How To Name Your Packages On Fiverr

Introduction.

When you set up your Fiverr gig, the name of your packages plays a big role in catching a potential buyer’s eye.

I’ve spent quite a bit of time on Fiverr and learned that a clear and catchy package name can help build trust and boost your click-through rate.

In this post, I’ll share what I’ve learned about naming your packages, some simple tips, and common mistakes to avoid. I’ll also include FAQs and useful links to guide you further.

Let’s get into it!

Why Package Names Matter

Your package name is like a mini ad for your service. It tells the buyer what to expect and can set you apart from many others offering similar services.

Buyers often decide in seconds if they’re interested. A good package name can increase your chances of getting that click or message.

Some sellers report up to a 20% boost in engagement after reworking their package names. You can find more insights on this on Fiverr’s resources page.

A clear package name builds trust. When a buyer reads your package title, they want to know what you offer without having to guess. This upfront clarity can make your gig feel more professional and reliable.

Tips for Naming Your Packages

I’ve noticed that some simple tweaks can make a big difference. Here are a few tips I follow:

Be Clear and Direct: Use simple language that explains exactly what you’re offering. For example, instead of “Creative Solutions,” try “Logo Design Essentials” if you are a designer.
Highlight the Benefits: Focus on what the buyer will get. A name like “Quick Turnaround Editing” tells them exactly what they can expect from your service.
Keep It Short: A brief, clear title is easier to read. Try to stick to a few words that capture the essence of your service.
Use a Consistent Format: Many sellers use a basic structure like “Basic, Standard, Premium” and then add a unique twist. For example, “Basic Editing,” “Standard Revision,” and “Premium Proofreading.”
Test Your Ideas: Once you have a few ideas, ask for feedback from friends or even from other Fiverr sellers. Sometimes, a fresh pair of eyes can spot confusion or suggest improvements.

These tips can help you create package names that are both appealing and informative.

Common Pitfalls to Avoid

It’s just as important to know what not to do. I’ve seen some mistakes that can hurt your chances:

Being Too Vague: Names like “Good Service” or “Top Quality” don’t explain what the buyer gets.
Overusing Buzzwords: Words that sound flashy but mean little can confuse buyers.
Being Overly Creative: While creativity is great, too much flair can make your package name hard to understand.
Ignoring Buyer Needs: Think about what your buyers are looking for. Your package name should reflect the service and the value you offer.

Avoiding these pitfalls helps you keep your message simple and effective.

Testing and Refining Your Package Names

Once you’ve created your package names, it’s a good idea to test them out. I usually do a few things:

Ask for Feedback: A quick message to friends or peers can elicit honest opinions.
Review Competitors: Look at other gigs in your niche. Notice what works well for them and what doesn’t.
Make Adjustments: Don’t be afraid to tweak your package names based on feedback or new ideas.
Monitor Engagement: If you change your package names, check if there’s an increase in clicks or orders. A small improvement in your click-through rate can be a sign that your changes are working.

This ongoing process of testing and refining ensures that your package names continue to work for you as the market evolves.

Real-life Examples

Let me share a couple of examples that I’ve seen work well on Fiverr:

For a Graphic Designer:
- Starter Pack: “Logo Basics”
- Mid-Level: “Branding Essentials”
- High-End: “Design Masterclass”
For a Writer:
- Starter Pack: “Quick Proofreading”
- Mid-Level: “In-Depth Editing”
- High-End: “Complete Revision Service”

These examples communicate the level of service and give buyers an idea of what they will get. They avoid confusing terms and use language that anyone can understand.

FAQ

Why are package names important on Fiverr?

Package names are the first thing buyers see. A clear and catchy name helps them quickly understand what you offer and can lead to more clicks and orders.

How do I come up with creative names without being too confusing?

Start with a simple structure (like Basic, Standard, or Premium) and add a word that describes the key benefit of your service. Keep it short and avoid fancy jargon.

Can I change my package names later?

Yes, you can always update your package names. Tweaking them from time to time based on feedback or trends can help you stay competitive.

What should I avoid when naming my packages?

Avoid vague terms and overused buzzwords. Also, steer clear of overly creative names that might leave buyers unsure about what they’re getting.

Further Resources

If you’re looking for more ideas or detailed advice, here are some useful resources:

Fiverr Resources: Check out Fiverr’s Resources for tips and case studies on gig optimization.
Fiverr Community: Join the Fiverr Community to exchange ideas with other sellers and learn from their experiences.
Online Marketing Blogs: Websites like HubSpot and Neil Patel often offer articles on naming, branding, and marketing that can help you think outside the box.

These resources have helped me a lot, and I’m sure they can offer valuable insights for you too.

Conclusion

Naming your packages on Fiverr isn’t just a small detail; it’s a key part of making a good first impression.

By using clear, simple language and focusing on what your buyers need, you can create package names that stand out and build trust.

I’ve shared what works best from my own experience and from watching other successful sellers. It’s all about clarity, consistency, and continuous improvement.

Now, I’d love to know: How do you decide on the names for your Fiverr packages?