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You are probably wondering why i decided to write on this topic.
The reason is very simple, I love Food and I know you also like food to or else you are an alien Lol!!.
Even aliens like food Hahah!!!.
You should check out the movie titled the Pacific Rim acted by John Boyega and Eedris Elba.
And by the way Eedris Elba has been infected by the deadly corona virus as at the time of writing this blog post.
I wish him quick recovery, I love that act, he is damn good at what he does.
So diving back to what i have for today.
The food industry is one of the most underrated industry in the world because it looks common.
I can tell you that chefs constitutes the majority of billionaires on earth.
You can ask KFC, CocaCola and Mc Donalds and they will let you know how lucrative the food business is.
Just to play a little around that part, the basic necessity of man is tied around food, clothing and Shelter.
You see !! Food is number one.
If you canoot eat then you can’t do anything else, your activities are tied around what you eat.
The Fuel your body and soul need is just food.
Either it be fruits or whatsoever, Just Food.
The Food industry is as old as man.
Kings and Paupers since the days of the old took the issue of food very serious.
If you are interested in food then this article for you.
Just to let you know, i also cook well, even more than some girls around.
You need to taste my Spaghetti, Mehnn!!! You are going to love it..
I learnt how to cook from my mum, she is a pretty good cook.
What is Catering ?.
Catering is the business of providing food service at a remote site or a site such as a hotel, hospital, pub, aircraft, cruise ship, park, filming site or studio, entertainment site, or even cooperate organizations such as banks and offices.
Forms of catering .
Catering can be grouped in two major forms according to study and research.
1. On Premises.
This is a process whereby the food is cooked and served in the same location.
A perfect example of an on premises catering is the native Canteen or restaurant setting.
2. Off Premises.
This is also refereed as a form of catering in which the food is cooked at a separate sight and served somewhere else.
Catering Industry Stats You Should know.
Do you aspire to take a career or a business in the catering industry then here are information based on data to guide you in investing properly.
1. In 2013, the catering industry contributed over $45 billion to the economy.
2. Independent catering companies were able to make over $8 billion in revenues in the last year alone.
3. The average business owner within this industry works 59 hours per week.
4. 80% of caterers focus their business on off-site catering opportunities.
5. Not a single company has a dominant market share within this industry, making it possible for anyone to carve out a profitable niche.
Top Catering brand and their success story.
Just to inspire you a bit, i would like to share some success stories of very popular catering brand that have emerged over the years.
1. KFC – Kentucky Fried Chicken.
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KFC (Kentucky Fried Chicken) was established by Colonel Harland Sanders in 1952 in Utah.
Sanders learnt cooking at the early age of 7.
He worked for many years in various fields with mixed success before starting fast food chain KFC.
KFC focused on the fried chicken when there was dominance of hamburger.
He developed what he called his “Original Recipe” comprising of 11 herbs and spices in July 1940.
The same recipe is used for KFC restaurants chain.
KFC headquarter was established in Louisville, Kentucky in 1959.
In 1952, Sanders franchised his secret recipe “Kentucky Fried Chicken” for the first time, to Pete Harman of South Salt Lake, Utah, the operator of one of that city’s largest restaurants. The franchise concept became successful.
After the success of Pete Harman, several other restaurant owners franchised the concept and paid Sanders $0.04 per chicken.
Sanders visited suitable restaurants in US looking to offer the franchise, after he sold his south salt lake restaurant due to new reduced traffic rules.
After closing the North Corbin site, Sanders and his wife Claudia opened a new restaurant and company headquarters in Shelbyville in 1959.
He slept in back of his car quite often, while visiting the restaurants to offer the franchise if the staff liked his chicken.
After some time the franchise started to visit Colonel Sanders instead.
He ran the company and his wife Claudia mixed and shipped the spices to restaurants.
The franchise approach was the demand of the town; KFC was one of the first fast food chains to expand internationally, opening outlets in Canada and later in the UK, Mexico and Jamaica by the mid-1960s.
Sanders obtained a patent protecting his method of pressure frying chicken in 1962, and trademarked the phrase “It’s Finger Lickin’ Good” in 1963.
Overwhelmed by the growth of the company, aging Colonel Sanders sold the company to John Y. Brown Jr. and Jack C. Massey in 1964.
But Sanders continued his association with the company as a salaried brand ambassador.
Colonel Sanders died at the age of 90 years in December 16, 1980.
2. Mc Donalds.
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Do you know that the real founders of Mc Donalds gave up on the business and later sold it to a business man called Ray Kroc.
Just get ready to find out.
Ray Kroc was born on 5 October 1902 in the US state of Illinois in the name of oak park.
He was born in a very poor family, so he changed his date of birth at the age of 15 and became the driver of the Red Cross ambulance during the first world war, but only after the end of World War Had to leave and then they started selling paper glasses.
After working for a few years, Krok started working on playing a piano in a local radio station.
After the completion of World War II, krok started selling milkshake making machines in the restaurant, and after a few years of escaping the machine, he analyzed his sales and saw that California’s single restaurant has the highest purchase of 6 machines.
kroc was very impressed with that restaurant and they came to California to visit him, despite the fact that despite the fact that there was a small restaurant, the customers had a very long line on there, friends, kroc, to sell their milkshake machine All the restaurants were visited but such a large crowd had never seen.
kroc asked a man standing in the line, what is special in this restaurant and why the crowd is engaged here, the man said that here you will get the best burger in only 15 sent and you will have more time for order delivery Do not give up.
KroC found McDonald’s Brother’s concept very good and he went into Deep and found out about that restaurant, they found out two brothers, Richard and Maurice McDonald, started in 1940, then it was not much successful after 8 years 1948 When they removed items from the menu items and made some limited items and they focused their attention on the same 4 or 5 item, then they started to get success since they started their burgers and fast food.
To start using the machines was started.
By which people used to save a lot of time, so they became the favorite restaurant of the people there.
After knowing all these things, after meeting with KroC McDonald’s brothers, he talked about taking franchises of that restaurant for himself and then McDonald’s brothers also accepted kroc and sold a restaurant franchises kroc to kroc 15 April 1955 His first McDonald’s branch opened in the city of des plaines in Illinois, and because of their good service, low money and fast delivery, the restaurant was running fast.
Kroc talked about getting more franchises from McDonald’s brothers so that McDonald’s could be stretched across the city, but McDonald’s brothers refused saying that they have enough money and they do not want to do more work and said that You have so much mourning to increase the chain of McDonald’s, so you can buy this company and do your best work.
Kroc was seeing his bright future in McDonald’s and so he added some money after 1961 In the company of 2.7 $ and every year 1.9% bought royalties, then what was the reason for the hard work, passion and good services of kroc that their restaurant spread quickly, they gave franchises in other countries along with their country.
Made a standard on which all the restaurants had to work. Prior to his death in 1983, Ray kroc had spread his company’s franchises to 31 countries.
Friends, a poor house boy, learning from his hard work, passion and disenchantment, showed that if there is any desire to do something inside you then there is nothing impossible in this world.
How To Start A catering Business.
Now this section is going to take you very deep strategies needed to start your own money making catering business.
I have come across so many people who lay complains about their catering business not going as planned.
The catering business seems to be more competitive than any other industry because all it just basically needs in interest and willingness to learn.
For the benefit of this article i am going to be concentrating on off premises catering, one i believe makes more money than owning a canteen.
You don’t have to hire staffs that you might eventually not pay.
I prefer you working off premises because it also saves you a lot of cash because you work on demand.
Alright now that you know, here are my advice to you.
1. Get the required knowledge.
The way you cook at home is different from the way you handle food for the general public.
You should get a training on how to become a caterer.
Some get this training in school, while others get it in technical schools around.
Even though you know how to cook very few regular food it does not mean that you can test run those skills on the catering field.
Training takes less than six months to a year, so don’t get weary of the process.
2. Choose a recipe.
You should not go around trying to show that you are a very good caterer by preparing multiple recipe.
In the long run you waste you money and your food might eventually get wasted.
Take Mc Donalds for example, they are known for doughnuts, KFC is know for chicken.
They all choose one single recipe and developed themselves around that single recipe alone.
So just choose a very easily consumed recipe that is loved and eatable to everybody and focus on that.
You might be asked to serve other recipe’s but only do that on demand.
3. Talk to Friends and organizations around you.
Your environment are the best people to taste your food and give you credits, so don’t go far when you want to start sourcing out clients.
Look out for schools, Banks and corporate work spaces around you.
They are more likely to patronize you before anyone as everybody needs food to survive.
Gathering clients is not as difficult as people take it to be.
4. Google my Business Listing.
Now is the time to start going online and become recognized.
At this point you need to set up a Google my business profile to allow local searchers and seekers locate you easily.
Not only would you set up a Google my business, you also need to update it regularly with information from your day to day activity.
This would help people build credibility and trust.
Just putting out a google my business profile alone is not enough to validate your business.
There is a section that allows you to share post, pictures and videos just like posting on social media.
The only positive thing about using Google my business is that you rank on Google.
5. Create a Website or Blog.
At this point in time, you are ready to start developing multiple stream income for your business.
A blog would validate your presence online and constant posting can help you attract potential customers.
You can also start making money via pay-per-click advertising like Google Adsense or even offer free consultation which would later result in prospective customers from in and outside your location to patronize you.
Here is an article and guide to get you started on Blogging.
6. Start a YouTube Channel.
The Google search engine is the most queried search that is why i recommended you host your blog and get some juicy contents in place.
YouTube is the second most queried search engine after Google which makes it a very pleasant place to display your business.
You can host how to’s tutorials on your YouTube channel, interview a guest and sell off your product and services via YouTube.
You can also make money via the Google Adsense program both linked on your blog and on your YouTube Channel.
Here is an article on starting out a YouTube channel successfully.
7. Go on social media.
At this point in time, just accompanied with the blog then you can then go on social media.
Most people would recommend social media to be the first but i choose it after blogging and Google my business listing because you can grow organically on those platforms than on social media.
most Social media platform have tweaked their algorithm that it becomes highly impossible to grow without paid ads.
And the most shocking and surprising thing about social media paid ads is that it does not add to your credibility as a business.
People will always still ask silly questions on how your business model works even if they quite understand you properly.
I don’t condemn the use of social media platform but i don’t just recommend them for long term and sustainable marketing.
You want to build something on the long term ? then you should start blogging, create that YouTube channel and list your business via Google my business and watch your website grown organically without paid ads.
This usually takes time at least 3-6 months with the right and highly optimized contents using Google ranked keywords.
The use of social media will come in the long run but you should not make it a marketing first channel for your business because you would be heartbroken.
You need to build credibility.
You can also check out an article on the importance of social media marketing to any business.
To become successful as a caterer you need to be equipped with the right tools and implements to ease your work.
You can also read my article on taking your business online, this article would guide on how to take move your catering business online.
Some of these tools includes Knives, Spoons, Refrigerator and some cutleries.
waste no time shopping at very affordable prices.
It takes a whole lot to succeed at a catering business.
Remember you are taking care of the needs of people and you are just been compensated for it.
Don’t be in a hurry, don’t try to speed up things.
Your work and your worth will speak for you.