Can Instagram Reels Be Shared To Facebook

Introduction.

If you’re active on Instagram and Facebook, you might have wondered if it’s possible to share your Instagram Reels directly to Facebook.

You’re not alone! With social media platforms being so interconnected these days, it’s easy to think that sharing content across platforms should be seamless.

Fortunately, it is possible to share your Instagram Reels to Facebook – and the process is pretty simple once you know how to do it.

In this article, I’ll walk you through everything you need to know about sharing Instagram Reels on Facebook, why it might be a good idea, and how to make the most of this feature.

Why Should You Share Instagram Reels to Facebook?

Before I jump into the “how-to,” let’s talk about why you might want to share your Reels to Facebook in the first place.

Instagram Reels has become a huge platform for short-form content, and Facebook is still one of the most widely used social media platforms globally.

Sharing your Reels on both platforms can help you reach a broader audience.

Expand Your Reach: Instagram and Facebook have different user bases, and by sharing your Reels on both, you can increase the number of people who see your content. Plus, Facebook users may not follow you on Instagram, so this opens up a whole new group of potential followers.
Boost Engagement: Reels are designed to be fun, engaging, and shareable. By posting them to both platforms, you’re giving your followers more chances to engage with your content. Whether it’s likes, shares, or comments, more engagement means more visibility.
Save Time: Instead of uploading the same video to both platforms manually, you can easily share your Instagram Reels directly to Facebook, saving you time and effort. And who doesn’t love efficiency?

How to Share Instagram Reels to Facebook

Now, let’s get into the nitty-gritty of how you can share your Instagram Reels to Facebook.

Link Your Instagram and Facebook Accounts

Before sharing anything, make sure your Instagram and Facebook accounts are linked. If you haven’t done this yet, here’s how:

Go to your Instagram profile.
Tap the three horizontal lines (menu) in the top right corner.
Go to “Settings.”
Under “Account,” tap on “Linked Accounts.”
Select Facebook and log into your Facebook account if prompted.

Share Reels to Facebook While Posting on Instagram

Once your accounts are linked, sharing a Reel is easy! When you’re ready to post a Reel on Instagram, follow these steps:

Create your Reel just like you normally would.
Before you hit “Share,” you’ll see an option that says “Also Share to Facebook.” Make sure this option is toggled on.
Tap “Share” and your Reel will appear on both Instagram and Facebook at the same time.

Share an Existing Reel on Facebook

If you’ve already posted a Reel on Instagram and forgot to share it on Facebook, don’t worry! You can still do it. Here’s how:

Go to the Reel on your Instagram profile.
Tap the three dots (more options) on the Reel.
Select “Share to” and then choose Facebook.

Your Reel will be shared on your Facebook feed or story, depending on your preferences.

Tips for Sharing Reels Across Platforms

Sharing Reels across platforms is a great way to maximize your reach, but there are a few things to keep in mind to make sure your content performs well on both Instagram and Facebook.

Keep the Format in Mind: Instagram Reels are vertical videos, and they look best when shared in that format. However, Facebook users often view videos in both portrait and landscape modes. Make sure your videos are still engaging when viewed in different formats.
Engage with Your Audience: After sharing your Reel on both platforms, be sure to engage with any comments or reactions you get. The more you interact, the more likely your content is to be shared, and the more people will see it.
Cross-Promote Your Social Media: If you’re posting Reels regularly, consider using one platform to encourage people to follow you on the other. For example, you can share an Instagram post on Facebook to let people know about your Instagram account, or you can use Instagram Stories to mention your Facebook page.

Can You Share Reels to Facebook Stories?

Yes, you can! If you’d rather post your Reel to Facebook Stories instead of your feed, Instagram allows you to do that too.

After creating your Reel, just select “Share to Facebook Story” when you go to post.

Keep in mind that Stories have a shorter lifespan – they disappear after 24 hours – so if you’re looking for more long-term visibility, consider posting to your feed.

Should You Share All Your Reels on Facebook?

While it’s tempting to share every Reel you make, not all content is right for both Instagram and Facebook. It’s important to think about your audience on each platform.

Instagram: Users on Instagram often engage with content that’s trendy, creative, and visually appealing. Instagram is known for its younger demographic, so your Reels should reflect that.
Facebook: Facebook has a broader, more diverse audience. Some Reels may work better here if they’re informative, family-friendly, or more general.

FAQs

Can I share Instagram Reels with Facebook if I have a private account?

Yes, you can. However, keep in mind that if your Instagram account is set to private, only your followers will be able to see your Reels, even on Facebook.

Do I need a Facebook business page to share Reels on Facebook?

No, you don’t need a business page. You can share Reels from a personal Facebook account as long as your Instagram and Facebook accounts are linked.

Can I edit my Instagram Reels after sharing them on Facebook?

Once you share a Reel on Facebook, it’s treated as a regular post. If you want to make changes, you’ll need to edit the Reel on Facebook itself.

How can I see how my Reels are performing on Facebook?

After sharing your Reel to Facebook, you can track its performance by checking the insights for that post. This will show you how many people have viewed, liked, or shared your Reel.

Further Resources

Conclusion

Sharing your Instagram Reels to Facebook is a great way to increase your content’s visibility, reach new audiences, and keep your followers engaged across multiple platforms.

It’s easy to do and takes just a few seconds to set up. Now that you know how to do it, why not give it a try?

Do you think sharing Instagram Reels on Facebook could help you grow your audience or engage more with your followers? Let me know what you think in the comments!