(Pinterest Marketing) How To Grow Your Business On Pinterest

how to grow your business on Pinterest

how to grow your business on Pinterest


One of the things to always consider when running an online business is understanding the characteristics and merits of each online marketing platform that they intend to use.

One mistake I see so many online marketers make is trying to prioritise one online platform over the other without adequately understanding the use of such a platform.

In my very few years in online marketing, I have used many online platforms for internet marketing purposes. However, I have discovered that not all work for various business models.

For example, if your business model is tied around the use of a website, then leveraging fully on Instagram can be a terrible idea because Instagram does not directly support the use of a website in its algorithm; you can see this when you try to make a new post, adding website links does not work on this platform, or else you are putting such a website link in your Bio, and so on.

If your business model is tied around videos, then using a platform like Facebook, Instagram, or TikTok might not be very effective for you; such a business model will work well on YouTube; I can keep naming them and so on.

In this article, I am going to be talking of one very underrated online platform that pretty much works for multiple online business purposes; this platform seems to be overshadowed by the success and hype of all other new generation social media platforms like Facebook, Twitter, Instagram and Tik-Tok, this platform is called Pinterest.

Not too many Millenials know what Pinterest is; they might have stumbled upon it on the Google search engines while searching for something or even seen it somewhere.

This article will properly demystify the use of Pinterest for the service and success of any online business.

Do you have the following Questions;

  • how to grow your business on Pinterest
  • how to grow your business with Pinterest
  • how to grow a Pinterest business account
  • how to grow business on Pinterest
  • how to use Pinterest to grow your business

This article has been created to help answer the above questions with clarity. Make sure to stick to the end to get a comprehensive understanding.

Does your online business revolve around using a website, such as online shopping, business or even blogs, then Pinterest is one of the very few platforms to get started with?

About Pinterest.

Pinterest is an image-sharing and social media platform that was developed for the sole purpose of saving images, coupled together with a third-party link to an external website of your choice.

Pinterest is similar to Instagram and other image social networking websites. However, one of the primary reasons I love Pinterest is the SEO benefits it adds to any online platform.

All you need to do on Pinterest is to upload a descriptive image and add a link to an external website, which sounds like a piece of good news to bloggers and online entrepreneurs, majorly people who are into online shopping businesses or own an E-commerce Business.

If you seek a thorough guide to starting your eCommerce business, I wrote an article to help you get started.

You can follow up with the rest of the article to understand how to scale your business correctly using Pinterest.

Why Should You Make Use Of Pinterest?

Pinterest is one inspiring platform to get started if all you want is to grow your online business; there are so many benefits attached to opening a Pinterest account that I will be stating very few here.

1. Pinterest Is Free.

Like other social media platforms like Facebook, Twitter and Instagram, Pinterest is a free social networking community that allows people and businesses to connect.

Do you want to connect with businesses of Like-mind and Interest, then Pinterest is a great place to get started with.

2. Search Engine Optimization.

One primary reason I love using Pinterest is that it helps a lot in building an online business model.

If you have a new website that needs to be optimised for organic traffic from search engines such as Google, Yahoo, and Bing, Pinterest is a great place to get started.

With Pinterest, you can embed links to an external source when adding a pin, enabling you to send quality traffic from Pinterest to your website.

3. Pinterest Allows you To Showcase Your Graphics Design Skills.

Pinterest is one exciting photo platform that allows you to share photos, add concise descriptions, and point them to an external link.

In addition, you can get more attention and clicks by telling exciting stories with your pictures, which involves integrating top-notch graphics. You can do this with the aid of a graphics design tool around.

4. Promote Your Business.

If you have an online business and need to get it out there, Pinterest is a beautiful place for you to get started.

With Pinterest, your business has the perfect chance of getting exposure through search engines.

Pinterest works for businesses with photo-related attachments such as Fashion and many others; If images drive your business, you should get started on Pinterest.

5. Pinterest Can Boost Your Brand’s Performance.

Are you getting started as a brand, and do you want your brand to have a reputation online, then Pinterest is a great place to get started.

How To Grow Your Business On Pinterest

Pinterest is an image-sharing and social media platform that was developed for the sole purpose of saving images, coupled together with a third-party link to an external website of your choice.

Pinterest is similar to Instagram and other image social networking websites. Getting started with Pinterest is very easy, and it requires no technical know-how.

1. Get a Pinterest Account

The first step to getting started with Pinterest is visiting the official website; you can click the link. When landing on the official website of Pinterest, you are not allowed to access its resources until you sign up with your credentials, such as your full name, email and password. You can also sign up with your desired social media accounts, such as Google or Facebook.

3. Start Adding Pins.

The next thing to do is to start adding Pins. Pins are like a post on Facebook, Tweets on Twitter, etc.
To be able to create a Pin, you would be prompted to create boards, which are just like functionalities that allow you to be able to categorise your pins.

A simple pin consists of an image, description and a link to external resources; such resources can be a landing page or a website.

4. Switch To a Pinterest Business Account.

You can choose to stay the way you are on a personal account, but there is more to be done with a Pinterest Business account.

A Pinterest business account allows you to advertise on Pinterest and add a single Do-Follow link to your desired website; this can be very good for search engine optimization.

5. Run Sponsored Ads To Boost Your Pins.

After activating the business section for your Pinterest account, the next thing would be to start adding pins. You might want to reach a wider community with Pins, but you can do more with Pinterest advertising.

Like Facebook ads, Instagram ads, and so many others, Pinterest gives you the leverage to use Pinterest advertising. You can get started with as little as $5.

6. Join Tailwinds Tribe.

(Pinterest Marketing) How To Grow Your Business On Pinterest

Tailwinds tribe is one of the fantastic platforms to join. You want your pins to travel fast and wide across the Pinterest community. If you want to network with other Pinterest users and gain popularity, then here is a platform to join.

Tailwinds tribe is a third-party platform that leverages the Pinterest API to be able to function; all you need to get started is to sign up with your Pinterest account and start connecting with other Pinterest users.

All tailwinds tribe does is connect you with other Pinterest users to help your pins get discovered and shared across the network. However, you can get much more visibility when you leverage the power of the Tailwinds tribe.

Tailwind allows anyone can Upload images quickly, Schedule their pins at the optimal time, Measure and analyze how their nails are performing and Reach new audiences via Tailwind Communities.

Also, you should know that Tailwind now includes Instagram scheduling and publishing. 

In addition, most features are designed to support the use of Pinterest, which makes it the ideal solution when it comes to Pinterest marketing.

Tailwind is available to Bloggers and Small businesses (up to 100 employees) starting at $9.99/month, billed annually (Pro Plan). 

The good thing is that you can start with their Forever Free plan, which allows you to publish 20 posts per month on Pinterest and Instagram.



Pinterest is one way to get your business running online if you need to start with social media platforms like Facebook, Instagram and LinkedIn. I also wrote an article on how you can get your business on Facebook, LinkedIn and Instagram.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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