How To Blog On Pinterest

Introduction.

If you’re looking for a way to grow your blog, reach new readers, and build a loyal audience, Pinterest might just be your best friend.

This visual platform isn’t just about recipes, home decor, or wedding inspiration anymore—it’s a powerful tool for bloggers in all niches. But how exactly do you blog on Pinterest, and why should you even bother?

I’ll break it down for you, step by step. I’ll also share tips, answer common questions, and make sure you feel confident about using Pinterest as part of your blogging strategy. Let’s get started!

Why Use Pinterest for Blogging?

Pinterest is more than just another social media platform. It works like a search engine, similar to Google, but with images as the focus.

People use it to find solutions, ideas, and inspiration, which makes it a perfect place to showcase your blog.

Here’s why Pinterest matters for bloggers:

High Traffic Potential: Pinterest drives 33% more referral traffic to websites than Facebook, according to Hootsuite.
Longer Content Life: A Pinterest pin can generate traffic for months or even years, unlike a post on Instagram or Twitter that fizzles out in a day or two.
Targeted Audience: With 450+ million active users monthly, you can attract readers who are genuinely interested in your niche.

So, if you want more readers on your blog, Pinterest can help you get there.

How Do I Blog On Pinterest?

Step 1: Set Up Your Pinterest Business Account

Before you can start blogging on Pinterest, you’ll need a business account. Why a business account? It gives you access to analytics, advertising, and other tools that a regular account doesn’t.

Sign Up or Switch: Go to Pinterest and either create a business account or convert your personal account.
Claim Your Website: This step lets Pinterest know that your blog is connected to your profile. You’ll get access to analytics for your website’s pins too.
Enable Rich Pins: Rich Pins pull extra details from your blog posts, like the title and description, to make your pins more engaging.

Step 2: Optimize Your Profile

Your Pinterest profile is like a storefront. You want it to clearly show who you are and what you offer.

Use a Clear Profile Name: Include your blog name and keywords related to your niche. For example, “Healthy Eats Blog | Easy Recipes & Tips.”
Write a Strong Bio: Let people know what your blog is about and how it can help them. Keep it simple but specific.
Choose a High-Quality Profile Picture: A friendly photo or your blog logo works well.

Step 3: Create Boards That Match Your Blog Topics

Pinterest boards are where your pins live. They should align with the categories on your blog. For example:

If you blog about parenting, create boards like “Toddler Activities,” “Parenting Tips,” or “Meal Ideas for Kids.”
If you write about personal finance, try boards like “Budgeting Tips” or “Saving Money Hacks.”

Use keywords in your board titles and descriptions to help people find your content.

Step 4: Design Eye-Catching Pins

Pinterest is a visual platform, so your pins need to stand out. Luckily, you don’t need to be a graphic designer to create beautiful pins.

Use Canva: Canva is a free tool that makes designing pins super easy. They even have Pinterest templates.
Follow Best Practices: Vertical pins (2:3 ratio) work best. Use bold text, bright colors, and clear images.
Add Your Blog Logo or URL: This builds brand recognition and prevents others from copying your work.

Step 5: Write Keyword-Rich Pin Descriptions

Every pin needs a description, and this is where keywords come in. Keywords help your pins appear in search results.

For example, if your blog post is about “easy weeknight dinners,” use terms like:

Easy weeknight dinner ideas
Quick family meals
30-minute dinner recipes

Mix these naturally into your descriptions, so they sound helpful, not forced.

Step 6: Pin Consistently

To see results on Pinterest, consistency is key. Aim to pin daily, even if it’s just 5-10 pins. You can use tools like Tailwind to schedule your pins in advance.

Pin a mix of your own content and others’ content that aligns with your niche. This keeps your profile active and helps you build connections with other creators.

Step 7: Monitor Your Analytics

Pinterest Analytics shows you which pins are performing well and driving traffic to your blog. Keep an eye on metrics like:

Impressions: How many people saw your pins.
Clicks: How many people visited your blog from Pinterest.
Saves: How many people saved your pin to their boards.

Use this data to improve your strategy. For example, if a certain type of pin is getting a lot of clicks, create more like it!

FAQs

1. Do I need a lot of followers on Pinterest to succeed?

Nope! Pinterest isn’t about followers—it’s about content. A great pin can go viral and bring traffic to your blog even if you’re new.

2. How often should I pin?

Start with 10-15 pins a day. As you grow, you can adjust based on what works for you.

3. Can I promote my blog posts on Pinterest for free?

Yes! Organic pins can perform incredibly well with the right strategy. You can also try paid ads, but they’re not necessary for beginners.

4. How long does it take to see results?

It can take 3-6 months for your pins to gain traction, so be patient and keep going.

Conclusion

Pinterest can feel a bit overwhelming at first, but once you get the hang of it, it’s an amazing tool to grow your blog. With a solid strategy and a little consistency, you’ll start to see traffic flowing to your site.

Now it’s your turn: What’s the biggest challenge you face when using Pinterest for your blog?