How To Make Money Online With Snapchat

Introduction.

Snapchat isn’t just for sending funny photos or keeping up with friends anymore. Over the years, it has evolved into a powerful tool for creators, influencers, and businesses to make money online.

If you’ve been curious about how you can turn your Snapchat activity into a revenue stream, you’re in the right place.

Snapchat has over 400 million active users worldwide (Source: Statista), and its potential to help you earn money is huge. From sponsored posts to product promotions, there are plenty of ways to cash in on this platform.

In this guide, I’m going to walk you through exactly how to make money on Snapchat, step by step. It’s not as complicated as you might think, but it does take consistency, creativity, and a bit of know-how.

I’ll break things down for you, from building your Snapchat presence to monetizing your audience. Plus, I’ll answer some of the most common questions about how it all works.

Let’s dive in!

How Do I Make Money Online With Snapchat?

1. Build Your Snapchat Following.

Before you can start making money, you need to have a solid following. Snapchat works best when you have an engaged audience that trusts you. So, how do you grow that following?

Here’s what works:

• Post Consistently: It’s important to keep your Snapchat story active. Share behind-the-scenes moments, personal updates, and exclusive content. The more you post, the more likely people are to engage with your content.
• Promote Your Snapchat on Other Platforms: If you’re active on Instagram, YouTube, or TikTok, make sure you’re cross-promoting your Snapchat. Share your Snapcode or username so people can follow you there.
• Engage with Your Audience: Respond to DMs, comment on people’s stories, and try to connect with your followers. The more you engage, the more likely they are to stick around.
• Leverage Snapchat’s Features: Use Snapchat’s cool features like filters, lenses, and geofilters to create fun and unique content that people will want to watch. Engaging content gets shared, and that helps your following grow.

2. Become a Snapchat Influencer.

Once you’ve built a strong following, becoming an influencer is one of the easiest ways to make money on Snapchat.

Brands pay influencers to promote their products or services, and if you’ve got the followers, you can score deals.

To land these deals:

• Reach out to Brands: Don’t wait for brands to come to you. Reach out to companies that align with your niche and audience. Whether you’re into fitness, fashion, food, or tech, there are brands out there looking for Snapchat influencers.
• Offer Engaging Content: Brands want to work with influencers who create engaging, fun, and authentic content. You can show off products through Snapchat stories, use swipe-up links to direct followers to product pages, or even do Snapchat Takeovers for a brand.
• Create a Media Kit: A media kit is basically a resume for influencers. It includes your audience demographics, engagement rates, and previous work with brands. Having a professional-looking media kit helps brands see the value you bring to the table.

3. Use Snapchat’s Spotlight Feature.

Snapchat’s Spotlight feature is one of the best ways to make money directly on the app. It’s basically Snapchat’s version of TikTok, where users upload short videos for others to view. And here’s the cool part: Snapchat actually pays for these videos.

• Spotlight Payouts: Snapchat has set aside millions of dollars to pay creators who post on Spotlight. You don’t need a huge following to make money—if your video goes viral, you could earn cash based on how many views it gets. The more engagement and views you get, the higher your payout.
• Tips for Spotlight Success: Focus on creating entertaining, creative, or funny videos. Highlight your personality and stay true to your brand. And remember, Snapchat users love unique content, so think outside the box!

4. Promote Products or Services (Affiliate Marketing).

Affiliate marketing is another great way to make money on Snapchat. With affiliate marketing, you promote a product or service and earn a commission whenever someone makes a purchase through your referral link.

Here’s how to do it:

• Find Affiliate Programs: Many companies have affiliate programs, including Amazon, clothing brands, beauty products, and more. Sign up for these programs and get unique links to promote.
• Share Your Links in Snapchat Stories: Use your Snapchat stories to promote these products. Whether it’s a link to a product you love or a discount code for your followers, these affiliate links can generate income when someone clicks through and buys something.
• Be Transparent: It’s important to be honest with your followers. Let them know that you’re using affiliate links and that you might earn a small commission if they make a purchase. Transparency builds trust with your audience.

5. Offer Paid Snapchat Content or Exclusive Access.

If you have a loyal following, you can offer exclusive content for a fee. This is where services like Snapchat Premium come in. Essentially, you offer premium content that your audience can access for a subscription fee.

• Create VIP Content: Share exclusive behind-the-scenes moments, personal updates, or special offers that only your paying subscribers can access. The more exclusive and valuable your content, the more people will want to pay for it.
• Promote Your Premium Account: Let your followers know about your premium Snapchat account by promoting it on your main Snapchat or other platforms. Keep the content special and worth the money.

6. Sell Your Own Products or Services.

Got something to sell? Snapchat is a great place to promote and sell your own products or services. Whether you’re selling handmade jewelry, offering online courses, or promoting digital downloads, Snapchat can help you reach potential buyers.

Here’s how to use Snapchat to sell:

• Create a Storefront: Use Snapchat’s Swipe-Up feature to link directly to your product pages or online store. You can also use Snapchat’s Story feature to showcase your products in action.
• Promote Discounts or Offers: Use Snapchat to offer exclusive discounts to your followers. Limited-time offers create a sense of urgency, encouraging your followers to make a purchase.
• Showcase Your Products Creatively: Make your product posts fun and interactive. Use Snapchat’s AR filters to add fun effects, or run contests and giveaways to increase engagement.

FAQs

How much can I make on Snapchat?

It really depends on your audience size, engagement, and the methods you’re using. Some influencers make thousands of dollars a month from brand deals, while others may earn a few hundred through affiliate marketing or Spotlight payouts. If you put in the work and grow your following, you could see a significant income stream.

Do I need a huge following to make money on Snapchat?

Not necessarily. While a larger following can help, Snapchat’s Spotlight feature allows even smaller creators to make money based on views. With affiliate marketing or selling your own products, you can also make money regardless of your follower count as long as you have engaged fans.

Is it possible to make money on Snapchat without showing my face?

Absolutely! Many creators make money on Snapchat without showing their face. You can create content based around things like product reviews, tutorials, art, or memes. Your content can be valuable without having to be personal or face-forward.

Conclusion

Snapchat isn’t just about fun filters and sending quick snaps to friends anymore. It’s a powerful platform that allows individuals to get creative and make money online.

Whether you’re into affiliate marketing, offering exclusive content, or becoming a brand ambassador, there are countless ways to turn your Snapchat account into a profitable venture.

So, are you ready to give it a go and start making money online with Snapchat? Or are you already using it to earn and have some tips to share? Let me know in the comments!