One singular platform that has transformed the way we connect globally is Facebook, Inc.
Since its inception in 2004, Facebook has never ceased to amaze the world via its continuous and seamless digital transformation.
With over three billion+ people on its platform, so many predicted its death as a platform, yet it continues to stand and even become a mother to all other upcoming online platforms.
Connecting with loved ones and families seamlessly and efficiently has made Facebook the centre for connection and quick bonding on the internet.
Never minding any individual you have not seen for a long time or even heard from, Facebook has made the world a global village, making essential connections very easy.
All you need to do is do a quick search, and they all appear at the speed of light.
Facebook is also the centre of connection for large and small business owners.
A business owner can easily connect with their customers with the speed of light without running a heavy ad campaign or even having a unique brick and mortar shop or office.
Customers can easily connect with potential services and businesses via their Facebook business pages.
Important Facebook Statistics You Should Know.
Are you just starting a business on Facebook? Here are some very few data and insights to understand from Orberlo.com.
1. Facebook has over 2 billion people on its platform, making it the only online community with almost one-third of its population.
2. Facebook is the king of social media. Though they are so many other social media platforms like Snapchat, Instagram and even TikTok, it would please me to announce to you that Facebook rules the social media business and all other social media businesses taps into the vast resources of Facebook.
3. Facebook is the only online company that generates so much Ad revenue after Google; it was reported that Facebook generated over 17 billion dollars this year 2020.
4. Facebook has over 100 million businesses currently hosted on its platform, making it the only platform with such an amount of companies.
5. It has also been discovered that young adults under 35 choose Facebook over any other social media platform.
The likes of Instagram and Snapchat are popular among the younger generations.
6. The average time spent on Facebook is approximately one hour, making it the most dynamic online platform.
7. Majority of internet/digital marketers prefer the use of Facebook compared to any other social media platform.
Why should You choose Facebook for your Business?
Do you intend to take your business online? Facebook is one of the best spots for you to kickstart your online marketing. Every tool your business needs to become a success is embedded into the Facebook ecosystem.
Here are some other significant reasons why you should subscribe to the use of Facebook for business.
1. Marketing on Facebook is Cheap.
I love Facebook because you can get your first online ad with a tiny budget; you have the privilege to choose budgets from at least $1 to infinity; despite the flexibility, your brand would still get sufficient visibility.
2. Talk to existing and potential customers.
Facebook is a social network, more the reason it is used as a medium of communication.
With the inbuilt Messenger support, you have limitless privileges when talking to existing and potential customers; you can also utilise the Whatsapp Business app to get to know your clients better.
Whatsapp Business ads are not supported in EU countries but can still be used in other parts of the world.
3. Facebook can steer traffic to your website.
Do your business models revolve around a website? Then, Facebook can serve as a significant source of traffic for you; all you need do is link your website to your Facebook page and grow your Facebook likes; the more Fans your page acquires, the more likely they are to visit your website.
You can also regularly share updates to your page to keep visitors to your website.
This usually works for eCommerce, personal Blogs and even software startups that have apps on the Google play store and the Apple app store.
4. Targeted advertising.
Another feature I love about starting a business on Facebook is that you get the full privilege to choose and decide on your audience. The Facebook target audience feature is built into the Facebook ad manager platform. All it does is allow you to select your prefered audience based on gender, location, interest and age.
How To Grow Your Business With Facebook.
With over 7+ years in the use of Facebook, I must confess that Facebook is a very dynamic platform that is changing too often. If you are a newbie or a non-geeky person, you might get lost in the process. So many things don’t seem right on its platform, especially if you are involved in paid advertising.
Smaller budgets no longer convert like they used to; organic growth is now impossible, unlike back. So what then is the answer to all these?
Don’t fret; you need to understand the rudiment and follow up with changes updates on its platform. Are you a small business owner, and you desire to scale up? Then, Facebook is the best platform you ever need. You can start with very few advertising budgets and still connect with potential customers.
Here are very few essential steps to help you scale up your business using Facebook Ads.
1. Leverage the power of Facebook groups.
Organic growth is declining on Facebook, so, therefore, reaching a wider audience is slowly becoming a thing of the past; let me explain by giving citing this scenario: let’s say your Facebook page has over 10M likes on a typical day, your post is supposed to reach all of them right?, but with the latest update on Facebook, your position would only appear in the feeds of less than 10% of your total audience, which makes about less than 1M of your whole Facebook fans.
No one knows why this is happening, but from my understanding as a web developer, Feed technology is what powers social media websites like Facebook, Twitter, LinkedIn and Instagram; one thing about activity stream powered websites are that they are costly to run and a whole lot goes into making them work, this is one of the primary reasons why you don’t see social media websites being created now and then, the social media industry is not as saturated as Fintech, Robotics, and eCommerce.
To give you an overview of how much it costs to run a social network platform of your own, here is a company dedicated to powering websites with feeds infrastructure. If you want to build your social network, you should check out Getstream.io.
Coming from a digital business point of view, all I can say about the low organic reach on Facebook lies in the fact that they have a network of over 2 billion people, and they need to show people what they are interested in; they use a kind of machine-learning algorithm to achieve this, users need not see what they don’t want.
After all, these being said and done, creating a Facebook page is not a bad idea and is the first thing to do when you decide to start your business on Facebook, but you should also leverage the power of groups.
With Facebook groups, there are no restrictions on organic reach; your post gets to all group members with every post you make. You should join groups similar to your business on Facebook to provoke engagements.
2. Create a Facebook business page.
A Facebook business page is a unique identity for your business. Like your personal profile, A Facebook Business page gives you the access and space your business needs on its platform.
Things like posts, photos and unique identity can be attributed to your business whenever you have a Facebook Page.
Another exciting thing is that you, as the sole owner of the Facebook page, have access to post and oversee the affairs of the business page without your identity being leaked.
You can also add another individual as either an administrator, editor, advertiser irrespective of your Facebook business page. You are not eligible to place paid ads on Facebook until you have a Facebook business page.
3. Own A Website or Blog
A Facebook business page gives your business a unique identity on the social media platform only.
But You should also note that people constantly search on Google and they are likely to come across your website or content on your blog.
You should make sure to embed your social media links such as the link to your Facebook business page alongside your article.
This can also give your business credibility and enable customers to learn more about your business. Lastly, you should put out the link of your website on your Facebook page to enable customers to learn about your business.
Here is an article to help you get started with your blog or website.
Just before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how a full website or a blog should run, so therefore it’s time to stop talking and start doing.
I decided to drop a dedicated article on how you can own an awesome domain name and a cheap web host with BlueHost and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game.
Here is a link to the recommended article.
One of the best and most favourable platforms acquired by Facebook is Instagram.
Instagram has the highest number of users after its mother platform Facebook. If your business revolves around the use of photos then you should leverage more on the use of Instagram, thank God that the Facebook API directly links to Instagram, all it just need is for you to set it up.
When your Facebook page is linked to your Instagram business page then it all works in sync.
Information and update can be sent across both channels in just one click, and if you are making use of paid ads, you can do it from either of both platforms.
Ads created via Facebook is automatically displayed on Instagram. The Facebook team is trying not to leave any stone untouched, if you don’t have an Instagram account today then you need to create one today.
Connecting your Facebook business page can help you work in sync and generate lots of conversions, here is an image that shows you how this is done.
Here is an article that I recommend you read on Instagram. It tells you how to effectively grow your business on Instagram.
4. Use Messenger.
Messenger is another amazing platform acquired by Facebook, Inc. It became the official Facebook messaging platform not too long ago. The latest version of the messenger app now sync’s with your phones contact and messaging. This is to keep all information about you in sync. You can get relevant suggestions and very important ads.
One of the latest updates of the Facebook messenger is the ability to integrate messenger chatbots into your Facebook business via a preferred third party chatbot building software.
If your business is all about building leads and constantly communicating with people on per timely basis then you need to start leveraging on the use of Facebook Messenger,
A messenger comes with your Facebook business page by default. If you want to design a custom automated chatbot then you can do that with the help of a third-party platform such as Chat fuel.
Bots are very high tools used in converting leads. I used my first bots like four years ago and I must confess that it was a very wonderful experience.
I no longer have to worry about replying to leads, all I did was automate every process and only receive direct phone calls from serious leads.
One thing about making use of the Messenger bot is that everyone that engages your bot becomes automatic leads which you can rebroadcast to anytime you like.
More like email marketing.
Here is an article that allows you to learn more about the integration and design of Bots.
5. Use Whatsapp Business.
What’s app business is a sister platform to the official whats app platform.
What’s app business was created by the Facebook team to help small businesses scale up their leads and also build personal relationships.
As mentioned above, I started generating leads via Messenger but I discovered that leads could eventually block you from messaging them if they were pissed off with the way you disturbed them.
This was a red flag and I needed to seek something else, then I found Whatsapp Business.
The initial versions were under testing for so many months and finally became an official means to run Ads and direct your leads. I was finally free because customers feel more free chatting via Whats app than any platform.
People no longer feel safe online again and now want to go hiding. They prefer the What’s app as to the official Facebook platform. Facebook is reading everything about you, from your interest to people around you.
It’s data science you don’t have to fear cos those data are collected by Facebook to make the platform better and efficient for advertisers and users.
In order words, Facebook is trying to understand you better to deliver what you need.
To get started with Whatsapp Business kindly download it via Google or App store and use a different phone number.
You can then add the number to your Facebook business page and potential customers can request information on your business via the platform.
6. Subscribe to paid advertising.
I am sorry to say this but it is very true, Organic is dead on social media so just forget it if you think you can grow normally on social media without paid ads.
Many years ago It was easy to strategise on Facebook and grown organically, but I must tell you it is a different story now.
You will be wasting your time to think you can do that. Social media are powered by an infrastructure called Streams, It is majorly used in designing every social media you say today.
It is designed to help you build relationships, You like something then you follow, when an update comes from that thing then you either get notified or it pops in your news feed.
It has been reported that Facebook has spent over 4 Billion dollars on its Feed infrastructure.
They are not messing up with it anymore, they want their money back. If you want to reach more people then you have to pay.
7. Partner With Other Facebook Pages In Your Niche.
This is similar to influence marketing, it is well used on Instagram but not on Facebook. Are you a brand, seeking attention and trust, you should learn to partner with other recognized brands on Facebook? You can do this by reaching out to them on Facebook, and asking them to feature you on their page.
8. Run Contests.
The contest is a social media strategy that is used to attract loyal fans, giveaway contest can spark engagements and turn visitors into buyers and even become long-term customers in the end.
This strategy is mostly used On Instagram when seeking engagements and followers, it can also be duplicated on Facebook to generate engagements and build customer trust.
There are many ways to organize a contest, let’s say you have a newly launched eCommerce website and you want people to start shopping on your website, you can ask them to shop for a discount with a coupon code as shown in the contest instruction.
People love freebies and they would be willing to shop and get a huge discount in returns, this can spark engagement and cause your business to reach a wider range of audiences.
Let’s say you just created an app, and you seek to onboard it with new users, you can ask prospective users to download such an app and use a referral code assigned to them to invite people and make money via a referral program.
Just get creative with creating contests and watch your business grow.
9. Master The Use Of Important social Media Tools.
Third-party social media tools simply allow you to automate certain features on social media.
Let say you are a social media manager and you run multiple profiles, this can become very hectic if you have to run your day-to-day activities manually, it can become very stressful switching from Facebook profiles to the other, but this can be automated in just a single click when you subscribe to the use of a social media management tool.
This is just one, out of the advantages of making use of a social media tool, there are still a whole lot of functionalities that are developed into third-party social media tools to help you aid your social media business.
I wrote an article on some very few social media to get acquitted to. here is a link to help you get started.
10. Use Hashtags.
Hashtags are a social media functionality that allows every post to be grouped uniquely so that it can be found by just searching a keyword.
It is mostly used on Twitter and other social media platforms. Hashtags help you to be discovered across the network, make sure you don’t use too many hashtags when posting because it would cause your post to appear in unwanted sections across the network.
When using hashtags always do research, or better still make use of keywords that are relevant to your business niche.
For example, if I owned a business page on Facebook that is related to real estate, I would make use of Hashtags like #realetstae, #Buyhouse and #property.
You know, just get creative, If coming up with hashtags is different for you, then subscribe to the use of paid hosted social media tools, I wrote an article to help you get started and I recommend you read it.
11. Reviews Are important.
Reviews are testimonials or feedbacks, reviews are embedded alongside your Facebook page to allow existing customers to rate your services.
Reviews can go a long way in building your brand’s trust, you should always ask existing customers and prospective customers to rate and review you.
12. Leverage On Your Personal Facebook Profile.
When starting your business on Facebook, one of the very first sets of individuals to engage your business should be your immediate friends and family, one way to do this is to share your Facebook business page on your personal Facebook profile. You can do this in just very few clicks.
Facebook is home to over two billion people on the surface of the earth, ranging from various demographics, this is one opportunity that has been given to every small and big business owner to exploit for free in the 21st century.
Do you want to take your business online? Facebook is one of the best places to start.
As a small business owner, you don’t need to start or run anywhere all you just need is to get started with Facebook.