How To Make Your Airbnb Stand Out

Introduction.

With thousands of properties available on Airbnb and new hosts joining every day, just having a nice space often isn’t enough to capture attention or bookings. Creating a place that guests will not only enjoy but remember and recommend takes intention, creativity, and sometimes a little extra investment.

In this guide, I’ll walk you through strategies to elevate your Airbnb from “just another rental” to an unforgettable stay that’s regularly booked out.

From the initial listing details to the final check-out experience, these tips can help your Airbnb pop on the platform, attract positive reviews, and keep your calendar full.

How Do I Make My Airbnb Stand Out?

1. Create a Unique Theme or Style.

One of the best ways to make a property memorable is by giving it a theme. Whether it’s a vintage-inspired look, minimalist Scandinavian style, or even a “book lover’s retreat,” having a consistent aesthetic or theme makes your place unique and photogenic.

This doesn’t necessarily mean a huge renovation budget; small touches like themed decor, books, or specific color schemes can make a big difference.

For example, the “Book Lovers’ Loft” might have walls of bookshelves, reading nooks, and cozy lighting.

A “Beach Escape” can have coastal artwork, sandy colors, and ocean-inspired touches. A unique theme tells a story, and stories make experiences memorable.

2. High-Quality Photos.

Your listing photos are the first thing potential guests see, and they’re the top factor in whether they click on your property. Airbnb data shows that listings with professional photos earn up to 40% more than those without.

So, consider hiring a photographer or at least ensuring your photos are well-lit, clear, and highlight the best aspects of your space.

Pro tip: Include close-ups of unique features like interesting art, cozy seating areas, or local guides and maps you provide for guests. These details make the listing feel more personal and thoughtful.

3. Personal Touches Matter.

Personal touches can make all the difference in a guest’s stay. Think about leaving a handwritten welcome note, providing local recommendations, or offering a welcome basket with snacks or essentials.

Some hosts go the extra mile with local wines, coffee beans, or artisanal snacks, making guests feel like they’re staying in a friend’s home rather than a generic rental.

Other thoughtful details could include a basket of toiletries, a guidebook with personal recommendations, or even board games and books. Personalized elements surprise and delight guests and can lead to rave reviews.

4. Make Your Listing Pet-Friendly.

Pet-friendly properties tend to see higher demand and increased bookings. A recent Airbnb report revealed that pet-friendly listings receive up to 15% more bookings.

Travellers who bring pets are generally willing to pay a bit extra and leave positive reviews for properties that accommodate their furry friends.

If possible, add pet amenities like a dog bed, bowls, and pet-friendly toys. Mention nearby dog parks, walking trails, and pet-friendly cafes in your guidebook as well. Just make sure to establish clear pet policies in your listing.

5. Offer a Detailed Guidebook.

Local recommendations are priceless for guests exploring an area. A detailed guidebook that includes everything from the best restaurants, cafes, and sightseeing spots to practical tips on using public transportation and nearby grocery stores can be incredibly helpful.

Airbnb allows digital guidebooks that guests can access via the app, but having a physical one in the home with hand-written notes and maps can add a personal touch.

6. Flexible Check-In and Check-Out Options.

Flexible check-in and check-out options appeal to guests with varying travel schedules. If you can, offer a later check-out or early check-in option.

Even charging a small fee for flexibility, if needed, could make the difference for guests trying to juggle flights and work schedules.

Pros and Cons of Going the Extra Mile in Your Airbnb

Pros:

• Higher Booking Rates: A memorable property can lead to increased booking rates and return guests.
• Better Reviews: Small, thoughtful touches lead to positive reviews, which ultimately attract more guests.
• Increased Pricing Power: Unique, well-designed spaces can justify higher nightly rates than standard listings.

Cons:

• Upfront Costs: Personal touches and unique themes can be expensive to implement initially.
• Time Investment: Creating guidebooks, decorating, and sourcing local treats can take time.
• Maintenance: High-quality amenities and decor require regular upkeep, adding to ongoing maintenance costs.

FAQ: Your Airbnb Hosting Questions Answered

1. How much should I invest in decorations and amenities?

It’s about balancing cost and value. Small investments like a welcome basket or quality linens can make a big difference without breaking the bank. For bigger expenses, weigh the potential increase in booking rates against the upfront cost.

2. Do pet-friendly listings really perform better?

Yes, pet-friendly properties are often in higher demand. Many travelers are willing to pay a premium to bring their pets, and Airbnb’s data shows an increase in booking rates for these properties. Just be clear on your pet policy to avoid any issues.

3. Is it necessary to hire a professional photographer?

While it’s not strictly necessary, professional photos can significantly increase your booking rate. If you have a high-quality camera and a good eye for staging, you might be able to get by without one, but remember that photos make the first impression on potential guests.

4. How can I get more 5-star reviews?

Personal touches, cleanliness, and communication are key to earning great reviews. Ensure that guests have everything they need, respond promptly to messages, and make check-in/check-out as smooth as possible. A well-stocked and welcoming environment can often translate into positive feedback.

5. What’s the best way to handle guest issues or complaints?

Address issues promptly, and always keep a friendly, accommodating tone. Whether it’s an appliance issue or a question about check-out, being responsive and helpful shows guests that you care about their experience.

Conclusion

Running a successful Airbnb is about more than just having a clean, comfortable place. Creating a space with personality and thoughtful details can turn your rental into a highly desirable property.

By considering your guests’ experiences from start to finish and adding memorable touches, you increase the likelihood of positive reviews and repeat bookings.

Now, if you’re thinking about enhancing your own listing—what’s the first upgrade or personal touch you’d want to add?