How To Find Trending Digital Products On Etsy

Digital Product


The Etsy marketplace shimmers with creativity, but navigating its vast ocean of digital products can feel like searching for buried treasure. Fear not, aspiring Etsy seller!

This guide is your treasure map, your decoder ring to the secret language of finding trending digital products that set your shop ablaze with sales.

With actionable tips and insider insights, we’ll equip you to tap into the Etsy zeitgeist and unearth hidden gems that turn into hot-selling gold.

How Do I Find Trending Digital Products on Etsy?

Etsy, known for its diverse marketplace of handmade and unique items, is also a thriving platform for digital product creators.

To succeed on Etsy, understanding and tapping into trending digital products is crucial. In this comprehensive guide, we’ll explore effective strategies to discover and capitalize on trending digital products on Etsy.

1. Research Etsy’s Trending Section.

Etsy has a dedicated “Trending” section that provides insights into popular and emerging trends. Regularly visit this section to discover what types of digital products are gaining traction. Pay attention to the themes, styles, and keywords associated with trending items.

2. Explore Etsy Search and Category Trends.

Utilize Etsy’s search bar and category filters to explore what’s currently popular within specific niches.

Pay attention to the auto-suggestions that appear as you type, as they often reflect popular search queries. Dive into various categories related to digital products to identify emerging trends.

3. Analyze Best-Selling Shops.

Examine the top-performing shops on Etsy that specialize in digital products. Explore their product offerings, customer reviews, and shop policies. Best-selling shops can provide valuable insights into what resonates with Etsy’s audience.

4. Stay Informed About Seasonal Trends.

Etsy trends often follow seasonal patterns and holidays. Stay informed about upcoming events, holidays, or seasonal changes that might influence customer preferences. Tailor your digital products to align with these trends and create timely listings.

5. Monitor Social Media Platforms.

Social media platforms, especially visual ones like Pinterest and Instagram, can be treasure troves of inspiration for trending digital products.

Explore relevant hashtags, follow influential creators, and observe the types of digital products that gain attention and engagement.

6. Join Etsy Seller Communities.

Participate in Etsy seller communities and forums where creators share insights, tips, and information about trending products.

Engage in discussions, ask questions, and learn from the experiences of other Etsy sellers. Platforms like Etsy Teams or online forums can provide valuable networking opportunities.

7. Utilize Etsy’s Marketing Insights.

Etsy provides sellers with marketing insights that highlight popular search terms and trends. Explore these insights to understand what customers are actively searching for. Adjust your digital product offerings to align with these trending keywords.

8. Keep an Eye on Competitor Shops.

Analyze the digital product offerings of successful competitors on Etsy. Identify the types of products they offer, pricing strategies, and customer reviews.

This competitive analysis can provide valuable insights into market demand and help you refine your offerings.

9. Offer Customizable or Personalized Products.

Customization and personalization are enduring trends on Etsy. Consider offering digital products that customers can personalize, such as editable templates or custom-designed items. This not only taps into trends but also enhances the uniqueness of your offerings.

10. Experiment with Emerging Niches.

Etsy’s audience is diverse, and emerging niches can quickly gain popularity. Experiment with exploring and creating digital products for emerging niches that align with your skills and interests. Stay open to trying new things and adapting to changing trends.

11. Regularly Update Your Product Listings.

Trends evolve, and so should your product listings. Regularly update your Etsy shop with fresh and relevant digital products.

Refreshing your offerings keeps your shop current and increases your chances of capturing the attention of Etsy’s algorithm and potential customers.


Staying ahead of the curve and finding trending digital products on Etsy requires a combination of research, creativity, and adaptability.

By leveraging Etsy’s features, monitoring trends on and off the platform, and staying engaged with the Etsy community, you can position your digital products for success in the dynamic world of e-commerce.

Embrace experimentation, learn from customer feedback, and enjoy the journey of creating and selling on Etsy.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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