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How To Grow Your Business On Pinterest

how to grow your business on Pinterest

how to grow your business on Pinterest

Introduction

One of the very things to always consider when running an online business is understanding the characteristics and merits of each online marketing that they intend to use.

One mistake I see so many online marketers make is trying to prioritize one online platform over the other without properly understanding the use of such a platform.

As at the time of writing this post, the top trending social media platform now is Facebook and Instagram, even if some of this social media platform does not work for so many online business models, but so many online business owners still try to hack their ways around it and this can eventually lead to frustration and very slow success.

To be honest with you, with my very few years in online marketing, I have used so many online platforms for internet marketing purposes and one thing that I have discovered is that not all of them work for the various business model.

For example, if your business model is tied around the use of a website, then leveraging fully on Instagram can be a very bad idea because Instagram does not directly support the use of a website in its algorithm, you can see this when you try to make a new post, adding website links does not work on this platform or else you are putting such a website link in your Bio, and so on.

The same goes if your business model is tied around the use of videos, then making use of a platform like Facebook, Instagram, TikTok might not be very effective for you, such a business model will work well on YouTube, I can keep naming them and so on.

In this article I am going to be talking of one very underrated online platform that pretty much works for multiple online business purposes, this platform seems to be overshadowed by the success and hype of all other new generation social media platforms like Facebook, Twitter, Instagram and Tik-Tok, this platform is called Pinterest.

Not too many Millenials know what Pinterest is, they might have stumbled upon it on the Google search engines while searching for something or even seen it somewhere.

This article is going to properly demystify the use of Pinterest for the use and success of any online business.

Does your online business revolve around the use of a website, such as online shopping, business or even blogs, then Pinterest is one of the very few platforms to get started with?.

About Pinterest.

Pinterest is an image sharing and social media platform that was developed for the sole purpose of saving images, coupled together with a third party link to an external website of your choice.

Pinterest is similar to Instagram and other image social networking websites, and one of the major reason why I love Pinterest is the SEO benefits it adds to any online platform.

All you need to on Pinterest is to upload a descriptive image and add a link to an external website, which sounds like a piece of good news to blogger and online entrepreneurs, majorly people who are into online shopping business or own an E-commerce Business.

Just in case you are seeking a thorough guide to starting your eCommerce business, here is an article I wrote to help you get started.

You can follow up with the rest of the article to get to understand how to scale your business properly using Pinterest.

Why You Should Make Use Of Pinterest.

Pinterest is one very exciting platform to get started if you all you want to do is grow your online business, there are so many benefits attached to opening a Pinterest account, which is why I am going to be stating some very few here.

1. Pinterest Is a Free.

Just like other social media platforms like Facebook, Twitter and Instagram, Pinterest is a free social networking community that allows people and businesses to connect.

Do you want to connect with businesses of Like-mind and Interest, then Pinterest is a great place to get started with.

2. Search Engine Optimization.

One major reason why I love making use of Pinterest is the fact that it helps a lot in building an online business model.
Do you have a new website that needs to be optimized for organic traffic from search engines such as Google, Yahoo and Bing, then Pinterest is a great place to get started with.

With Pinterest, you are allowed to embed links to an external source when adding a pin, and this allows you to be able to send quality traffic from Pinterest to your website.

3. Pinterest Allows you To Showcase Your Graphics Design Skills.

Pinterest is one very interesting photo platform that allows you to share photos, add a very short description and point them to an external link, you have more chances of getting more attention and clicks when you can tell interesting stories with your photos, and this involves integrating top-notch graphics.

You can do this with the aid of a graphics design tool around.

4. Promote Your Business.

Do you have an online business and you need to get it out there, then Pinterest is a wonderful place for you to get started with.

With Pinterest, your business has the perfect chance of getting exposure throughout the search engines.
Pinterest works for businesses with photo related attachments such as Fashion and so many others, If your business is driven with images then you should get started on Pinterest.

5. Pinterest Can Boost Your Brand’s Performance.

Are you getting started as a brand, and do you want to your brand to have a reputation online then Pinterest is a great place to get started.

About Pinterest.

Pinterest is an image sharing and social media platform that was developed for the sole purpose of saving images, coupled together with a third party link to an external website of your choice.

Pinterest is similar to Instagram and other image social networking websites.

How To Grow Your Business On Pinterest

Getting started with Pinterest is very easy and it requires no technical know-how.

1. Log on To The official Website of Pinterest.

The first step to getting started with Pinterest is to visit the official website, you can click the link to get started.

2. Register.

When landing the official website of Pinterest, you are not allowed to access it’s resources until you sign up with your credentials such as your full name, email and password.

You can also sign up with your desired social media accounts such as Google or Facebook.

3. Start Adding Pins.

The next thing to do is to start adding Pins. Pins are just like a post on Facebook, Tweets on Twitter and so on.
To be able to create a Pin, you would be prompted to create boards, which are just like functionalities that allow you to be able to categorize your pins.

A simple pin consists of an image, description and a link to external resources, such resources can be a landing page or a website.

4. Switch To a Pinterest Business Account.

You can choose to stay the way you are on a personal account, but there is more to be done with a Pinterest Business account.

A Pinterest business account allows you to be able to advertise on Pinterest and also add a single Do-Follow link to your desired website, this can be very good for search engine optimization.

5. Run Sponsored Ads To Boost Your Pins.

After activating the business section for your Pinterest account, the next thing would be to start adding pins, you might want to reach a wider community with Pins but you can do more with Pinterest advertising.

Just like Facebook ads, Instagram ads and so many others, Pinterest gives you the leverage to be able to make use of the Pinterest advertising.

You can get started with as little as $5.

6. Join Tailwinds Tribe.

Tailwinds tribe is one of the very amazing platforms to join you want your pins to travel fast and wide across the Pinterest community.

Do you want to be able to network with other Pinterest users and gain popularity then here is a platform to join.

Tailwinds tribe is a third party platform that leverages the Pinterest API to be able to function, all you need to get started is to sign up with your Pinterest account and start connecting with other Pinterest users.

All tailwinds tribe does is to connect you with other Pinterest users so as to help your pins get discovered and shared across the network.

You can get much more visibility when you leverage the power of tailwinds tribe.

Conclusion.

Pinterest is one way to get your business running online if you need to get started with also social media platforms like Facebook, Instagram and LinkedIn.
I also wrote an article on how you can get your business on Facebook, LinkedIn and Instagram.

What do you think?

Written by Udemezue John

Web developer| Digital Marketer| Entrepreneur.

I love sharing great things

You can connect with me on twitter @_udemezue

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