How To Name Your Package On Fiverr

Introduction.

If you’re offering services on Fiverr, you know the competition is stiff. With thousands of freelancers across every category imaginable, figuring out how to stand out is key. One of the most critical (and often overlooked) parts of selling on Fiverr is naming your package.

Think about it: your service’s name is one of the first things potential clients see. It’s their first impression of what you’re offering, and in many cases, it’s the deciding factor on whether they’ll click on your service or scroll right past it.

The name of your package isn’t just a label; it’s a quick message to clients that tells them exactly what they’re getting and why they should choose you.

When done right, a well-named package can boost clicks, set client expectations, and increase your conversions. But, when it misses the mark, it might confuse potential buyers or make your service seem unappealing.

I’ll go over the best strategies for crafting an effective package name on Fiverr, look at some pros and cons of different naming techniques, and help you decide what works best for your unique service.

Plus, I’ve included a FAQ section at the end to answer some of the most common questions about package naming on Fiverr. Let’s dive into what it takes to create a package name that gets results.

Why Your Package Name Matters

Think of your package name as a mini-advertisement. Most people skim when they’re looking for services, so your package name needs to grab attention fast.

It also needs to give enough context so that potential clients know, at a glance, what value they’re getting.

A clear, specific, and engaging name can mean the difference between a client choosing you over someone else. Here’s why a strong package name is so crucial:

1. It sets expectations: A good name helps clients immediately understand what the service includes.
2. It builds trust: Clients appreciate clarity, and a clear name can give them more confidence in choosing you.
3. It differentiates your service: If there are 50 people offering “logo design,” a unique name can make your package stand out.
4. It attracts the right buyers: A targeted package name attracts clients looking specifically for what you’re offering, which can mean better reviews and repeat customers.

How Do I Name My  Fiverr Package?

1. Be Clear and Specific

Clarity is essential. Instead of going for a creative name that might confuse clients, aim for something that says exactly what the service includes.

For instance, instead of naming your package “Premium Branding Magic,” try something like “Professional Logo and Branding Package.”

2. Highlight the Value

Consider what makes your service special. Do you offer unlimited revisions? Faster delivery? High-quality files?

Use these as part of your package name. For example, “Fast Logo Design with Unlimited Revisions” tells clients they’ll get a quick turnaround and flexibility on edits, which may be exactly what they’re looking for.

3. Include Keywords

Fiverr’s search algorithm favors keywords in both titles and package names, so think about what words clients might be typing in to find services like yours.

If you’re a copywriter, terms like “SEO Articles,” “Blog Writing,” or “Product Descriptions” can help clients find you faster.

4. Avoid Overused Phrases

Terms like “top-notch,” “professional,” and “quality” are often overused and don’t add much value unless you can back them up with a clear benefit. Clients assume professionalism and quality are part of the deal; instead, focus on what truly sets you apart.

Pros and Cons of Different Naming Techniques

Let’s look at a few popular techniques for naming Fiverr packages, and the pros and cons of each.

Descriptive Naming

• Pros: Easy for clients to understand, straightforward, clear.
• Cons: Can feel a bit “dry” and lacks creativity, might not stand out as much.

Creative/Unique Naming

• Pros: Stands out, can create curiosity, memorable.
• Cons: Can confuse clients, less clear on what’s actually offered, might reduce clicks.

Value-Driven Naming

• Pros: Appeals to client needs, highlights benefits, builds trust.
• Cons: Might be repetitive if many others use similar wording.

FAQs

Q: How long should my package name be?

Try to keep it short and to the point—between 3-6 words works well. Fiverr will cut off longer names, and you don’t want important details getting lost.

Q: Should I use all caps for my package name?

Using all caps can make your package name stand out but can also seem overly aggressive. It’s best to capitalize each major word, as this tends to be easier to read and looks professional.

Q: Can I change my package name after publishing it?

Yes, Fiverr allows you to edit your package name. Don’t be afraid to experiment! If you feel your current name isn’t performing well, try tweaking it and see if it affects your engagement.

Q: Should I use numbers or stats in my package name?

If relevant, using numbers (like “500-Word Blog Post”) can be effective. It gives clients a clear, measurable idea of what they’re getting. Just make sure it’s accurate!

Q: What’s the difference between a package name and a gig title?

Your gig title is what appears on the search page, while the package names appear inside your gig listing, describing the different levels of service you offer. Make sure both are clear and work together to give clients the full picture of your service.

Conclusion

Naming your package on Fiverr might seem like a small detail, but it’s actually one of the most important parts of setting up your service for success.

A strong, clear, and value-focused package name can make all the difference in attracting the right clients, setting expectations, and getting more clicks on your gig.

As you consider the tips in this guide, try testing out different names to see what resonates best with your audience.

Is there a particular approach you’re leaning towards, or a style that fits your services best? How would you name your next package?