How To Name Your Packages On Fiverr

Introduction.

When it comes to freelancing on Fiverr, creating a standout profile is essential. But beyond your bio and portfolio, one thing that can make or break your gig’s success is the name of your packages.

A well-crafted package name is more than just a label; it can grab attention, make your services clear, and even persuade clients to choose a higher tier. It’s the first impression, so nailing this part is key.

Naming your packages might seem like a small detail, but it carries a lot of weight in the competitive world of online freelancing.

A good package name can communicate professionalism, set realistic expectations, and entice potential clients to learn more. On the other hand, a poorly thought-out name might make potential buyers hesitate.

So let’s dive into what makes a package name effective, the strategies to get it right, and the common pitfalls to avoid.

By the end, I hope you’ll feel confident in naming your packages on Fiverr, and as a bonus, there’s an FAQ section to cover some common questions that might pop up along the way.

Stick around for the conclusion, where I’ll ask a question to get you thinking even further about your brand on Fiverr!

Why Do Package Names Matter?

When people browse Fiverr, they see hundreds, sometimes thousands, of similar gigs. They’re skimming and may only spend a second or two glancing at your package name before deciding whether to click.

An engaging package name can capture attention and give buyers a sense of what they’re getting with each tier of your service.

Think of your package name as the cover of a book. It sets the stage for what’s inside. On Fiverr, your goal is to make each package name concise, clear, and engaging, so buyers understand exactly what you’re offering at each level. This simple step can boost your click-through rate and, ultimately, your sales.

The Basics: What Makes a Good Package Name?

A strong package name will be:

1. Clear: Buyers should know what they’re getting just from reading the name.
2. Descriptive: It should summarize the package’s unique value.
3. Compelling: Make it sound appealing enough that buyers want to learn more.

Let’s get into some popular methods for crafting package names on Fiverr.

Tips for Naming Your Packages on Fiverr

1. Use Value-Oriented Language.

Instead of just saying “Basic Logo Design,” try something like “Starter Logo Design” or “Essential Logo Package.” These words can subtly suggest that there’s real value, even at your entry-level package.

2. Consider Skill Level Tiers.

If your packages vary in expertise or experience, you could use terms like “Beginner,” “Advanced,” and “Expert.” This is especially helpful if you offer services like coaching or consulting.

3. Emphasize Speed or Quality in Titles.

Adding words like “Fast Track” for quicker delivery options or “Premium” for higher quality can differentiate your packages. Just be sure the titles align with the actual service provided so buyers don’t feel misled.

4. Highlight Unique Offerings.

If each package includes something special, let that shine in the name. For example, “Basic SEO Audit,” “SEO Audit with Recommendations,” and “Full SEO Audit & Strategy Plan” tell the buyer exactly what they’ll get as they move up in price.

5. Keep It Short and Snappy.

Fiverr package names have character limits, so keep your titles short and easy to read at a glance. Avoid too much jargon or complicated wording; simple is best.

Common Naming Structures

Here’s a breakdown of a few naming structures that work well on Fiverr:

1. Starter, Advanced, Pro: Simple, effective, and easy to understand.
2. Basic, Standard, Premium: This is a tried-and-true classic that works for almost any type of service.
3. Bronze, Silver, Gold: Good for packages that gradually increase in features.
4. Express, Plus, Deluxe: A great choice if you’re focusing on delivery speed or exclusive add-ons.

Pros and Cons of Standardized Package Naming

There are some clear advantages and potential downsides to using traditional package names.

Pros:

• Clarity for Buyers: Familiar terms like “Basic” and “Premium” make it easy for buyers to understand.
• Easy to Set Up: Standardized names require less brainstorming.
• Universal Appeal: Works well across different types of services.

Cons:

• Less Unique: Because these names are common, they may blend in with other gigs.
• Limited Personalization: May not fully capture what makes your gig unique.

Using a standardized structure can make things easy, but if your service stands out in a unique way, consider adding a twist to the name.

FAQs

Q: Do I need to name my packages differently?

A: While it’s not required, giving each package a unique name can help potential buyers quickly see the difference in value, which can increase sales.

Q: Should I use keywords in my package names?

A: Yes, if possible. Keywords help your gig appear in search results, so include relevant terms that fit naturally, like “Logo Design,” “SEO Audit,” etc.

Q: Is it okay to use words like ‘best’ or ‘top’ in package names?

A: Generally, it’s better to avoid vague terms like “best” and instead focus on specific descriptors like “Fast,” “Comprehensive,” or “Exclusive.” These give buyers a clearer picture of what they’re getting.

Q: How often should I update my package names?

A: Revisit your package names occasionally, especially if you’re updating the gig itself. If a particular package isn’t selling well, try experimenting with the name to see if that impacts buyer interest.

Q: What if my packages feel too similar?

A: If you find that your packages are too similar, it might be a good time to reevaluate your offerings. Make sure each package offers a distinct benefit or feature that justifies the price difference.

Final Thoughts

Crafting the perfect package name on Fiverr might take a bit of time and creativity, but it’s a worthwhile effort.

Your package names play a big part in how buyers perceive your services, so take a moment to think about the impression you want to make.

Once you find a naming approach that works, it can elevate your profile, attract more clicks, and lead to more conversions.

Naming packages on Fiverr is as much an art as it is a strategy. It’s about combining clarity with creativity, all while staying true to what you’re offering.

Have you ever thought about how package names influence your own choices when buying services online? What might inspire someone to pick one tier over another?