online assets.
Because of Google’s market dominance and massive customer base, the search giant can send businesses a huge amount of traffic every day, if those businesses have the budget for it.
6. You find out more about your market.
Google Ads comes built-in with features that allow you to do market research. It yields information about customer habits and requirements that business owners of previous generations could have only dreamed about.
Some of the valuable data Google Ads lets you learn about your customers include the keywords they use to find your website, their location, the devices they use, and the times and days they search.
You can use this information to improve your products and services, as well as to refine your marketing efforts so that you do not waste money advertising to people who are not interested in what you have to offer.
How do I Make Money Online With Google Ads?
Google Ads, previously known as AdWords, updated not only its brand name but also some of its advertising capabilities in July 2018.
The updated Google Ads platform merges multiple advertising capacities to deliver more accurate insights to audiences via machine learning and other useful algorithms.
1. Understand How Google Ads Work.
The first step to making money online with Google ads is to understand how Google Ads work. Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page.
Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page.
Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad. The Google AdWords marketplaces work like an auction where people bid for clicks.
Apart from money, Google also considers the quality score to ensure that the people clicking on the ads have the best possible experience.
I wrote a comprehensive guide on how to create a successful Google Ads campaign. Check out the link to the article to learn more.
2. Develop a Product Or a Service.
This could be digital or physical, remember you need to exchange value for money, and nothing comes for free.
3. Start a Blog.
To make it even easier, you can decide to choose a topic to blog about, while becoming an authority in such an industry.
Initially, you will struggle with traffic as a newbie, but Google ads can be utilized to drive traffic to your offers, thereby speeding up the growth process of your blog.
I wrote a comprehensive guide on how to make money blogging. Check out the link to the article to learn more.
4. Start a YouTube Channel.
Anyone passionate about a topic, willing to build an audience around it and make money doing so can create a YouTube channel.
If you feel comfortable on camera, have a spot where you can film and love the idea of reaching millions on the internet, YouTube might be the right platform for you.
It can take some time for your channel to grow and you’ll likely need to network on social media and blogging platforms in the beginning, but with dedication, you can make a comfortable living this way.
5. Start an e-Commerce Business.
If you’re handy or creative, you could craft your products and sell them on sites like Amazon, and eBay or even develop your websites.
The biggest challenge would be reaching your potential clients. Google ads can be deployed to help amplify your product reach for your target users to see them.
I wrote a comprehensive guide on how to start an e-commerce business. Check out the link to the article to learn more.
6. Start a dropshipping Business.
You can get started by browsing dropshipping marketplaces or trying to work directly with manufacturers and importers. Google Ads can help amplify the reach of your product to targeted customers in your region.
7. Teach People Google Ads.
Creating an online course is easier than ever—and that’s not hyperbole. Thanks to the advent of new course platforms and user-friendly technology, you can develop a brand-new online course in lesser time than it ought to.
Building an audience of Google Ads learners and asking them to pay for such a course can bring in more revenue than you imagined.
I wrote a comprehensive guide on how to create a successful online course. Check out the link to the article to learn more.
8. Start a Digital Marketing agency.
Starting a digital marketing agency from the beginning with no experience is difficult but not impossible.
You don’t have to make a big investment from the beginning. All you need is an Internet connection, subscriptions to a couple of tools, and a website. Anything else can come later as the business grows.
It’s not easy but nothing is stopping you from making it a reality and entering the exciting world of digital marketing as a service provider.
All operations can be performed remotely using email and Skype. Some businesses intend to consult an expert when it comes to Google Ads, and this is where starting an agency becomes useful.
With the right skill set, you can build your clientele into something that brings in passive income.
I wrote a comprehensive guide on how to become a digital marketer. Check out the link to the article to learn more.
9. Sell e-Books.
If company blog posts aren’t your style, then you might consider writing and publishing e-books instead. With Amazon and other websites around, self-publishing has never been easier than it is today.
With e-books, you don’t have to design, print or ship your work. Just write, market, publish and sell — to anyone in the world.
Plus, since you’re publishing the book yourself, you receive a larger cut of the profits when the e-book takes off.
Google Ads can also help in promoting your e-Books to a desired audience with the right setup and budget.
I wrote a comprehensive guide on how to create and sell e-books. Check out the link to the article to learn more.
10. Start an Affiliate Marketing Business.
11. Start a Podcast.
Podcasting, of course, can be done from anywhere, provided you have the right audio equipment.
If you have a good story to tell or something you feel like you could talk about frequently and that people would want to listen to, you might think about podcasting.
I wrote a comprehensive guide on how to start a successful Podcast. Check out the link to the article to learn more.
12. Become a Coach.
Being a coach allows you to help people, offering both advice and guidance, without needing the extensive education of such an intended field.
Plus, as a life coach, you can build your digital brand to give your clients additional resources outside of traditional phone calls or video chat meetings.
Becoming a coach is not a one-day journey as you need an audience to thrive. Google Ads can be used as a traffic tool to send the targetted audience to become paid members of your coaching services.
I wrote a comprehensive guide on how to make money online as a coach. Check out the link to the article to learn more.
There are various platforms for employing PPC, including Google Ads, Microsoft Advertising, and Yandex. Direct, and other social networks and ad platforms.
Also, an advertiser has multiple options to make money with pay-per-click, from running ads for their clients as freelancers to participating in affiliate programs. While some ways best suit newcomers, others require advanced skills.
I wrote a comprehensive guide on how to create a successful Google Ad campaign. Check out the link to the article to learn more.