How To Name Your Airbnb Business

Introduction.

Starting an Airbnb business is exciting, and one of the first decisions you’ll face is naming it. Your Airbnb name isn’t just about identification; it’s the first impression guests get of your space, values, and style.

This article covers everything you need to know to come up with a name that’s memorable, descriptive, and fitting for your brand.

I’ll walk you through strategies for brainstorming names, show you some of the do’s and don’ts, list the pros and cons of different naming approaches, and address some frequently asked questions.

Let’s get into it!

How Do I  Name My Airbnb Business?

1. Know Your Brand and Audience.

Think about the atmosphere you’re trying to create in your space and the kind of guests you’d like to attract.

A seaside escape could lean toward names like “Seaside Sanctuary” or “Wave’s Edge Retreat.”

But if you’re in a bustling downtown, something like “Urban Nest” might work better. Make sure the name reflects both your target market and the overall vibe of the property.

2. Keep It Descriptive but Catchy.

Descriptive names help potential guests understand what they’re booking. Use words that hint at features like “loft,” “villa,” or “retreat.”

But balance it with creativity—while “Sunny Beach House” is clear, adding a unique twist like “Sunset Sands Villa” or “Driftwood Haven” makes it feel more special.

3. Make It Easy to Remember.

Simple names are easier for guests to recall and recommend. Try to avoid long or complicated phrases that might be tough for guests to remember or spell, as this could impact their ability to refer others to your listing.

Aim for something that sounds natural in conversation, so when a guest tells their friends about it, it’s easy for them to share.

4. Do a Quick Search for Existing Names.

Before you finalize anything, do a quick search to see if similar names already exist, especially on Airbnb. A unique name makes it easier to stand out in the listings.

If another property with a similar name already has great reviews and visibility, creating your niche will be key.

5. Check Domain and Social Media Availability.

If you’re planning to promote your Airbnb on social media or even create a website, ensure that your chosen name (or a variation) is available as a domain and on platforms like Instagram.

This consistency builds brand identity and makes it easier for guests to connect with you across different platforms.

6. Don’t Overthink It.

While it’s great to put thought into a name, overthinking can stall your business launch. If you have a few names in mind and they all feel like they fit, consider running them by friends or family, then pick one and move forward.

Names can be changed down the road if necessary, so don’t let this decision hold you back from starting.

Pros and Cons of Different Naming Styles

Descriptive Names

Pros:

• Convey the type of property and its location.
• Help guests visualize the space before they even see photos.

Cons:

• Can lack originality, especially if similar names are already in use.
• May not stand out as well in competitive listings.

Examples: “Beachside Bungalow,” “City Loft.”

Unique or Quirky Names

Pros:

• More memorable for guests, which can help with referrals.
• Allows you to convey personality and brand identity.

Cons:

• Might confuse guests if it’s too abstract or doesn’t relate to the property.
• Could limit SEO, as guests typically search using straightforward terms.

Examples: “Barefoot Haven,” “Woodland Whimsy.”

Location-Based Names

Pros:

• Instantly informs guests about the general area.
• Boosts search visibility if guests are specifically looking for that location.

Cons:

• May limit flexibility if you expand or acquire properties elsewhere.
• Can feel generic if other listings in the area use similar names.

Examples: “NYC Nest,” “Portland Pines.”

Frequently Asked Questions About Naming Your Airbnb Business

Q: Should I Include My Name or Initials in the Property Name?

A: Including your name (e.g., “Anna’s Cottage”) can give a friendly, personal touch, especially if you want guests to feel like they’re staying with a local host.

But if you’re planning to expand your Airbnb portfolio or attract guests globally, using more descriptive or location-based words might have broader appeal.

Q: What About Keywords for SEO?

A: Including simple keywords (like “cabin” for a rustic mountain retreat) in your name can help with search engine optimization.

Airbnb’s search engine tends to favour properties with names that match what guests are typing into the search bar. However, try to keep it natural—stuffing too many keywords can make the name sound clunky or generic.

Q: How Long Should the Name Be?

A: Airbnb recommends keeping the name under 50 characters. Shorter names are easier to remember, and they fit better on search result pages, making your listing more readable. Aim for a sweet spot of three to five words.

Q: Can I Change My Listing Name Later?

A: Yes! Airbnb allows you to update your listing name if you feel the original isn’t performing well or no longer fits your brand.

However, frequent name changes can confuse repeat guests or those familiar with your property, so aim to pick a lasting name if possible.

Conclusion

Choosing the right name for your Airbnb business is more than just picking a label; it’s about capturing the essence of your property and creating an identity that appeals to your ideal guests.

With a bit of creativity and some insight into what makes your listing unique, you can come up with a name that not only catches attention but also sticks in your guests’ minds.

What qualities do you feel are most important in a memorable Airbnb name?