How To Create a Template In HubSpot

How To Create a Template In HubSpot



HubSpot, a leading customer relationship management (CRM) platform, offers a comprehensive suite of tools to manage customer interactions and streamline marketing campaigns.

One powerful feature of HubSpot is the ability to create templates, which can greatly enhance your communication efforts by providing a standardized and efficient way to design and send emails, create documents, or build landing pages.

In this guide, we will walk you through the process of creating templates in HubSpot, enabling you to streamline your communication workflows and save valuable time in content creation.

Whether you are a marketer, a sales professional, or a customer support representative, this guide will provide you with the necessary instructions to create professional and customizable templates in HubSpot.

By harnessing the power of templates, you can maintain brand consistency, improve productivity, and deliver personalized messaging to your audience.

So, let’s delve into the world of template creation in HubSpot and discover how this feature can revolutionize your communication efforts and drive your business success.

How Do I Create a Template in HubSpot?

One powerful feature that can revolutionize your content creation process is the ability to create templates in HubSpot.

Templates allow you to design and customize emails, documents, and landing pages, ensuring brand consistency and saving valuable time in content creation.

In this article, we will guide you through the process of creating templates in HubSpot, empowering you to enhance your communication efforts and streamline your marketing and sales processes.

Step 1: Access the Template Builder.

To start creating templates in HubSpot, log in to your HubSpot account and navigate to the desired section where you want to create a template.

Depending on your needs, you can create templates for emails, documents, or landing pages.

Once you’re in the desired section, look for the “Create” or “New” button to access the template builder.

Step 2: Choose a Template Type.

HubSpot offers a variety of pre-designed templates to choose from, making it easier to get started with your content creation.

Select the template type that best suits your needs or start from scratch if you prefer complete customization.

HubSpot provides a range of options, including email templates, document templates, and landing page templates.

Step 3: Customize the Template Design.

Once you’ve selected a template, it’s time to customize the design according to your brand guidelines and communication requirements.

HubSpot’s template builder provides an intuitive drag-and-drop interface, making it easy to modify the template’s layout, colours, fonts, and images.

Personalize the template to align with your branding and ensure consistency across all your communications.

Step 4: Add Dynamic Content and Personalization.

To make your templates more versatile and personalized, leverage HubSpot’s dynamic content and personalization features.

These features allow you to insert dynamic fields such as contact properties, custom tokens, or snippets into your templates.

This enables you to automatically populate personalized content based on the recipient’s information, improving engagement and creating a tailored experience for your audience.

Step 5: Preview and Test the Template.

Before finalizing your template, take advantage of HubSpot’s preview and testing options. Preview the template to see how it will appear on different devices and screen sizes.

Send test emails or simulate document and landing page experiences to ensure that everything looks and functions as intended. Make any necessary adjustments to optimize the template for a seamless user experience.

Step 6: Save and Use the Template.

Once you’re satisfied with the design and functionality of your template, save it in HubSpot’s template library for future use.

Give the template a descriptive name that will make it easy to find and identify later. Organize your templates into folders if you have multiple categories or variations.

Now, you can access and use the template whenever you need it, saving time and effort in content creation.

Step 7: Analyze Template Performance.

To continuously improve your communication efforts, it’s important to analyze the performance of your templates.

HubSpot provides analytics and reporting features that allow you to track metrics such as open rates, click-through rates, and conversions.

Monitor how your templates are performing and iterate on them based on the insights gathered.

This will help you refine your messaging and design to optimize engagement and achieve your desired outcomes.


Creating templates in HubSpot can significantly streamline your communication efforts, saving you time and ensuring brand consistency across your marketing and sales processes.

By following the step-by-step guide outlined in this article, you can harness the power of HubSpot’s template builder to design professional and customizable emails, documents, and landing pages.

Enhance your communication workflows, engage your audience effectively, and drive your business success with the power of templates in HubSpot.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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