How To Sell High Ticket Digital Products

Selling high ticket digital products can completely change the way you earn online.

If you’ve been stuck making $10 or $50 sales and wondering how to grow your income, shifting to high ticket offers—products that sell for $500, $1,000 or more—can be a game-changer. I’ve seen people go from inconsistent earnings to five-figure months just by making this one shift.

But here’s the thing: it’s not just about pricing something high. You’ve got to know what to sell, who to sell it to, and how to position it so people actually buy.

This guide breaks it all down in simple steps.

What are High-Ticket Digital Products?

High ticket digital products are things like online courses, coaching programs, digital masterminds, and software packages that sell at a higher price point. Usually, anything priced from $500 up to $10,000 (or more) is considered high ticket.

Instead of selling 100 copies of a $50 ebook to make $5,000, imagine selling just five $1,000 courses. Same income, way less effort.

But here’s the catch: people don’t just throw $1,000 at random products. You need to build real trust, solve a real problem, and offer something that actually helps them get results.

Why Sell High Ticket Products?

Here’s why I think high ticket is worth it:

You make more with fewer customers.

Less customer support, fewer refunds, less chaos.

It attracts serious buyers.

High-paying clients are usually more committed and respectful of your time.

It forces you to improve your offer.

You won’t slap together a $997 course without making sure it’s valuable.

What You Can Sell as a High Ticket Digital Product

Let’s look at examples of what people are actually selling right now:

Coaching or Consulting Programs

Business coaching, life coaching, fitness coaching—you name it. One-on-one or group-based.

Online Courses

Deep-dive courses with clear results. Think “How to scale your freelance business to $10k/month.”

Membership Communities

Exclusive access to content, mentorship, and community for serious learners or professionals.

Software or Digital Tools

Especially if they solve a major business problem—think CRM tools, automation platforms, etc.

Done-For-You Services Packaged Digitally

Example: a $2,000 content strategy for personal brands that includes templates, frameworks, and a 1:1 session.

How To Price Your High Ticket Product

There’s no perfect number, but here’s how I approach it:

Start by asking: What is the result this product gives?
If your course helps someone land a $5,000/month client, pricing it at $997 is very reasonable.
Look at your competitors.
See what people in your niche are charging. If similar results are being sold for $2,000, you don’t want to underprice at $199.
Consider your audience.
Are they individuals trying to grow a side hustle, or businesses with bigger budgets?

Tip: Use tiered pricing. Maybe offer a $997 online course, a $1,997 version with group coaching, and a $4,997 VIP version with 1:1 support.

How Do I Create a High-Ticket Offer That Sells?

This part matters a lot. If your product doesn’t clearly show value, people won’t buy it—no matter the price.

Here’s how I like to build it:

1. Solve a Big Problem

People don’t pay $2,000 for random knowledge. They pay to solve painful problems or reach big goals.

Examples:

Help freelancers get better clients
Help parents homeschool their kids effectively
Help creators grow their YouTube channel to 100k subscribers

2. Make the Outcome Clear

Spell out exactly what they’ll be able to do after using your product. For example:
“By the end of this program, you’ll have a polished portfolio, an outreach system, and 3+ high-paying clients.”

3. Use a Proven Framework

People pay for structure. Don’t just dump videos into a dashboard. Show that you’ve got a step-by-step method that works.

4. Add Support or Access

Offer Q&A sessions, Slack groups, coaching calls, templates, or feedback. These increase perceived value fast.

Where To Find High Ticket Buyers

You don’t need a huge audience. You need the right audience.

Try these:

LinkedIn – Great for B2B offers like consulting or software.
Twitter/X – Many creators are selling high ticket offers through content and DMs.
Email lists – A small list of 500 engaged people can outperform a social following of 10,000.
YouTube or Podcasts – Long-form content builds trust.
Webinars – Live or automated webinars work great for selling high ticket.

How Do I Sell Without Feeling Pushy?

If you’re not a natural salesperson, this part can feel scary. I get it. Here’s what helps:

1. Use Stories, Not Sales Pitches

Show how your product helped someone go from stuck to successful.

2. Use Discovery Calls or Applications

Let people apply before buying. This filters out poor fits and makes your offer feel more premium.

3. Make It Easy to Say Yes

Offer payment plans. Reduce risk with a clear refund policy (if it makes sense for your product).

4. Answer Their Objections Before They Ask

Worried about time, price, or results? Address those concerns clearly in your sales page or emails.

Tools That Help You Sell High Ticket Products

You don’t need a huge tech stack. Here’s a basic setup:

Landing Page Tool: Carrd, Kajabi, or Podia
Checkout & Payment: Stripe or ThriveCart
Course Hosting: Teachable, Gumroad, or Skool
Email Marketing: ConvertKit, MailerLite, or MailDrip.io (great for creators)
Calendar for Calls: Calendly

Realistic Expectations

You won’t sell 100 high ticket offers overnight. But just one $2,000 sale a week is $8,000/month. Focus on building something great, keep talking to your audience, and tweak based on feedback.

Be patient. High ticket sales take trust and consistency. But once they start rolling in, it gets much easier.

FAQs

Can I sell high ticket products without a personal brand?

Yes, but it helps. If people don’t know or trust you, they’re less likely to spend thousands. Start building authority through content—even just on one platform.

Do I need fancy tech to sell?

No. A simple landing page + payment link + email list is enough to get started.

What if nobody buys?

It’s usually one of three things: the offer isn’t clear, the price doesn’t match the value, or you’re talking to the wrong people. Keep testing and improving.

Can I sell high ticket on marketplaces like Udemy?

Not really. Those platforms are usually for low-priced courses. If you want control over pricing, you’ll need to sell through your site or funnel.

Final Thoughts

Selling high ticket digital products is not about tricking people into paying more. It’s about offering something that truly helps, packaging it the right way, and being confident enough to charge what it’s worth. Once you do that, you’ll realize it’s not as complicated as it sounds.

So now the real question is: What high ticket product could you create that genuinely helps people and earns you more at the same time?